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A GUIDE TO SQL, Ninth Edition, provides an effective introduction to SQL programming using straightforward instruction, extensive hands-on exercises, and a strong foundation in real-world business applications. The Ninth Edition builds on the longstanding success of this proven text by presenting basic SQL commands in the context of a running case, in which a business uses SQL to manage orders, items, customers, and sales reps. The authors emphasize that fundamental principles and practices apply regardless of the database environment chosen, and they include examples from the latest versions of Oracle (R) and Microsoft (R) Access (R), and SQL Server throughout the text.
The third edition of Database Principles maintains its engaging writing style and brevity; its unique balance between theory and practice; and its wealth of examples throughout the text. It provides a solid and practical foundation for the design, implementation and management of database systems. The new edition has been updated with all the latest developments and technologies and incorporates a generous number of localised and motivating business vignettes that tie the concepts to real-life situations. The coverage of SQL provides numerous examples and simpler explanations that focus on areas most important for a database career. This edition is suitable for a first course in databases at undergraduate level and will also provide essential material for conversion postgraduate courses. Providing comprehensive and practical coverage of core database concepts, it is an ideal text not only for those studying database management systems in the context of computer science, but also those on courses in the areas of information systems and business information technology.
GUIDE TO NETWORK DEFENSE AND COUNTERMEASURES provides a thorough guide to perimeter defense fundamentals, including intrusion detection and firewalls. This trusted text also covers more advanced topics such as security policies, network address translation (NAT), packet filtering and analysis, proxy servers, virtual private networks (VPN), and network traffic signatures. Thoroughly updated, the new third edition reflects the latest technology, trends, and techniques including virtualization, VMware, IPv6, and ICMPv6 structure, making it easier for current and aspiring professionals to stay on the cutting edge and one step ahead of potential security threats. A clear writing style and numerous screenshots and illustrations make even complex technical material easier to understand, while tips, activities, and projects throughout the text allow you to hone your skills by applying what you learn. Perfect for students and professionals alike in this high-demand, fast-growing field, GUIDE TO NETWORK DEFENSE AND COUNTERMEASURES, Third Edition, is a must-have resource for success as a network security professional.
For undergraduate database management students or business professionals Here's practical help for understanding, creating, and managing small databases-from two of the world's leading database authorities. Database Concepts by David Kroenke and David Auer gives undergraduate database management students and business professionals alike a firm understanding of the concepts behind the software, using Access 2013 to illustrate the concepts and techniques. Three projects run throughout the text, to show students how to apply the concepts to real-life business situations. The text provides flexibility for choosing the software instructors want to use in class; allows students to work with new, complete databases, including Wedgewood Pacific Corporation, Heather Sweeney Designs, and Wallingford Motors; and includes coverage for some of the latest information on databases available. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Provides a firm understanding of the concepts behind the software *Uses Access 2013 to illustrate the concepts and techniques while also providing flexibility to choose the software used in class *Allows students to work with new, complete databases *Includes coverage of some of the latest information available
For undergraduate database management courses. Get Students Straight to the Point of Database Processing Database Processing: Fundamentals, Design, and Implementation reflects a new teaching and professional workplace environment and method that gets students straight to the point with its thorough and modern presentation of database processing fundamentals. The Fourteenth Edition has been thoroughly updated to reflect the latest software.
Database Solutions: A step-by-step guide to building databases 2/eAre you responsible for designing and creating the databases that keep your business running? Or are you studying for a module in database design? If so, Database Solutions is for you This fully revised and updated edition will make the database design and build process smoother, quicker and more reliable.Recipe for database success Take one RDMS - any of the major commercial products will do: Oracle, Informix, SQL Server, Access, Paradox Add one thorough reading of Database Solutions if you are an inexperienced database designer, or one recap of the methodology if you are an old hand Use the design and implementation frameworks to plan your timetable, use a common data model that fits your requirements and adapt as necessaryFeatures Includes hints and tips for success with comprehensive guidance on avoiding pitfalls and traps Shows how to create data models using the UML design notation Includes two full-length coded example databases written on Microsoft Access 2002 and Oracle 9i, plus 15 sample data models to adapt to your needs, chosen from seven common business areasNew for this edition New chapters on SQL (St
Learn how to apply the principles of machine learning to time series modeling with this indispensable resource Machine Learning for Time Series Forecasting with Python is an incisive and straightforward examination of one of the most crucial elements of decision-making in finance, marketing, education, and healthcare: time series modeling. Despite the centrality of time series forecasting, few business analysts are familiar with the power or utility of applying machine learning to time series modeling. Author Francesca Lazzeri, a distinguished machine learning scientist and economist, corrects that deficiency by providing readers with comprehensive and approachable explanation and treatment of the application of machine learning to time series forecasting. Written for readers who have little to no experience in time series forecasting or machine learning, the book comprehensively covers all the topics necessary to: Understand time series forecasting concepts, such as stationarity, horizon, trend, and seasonality Prepare time series data for modeling Evaluate time series forecasting models' performance and accuracy Understand when to use neural networks instead of traditional time series models in time series forecasting Machine Learning for Time Series Forecasting with Python is full real-world examples, resources and concrete strategies to help readers explore and transform data and develop usable, practical time series forecasts. Perfect for entry-level data scientists, business analysts, developers, and researchers, this book is an invaluable and indispensable guide to the fundamental and advanced concepts of machine learning applied to time series modeling.
