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Die Positionierung von Eigenmarken setzt nicht nur die Kenntnis von Lucken im herstellerseitigen Angebot sowie eine hinreichende Sortiments- und Marktstruktur voraus, sondern auch ein entsprechendes Wissen uber die Einflussgrossen des Kaufverhaltens. Annett Wolf entwickelt ein verhaltenswissenschaftliches Erklarungsmodell, uberpruft dieses kausalanalytisch und leitet Implikationen fur das Markenmanagement im Einzelhandel ab."
Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Global Sourcing: Im Einzelhandel wie in der Konsum- und Gebrauchsguterindustrie ist dies ein hoechst aktuelles und intensiv diskutiertes Thema. Doch wer koennte von sich behaupten, hier bereits alle Moeglichkeiten ausgeschoepft zu haben? Meist steckt man doch zu tief im Tagesgeschaft, um einem neuen Thema seine ganze Aufmerksamkeit zu widmen - und sei es noch so wichtig. UEber kurz oder lang aber wird daran kein Weg vorbeifuhren. Zuvorderst gilt dies fur die Modebranche, die hier wie so haufig eine Vorreiterrolle einnimmt. Praktiker erfahren in diesem Buch aktuellste Trends in der Beschaffung der Bekleidungsbranche, finden differenzierte Loesungsansatze fur ihr Unternehmen und werden entlang eines vielfach in der Praxis erprobten Verbesserungsprogramms durch den Implementierungsprozess gefuhrt. Thematische Schwerpunkte sind die Identifikation der geeigneten Wertkettenstrategie, die Auswahl der Beschaffungslander, das Lieferanten-Management, die Planung und Steuerung der logistischen Abwicklung sowie die Gestaltung der Aufbauorganisation als Rahmen fur exzellente Prozesse. Das Autorenteam zeigt unter Ruckgriff auf langjahrige Erfahrung in Handelspraxis, Beratung und Wissenschaft brachliegende Verbesserungspotenziale auf. Die Empfehlungen haben keineswegs den Charakter von Patentrezepten, sondern berucksichtigen die unternehmensspezifische Positionierung am Absatzmarkt sowie die Anforderungen verschiedener Teilsortimente. Alle Kernaussagen sind durch Zitate und Fallstudien illustriert, welche auf aktuellen Interviews mit den Einkaufsverantwortlichen von 20 der erfolgreichsten Modeunternehmen weltweit basieren.
Building Big Data Applications helps data managers and their organizations make the most of unstructured data with an existing data warehouse. It provides readers with what they need to know to make sense of how Big Data fits into the world of Data Warehousing. Readers will learn about infrastructure options and integration and come away with a solid understanding on how to leverage various architectures for integration. The book includes a wide range of use cases that will help data managers visualize reference architectures in the context of specific industries (healthcare, big oil, transportation, software, etc.).
This book challenges the notion that economic crises are modern phenomena through its exploration of the tumultuous 'credit-crunch' of the later Middle Ages. It illustrates clearly how influences such as the Black Death, inter-European warfare, climate change and a bullion famine occasioned severe and prolonged economic decline across fifteenth century England. Early chapters discuss trends in lending and borrowing, and the use of credit to fund domestic trade through detailed analysis of the Statute Staple and rich primary sources. The author then adopts a broad-based geographic lens to examine provincial credit before focusing on London's development as the commercial powerhouse in late medieval business. Academics and students of modern economic change and historic financial revolutions alike will see that the years from 1353 to 1532 encompassed immense upheaval and change, reminiscent of modern recessions. The author carefully guides the reader to see that these shifts are the precursors of economic change in the early modern period, laying the foundations for the financial world as we know it today.
Learning how to build useful e-commerce applications is challenging and exciting because it involves knowing a little about a lot of different computing technologies including networking, security, programming, human computer interface design and database design. This is a book that brings breadth in its coverage of technologies and discusses how to integrate them to achieve business aims.
It covers the full range of relevant web technologies and protocols and it focuses particularly on techniques that are most suitable for e-commerce application building.
"highly recommendable ...The major strength of the book is the fact that it is comprehensive, and that by following the code examples, readers will be able to actually see how e-commerce web sites can be put together. "
"the text clearly provides an extremely full and appropriate coverage of the issues. As such it has major market potential as a core text for both postgraduate and undergraduate e-commerce programmes."
