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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

What Should I Do If Reverend Billy Is in My Store? (Hardcover): Bill Talen What Should I Do If Reverend Billy Is in My Store? (Hardcover)
Bill Talen
R473 R391 Discovery Miles 3 910 Save R82 (17%) Ships in 7 - 11 working days

The Reverend Billy is a revivalist preacher who leads the Church of Stop Shopping, an anticonsumerist communion devoted to putting the odd into God. Created by the actor Bill Talen, the Reverend first appeared alongside the sidewalk preachers in New York's Times Square during the Giuliani years, bringing his new post-religious theology to eager crowds. Now Reverend Billy has a cult following across the country and was recently featured in a profile in the New York Times Magazine. In these pages we go inside the Disney Store on 42nd Street ("the high church of retail") to witness staged dramas against consumerism that employ eight hundred Disney characters with their "reeling eyeballs and sky-cracking grins" as the mise-en-scene. We encounter the icon-twisting logic of credit card exorcism performed in front of astonished tourists and listen to a gospel choir made up of "recovered preachers' kids" singing anti-Starbucks anthems at the cash register of the $5 latte. We watch as the defense of a community garden is turned into an Off-Broadway hit and join with the Reverend as he preaches love and peace to the crowds that gathered spontaneously in Union Square after the attacks of September 11.

?Como compro inteligentemente? (Spanish, Paperback): Andres Panasiuk ?Como compro inteligentemente? (Spanish, Paperback)
Andres Panasiuk
R183 R126 Discovery Miles 1 260 Save R57 (31%) Ships in 10 - 15 working days

Estirar el dinero parece ser lo que todos desean. Como vivimos en una sociedad donde impera el consumerismo, se hace dificil comprar lo que se necesita no por emociones ni deseos. En su libro "?Como compro inteligentemente?, " Andres Panasiuk presenta siete principios faciles de aplicar al comprar, asi como una guia precisa para hacer mayores inversiones.

Consumerism, Romance and the Wedding Experience (Hardcover, 2003 ed.): Sharon Boden Consumerism, Romance and the Wedding Experience (Hardcover, 2003 ed.)
Sharon Boden
R1,848 Discovery Miles 18 480 Ships in 7 - 11 working days

In this fascinating study, Boden considers the changing social and cultural significance of the wedding in Britain. The book focuses upon a number of issues including the commercialization of the event, the dynamics of heterosexual partnerships, and the influence of romance. The new commercial wedding is further explored in relation to broader socio-structural transformations and the modernization of marriage law. This book draws upon the experiences of marrying couples as well as media evidence.

Take It Personally - How Globalisation Affects You and Powerful Ways to Challenge it (Paperback, New edition): Anita Roddick Take It Personally - How Globalisation Affects You and Powerful Ways to Challenge it (Paperback, New edition)
Anita Roddick
R249 R226 Discovery Miles 2 260 Save R23 (9%) Ships in 7 - 11 working days

This is an accessible black and white edition of the successful full colour book, at a lower price point.

Some of the leading names in the globalisation debate have contributed to the book, including Naomi Klein, Susan George and David Korten, as well as organisations and charities such as Greenpeace and the Rainforest Action Network.

The book deals with a diverse range of the issues surrounding globalisation, including human rights, the environment, international trade and finance, health, the food we eat and the clothes we wear.

Ultimately, this book is a call to action, showing how each and every one of us can take on the corporate giants and make a real difference.

?Globalisation is the most important change in the history of humankind, and the latest name for the conspiracy of the rich against the poor. It is the phenomenon most subject to the efforts of economists and statisticians, and the least understood and measured change in our time.? Anita Roddick

Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture (Paperback, Anniversary): Stuart Ewen Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture (Paperback, Anniversary)
Stuart Ewen
R609 Discovery Miles 6 090 Ships in 7 - 11 working days

Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.