This is a rigorous and complete textbook for a first course on information retrieval from the computer science perspective. It provides an up-to-date student oriented treatment of information retrieval including extensive coverage of new topics such as web retrieval, web crawling, open source search engines and user interfaces.
From parsing to indexing, clustering to classification, retrieval to ranking, and user feedback to retrieval evaluation, all of the most important concepts are carefully introduced and exemplified. The contents and structure of the book have been carefully designed by the two main authors, with individual contributions coming from leading international authorities in the field, including Yoelle Maarek, Senior Director of Yahoo Research Israel; Dulce Ponceleon IBM Research; and Malcolm Slaney, Yahoo Research USA.
This completely reorganized, revised and enlarged second edition of "Modern Information Retrieval" contains many new chapters and double the number of pages and bibliographic references of the first edition, and a companion website www.mir2ed.org with teaching material. It will prove invaluable to students, professors, researchers, practitioners, and scholars of this fascinating field of information retrieval.
"Business Database Systems "arms you with the knowledge to analyse, design and implement effective, robust and successful databases. This book is ideal for students of Business/Management Information Systems, or Computer Science, who will be expected to take a course in database systems for their degree programme. It is also excellently suited to any practitioner who needs to learn, or refresh their knowledge of, the essentials of database management systems.
Learn application security from the very start, with this comprehensive and approachable guide! Alice and Bob Learn Application Security is an accessible and thorough resource for anyone seeking to incorporate, from the beginning of the System Development Life Cycle, best security practices in software development. This book covers all the basic subjects such as threat modeling and security testing, but also dives deep into more complex and advanced topics for securing modern software systems and architectures. Throughout, the book offers analogies, stories of the characters Alice and Bob, real-life examples, technical explanations and diagrams to ensure maximum clarity of the many abstract and complicated subjects. Topics include: - Secure requirements, design, coding, and deployment - Security Testing (all forms) - Common Pitfalls - Application Security Programs - Securing Modern Applications - Software Developer Security Hygiene Alice and Bob Learn Application Security is perfect for aspiring application security engineers and practicing software developers, as well as software project managers, penetration testers, and chief information security officers who seek to build or improve their application security programs. Alice and Bob Learn Application Security illustrates all the included concepts with easy-to-understand examples and concrete practical applications, furthering the reader's ability to grasp and retain the foundational and advanced topics contained within.
The transfer of information over the world wide web depends critically on secure communications. The need to protect the material we send and receive from cyberspace, from the largest of business transactions to the simplest of personal web-pages, is crucial in ensuring we can continue to use this incredible resource safely. Cryptology provides the most reliable tools for storing or transmitting digital information and is the gold standard for attaining the levels of security our online interactions demand. Taking a step-by-step approach, P. K. Yuen demonstrates how to master web-based security skills including: protecting websites from hackers and viruses; encrypting email; building a secure web-database; performing secure business transactions over the web. Working from a problem-solving perspective, he shows how to implement security solutions and looks from the attacker's point of view at possible challenges to that security. In short, Practical Cryptology and Web Security offers a practical and comprehensive guide to all aspects of web security. This book features over 120 worked examples, many from industry, demonstrate the key considerations in implementing web security. AES, this book examines the latest web technologies in terms of security, including XML Signatures and XML Digital Contracts. PK Yuen is a well known expert on Communications, Internet and the World Wide Web. He has over 13 years' experience working on web technologies including large scale application developments, engineer training and project leadership and working on the security system of the Shanghai Pu Dong airport, China. He also co-authored Practical Web Technologies, published by Addison-Wesley in 2003.
