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Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes in fantasy sports leagues. Sports video games are now marketing and public relations tools and team logos have become fashionable brands. The larger social meanings sports hold for fans are being eclipsed by their commercial function as a means to sell merchandise and connect corporate sponsors with consumers. This book examines how the American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports themselves.
This gripping book considers the history, techniques, and goals of child-targeted consumer campaigns and examines children's changing perceptions of what commodities they "need" to be valued and value themselves. In this critique of America's consumption-based society, author Jennifer Hill chronicles the impact of consumer culture on children-from the evolution of childhood play to a child's self-perception as a consumer to the consequences of this generation's repeated media exposure to violence. Hill proposes that corporations, eager to tap into a multibillion-dollar market, use the power of advertising and the media to mold children's thoughts and behaviors. The book features vignettes with teenagers explaining, in their own words, how advertising determines their needs, wants, and self-esteem. An in-depth analysis of this research reveals the influence of media on a young person's desire to conform, shows how broadcasted depictions of beauty distort the identities of children and teens, and uncovers corporate agendas for manipulating behavior in the younger generation. The work concludes with the position that corporations are shaping children to be efficient consumers but, in return, are harming their developing young minds and physical well-being. Features content from across disciplines including sociology, psychology, cultural anthropology, and social work Introduces the idea that corporations exert a powerful-and largely negative-influence over children and childhood Offers a theoretical explanation of the current state of consumer capitalism Presents findings based on original research conducted by the author
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices. Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.
The Dialectic of Taste examines the aesthetic economy in the context of economic crises. It explains how a new concern for aesthetics, seen in artisan markets, was born out of the ashes of McDonaldization to become a potent force today, capable of both regulating social identity and sparking social change.
Global Cities, Local Streets: Everyday Diversity from New York to Shanghai, a cutting-edge text/ethnography, reports on the rapidly expanding field of global, urban studies through a unique pairing of six teams of urban researchers from around the world. The authors present shopping streets from each city - New York, Shanghai, Amsterdam, Berlin, Toronto, and Tokyo - how they have changed over the years, and how they illustrate globalization embedded in local communities. This is an ideal addition to courses in urbanization, consumption, and globalization.. The book's companion website, www.globalcitieslocalstreets.org, has additional videos, images, and maps, alongside a forum where students and instructors can post their own shopping street experiences.
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.
This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer's role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.
In the age of Ikea Hackers and salvagepunks, this book charts the
emergence of "rugged consumers" who creatively misuse, reuse, and
repurpose the objects within their environments to suit their
idiosyncratic needs and desires. Figures of both literary and
material culture whose behavior evokes an American can-do ethic,
rugged consumers mediate between older mythic models of
self-sufficiency and the consumption-driven realities of our
passive, post-industrial economy. Through their unorthodox
encounters with the material world, rugged consumers show that
using object's 'properly' is a conventional behavior that must be
renewed and reinforced rather than a naturalized process that
persists untroubled through time and space.
Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment and similar issues. This ethical consumption has attracted growing attention in the press and among academics. Extending beyond the growing body of scholarly work on the topic in several ways, this volume focuses primarily on consumers rather than producers and commodity chains. It presents cases from a variety of European countries and is concerned with a wide range of objects and types of ethical consumption, not simply the usual tropical foodstuffs, trade justice and the system of fair trade. Contributors situate ethical consumption within different contexts, from common Western assumptions about economy and society, to the operation of ethical-consumption commerce, to the ways that people's ethical consumption can affect and be affected by their social situation. By locating consumers and their practices in the social and economic contexts in which they exist and that their ethical consumption affects, this volume presents a compelling interrogation of the rhetoric and assumptions of ethical consumption.
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes, covering a wide variety of topics such as compliance, influence tactics, social networks, social relationships, family decision-making, and spokespersons. The papers are authored by experts in consumer psychology from both psychology and marketing backgrounds. Some of their key insights include: The relationship between the target and the influence agent determines the effectiveness of influence tactics Priming consumers with products associated with social networks, such as iPhones for friends or refrigerators with families, makes those products become more attractive Negative associations of celebrity endorsers can transfer to the brand Cognitive dissonance underlies the question-behavior effect Family decision-making includes emotional contagion and mirroring Post-decisional information search is often conducted even when the search may reveal that a bad decision was made The fear-then-relief technique can lead to purchase. The papers in this volume offer a rich assortment of research ideas which will prove valuable in furthering theoretical development in the social influence-consumer behavior area. This book will be of interest to consumer researchers and psychologists engaged in active empirical or conceptual work. It was originally published as a special issue of the journal Social Influence.
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
This book examines the translation of classical Hollywood into Disney's feature films from a Deleuzian perspective. Special Affects retells the emergence of Disney animation and classical Hollywood cinema from the perspective of affect and the embodied modes of generating affection. The emergence of these media enables new modes of perception that create "special" sensations of wonder, astonishment, marvel, and the fantastic. Such affections subsequently become mined by consumer industries for profit, thereby explaining the connection between media and consumerism that today seems inherent to the culture industry. Such modes and their affections are also translated into ideology, as American culture seeks to make sense of the sociocultural changes accompanying these new media, particularly as specific versions of American Dream narratives. Special Affects is the first extended exploration of the connection between media and consumerism, and the first book to extensively apply Deleuzian film theory to animation. Its exploration of the connection between the animated form and consumerism, and its re-examination of 20th century animation from the perspective of affect, makes this an engaging and essential read for film-philosophy scholars and students.
