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Books > Academic & Education > Varsity Textbooks > Consumer Studies

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur
R545 R471 Discovery Miles 4 710 Save R74 (14%) In stock

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Marketing Research (Paperback, 3rd edition): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd edition)
Jan Wiid, Colin Diggines
R499 R435 Discovery Miles 4 350 Save R64 (13%) In stock

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed): Kotler Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)
Kotler 1
R724 R590 Discovery Miles 5 900 Save R134 (19%) Ships in 5 - 10 working days

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

Applied Marketing Cases (Paperback): A Drotsky, C. H. van Heerden Applied Marketing Cases (Paperback)
A Drotsky, C. H. van Heerden
R366 R323 Discovery Miles 3 230 Save R43 (12%) Ships in 4 - 8 working days

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Contents Include:

  • 1st for Women Insurance
  • 8ta2StrokeAfrica Media Online
  • Bella Donna Finishing Classes
  • Bio-Strath
  • Blue Apple
  • BulkSMS.com
  • Clover Danao
  • Clover Tropika
  • Engen
  • Europcar
  • Gary Rom Hairdressing
  • Hippo.co.za
  • Jenna Clifford Designs (Pty) Ltd
  • John Deere
  • Ocean Baskey
  • Studentnotes.co.za
  • Suzuki Auto South Africa
  • Vega
  • Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I Barker
R821 R706 Discovery Miles 7 060 Save R115 (14%) Ships in 15 - 25 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Applied Strategic Marketing (Paperback, 4th edition): C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis Applied Strategic Marketing (Paperback, 4th edition)
C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis
R557 R462 Discovery Miles 4 620 Save R95 (17%) Ships in 5 - 10 working days

Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan. Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing.

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)
Ludi Koekemoer
R424 R374 Discovery Miles 3 740 Save R50 (12%) Ships in 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R426 R375 Discovery Miles 3 750 Save R51 (12%) Ships in 4 - 8 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Marketing Concepts & Strategies (Paperback, 8th edition): Lyndon Simkin, William Pride, Ferrell, Sally Dibb Marketing Concepts & Strategies (Paperback, 8th edition)
Lyndon Simkin, William Pride, Ferrell, Sally Dibb
R972 R837 Discovery Miles 8 370 Save R135 (14%) Ships in 15 - 25 working days

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition)
Nigel Bradley
R1,100 R959 Discovery Miles 9 590 Save R141 (13%) In stock

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Consumer Behaviour - Global and Southern African Perspectives (Paperback): L Schiffman, L Kanuk, S Brewer Consumer Behaviour - Global and Southern African Perspectives (Paperback)
L Schiffman, L Kanuk, S Brewer
R680 R557 Discovery Miles 5 570 Save R123 (18%) Ships in 5 - 10 working days

This is the first South African adaptation of the tenth edition of Schiffman and Kanuk's seminal Consumer Behavior.

Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback): Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback)
R512 R465 Discovery Miles 4 650 Save R47 (9%) Ships in 6 - 10 working days

Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.

e-Marketing in the South African context (Paperback): C. Bothma, M. Gopaul e-Marketing in the South African context (Paperback)
C. Bothma, M. Gopaul
R540 R467 Discovery Miles 4 670 Save R73 (14%) Ships in 4 - 8 working days

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

Business Ethics (Paperback, 5th Revised edition): Deon Rossouw, Leon van Vuuren Business Ethics (Paperback, 5th Revised edition)
Deon Rossouw, Leon van Vuuren
R577 R520 Discovery Miles 5 200 Save R57 (10%) Ships in 6 - 10 working days

Why do ethics make business sense? What is the social responsibility of business? What is the role of ethics within corporate governance? How should organisations manage ethics from within? Business Ethics fifth edition is suitable for BCom students following courses in ethics, and can also be used for graduate or postgraduate modules in business management and human resource management. Given the growing emphasis on corporate governance, the book is also of relevance to business ethics practitioners as it addresses key ethical issues affecting corporations in the twenty-first century. Business Ethics tracks global developments in areas such as corporate ethical culture and highlights the relevance thereof within the southern African context.