The Moral Project of Childhood - Motherhood, Material Life, and Early Children's Consumer Culture (Hardcover): Daniel... The Moral Project of Childhood - Motherhood, Material Life, and Early Children's Consumer Culture (Hardcover)
Daniel Thomas Cook
R1,825 Discovery Miles 18 250 Ships in 10 - 15 working days

Examines the Protestant origins of motherhood and the child consumer Throughout history, the responsibility for children's moral well-being has fallen into the laps of mothers. In The Moral Project of Childhood, the noted childhood studies scholar Daniel Thomas Cook illustrates how mothers in the nineteenth-century United States meticulously managed their children's needs and wants, pleasures and pains, through the material world so as to produce the "child" as a moral project. Drawing on a century of religiously-oriented child care advice in women's periodicals, he examines how children ultimately came to be understood by mothers-and later, by commercial actors-as consumers. From concerns about taste, to forms of discipline and punishment, to play and toys, Cook delves into the social politics of motherhood, historical anxieties about childhood, and early children's consumer culture. An engaging read, The Moral Project of Childhood provides a rich cultural history of childhood.

The Elgar Companion to Consumer Research and Economic Psychology (Hardcover): Peter E. Earl, Simon Kemp The Elgar Companion to Consumer Research and Economic Psychology (Hardcover)
Peter E. Earl, Simon Kemp
R6,175 Discovery Miles 61 750 Ships in 10 - 15 working days

This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. It provides an international, in-depth overview of the present state of knowledge and theory which will be indispensable to students, researchers and practitioners. The Companion presents over 100 specially commissioned entries on important topics in consumer research and economic psychology from behaviourism and brand loyalty to trust and the psychology of tourism. Leading scholars in the fields provide stimulating insights into the area as well as summarising existing knowledge. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines. The book will ably meet the needs of undergraduate and graduate students in business administration, economics, marketing and psychology, as well as informing researchers and practitioners in those disciplines.

His and Hers - Gender, Consumption and Technology (Paperback): Roger Horowitz, Arwen Mohun His and Hers - Gender, Consumption and Technology (Paperback)
Roger Horowitz, Arwen Mohun
R910 Discovery Miles 9 100 Ships in 7 - 11 working days

The pathbreaking essays in this collection explore the history of consumption by synthesizing discrete historical literatures on consumer culture, gender, and the history of technology. Luxury hotels and the chocolate industry are among the diverse array of topics these authors use to demonstrate that consumption is both a material and a cultural process. Production and consumption become equally inextricable under close analysis. Tools from both the history of technology and gender studies illuminate how these categories intersect. Although broad social and technological trends influence the outcome of these stories, the authors emphasize the agaency of particular groups, including consumers, workers, manufacturers, and the "mediators" who communicate between producers and consumers. This volume will be of interest to historians in a wide range of fields.

Ethics of Consumption - The Good Life, Justice, and Global Stewardship (Paperback, New): David A. Crocker, Toby Linden Ethics of Consumption - The Good Life, Justice, and Global Stewardship (Paperback, New)
David A. Crocker, Toby Linden; Contributions by Luis A. Camacho, Colin Campbell, David A. Crocker, …
R1,425 R1,275 Discovery Miles 12 750 Save R150 (11%) Ships in 10 - 15 working days

Scholars in diverse fields now agree on the importance of investigating the impact of consumption practices on the global environment, quality of life, and international justice. In this comprehensive collection of essays, most of which appear for the first time, eminent scholars from many disciplines-philosophy, economics, sociology, political science, demography, theology, history, and social psychology-examine the causes, nature, and consequences of present-day consumption patterns in the United States and throughout the world. Specifically, the essays evaluate the impact of consumption practices on our own lives, our institutions, other people, and the environment. The contributors give explicit attention to the principles relevant for a consumption ethic, as well as to the policies and practices that such an ethic permits or requires. These engaging, jargon-free essays frame the problem of consumption in a variety of ways, challenging readers to see the issue from new perspectives. For scholars and students from across the disciplines, as well as for environmental and consumer activists, this volume will serve as the touchstone for discussions of consumption and global stewardship.