"a very comprehensive and up to date description of the use of the internet to buy and sell goods and services. It covers all the major types of e-commerce, Business to Business (B2B), Business to Consumer (B2C), Consumer to Business (C2B) and Consumer to Consumer (C2C)."
"the technical content is excellent"
This book examines the challenges that ASEAN (Association of Southeast Asian Nations) members need to overcome in order to sustain and intensify economic growth. The ASEAN market is widely regarded as a new hub of growth, not least in light of increasing protectionism and declining economic growth of the three largest countries in Northeast Asia (China, Japan, and South Korea). Contributors address a range of issues with a concentrated focus on evidence from Indonesia, including globalisation, increasing populism, trade, FDI, the benefits of the production network, and related issues such as spill-over, crises, innovation and technology, and selected sectoral commodity and policy analysis of Indonesia. This book analyses and explains the relationship between trade and foreign direct investment, and technical changes, with regard to improving 'productivity' in the supply-side economic growth model using, in particular, Indonesia as the de facto leader of ASEAN. This book will be of interest to academics and students specialising in international economics and international development.
The ability to collaborate, particularly in new manufacturing technology development, is becoming a corporate competence that will determine which companies survive in the next decade. With the advent of the telecommunications and information infrastructure realized in the 1990s, companies that can effectively collaborate to get new technologies applied will stand a greater chance of remaining competitive in today's market.
Collaborative R&D offers the methods and metrics for developing collaborative technology programs and partnerships, both within the industry and between major competitors. R&D experts Allen and Jarman provide a complete map for collaboration, taken from their collective years of experience in creating, promoting, and managing many collaborative R&D initiatives over the past decade. They include the guidelines for determining what technology development areas are appropriate for collaboration, and what ingredients need to be in place for it to be successful.
The authors' experiences are detailed in a format that walks the reader through the process of identifying, starting, and managing collaborative R&D programs. Having developed these programs with companies like Ford, Texas Instruments, Boeing, AT&T, and Kodak, Allen and Jarman include numerous real-world examples, which show how to choose collaborative partners, how to use the government in establishing R&D programs, successful management techniques, means of addressing intellectual property, and how to address accounting concerns.
The book also illustrates the significant benefits of collaborative R&D, helping managers and technology professionals realize its value by enabling them to make the most knowledgeable decisions and take the best actions possible, in any given situation. Among some of the benefits that have resulted from the authors' collaborative programs:
This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.
This book focuses on strategies to achieve economic diversification in Asian landlocked countries. It does so by analysing the impact of the Dutch disease, non-resource firm heterogeneity, trade logistics operations, trade facilitation, aid for trade, small and medium-sized enterprises, and foreign direct investment. Offering a wide range of expert views and opinions, research findings, information and data, the book will be of value to policy makers and students of trade and development economics.
This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions -the United States exiting the Cold War, China emerging as a global-level power, and India's eastern interests squaring off with China's Belt Road Initiative, BRI-help place China, India, and the United States (in alphabetical order) in Bangladesh's "inner-most" circle, China, India, and the United States in a "mid-stream" circle, and the United States and Latin America, among other countries, in the "outer-most" circle, depending on the issue. In an atmosphere of short-term gains over-riding long-term considerations, the desperate, widespread search for infrastructural funding inside South Asia enhances China's value, raises local heat, releases new challenges, with costly default consequences looming, issue-specific analysis overtaking formal bilateral relations and a stubborn uncertainty riddling the Bangladeshi air as its policy preferences stubbornly show more certainty.
This book explores links and synergies between international trade and two of the most urgent challenges of the 21st century: achieving sustainable energy (i.e., energy that is affordable, secure, and clean) and mitigating climate change. It takes the unique approach of not only examining how international trade can help achieve energy and climate goals, but also the impact of emerging tools and technologies such as smart grids and demand response, and the potential role and impact of citizens and prosumers. The book analyzes energy- and trade-related regulations in a range of jurisdictions to assess how conducive the regulation is towards achieving sustainable energy, and identifies gaps and overlaps in the existing legal framework.