Winner of the 2013 Thomas McGann Award from the Rocky Mountain Council for Latin American Studies
Winner of the LASA Mexico 2013 Humanities Book Award
In Gabriel García Márquez's novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that "incredible things are happening in this world." The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker's study shows how goods and consumption embodied modernity in the time of Porfirio Díaz, how they provided proof to Mexicans that "incredible things are happening in this world."
In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colorful walking tour of daily life in Porfirian Mexico City. Emphasizing the widespread participation in this consumer culture, Bunker's work overturns conventional wisdom that only the middle and upper classes participated in this culture.
In Consumption, Cities and States: Comparing Singapore with Asian and Western Cities, Ann Brooks and Lionel Wee focus on the interrelationship of consumption, citizenship and the state in the context of globalization, calling for greater emphasis to be placed on the citizen as consumer. While it is widely recognized that citizenship is increasingly defined by gradations of esteem, where different kinds of rights and responsibilities accrue to different categories and subcategories of citizens, not enough analytical focus has been given to how the status of being a citizen impacts the individual s consumption. The interface between citizen status and consumer activity is a crucial point of analysis in light of the neoliberal assertion that individuals and institutions perform at their best within a free market economy, and because of the state s expectations regarding citizens rights and responsibilities as consumers not just as producers. In this remarkable comparative study, the authors examine these relationships across a number of cities in both Asia and the West."
This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface with each other? The chapters in the book trace manifestations and trajectories of consumer culture and modernity as they connect to develop a sense of renewed identity.
Some scholars believe that Jesus' punitive instructions about possessions and material goods amount to little more than antiquated sayings. By contrast, Jesus Consumer combines modern consumer research with the latest writings on historical Jesus to propose a model for contemporary consumer behavior that pays serious regard to Jesus' "consumption teachings." The author argues that Jesus' consumer teachings possess the greatest potential to help us effect positive change in our personal lives and social relationships. We need to interpret and enact his teachings symbolically, not follow them literally.
Political Consumerism captures the creative ways in which citizens, consumers, and political activists use the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates the phenomenon of political consumerism and how it attempts to use market choice to solve complex globalized problems. It investigates theoretically and empirically how and why consumers practice citizenship and have become important political actors. Dietlind Stolle and Michele Micheletti describe consumers' engagement as an example of individualized responsibility taking, examining how political consumerism nudges and pressures corporations to change their production practices, and how consumers emerge as a force in global affairs. Unlike other studies, it also evaluates if and how consumer actions become effective mechanisms of global change. Stolle and Micheletti offer a candid discussion of the limitations of political consumerism as a form of participation and as a problem-solving mechanism.
Although social marketing is generally associated with communication activities and mass media, there exists a broader scope of social marketing that utilizes a systematic approach to defining concepts, behaviors, and products for promotion and distribution. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing explores important social issues that call for reform such as healthcare, self-perceptions, and corporate responsibilities to the environment. This publication will guide readers in the understanding and appreciation of social marketing and give insight to how it can be used to positively alter social conscience and create social change.
In recent years, American shoppers have become more conscious of their food choices and have increasingly turned to CSAs, farmers' markets, organic foods in supermarkets, and to joining and forming new food co-ops. In fact, food co-ops have been a viable food source, as well as a means of collective and democratic ownership, for nearly 180 years.
In Food Co-ops in America, Anne Meis Knupfer examines the economic and democratic ideals of food cooperatives. She shows readers what the histories of food co-ops can tell us about our rights as consumers, how we can practice democracy and community, and how we might do business differently. In the first history of food co-ops in the United States, Knupfer draws on newsletters, correspondence, newspaper coverage, and board meeting minutes, as well as visits to food co-ops around the country, where she listened to managers, board members, workers, and members.
What possibilities for change be they economic, political, environmental or social might food co-ops offer to their members, communities, and the globalized world? Food co-ops have long advocated for consumer legislation, accurate product labeling, and environmental protection. Food co-ops have many constituents members, workers, board members, local and even global producers making the process of collective decision-making complex and often difficult. Even so, food co-ops offer us a viable alternative to corporate capitalism. In recent years, committed co-ops have expanded their social vision to improve access to healthy food for all by helping to establish food co-ops in poorer communities."
Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.|Although studies indicate the assumption of one single European market, other research emphasises European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.
A critique of the lifestyles of today's ultra rich bolstered by old-fashioned muckraking, Crass Struggle provides a sharp, original, and often humorous commentary on "the bad side of the good life, the underbelly of the potbelly." Taking the reader inside today's luxury trades, R.T. Naylor visits gold mines spewing arsenic and diamond fields spreading human misery, knocks on the doors of purveyors of luxury seafood as the oceans empty, samples wares of merchants offering top-vintage wines (or at least top-vintage labels), calls on companies running trophy-hunting expeditions and dealers in exotic pets high on endangered lists, and much more. What stands out is that so many high-priced items glitter on the outside, but have more than a spot of rot at the core. Through a series of outrageous but all too true stories, Crass Struggle reveals the appalling consequences of consumerism run amok and its links to repetitive financial swindles and the alarming degradation of the biophysical environment.
First published in 2005, Economics and Social Interaction is a fresh attempt to overcome the traditional inability of economics to deal with interpersonal phenomena that occur within the sphere of markets and productive organizations. It makes use of traditional economic concepts for understanding interpersonal events, while venturing beyond those concepts to give a better account of personalised interactions. In contrast to other books, Economics and Social Interaction offers the reader a rigorous effort at extending economic analysis to a difficult field in a consistent manner, sensitive to insights from other behavioural and social sciences. This collection represents an important contribution to a growing research agenda in the social sciences.
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