A Living Wage - American Workers and the Making of Consumer Society (Hardcover, illustrated edition): Lawrence B. Glickman A Living Wage - American Workers and the Making of Consumer Society (Hardcover, illustrated edition)
Lawrence B. Glickman
R1,322 Discovery Miles 13 220 Ships in 7 - 11 working days

"A Living Wage", the rallying cry of activists, has a revealing history, here documented by Lawrence B. Glickman. The labor movement's response to wages shows how American workers negotiated the transition from artisan to consumer, opening up new political possibilities for organized workers and creating contradictions that continue to haunt the labor movement today.

Nineteenth-century workers hoped to become self-employed artisans, rather than permanent "wage slaves". After the Civil War, however, unions redefined working-class identity in consumerist terms, and demanded a wage that would reward workers commensurate with their needs as consumers. This consumerist turn in labor ideology also led workers to struggle for shorter hours and union labels.

First articulated in the 1870s, the demand for a living wage was voiced increasingly by labor leaders and reformers at the turn of the century. Glickman explores the racial, ethnic, and gender implications, as white male workers defined themselves in contrast to African Americans, women, Asians, and recent European immigrants. He shows how a historical perspective on the concept of a living wage can inform our understanding of current controversies.

Eco-Labelling and International Trade (Hardcover): Veena Jha, Rene Vossenaar, Simonetta Zarrilli Eco-Labelling and International Trade (Hardcover)
Veena Jha, Rene Vossenaar, Simonetta Zarrilli
R3,805 Discovery Miles 38 050 Ships in 7 - 11 working days

Eco-labelling is an increasingly popular way of meeting consumer's demands for environmental information about the products they purchase. The first book on this important subject collects contributions from the academic, policy-making and commercial spheres to look at the conceptual and practical issues, and to discuss how eco-labelling can be made effective and equitable, and must avoid distorting international trade to the detriment of developing countries.

Consumption, Food and Taste (Hardcover): Alan Warde Consumption, Food and Taste (Hardcover)
Alan Warde
R3,245 Discovery Miles 32 450 Ships in 10 - 15 working days

Exploring the expression of taste through the processes of consumption this book provides an incisive and accessible evaluation of the current theories of consumption, and trends in the representation and purchase of food. Alan Warde outlines various theories of change in the twentieth century, and considers the parallels between their diagnoses of consumer behaviour and actual trends in food practices. He argues that dilemmas of modern practical life and certain imperatives of the culture of consumption make sense of food selection. He suggests that contemporary consumption is best viewed as a process of continual selection among an unprecedented range of generally accessible items which are made available both commercially and informally.

The Economics of Household Behavior (Paperback): Peter Kooreman, Sophia Wunderink The Economics of Household Behavior (Paperback)
Peter Kooreman, Sophia Wunderink
R1,747 Discovery Miles 17 470 Ships in 7 - 11 working days

The economic analysis of consumption has always been a central aspect of microeconomic theory. This new text focuses upon the growing interest in the economic behaviour of households and families and examines the microeconomic behaviour of household units and their place in the macroeconomic environment. By combining a number of aspects of household behaviour the authors have produced a stimulating and innovative international text in this topical area.

The Experience Society - Consumer Capitalism Rebooted (Hardcover): Steven Miles The Experience Society - Consumer Capitalism Rebooted (Hardcover)
Steven Miles
R2,225 Discovery Miles 22 250 Ships in 7 - 11 working days

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The technologically-driven world we live in is no closer to securing the utopian ideal of a leisure society. Instead, the pursuit of leisure is often an attempt to escape our everyday existence. Exploring examples including sport, architecture, travel and social media, Steven Miles investigates how consumer culture has colonised 'experiences', revealing the ideological and psycho-social tensions at the heart of the 'experience society'. This first critical analysis of the experience economy sheds light on capitalism's ever more sophisticated infiltration of the everyday.

