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Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.
The Fourth edition of The Art Of Persuasive Communication situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state.
Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies.
The Fourth edition differs from the previous one in the following ways:
The ability to communicate well is a key marker of success in any environment, particularly in the world of business. The second edition of Communication: A hands-on approach focuses on different forms of communication, emphasising writing as a communication tool, particularly within the business environment. The evolution of technology and its use in the business environment has been taken into account and a new chapter on digital media has been included to show how blogs, Twitter and other social media can be used effectively.
Ferial Haffajee is highly respected as one of South Africa's thought leaders and commentators. She effectively uses her media platform to raise and discuss issues pertinent to the state of the nation. In What If There Were No Whites In South Africa?, Haffajee examines our history and our present in the light of a provocative question that yields some thought-provoking analysis for the country.
From roundtable discussions with influential as well as ordinary South Africans, to research, personal thoughts and powerful anecdotes, Haffajee takes the reader through the rocky terrain of race relations in our country and grapples towards a possible way forward in terms of what it means to be South African in 2015.
Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc.; in determining and implementing strategy, operations and processes; in all interaction - interpersonal, mediated, digital and social; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these.
Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.
While no single conversation is guaranteed to change the trajectory of a career, a company, a relationship, or a life, any single conversation can. In this revised edition of Fierce Conversations - the bestselling classic guide to getting your message across and getting what you want - master teacher and leader Susan Scott gives you the tools to transform the con-versations central to your success, and teaches you how to fiercely and honestly cut through the noise and clutter. You'll learn how to: *OVERCOME BARRIERS TO MEANINGFUL CONVERSATIONS *EXPRESS WHO YOU ARE AND WHAT YOU BELIEVE *ENCOURAGE OTHERS TO REVEAL THEIR TRUE OPINIONS *CONFRONT TOUGH ISSUES WITH CONFIDENCE AND SENSITIVITY *HANDLE STRONG EMOTIONS-ON BOTH SIDES OF THE TABLE *INCREASE CLARITY AND IMPROVE UNDERSTANDING *INSPIRE CREATIVITY, PROBLEM SOLVING, AND PASSION *BUILD STRONG RELATIONSHIPS WITH COLLEAGUES, CLIENTS, FRIENDS AND FAMILY Packed with case studies, exercises and questionnaires, Fierce Conversations shows you how to bring about real change in the workplace and at home. It's time to change the conversation.
The authors of the international bestseller The Decision Book teach us how to communicate better at work and in everyday life The internationally bestselling duo Mikael Krogerus and Roman Tschappeler have tested the 44 most important communication theories - from Aristotle's thoughts on presenting through Proust on asking questions to the Harvard Negotiation Project - for their practicality in daily business life. In The Communication Book they distil them into a single volume that in their winning way turns seemingly difficult ideas into clear and entertaining diagrams. From running better meetings and improving the conversations in your head to brushing up on your listening skills and small talk, the pair masterfully fuses theoretical knowledge and business advice with humour and practicality. With sections on work, the self, relationships and language, they show that we can improve not only what we communicate, but how we do so. Whether you're a CEO or starting out - or want to improve your relationships at home - this smartly-illustrated and compact guide will improve your communication skills and help you form more meaningful connections at work, while smiling too.
The fourth edition offers a toolbox of key skills relating to each communication theory, enabling students to actively choose and experiment with strategies applicable for a given situation. With diverse and realistic examples, the text connects theory, skills and real-life situations, using new chapter wrap-ups, key questions for application and communication application tests to provide the reader with opportunities to assess what they have learnt.
The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.
This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.
101 chance meetings, juxtaposing the famous and the infamous, the artistic and the philistine, the pompous and the comical, the snobbish and the vulgar, told by Britain's funniest writer. Life is made up of humans meeting one another. They speak, or don't speak. They get on, or fall out. They laugh, they cry, are excited, are indifferent. One on One is a chain of 101 extraordinary but true encounters, from Tolstoy rumbling Tchaikovsky in 1876 to George Galloway baiting Michael Barrymore in 2006. The Royal Family giggle at T.S. Eliot, Walter Sickert draws the curtains on the carol-singing Edward Heath, Youssoupoff assassinates Rasputin, Marilyn Monroe commissions Frank Lloyd Wright. Circular in its construction, panoramic in its breadth, One on One is a book like no other. `Brown's glorious book is an original and a complete delight' Miranda Seymour, Sunday Times, Books of the Year
The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.
Professional Communication: Deliver effective written, spoken and visual messages Fourth Edition is aimed at all professionals and students in business, industry and higher education institutions. It offers sound advice, clear guidelines and numerous practical examples, and this latest edition includes managing digital communication platforms, creating templates, being interviewed for a job, raising funding, and conducting and managing Internet research.
Presents the best practices of crisis communication and emergency risk communication This book covers crisis communication strategies and focuses on practical applications for effective management. It includes an extensive discussion of best practices in pre-crisis, crisis and post crisis stages. The book pays special attention to the needs of meeting the needs of diverse audiences and communicating in a responsive and responsible way. The principles are appropriate for many kinds of events including earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics as well as industrial accidents, toxic spills, transportation disasters, fires and intentional events. In the first chapter, Communication in Times of Trouble introduces the concept of best practices and establishes their relevance for crisis communication and emergency risk communication. A chapter is dedicated to each of the ten best practices. In each chapter, the best practice is described, examples of successful and unsuccessful application of the best practice in both organizational crises and natural disasters/emergencies are provided, advice for practical application is given, and a summary is provided. The concluding chapter details the challenges and opportunities for developing and implementing a response strategy that includes the best practices as a whole. Focuses on application and explanation in crisis communication to benefit those with backgrounds in emergency management, risk management, political science, disaster sociology, and public health Covers natural, large-scale emergencies such as earthquakes, tornadoes, hurricanes, tsunamis, epidemics, and pandemics, which aren't generally detailed in existing crisis communication texts Presents 10 best practices for dealing with emergencies: Process Approach; Pre-Event Planning; Partnerships; Public Concern; Honesty; Collaborate; Media access; Compassion; Uncertainty; Empowerment Communication in Times of Trouble will be of great interest to undergraduate students and practitioners in communication, public relations, public affairs, public information, public health, and emergency management.
Drawing together a wealth of research methods knowledge gained by trust researchers into one essential volume, this book provides an authoritative in-depth consideration of quantitative and qualitative methods for empirical study of trust in the social sciences. This second edition of the Handbook of Research Methods on Trust provides a fully updated and extended account of quantitative, qualitative and mixed methods for empirical research. While many researchers have already drawn inspiration and insight from the previous edition, the dynamic development of trust research calls for further and deeper engagement with methodological issues, particular methods, practical research experience, and current challenges and innovations as offered by this new edition. Identifying innovative methods for researching trust, this important Handbook will prove invaluable for students and academics in the social sciences who are interested in trust, particularly postgraduates planning empirical research on trust, undergraduates researching issues of trust, faculty teaching research-based courses on trust and related topics, and experienced trust researchers looking for reflection, discussion and inspiration.
Undergraduate students of environmental communication.
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