Large corporations like IBM and Oracle are using Excel dashboards and reports as a Business Intelligence tool, and many other smaller businesses are looking to these tools in order to cut costs for budgetary reasons. An effective analyst not only has to have the technical skills to use Excel in a productive manner but must be able to synthesize data into a story, and then present that story in the most impactful way. Microsoft shows its recognition of this with Excel. In Excel, there is a major focus on business intelligence and visualization. Data Visualization with Excel Dashboards and Reports fills the gap between handling data and synthesizing data into meaningful reports. This title will show readers how to think about their data in ways other than columns and rows. Most Excel books do a nice job discussing the individual functions and tools that can be used to create an "Excel Report". Titles on Excel charts, Excel pivot tables, and other books that focus on "Tips and Tricks" are useful in their own right; however they don't hit the mark for most data analysts. The primary reason these titles miss the mark is they are too focused on the mechanical aspects of building a chart, creating a pivot table, or other functionality. They don't offer these topics in the broader picture by showing how to present and report data in the most effective way. What are the most meaningful ways to show trending? How do you show relationships in data? When is showing variances more valuable than showing actual data values? How do you deal with outliers? How do you bucket data in the most meaningful way? How do you show impossible amounts of data without inundating your audience? In Data Visualization with Excel Reports and Dashboards, readers will get answers to all of these questions. Part technical manual, part analytical guidebook; this title will help Excel users go from reporting data with simple tables full of dull numbers, to creating hi-impact reports and dashboards that will wow management both visually and substantively. This book offers a comprehensive review of a wide array of technical and analytical concepts that will help users create meaningful reports and dashboards. After reading this book, the reader will be able to: Analyze large amounts of data and report their data in a meaningful way Get better visibility into data from different perspectives Quickly slice data into various views on the fly Automate redundant reporting and analyses Create impressive dashboards and What-If analyses Understand the fundamentals of effective visualization Visualize performance comparisons Visualize changes and trends over time
Data-driven discovery is revolutionizing the modeling, prediction, and control of complex systems. This textbook brings together machine learning, engineering mathematics, and mathematical physics to integrate modeling and control of dynamical systems with modern methods in data science. It highlights many of the recent advances in scientific computing that enable data-driven methods to be applied to a diverse range of complex systems, such as turbulence, the brain, climate, epidemiology, finance, robotics, and autonomy. Aimed at advanced undergraduate and beginning graduate students in the engineering and physical sciences, the text presents a range of topics and methods from introductory to state of the art.
Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators. Key topics covered include: Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects Relating data to return on investment, financial values, and executive decision making Data sources including surveys, interviews, customer satisfaction, engagement, and operational data Visualizing and presenting complex results
This is the first comprehensive overview of the exciting field of the 'science of science'. Those concerned with maximizing their career impact and productivity, with their scientific creativity, with effective collaboration and with the metrics of assessment will better understand the fundamental workings of science. Big data analysis and quantitative tools help identify success and failure within the discipline. Areas in the 'science of science' that are ripe for further research are explored, and the implications this could have for future technological and innovative work are examined. With anecdotes and detailed, easy-to-follow explanations of the research, this book is accessible to all scientists, policy makers, and administrators with an interest in the wider scientific enterprise.
Knowledge representation is a key area of modern AI, underlying the development of semantic networks. Description logics are languages that represent knowledge in a structured and formally well-understood way: they are the cornerstone of the Semantic Web. This is the first textbook describing this importan new topic and will be suitable for courses aimed at advanced undergraduate and beginning graduate students, or for self-study. It assumes only a basic knowledge of computer science concepts. After generla introducitons motivating and overviewing the subject, the authors describe a simple DL and how it works and can be used, utilizing a running example that recurs through the book. Methods of reasoning and their implementation and complexity are examined, Finally, the authors provide a non-trivial DL knowledge base and use it to illsutrate featues that have been introduced: this base is available for free online access in a form usable by modern ontology editors.
If you are a biologist and want to get the best out of the powerful methods of modern computational statistics, this is your book. You can visualize and analyze your own data, apply unsupervised and supervised learning, integrate datasets, apply hypothesis testing, and make publication-quality figures using the power of R/Bioconductor and ggplot2. This book will teach you 'cooking from scratch', from raw data to beautiful illuminating output, as you learn to write your own scripts in the R language and to use advanced statistics packages from CRAN and Bioconductor. It covers a broad range of basic and advanced topics important in the analysis of high-throughput biological data, including principal component analysis and multidimensional scaling, clustering, multiple testing, unsupervised and supervised learning, resampling, the pitfalls of experimental design, and power simulations using Monte Carlo, and it even reaches networks, trees, spatial statistics, image data, and microbial ecology. Using a minimum of mathematical notation, it builds understanding from well-chosen examples, simulation, visualization, and above all hands-on interaction with data and code.