Consumer Research - Introspective Essays on the Study of Consumption (Paperback): Morris B. Holbrook Consumer Research - Introspective Essays on the Study of Consumption (Paperback)
Morris B. Holbrook
R1,714 Discovery Miles 17 140 Ships in 7 - 11 working days

"Once again, Morris B. Holbrook has combined insightful commentary on the field of consumer behavior with a readable and enjoyable writing style. A must read for anyone interested in the latest thinking in the field." Ron Hill, Professor and Chair of Marketing, Villanova University "A delightfully idiosyncratic history of consumer research. What enthralled readers will get from his stylish exposition is a socio-psychocultural description of the consumer through the ages, along with a description of attempts to understand the consumer. Scholarly yet readable, Holbrook's history is a classic study of consumerism too. Editor's Choice." --Business Today In recent years, consumer research has emerged as an academic specialty of growing concern to marketing scholars and of increased importance on today's university campuses. Courses on consumer behavior--taught in virtually every academic program of business or management--draw heavily on work by consumer researchers. Despite this wide and growing recognition as an emergent area of study, no book appears to exist on the history, nature, and types of consumer research or on the variegated and often hotly debated issues that surround this field of inquiry. Consumer Research fills this gap by providing an account of the recent historical developments in consumer research and by showing how the evolution of this discipline has affected the research. The author offers a personal and subjective glance at how various changes in the field have come about and how they have shaped studies of consumption. Marketing scholars, graduate students, and upper-level undergraduates concentrating in marketing will find Consumer Research irresistible reading.

Consumption and Class - Divisions and Change (Hardcover): Roger Burrows, Catherine Marsh Consumption and Class - Divisions and Change (Hardcover)
Roger Burrows, Catherine Marsh
R4,426 Discovery Miles 44 260 Ships in 7 - 11 working days

An edited collection exploring divisions and changes within and between the spheres of consumption and production. Topics include: the relationship between consumption and production; the social construction of consumers; housing and social class mobility; health provision; the role of the 'service class'; and access to higher education. Peter Saunders' work provides the initial stimulus for many of the papers, but all go beyond his narrow conception of a sociology of consumption and his liberal analysis of patterns of social inequality.

On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Paperback): Mark Clavier On Consumer Culture, Identity, the Church and the Rhetorics of Delight (Paperback)
Mark Clavier
R472 Discovery Miles 4 720 Ships in 10 - 15 working days

The Reading Augustine series presents short, engaging books offering personal readings of St. Augustine of Hippo's contributions to western philosophical, literary, and religious life. Mark Clavier's On Consumer Culture, Identity, The Church and the Rhetorics of Delight draws on Augustine of Hippo to provide a theological explanation for the success of marketing and consumer culture. Augustine's thought, rooted in rhetorical theory, presents a brilliant understanding of the experiences of damnation and salvation that takes seriously the often hidden psychology of human motivation. Clavier examines how Augustine's keen insight into the power of delight over personal notions of freedom and self-identity can be used to shed light on how the constant lure of promised happiness shapes our identities as consumers. From Augustine's perspective, it is only by addressing the sources of delight within consumerism and by rediscovering the wellsprings of God's delight that we can effectively challenge consumer culture. To an age awash with commercial rhetoric, the fifth-century Bishop of Hippo offers a theological rhetoric that is surprisingly contemporary and insightful.

Consumption (Hardcover): Alan Aldridge Consumption (Hardcover)
Alan Aldridge
R1,214 Discovery Miles 12 140 Ships in 10 - 15 working days

This book provides a clear and concise introduction to the concept of consumption and to the wide-ranging debates about the nature and consequences of consumer society.


Community and social class appear to be in irreversible decline. Job insecurity has grown, and fewer people see work as giving meaning to their lives. Instead they turn to consumption for social standing, a sense of identity, and personal fulfilment. We appear to be living through a profound transition from a society based on production to a new social order, the consumer society, from which there is little chance of escape.

The book analyses the relationship between the rise of consumerism and the transformation of the world of work, including the new demands for 'emotional labour'. It concludes by examining the limitations of consumer organizations and consumer protection in a promotional culture dominated by global brands and saturated with advertising, corporate sponsorship and product placement.


This lively book will be essential reading for students and researchers in sociology and cultural studies.

