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Books > Business & Economics > Industry & industrial studies > Distributive industries > General

Customer Relationship Management Im Handel - Strategien -- Konzepte -- Erfahrungen (German, Paperback, Softcover Reprint of the... Customer Relationship Management Im Handel - Strategien -- Konzepte -- Erfahrungen (German, Paperback, Softcover Reprint of the Original 1st 2002 ed.)
Dieter Ahlert, Joerg Becker, Ralf Knackstedt, Maren Wunderlich
R2,137 Discovery Miles 21 370 Ships in 7 - 11 working days

Customer Relationship Management stellt das Beziehungsgeflecht zwischen Herstellern, Handlern und Kunden vor neue Herausforderungen. Wie gestaltet man eine einheitliche Kommunikation mit dem Kunden uber verschiedene Kanale? Wie kann eine individuelle Ansprache des Kunden erreicht werden? Wie nutzt man neue Technologien, um ein genaueres Bild vom Kunden zu gewinnen? Und welche Massnahmen zur Kundenbindung sind Erfolg versprechend? Die Optimierung der Beziehungsqualitat nach wirtschaftlichen Kriterien bildet den Kern des Customer Relationship Managements (CRM). Die Autoren widmen sich umfassend den betriebswirtschaftlichen und informationstechnologischen Aspekten dieses Managementansatzes und schliessen mit ihrer konsequenten Ausrichtung auf den Anwendungsbereich des Handels eine Lucke in der bestehenden CRM-Literatur. Aktuelle Fallbeispiele aus der Handelsbranche vermitteln anschauliches Wissen fur die erfolgreiche Umsetzung."

Kundenparadies Deutschland - Aktuelle Spitzenleistungen Und Konzepte Fur Die Zukunft (German, Paperback, Softcover Reprint of... Kundenparadies Deutschland - Aktuelle Spitzenleistungen Und Konzepte Fur Die Zukunft (German, Paperback, Softcover Reprint of the Original 1st 2004 ed.)
Heiner Spalink
R1,502 Discovery Miles 15 020 Ships in 7 - 11 working days

Entgegen einer weitverbreiteten Meinung ist Deutschland keine "Servicewuste." Viele deutsche Handler und deren Industriepartner haben in den vergangenen Jahren weit mehr fur ihre Kunden investiert als dies bekannt ist. Diese Branche steht durch moderne Managementprozesse und neueste Technologien mitten in einem radikalen Umbruch. Einzelhandel, Konsumguterhersteller, Dienstleister wie Marktforschungsunternehmen, IT-Hersteller und Softwareanbieter sowie Logistikunternehmen bauen Netzwerke der Zusammenarbeit auf, bei denen es nur um eins geht: standig Kundenorientierung optimieren. Dieses Buch dokumentiert diese aktuellen Spitzenleistungen der Kundenorientierung und liefert damit Vorbilder fur andere. Autoren des Buches sind Vorstande und Geschaftsfuhrer, aber auch "Macher" aus vielen Unternehmen."

Retailing - Shopping, Society, Space (Hardcover): Larry O'Brien, Frank Harris Retailing - Shopping, Society, Space (Hardcover)
Larry O'Brien, Frank Harris
R3,032 Discovery Miles 30 320 Ships in 7 - 11 working days

This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.

Competition and Regulation in the Airline Industry - Puppets in Chaos (Hardcover): Steven Truxal Competition and Regulation in the Airline Industry - Puppets in Chaos (Hardcover)
Steven Truxal
R3,720 Discovery Miles 37 200 Ships in 7 - 11 working days

An examination of the relationship between competition and the deregulation and liberalisation of the US and European air transport sectors reveals that the structure of the air transport sector has undergone a number of significant changes. A growing number of airlines are entering into horizontal and vertical cooperative arrangements and integration including franchising, codeshare agreements, alliances, `virtual mergers' and in some cases, mergers with other airlines, groups of airlines or other complementary lines of business such as airports. This book considers the current legal issues affecting the air transport sector incorporating recent developments in the industry, including the end of certain exemptions from EU competition rules, the effect of the EU-US Open Skies Agreement, the accession of new EU Member States and the Lisbon Treaty. The book explores the differing European and US regulatory approaches to the changes in the industry and examines how airlines have remained economically efficient in what is perceived as a complex and confused regulatory environment. Competition and Regulation in the Airline Industry will be of particular interest to academics and students of competition law as well as EU law.