Product and Price Management (Paperback): C.H. Botha, R. Machado Product and Price Management (Paperback)
C.H. Botha, R. Machado
R499 R435 Discovery Miles 4 350 Save R64 (13%) Ships in 4 - 8 working days

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

Strategic Marketing (Paperback, 2nd Edition): J. Wiid Strategic Marketing (Paperback, 2nd Edition)
J. Wiid
R556 R480 Discovery Miles 4 800 Save R76 (14%) Ships in 4 - 8 working days

All organisations – from modest start-ups to multinational corporations – can benefit from an effective marketing strategy, as it serves as a roadmap for the entire business. By formulating a coherent and well-considered marketing strategy, organisations can promote their business, cater to the right types of clients and allocate their resources correctly, all while safeguarding the reputation of the organisation.

Strategic Marketing is structured around the four key questions facing organisations and top management when deciding on their strategic direction:

1. Where are we now?
2. Where do we want to be?
3. How will we get there?
4. Did we get there?

In addressing these questions, the book covers topics such as:

  • analysis of the customer, competitor and market
  • competitive market strategies
  • refocusing and leveraging the business
  • sustainable competitive advantage
  • going global and selecting strategies for the way forward

Written with the undergraduate student in mind, Strategic Marketing offers a comprehensive view of the current developments and challenges facing the marketing world, and shows how an effective strategic basis is a valuable tool for addressing these challenges and providing strategic direction to the organisation. In this new edition two new chapters on branding and electronic marketing strategies have been included, making this an essential guide to contemporary strategic marketing.

Marketing Research (Paperback): A. Berndt, D. Petzer Marketing Research (Paperback)
A. Berndt, D. Petzer
R660 R541 Discovery Miles 5 410 Save R119 (18%) In stock

A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

Customer service (Paperback, 2nd ed): R. Machado Customer service (Paperback, 2nd ed)
R. Machado 2
R453 R398 Discovery Miles 3 980 Save R55 (12%) Ships in 4 - 8 working days

In today's globalised and digital world, consumers can move from one retailer to the next across the world at the click of a button. Online access and social media mean that consumers are more market savvy, more informed and more discerning than ever before. What brings them back is an enhanced shopping experience, and key to this is good customer service. More and more marketers are focusing on retaining their customer base or trying to erode their competitor's customer base through better customer service. After all, happy customers are repeat customers and become advocates for the business.

Fundamentals of branding (Paperback): M. du Toit, C. Erdis Fundamentals of branding (Paperback)
M. du Toit, C. Erdis 1
R301 R265 Discovery Miles 2 650 Save R36 (12%) Ships in 4 - 8 working days

As an introduction to branding, Fundamentals of branding provides students with an overview of the building blocks of branding, which include: the influence of branding on marketing decisions; the role and place of branding in the organisation; the various elements of branding; packaging the brand; positioning the brand; planning, leveraging and extending the brand; evaluating the brand. The book contains a chapter with real-life branding case studies which illustrates the practical application of the topics discussed in this book. This is a very useful resource for students who struggle to apply theory learned to real-life situations.

Global Airlines (Paperback, 3rd New edition): Pat Hanlon Global Airlines (Paperback, 3rd New edition)
Pat Hanlon
R1,350 Discovery Miles 13 500 Ships in 10 - 15 working days