Buying and Believing - Sri Lankan Advertising and Consumers in a Transnational World (Paperback, New edition): Steven Kemper Buying and Believing - Sri Lankan Advertising and Consumers in a Transnational World (Paperback, New edition)
Steven Kemper
R815 Discovery Miles 8 150 Ships in 10 - 15 working days

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.
Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, "Buying and Becoming" breaks new ground in studies of culture and globalization.

52 maneras de estirar su dinero (Spanish, Paperback): Kenneth Luck 52 maneras de estirar su dinero (Spanish, Paperback)
Kenneth Luck
R210 R145 Discovery Miles 1 450 Save R65 (31%) Ships in 10 - 15 working days

Practicas e innovadoras maneras de usar y ahorrar su dinero...

  • Diviertase con poco: descubra de nuevo lo entretenido que son los clasicos juegos de siempre.
  • Deshagase de lo innecesario: venda lo que sobre en su garaje o desvan.
  • Guardese ese suelto en la alcancia: ahorre para esas ocasiones especiales, viajes o emergencias.
  • Preparese el almuerzo en casa: lleveselo al trabajo y disminuira sus gastos a la mitad.
  • Y muchas maneras mas de estirar el dinero.

Unase a la busqueda de las ideas mas faciles y practicas de sacar el mayor provecho a su dinero.

Destination Z - The History of the Future (Hardcover): Robert Baldock Destination Z - The History of the Future (Hardcover)
Robert Baldock
R1,345 Discovery Miles 13 450 Ships in 10 - 15 working days

Destination Z The History of the Future "Success in business today demands a deeper and more flexible mindset to try and understand the changes taking place in global and local economies, often as a result of technology. Rob Baldocka s meteoric career as a consultant to many different companies has placed him in a unique position. His book gives valuable insights into the causes and effects of change and stimulates the reader to construct better plans to prosper in an uncertain but exciting world." Keith Oates, formerly Deputy Chairman of Marks & Spencer "Baldock paints a deliberately uncomfortable picture of what could happen under each of the scenarios. These visions do set the synapses sparking, and he succeeds in making each environment seem very plausible. But where he really scores through his musings about the future is bringing the present into sharper relief. So whata s the best way to plan for these future scenarios? Destination Z is a book designed to make you think, not give you answers." Information Week, January 1999 "The world of business is being transformed before our eyes as giants fall and new ventures skyrocket, driven by explosive technological change, an integrated volatile global economy and new ways of competing. Rob Baldock provides an illuminating and insightful guide to this confusing landscape of the future of business." Peter Schwartz, Chairman, Global Business Network "Rob Baldock paints a daunting picture for business in the future . but dona t despair, he does provide a robust recipe for making the most of the challenges that lie ahead . recomended reading!" George Trumbull, Chief Executive Officer, AMP Ltd

Cold War on the Home Front - The Soft Power of Midcentury Design (Paperback): Greg Castillo Cold War on the Home Front - The Soft Power of Midcentury Design (Paperback)
Greg Castillo
R564 R509 Discovery Miles 5 090 Save R55 (10%) Ships in 10 - 15 working days

Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in "Cold War on the Home Front," this debate and the American National Exhibition itself were, in fact, the culmination of a decade-long ideological battle fought with refrigerators, televisions, living room suites, and prefab homes.

The first in-depth history of how domestic environments were exploited to promote the superiority of either capitalism or socialism on both sides of the Iron Curtain, "Cold War on the Home Front" reveals the tactics used by the American government to seduce citizens of the Soviet bloc with state-of-the-art consumer goods and the reactions of the Communist Party. Beginning in 1950, the U.S. State Department sponsored home expositions in West Berlin that were specifically designed to attract residents of East Berlin, featuring dream homes with modernist furnishings that presented an idealized vision of the lifestyle enjoyed by the consumer-citizen in the West. In response, Party authorities in East Germany staged socialist home expositions intended to evoke the domestic ideal of a cultured proletariat.