Aussenhandel - Marketingstrategien Und Managementkonzepte (German, Paperback, Softcover Reprint of the Original 1st 2004 ed.):... Aussenhandel - Marketingstrategien Und Managementkonzepte (German, Paperback, Softcover Reprint of the Original 1st 2004 ed.)
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
R2,015 Discovery Miles 20 150 Ships in 7 - 11 working days

In 50 Beitragen widmen sich kompetente Autoren aus Wissenschaft und Praxis unterschiedlichen Facetten des Global Trade. Dabei werden nicht nur die Erscheinungsformen und Rahmenbedingungen des Aussenhandels betrachtet, sondern es erfolgt daruber hinaus eine umfassende Auseinandersetzung mit Strategien und Vorgehensweisen der Selektion und Bearbeitung auslandischer Absatz- und Beschaffungsmarkte sowie der Gestaltung und Fuhrung aussenhandelsorientierter Unternehmen.
"Eine gelungene Auswahl von Beitragen zu wirklich relevanten Themen Fallstudien stutzen die Theorie und illustrieren die Praxis." www.literaturtest.de"

Women in Caribbean Politics (Paperback): Cynthia Barrow-Giles Women in Caribbean Politics (Paperback)
Cynthia Barrow-Giles
R548 Discovery Miles 5 480 Ships in 7 - 11 working days

"Historically, women have been under-represented in politics. Patriarchal political parties, debilitating customs and discriminatory selection processes, and obstructionist attitudes have generally contributed to the inability of women to enter mainstream political life in a significant way. In Women in Caribbean Politics Cynthia Barrow-Giles and her co-contributors profile 20 of the most influential women in modern Caribbean politics who have struggled and excelled, in spite of the obstacles. Divided into four parts, this volume looks at women who led the struggle for freedom; those who agitated for equal rights and justice in the pre-independence period; postcolonial trailblazers; as well as a group which Cynthia Barrow-Giles refers to as Women CEOs. The profiles cover women from 12 territories, with varying political, ethnic and socio-economic issues. Anyone with an interest in Caribbean Politics or Gender Studies will find Women in Caribbean Politics to be an excellent introduction. For students and teachers, it will be a valuable resource, as it highlights some of the little-known stories of Caribbean women who have set the foundation for, and continue to help to shape the identity of their nations and the region on a whole. "

Change Communications Jahrbuch 2011 (German, Hardcover, 2011 ed.): Christoph Harringer, Hannes Maier Change Communications Jahrbuch 2011 (German, Hardcover, 2011 ed.)
Christoph Harringer, Hannes Maier
R1,404 Discovery Miles 14 040 Ships in 7 - 11 working days

Wie konnen sich Unternehmen andern und sich dabei treu bleiben? Es gibt viele Wege zum Erfolg, eines jedoch haben sie gemeinsam: Ihr Fokus liegt auf Change Communications (Veranderungskommunikation). In dem Buch wird die zentrale Aufgabe von Change Communications veranschaulicht, namlich die Kommunikation wahrend eines Veranderungsprozesses zu steuern, zu managen und zu gestalten. Pramierte Projekte (European Change Communications Award) werden detailliert vorgestellt und durch Expertenbeitrage zu den Themen Traditionen, Werte und Rituale erganzt."

Die Betriebsformen Des Einzelhandels Aus Konsumentenperspektive (German, Paperback, 2007 ed.): Prof Dr Peter Weinberg Die Betriebsformen Des Einzelhandels Aus Konsumentenperspektive (German, Paperback, 2007 ed.)
Prof Dr Peter Weinberg; Guido Purper
R1,702 Discovery Miles 17 020 Ships in 7 - 11 working days

Auf der Basis einer theoretischen und empirischen Analyse zeigt Guido Purper, dass die herkommlichen Betriebsformeneinteilungen zur Abdeckung der Konsumentenperspektive wenig geeignet sind, und erarbeitet Klassifikationskriterien, die Konsumenten zur Einteilung der Handelsanbieter tatsachlich heranziehen. Darauf aufbauend entwickelt er seine Betriebsformen des Einzelhandels aus Konsumentenperspektive.
"

Preismanagement Im Einzelhandel (German, Paperback, 2006 ed.): Michaela Hartmann Preismanagement Im Einzelhandel (German, Paperback, 2006 ed.)
Michaela Hartmann
R2,114 Discovery Miles 21 140 Ships in 7 - 11 working days

Michaela Hartmann strukturiert grundsatzliche Preisentscheidungsprobleme, wobei sie besonderen Wert auf Instrumentalentscheidungen legt. Mit der Unterscheidung von strategischen und operativen Preisentscheidungen wird der Artikelvielfalt und der Sortimentsorientierung im Einzelhandel Rechnung getragen. Sie entwickelt eine Architektur fur Preisinformationssysteme (ARPIS), die die Bewaltigung der hohen Komplexitat preispolitischer Entscheidungsprozesse unterstutzt.