This book describes the pottery trade activities of the residents of the community of San Bartolome de los Olleros in Piura, Peru. Based on extensive interviews with potters and traders, it explains why the barter of pots continues to be practiced, and explores how pottery production and exchange practices may now be changing. The book provides a unique and detailed analysis of the interconnections between handicraft production, rural trade networks, and agriculture in an Andean context. Pots are mainly bartered for food crops within a non-monetary peasant economy distinct from the "conventional" market. This practice is an important food source for pottery traders; thus trader livelihoods are placed at the center of this qualitative study of pottery distribution. Of primary importance are: 1) the decision-making processes surrounding exchange activities, 2) how exchange choices produce distinct spatial patterns, and 3) how the marketing of pots impacts livelihoods.
The Consumer Trap blows the lid off the trillion-dollar-a-year business marketing industry, explaining how it continues to soak up economic and environmental resources and dominate the personal lives of citizens. Flouting conventional mainstream and radical thinking about consumer culture, Michael Dawson reveals how corporate marketing embodies and extends into personal life the scientific management principles famously enunciated by Frederick Winslow Taylor, whose earliest disciples predicted the big business marketing revolution. After revealing why corporate capitalism fuels an ever-increasing marketing race, Dawson provides a step-by-step account of how this behemoth works and expands. Using firsthand evidence, he explains in detail how big business marketing campaigns penetrate and profoundly affect the lives of ordinary Americans. Dawson argues that if people are to escape the costly consumer trap set by the overclass, they will need to renew class struggle from below, inventing new institutions for democratically governing and implementing major economic decisions. A blueprint for reinventing the study and debate of the sociocultural effects of corporate marketing practices, The Consumer Trap makes big business marketing a target of direct historical and sociological scrutiny.
With electronic commerce growing exponentially, staying competitive through an effective e-business strategy is a tough challenge. Electronic commerce represents one of the most promising directions for generating competitive advantage at the micro level of the organization and for increasing productivity at the macro level of the economy. This is a study of the critical fundamental elements that could impact a user's perception of business-to-business and business-to-consumer electronic commerce. It examines key components and concepts of e-commerce, evaluating the critical success factors of global e-commerce, the economics of e-commerce, and the practical issues involved with e-commerce in various applications.
Are you aware that the T-shirt or running shoes you're wearing may
have been produced by a 13-year-old children working 14-hour days
for 30 cents an hour? The clothing sweatshop, as a recent string of
media exposes has revealed, is back in business. Don't be fooled by
a label which says the item was made in the USA or Europe. It could
have been sewed on in Haiti or Indonesia--or in a domestic
workshop, where conditions rival those in the third world. The
label might tell you how to treat the garment but it says nothing
about how the worker who made it was treated. To find out about
that you need to read this book. "No Sweat" will show you:
"Frenchmen were far ahead of Englishmen in the early Far West, not only prior in time but greater in numbers and in historical importance," writes Janet Lecompte in her introduction to "French Fur Traders and Voyageurs in the American West." They were the first to navigate the Mississippi and its tributaries, and they founded St. Louis and New Orleans. Though France lost her North American possessions in 1763, thousands of her natives remained on the continent. Many of them were voyageurs for Hudson's Bay Company, whose descendants would join American fur trade companies plying the trans-Mississippi West. This volume documents the fact that in the nineteenth century Frenchmen dominated the fur trade in the United States. Twenty-two biographies, collected from LeRoy R. Hafen's classic ten-volume The "Mountain Men and the Fur Trade of the Far West," represent a variety of origins and social classes, types of work, and trading areas. Here are trappers who joined John Jacob Astor's ill-fated fur venture on the Pacific, St. Louis traders who hauled goods to Spanish New Mexico along the Santa Fe Trail, and those who traded with Indians in the western plains and mountains.
The Hudson's Bay Company had been operating for nearly two
centuries when young Isaac Cowie joined it in 1867. He sailed from
the Shetland Islands to Rupert's Land, finally reaching York
Factory, where he awaited his assignment. Company of Adventurers
describes the early, lusty history of the HBC and the years of
Cowie's service, when manufactured goods were driving out the
demand for furs and buffalo hides. It contains rare information
about the Assiniboin and Plains Crees Indians during the period
before their confinement to reservations.
Whether used as predictors or indicators of stock prices, financial risk, merger candidates, or bond yields, financial ratios have been, and continue to be, a popular tool for analyzing a firm and its performance. Practitioners and academics who employ financial ratios often compare and contrast across several industries, but such evaluations assume that the ratios of one industry measure the same underlying concepts as the ratios of another. This book provides evidence on the comparability of financial ratios across several industries, assessing the similarity or dissimilarity of ratios among industry taxonomies, or groups of ratios.