Castillo closely follows the course of this escalating rivalry between competing consumer cultures through the 1950s, concluding that the Soviet bloc's inability to make good on the claim that it could emulate goods and living standards offered by the West was a contributing factor in communism's eventual demise. Using a mosaic of sources ranging from recently declassified government documents to homemaking journals and popular fiction, "Cold War on the Home Front" contributes an engaging new perspective on midcentury modernist style and its political uses at the dawn of the cold war.

Affluenza (Paperback): Oliver James Affluenza (Paperback)
Oliver James 2
R348 R292 Discovery Miles 2 920 Save R56 (16%) Ships in 10 - 15 working days

There is currently an epidemic of 'affluenza' throughout the world - an obsessive, envious, keeping-up-with-the-Joneses - that has resulted in huge increases in depression and anxiety among millions. Over a nine-month period, bestselling author Oliver James travelled around the world to try and find out why. He discovered how, despite very different cultures and levels of wealth, affluenza is spreading. Cities he visited include Sydney, Singapore, Moscow, Copenhagen, New York and Shanghai, and in each place he interviewed several groups of people in the hope of finding out not only why this is happening, but also how one can increase the strength of one's emotional immune system. He asks: why do so many more people want what they haven't got and want to be someone they're not, despite being richer and freer from traditional restraints? And, in so doing, uncovers the answer to how to reconnect with what really matters and learn to value what you've already got. In other words, how to be successful and stay sane.

Consumer Culture Theory (Hardcover): Samantha N N Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk Consumer Culture Theory (Hardcover)
Samantha N N Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk
R1,704 Discovery Miles 17 040 Ships in 10 - 15 working days

This series epitomizes the 2017 Consumer Culture Theory (CCT) conference themes of hyper-reality and cultural hybridization. The partnership of the co-editors, with diverse backgrounds including Caribbean, Mexican and Indian roots, itself depicts cultural hybridity, culminating in a series of fascinating articles written by authors from around the globe. The eleven research papers provide a global perspective on a range of consumer discourses both in the physical marketplace (research on mobility practices within the transportation market in Vietnam; or an examination of stigma in beef consumption practices in India), or in the virtual marketplace (a study of the discourses surrounding the mythic nature of Bitcoin creator, Satoshi Nakamoto; or parental management understood through the media marketplace experiences of black women in Britain). The conference's Best Competitive Award paper is featured; a compelling look at hyper-reality within the world of the Broadway musical, Wicked, examining how new media platforms are used to appeal to new and existing consumers. This series also includes two insightful papers on wine producers and their cultural intermediaries, and on wine tourism, where the authors traverse the globe to better understand market development and consumer engagement respectively. Whether it be an examination of consumer tribes, breast cancer and gender identity, or product gender and design, these authors collectively provide us with unique and riveting perspectives on consumer and marketplace experiences. The series fittingly culminates with a critical look at the emergence of the CCT tradition; an emergence that is both timely and important as this series demonstrates.

Balkan Blues - Consumer Politics after State Socialism (Hardcover): Yuson Jung Balkan Blues - Consumer Politics after State Socialism (Hardcover)
Yuson Jung
R1,514 R1,286 Discovery Miles 12 860 Save R228 (15%) Ships in 10 - 15 working days

Balkan Blues explores how a state transitions from the collectivized production and distribution of socialism to the consumer-focused culture of capitalism. Yuson Jung considers the state as an economic agent in upholding rights and responsibilities in the shift to a global market. Taking Bulgaria as her focus, Jung shows how impoverished Bulgarians developed a consumer-oriented society and how the concept of "need" adapted in surprising ways to accommodate this new culture. Different legal frameworks arose to ensure the rights of vulnerable or deceived consumers. Consumer advocacy NGOs and government officers scrambled to navigate unfamiliar EU-imposed models for consumer affairs departments. All of these changes involved issues of responsibility, accountability, and civic engagement, which brought Bulgarians new ways of viewing both their identities and their sense of agency. Yet these opportunities also raised questions of inequality, injustice, and social stratification. Jung's study provides a compelling argument for reconsidering of the role of the state in the construction of 21st-century consumer cultures.

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