European and Islamic Trade in the Early Ottoman State - The Merchants of Genoa and Turkey (Paperback, New ed): Kate Fleet European and Islamic Trade in the Early Ottoman State - The Merchants of Genoa and Turkey (Paperback, New ed)
Kate Fleet
R1,049 Discovery Miles 10 490 Ships in 7 - 11 working days

International trade was of great importance for the Ottomans in the construction of their empire. Kate Fleet's book examines the trade links which existed between European merchants and their Muslim counterparts from the beginnings of the Ottoman empire in 1300 to the fall of Constantinople in 1453. By using previously unexploited Latin and Turkish sources, and by focusing on the trading partnership between the Genoese and the Turks, she demonstrates how this interaction contributed to the economic development of the early Ottoman state and, indeed, to Ottoman territorial expansion. Where other studies have emphasized the military prowess of the early Ottoman state and its role as 'the infidel enemy', the book offers an insight into its economic aspirations and eventual integration into the economy of the Mediterranean basin. This is a readable, authoritative and innovative study which illuminates our understanding of an obscure period in early Ottoman history.

The Politics of Trade in Safavid Iran - Silk for Silver, 1600-1730 (Paperback, Revised): Rudolph P. Matthee The Politics of Trade in Safavid Iran - Silk for Silver, 1600-1730 (Paperback, Revised)
Rudolph P. Matthee
R1,314 Discovery Miles 13 140 Ships in 7 - 11 working days

Using a wide range of archival and written sources, Rudi Matthee considers the economic, social and political networks established between Iran, its neighbours and the world at large, through the prism of the late Safavid silk trade. In so doing, he demonstrates how silk, a resource crucial to state revenue and the only commodity to span Iran's entire economic activity, was integral to aspects of late Safavid society, including its approach to commerce, export routes and, importantly, to the political and economic problems which contributed to its collapse in the early 1700s. In a challenge to traditional scholarship, the author argues that despite the introduction of a maritime, western-dominated channel, Iran's traditional land-based silk export continued to expand right up to the end of the seventeenth century. The book makes a major theoretical contribution to the debates on the social and economic history of the pre-modern world.

Kundenparadies Deutschland - Aktuelle Spitzenleistungen Und Konzepte Fur Die Zukunft (German, Hardcover, 2004 ed.): Heiner... Kundenparadies Deutschland - Aktuelle Spitzenleistungen Und Konzepte Fur Die Zukunft (German, Hardcover, 2004 ed.)
Heiner Spalink
R1,310 R1,128 Discovery Miles 11 280 Save R182 (14%) Ships in 10 - 15 working days

Entgegen einer weitverbreiteten Meinung ist Deutschland keine "Servicew ste." Viele deutsche H ndler und deren Industriepartner haben in den vergangenen Jahren weit mehr f r ihre Kunden investiert als dies bekannt ist. Diese Branche steht durch moderne Managementprozesse und neueste Technologien mitten in einem radikalen Umbruch. Einzelhandel, Konsumg terhersteller, Dienstleister wie Marktforschungsunternehmen, IT-Hersteller und Softwareanbieter sowie Logistikunternehmen bauen Netzwerke der Zusammenarbeit auf, bei denen es nur um eins geht: st ndig Kundenorientierung optimieren. Dieses Buch dokumentiert diese aktuellen Spitzenleistungen der Kundenorientierung und liefert damit Vorbilder f r andere. Autoren des Buches sind Vorst nde und Gesch ftsf hrer, aber auch "Macher" aus vielen Unternehmen.

The Brandy Trade under the Ancien Regime - Regional Specialisation in the Charente (Paperback, New Ed): L. M Cullen The Brandy Trade under the Ancien Regime - Regional Specialisation in the Charente (Paperback, New Ed)
L. M Cullen
R710 Discovery Miles 7 100 Ships in 7 - 11 working days

This study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from a surplus in other cereals and from foreign markets, regional specialization in the Charente was an indispensable element in ensuring the quality of stable output, and was recognized in the region's success in attracting foreign houses, such as Martell and Hennessy.

Competitive Intelligence (Paperback, 1st ed. 2001): C. West Competitive Intelligence (Paperback, 1st ed. 2001)
C. West
R2,002 Discovery Miles 20 020 Ships in 7 - 11 working days

To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. As markets evolve even more rapidly and companies adapt their plans much faster, the demand for competitive intelligence has spiralled. Christopher West, an expert in the field, shows you how to collect, analyse and use competitive intelligence from a variety of sources, including the internet, and change your competitive strategy accordingly.