Tell your story and show it with data, using free and easy-to-learn tools on the web. This introductory book teaches you how to design interactive charts and customized maps for your website, beginning with simple drag-and-drop tools such as Google Sheets, Datawrapper, and Tableau Public. You'll also gradually learn how to edit open source code templates like Chart.js, Highcharts, and Leaflet on GitHub. Hands-On Data Visualization takes you step-by-step through tutorials, real-world examples, and online resources. This hands-on resource is ideal for students, nonprofit organizations, small business owners, local governments, journalists, academics, and anyone who wants to take data out of spreadsheets and turn it into lively interactive stories. No coding experience is required. Build interactive charts and maps and embed them in your website Understand the principles for designing effective charts and maps Learn key data visualization concepts to help you choose the right tools Convert and transform tabular and spatial data to tell your data story Edit and host Chart.js, Highcharts, and Leaflet map code templates on GitHub Learn how to detect bias in charts and maps produced by others
Working with unbounded and fast-moving data streams has historically been difficult. But with Kafka Streams and ksqlDB, building stream processing applications is easy and fun. This practical guide explores the world of real-time data systems through the lens of these popular technologies and explains important stream processing concepts against a backdrop of interesting business problems. Mitch Seymour, senior data systems engineer at Mailchimp, introduces you to both Kafka Streams and ksqlDB so that you can choose the best tool for each unique stream processing project. Non-Java developers will find the ksqlDB path to be an especially gentle introduction to stream processing. In this book, you'll learn: Basic and advanced uses of Kafka Streams and ksqlDB How to transform, enrich, and process event streams How to build both stateless and stateful stream processing applications The different notions of time and the role it plays in stream processing How to to build event-driven microservices on top of continuous event streams Features, operational characteristics, deployment patterns, and configuration tips for both technologies
Stopping Losses from Accidental and Malicious Actions Around the world, users cost organizations billions of dollars due to simple errors and malicious actions. They believe that there is some deficiency in the users. In response, organizations believe that they have to improve their awareness efforts and making more secure users. This is like saying that coalmines should get healthier canaries. The reality is that it takes a multilayered approach that acknowledges that users will inevitably make mistakes or have malicious intent, and the failure is in not planning for that. It takes a holistic approach to assessing risk combined with technical defenses and countermeasures layered with a security culture and continuous improvement. Only with this kind of defense in depth can organizations hope to prevent the worst of the cybersecurity breaches and other user-initiated losses. Using lessons from tested and proven disciplines like military kill-chain analysis, counterterrorism analysis, industrial safety programs, and more, Ira Winkler and Dr. Tracy Celaya's You CAN Stop Stupid provides a methodology to analyze potential losses and determine appropriate countermeasures to implement. Minimize business losses associated with user failings Proactively plan to prevent and mitigate data breaches Optimize your security spending Cost justify your security and loss reduction efforts Improve your organization's culture Business technology and security professionals will benefit from the information provided by these two well-known and influential cybersecurity speakers and experts.
Business operations in large organizations today involve massive, interactive, and layered networks of teams and personnel collaborating across hierarchies and countries on complex tasks. To optimize productivity, businesses need to know: what communication patterns do high-performing teams have in common? Is it possible to predict a team's performance before it starts work on a project? How can productive team behavior be fostered? This comprehensive review for researchers and practitioners in data mining and social networks surveys recent progress in the emerging field of network science of teams. Focusing on the underlying social network structure, the authors present models and algorithms characterizing, predicting, optimizing, and explaining team performance, along with key applications, open challenges, and future trends.
The datafication of our world offers huge challenges and opportunities for social science. The 'data-drivenness' of computational research can occur at the expense of theoretical reflection and interpretation. Additionally, it can be difficult to reconcile the 'quantitative' dimensions of big data with the 'qualitative' sensibilities needed for its understanding. At the same time, this opens up possibilities for reimagining key principles of social inquiry. In this experimental and provocative book, Simon Lindgren argues that a hybrid approach to data and theory must be developed in order to make sense of today's ambivalent, turbulent, and media-saturated political landscape. He pushes for the development of a critical science of data, joining the interpretive theoretical and ethical sensibilities of social science with the predictive and prognostic powers of data science and computational methods. In order for theories and research methods to be more useful and relevant, they must be dismantled and put together in new, alternative, and unexpected ways. Data Theory is essential reading for social scientists and data scientists, as well as students taking courses in social theory and data, digital methods, big data, and data and society.
Sentiment analysis is the computational study of people's opinions, sentiments, emotions, moods, and attitudes. This fascinating problem offers numerous research challenges, but promises insight useful to anyone interested in opinion analysis and social media analysis. This comprehensive introduction to the topic takes a natural-language-processing point of view to help readers understand the underlying structure of the problem and the language constructs commonly used to express opinions, sentiments, and emotions. The book covers core areas of sentiment analysis and also includes related topics such as debate analysis, intention mining, and fake-opinion detection. It will be a valuable resource for researchers and practitioners in natural language processing, computer science, management sciences, and the social sciences. In addition to traditional computational methods, this second edition includes recent deep learning methods to analyze and summarize sentiments and opinions, and also new material on emotion and mood analysis techniques, emotion-enhanced dialogues, and multimodal emotion analysis.
This title is for those doing courses in object-oriented systems analysis and design. The text teaches students object-oriented systems analysis and design in a highly practical and accessible way.
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