Global Airlines: Competition in a Transnational Industry presents an overview of the changing scene in air transport covering current issues such as security, no frills airlines, 'open skies' agreements, the outcome of the recent downturn in economic activity and the emergence of transnational airlines, and takes a forward looking view of these challenges for the industry.
Since the publication of the second edition in 1999 major changes have occurred in the industry. The 'rules of the game' in air transport are now beginning to change; and it is time to take the story forward. This third edition contains nine new chapters and tackles the following issues amongst others:
* Security: The tragic events of 11 September 2001, followed by the war in Iraq, and the resultant heightened tensions over security and passenger safety.
* Financial instability: the cyclical downturn in economic activity has led some airlines to the verge of bankruptcy. Even some large well-established carriers are not immune from this. How can the industry look to survive?
* Attaining global reach: implications of transborder mergers, open skies agreements and the transatlantic Common Aviation area. Can full globalisation ever be reached?
* Low-cost carriers and e-commerce: as both increase, how much the industry re-structure and deal with issues associated with increased passenger traffic and decreased labour requirements?
* Airport capacity: Air traffic is estimated to grow at a long-term average annual rate of 5 per cent per annum. But many airports in many parts of the world are already reaching their capacity limits. How can this be overcome and are the environmental implications?
Usingup to date data and case studies from major international airlines such as United Airlines, British Airways, and Qantas amongst many others, Global Airlines provides a comprehensive insight into today's global airline industry.
* Addresses the critical issues in the development of the airline industry and considers options for airline strategies and government policies
* Updated to reflect recent developments including security issues, no frills airlines, 'open skies' agreements and the recent downturn in economic activity, and what this means for the future of the industry.
* Facts and theories are interwoven throughout the text

Consumer Behavior, Global Edition (Paperback, 11th edition): Leon G. Schiffman, Leslie Kanuk Consumer Behavior, Global Edition (Paperback, 11th edition)
Leon G. Schiffman, Leslie Kanuk
R1,577 R1,384 Discovery Miles 13 840 Save R193 (12%) Ships in 10 - 15 working days

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Here's how: * Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.* Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, * Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. * Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.

Marketing - An Introduction (Paperback, 3rd Edition): Michael Cant Marketing - An Introduction (Paperback, 3rd Edition)
Michael Cant
R398 R351 Discovery Miles 3 510 Save R47 (12%) In stock

A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing.

Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler.

Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition): Lisa Gordon-Davis,... Hospitality Industry Handbook On Legal Requirements For Hospitality Businesses (Paperback, 4th Edition)
Lisa Gordon-Davis, Peter Cumberlege
R505 R439 Discovery Miles 4 390 Save R66 (13%) Ships in 4 - 8 working days

Hoteliers, restaurateurs, licensees and catering managers will, in the course of their work, enter into many legal relationships with other parties whilst at the same time being required to adhere to all of the statutory laws that apply to their business. A sound knowledge of the law is therefore important to the professional owner or manager, as are knowledge of business management and the fundamental skills of the profession.

Mastering Fashion Buying and Merchandising Management (Paperback, 1st ed.): David Shaw, Tim Jackson Mastering Fashion Buying and Merchandising Management (Paperback, 1st ed.)
David Shaw, Tim Jackson
R549 Discovery Miles 5 490 In stock

The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.

Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory.

This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.

Issues In Cultural Tourism Studies (Paperback): Melanie K. Smith Issues In Cultural Tourism Studies (Paperback)
Melanie K. Smith
R299 Discovery Miles 2 990 In stock

The extensively revised second edition of Issues in Cultural Tourism Studies provides a new framework for analyzing the complexity of cultural tourism and its increasing globalization in existing as well as emergent destinations of the world. The book will focus in particular on the need for even more creative tourism strategies to differentiate destinations from each other using a blend of localized cultural products and innovative global attractions.

The book explores many of the most pertinent issues in heritage, arts, festivals, indigenous, ethnic and experiential cultural tourism in urban and rural environments alike. This includes policy and politics; impact management and sustainable development; interpretation and representation; marketing and branding; and regeneration and planning. As well as exploring the inter-relationships between the cultural and tourism sectors, local people and tourists, the book provides suggestions for more effective and mutually beneficial collaboration. New edition features include:

  • an increased number of topical case studies and contemporary photographs which serve to contextualize the issues discussed
  • a re-orientation towards global rather than just European issues
  • three brand new chapters on The Geography of Cultural Tourism, The Politics of Global Cultural Tourism, and The Growth of Creative Tourism
  • an extensively revised chapter on Experiential Tourism.

At the interface between the global and the local, a people-centred approach to planning and development is advocated to ensure that benefits are maximized for local areas, a sense of place and identity are retained, and the tourist experience is enhanced to the full. The text is unique in that it provides a summary and a synthesis of all of the major issues in global cultural tourism, which are presented in an accessible way using a diverse range of international case studies. This is a beneficial and valuable resource for all tourism students.

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