Business to Business Electronic Commerce - Challenges and Solutions (Paperback, Illustrated Ed): Warkentin Business to Business Electronic Commerce - Challenges and Solutions (Paperback, Illustrated Ed)
Warkentin
R1,767 R1,406 Discovery Miles 14 060 Save R361 (20%) Ships in 7 - 11 working days

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel selling tangible products to consumers directly with the World Wide Web. By the end of the 1990s, the next revolution began called business-to-business electronic commerce. Business to Business Electronic Commerce will provide researchers and practitioners alike with a source of knowledge related to this emerging area of business. The audience for this book includes students, scholars, researchers and practitioners. Any currently engaged in the utilization and management of electronic commerce technologies will be interested in Business to Business Electronic Commerce to learn about the latest issues and challenges facing businesses throughout the world.

Handbook of Logistics and Supply-Chain Management (Hardcover, 1st ed): Ann M. Brewer, Kenneth J. Button, David A. Hensher Handbook of Logistics and Supply-Chain Management (Hardcover, 1st ed)
Ann M. Brewer, Kenneth J. Button, David A. Hensher
R4,565 Discovery Miles 45 650 Ships in 10 - 15 working days

The quality of transport logistics is now recognized as being vital to the success of many organizations. The ability to transport goods quickly, safely, economically and reliably is seen as vital to a nation's prosperity and capacity to compete in a rapidly globalising economy. Logistics has advanced significantly during since the 1980s as companies have appreciated the gains from such initiatives as limiting inventories, making use of "seamless" distribution services and taking advantage of advances in telecommunication and information technologies. Institutional changes, such as deregulation and privatization, have in many countries led to contexts in which these changes could take place. The integration of transportation into the production process through advanced information systems and the application of modern management techniques is now at the centre of logistics. This volume contains commissioned refereed papers that cover the main elements of transport logistics. The authors were selected from around the world and asked to provide critiques of their subject areas as well as a review of the state of the art and case study examples. These up-to-date contributions cover all the main areas of transport logistics, providing those in the field with current information whilst at the same time offering easy access for those who are new to the field and are seeking review material.

The Transition to a Colonial Economy - Weavers, Merchants and Kings in South India, 1720-1800 (Hardcover): Prasannan... The Transition to a Colonial Economy - Weavers, Merchants and Kings in South India, 1720-1800 (Hardcover)
Prasannan Parthasarathi
R2,025 Discovery Miles 20 250 Ships in 7 - 11 working days

In a challenge to the widespread belief that poverty and poor living standards have been characteristic of India for centuries, Prasannan Parthasarathi demonstrates that, until the late eighteenth century, laboring groups in South India were in a powerful position, receiving incomes well above subsistence. It was with the rise of colonial rule, the author maintains, that the decline in their economic fortunes was initiated. This is a powerful revisionist statement on the role of Britain in India that will interest students of the region, and economic and colonial historians.

Security Fundamentals for E-commerce (Hardcover): Vesna Hassler Security Fundamentals for E-commerce (Hardcover)
Vesna Hassler 1
R2,266 Discovery Miles 22 660 Ships in 7 - 11 working days

In the world of e-commerce, security has quickly become of paramount importance. This unique book provides an in-depth understanding of basic security problems and relevant e-commerce solutions. From designing secure Web, e-commerce, and mobile commerce applications to securing internal networks to providing secure employee/user authentication, this cutting-edge book gives professionals the tools they need to solve their e-commerce security problems.

The Politics of Trade in Safavid Iran - Silk for Silver, 1600-1730 (Hardcover): Rudolph P. Matthee The Politics of Trade in Safavid Iran - Silk for Silver, 1600-1730 (Hardcover)
Rudolph P. Matthee
R2,577 Discovery Miles 25 770 Ships in 7 - 11 working days

This book considers the economic, social and political importance of the silk trade in Safavid Iran. It focuses on four aspects of this trade: the role of silk in Iranian commercial policy, the interaction between agents of the state and foreign merchants, the routes along which silk was transported and, critically, the economic and social difficulties that contributed to the collapse of the regime in the 1720s. This represents a major contribution to the current debates on the social and economic history of the premodern world.