Extending previous studies that focused primarily on manufacturing firms, this work surveys a wide variety of both manufacturing and retail corporations, and determines the classification patterns of their respective financial ratios. The taxonomies of thirty two ratios, in seven representative industries, are examined for the ten-year period from 1978 through 1987. Two introductory chapters detail the nature of the research, the data utilized, variables employed, and statistical methodologies, as well as providing a brief summary of the results. A third chapter furnishes results for the entire economy by factors of return, cash flow, cash position, inventory, sales, liquidity, and debt; while seven separate chapters describe the study's conclusions for each of the primary industries: automobile and aerospace; chemical, rubber, and oil; electronics; food; retail; steel; and textile. The work concludes with a summary of the study and its conclusions, and an examination of the limitations of this type of research and possibilities for its extension. This book will be a valuable practical resource for accounting and finance professionals, as well as an important reference for courses in finance, accounting, and management. Public, academic, and business libraries will also find it a useful addition to their collections.
Gathering contributions from leading academics and international trade experts from South Asia, this book is dedicated to the late Dr. Saman Kelegma, whose untimely death in June 2017 left a huge void in the field of regional economic cooperation. Keeping in mind his enduring legacy regarding regional cooperation in South Asia, it covers issues related to the challenges of deeper regional integration in South Asia and proposes strategies to address these challenges. It also offers an up-to-date, rigorous academic analysis of various issues related to low intra-regional trade in South Asia; prevalence of tariff barriers; incidence of a range of non-tariff measures; challenges of weak-trade-related infrastructure and the need for trade facilitation; the political economics of regional integration, highlighting how bilateral political relations affect the integration process; low level of intra-regional investment; South Asia's pattern of integration with the global and regional value chains; pattern and dominance of informal trade; and alternative regional integration initiatives in South Asia, such as the bilateral, regional, and sub-regional trade agreements within and countries outside this region. Intended primarily for researchers and students of international trade, and policymakers from South Asia and beyond, the book is also a valuable supplementary reference resource for researchers and students. Furthermore, the pragmatic analysis of the policy options presented offers guidance for policymakers in South Asia wanting to implement effective policies and strategies for deeper regional integration.
This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few decades; in particular, now that many countries have globalised their economies. The book begins by reviewing the changing pattern of FDI flows and technologies among developed and emerging economies, before identifying the determinants of this change by presenting specific studies on Indian industries. It then addresses key questions such as: How are knowledge spillover mechanisms operationalised, and what are the implications of the internationalisation of the IPR process? The role of FDI is also analysed in order to make policy recommendations for fostering innovation in emerging economies like India. The respective chapters examine the process through which technological paradigm and trajectory shifts are taking place, the factors that facilitate such shifts, the changing pattern of FDI, and the shifting focus of international trade and development strategies - four broad themes that are interrelated and mutually reinforcing. The book offers important takeaways for all social scientists, technologists and business schools interested in Indian studies; it will also benefit researchers whose work involves development economics, industrial organisation and technology, and the economy / society interface.
This book provides an overview of evolving patterns of trade partnership with historical perspective. It presents changing requirements of industry competitiveness and explains the vital relationships between trade partnerships and industry competitiveness. As well, it further examines the interactive relationships between trade partnerships and industry competitiveness. In recent years, with decreasing strategic alliances among nations and less visibility of international governance mechanisms (e.g., WTO) and counter to globalization, preferential trade agreements and free-trade agreements have proliferated among nations. At the same time, industrial competitiveness is becoming a serious strategic policy priority of nations-both advanced and emerging economies. Theoretical discussion focuses on the practices of global network capabilities for the top of the pyramid (ToP) and base of the pyramid (BoP). Special focus is on trade partnerships and industry competitiveness in the Asian economies (China, Japan, South Korea, India, Indonesia), three ASEAN nations (Vietnam, Thailand, and Malaysia), and Mexico. Extensive industry and firm-level case studies discuss ToP and BoP interface capabilities in the form of manufacturing and services life-cycle management, which extends value creation and delivery of manufacturing and services. This extension integrates the cloud ecosystem, such as timely data/information/knowledge flows via the virtual world; and ground value chains, such as the flow of complex real goods and services in the visible world.
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