Amerikageschafte Mit Erfolg - Leitfaden Fur Den Einstieg in Den Us-Amerikanischen Markt (German, Hardcover, 1999 ed.): Helmut... Amerikageschafte Mit Erfolg - Leitfaden Fur Den Einstieg in Den Us-Amerikanischen Markt (German, Hardcover, 1999 ed.)
Helmut Kohlert, Michael J Delany, Ingo Regier
R1,289 Discovery Miles 12 890 Ships in 7 - 11 working days

Der internationale Wettbewerb hat sich in den letzten Jahren ganz erheblich verscharft. Unternehmen, die heute darauf bedacht sind, ihre Wettbewerbsposition zu verbessern oder auch nur zu halten, sind gezwungen, neue Markte zu erschliessen, um zu uberleben. Der US-amerikanische Markt mit seiner riesigen Kaufkraft wachst schneller als der europaische Markt. Die Wirtschaft des Landes ist stabil, zukunftsorientiert und aufnahmefahig fur innovative Produkte und Dienstleistungen. Das vorliegende Buch macht den Leser mit den Besonderheiten des US-amerikanischen Marktes vertraut, fuhrt ihm die groessten Stolpersteine vor Augen und liefert ihm das noetige Know-how fur den erfolgreichen Markteinstieg.

Preparing for Electronic Commerce in Asia (Hardcover): Douglas Bullis Preparing for Electronic Commerce in Asia (Hardcover)
Douglas Bullis
R2,041 Discovery Miles 20 410 Ships in 7 - 11 working days

Just as the crash of 1929 did not presage the downfall of the United States, neither will the economic crisis of 1997 mean the end of the rise of Asia and the Pacific Rim. Leading them out of a temporary setback, says Bullis, will be the new high-tech sectors of their economies: information services, communication technology, and electronic delivery systems such as e-commerce and e-business. His book is thus a non-technical look at the state of information technology (IT) and how people in the emerging Asia marketplace are thinking about it, especially in places like Singapore and Malaysia, the only two countries in the region pursuing the sorts of large-scale information infrastructure projects that will eventually determine the region's long term commerce in IT. Not a state of the technology book but a state of the mindset book, it offers businesspeople worldwide an important understanding of this vast and burgeoning market for their products and services, insights that will help decision makers recognize the big mistakes they can make before they make them. An important and fascinating study for executives in all industries that hope to do business in the still vital Asian market.

Bullis makes clear that a great deal of investment money and corporate prestige can be wasted if companies attempt to enter the Asia information technology (IT) services arena with no clear idea of what IT wants. Overseas firms often assume that their potential clients think the way they think and have the same needs. This is especially true, he says, with the sorts of decision makers who assume that marketplace forces alone condition investment decisions. But Asia is not a marketplace; it is a cultureplace. Basic issues, such as freedom of expression, the social utility of information, who should benefit from commerce, and the structure of organizations--all these are viewed differently in Asia. Bullis' book explains just what the mindset of the region is, largely in the words of Asia's IT movers and shakers and those who are rising in the economy to become tomorroW's leaders and influentials, precisely the people with whom their counterparts elsewhere will soon have to deal. Readers will find not only a much better understanding of the kinds of services they should be offering, but how to tailor those services and their delivery systems to local realities.

Frontier Profit and Loss - The British Army and the Fur Traders, 1760-1764 (Hardcover, New): Walter S Dunn Frontier Profit and Loss - The British Army and the Fur Traders, 1760-1764 (Hardcover, New)
Walter S Dunn
R2,033 Discovery Miles 20 330 Ships in 7 - 11 working days

By 1760, with the alleviation of the French threat to the western frontier, colonial fur traders headed west to reap the bounty of trade with the local tribes. However, when dissatisfied French interests conspired to instigate a revolt, the resulting Pontiac Uprising would force the British to rethink colonial trade policy. The fur traders, who had considered the British government their ally in exploiting the west, now saw the British allying themselves with the French and local tribes to keep the colonists out of the region. The prominent merchants who suffered financially and received no compensation would soon come to oppose British rule.

The fur trade and land speculation were two driving forces in the westward spread of merchant interests, but the promise of such riches would remain unfulfilled. Regulation of the trade would prove an enormous expense for the British; thus, to avoid the financial burden as well as to remove ill-treatment of the Native Americans as a cause for conflict, the Proclamation of 1763 prohibited settlement west of the mountains. The resulting dissatisfaction among the traders and speculators cost the British the support of colonial merchants. This book is an informative account of the interaction of economic, political, and social concerns on the western frontier.

Informationssysteme Fur Das Handelsmanagement - Konzepte Und Nutzung in Der Unternehmenspraxis (German, Hardcover, 1998 ed.):... Informationssysteme Fur Das Handelsmanagement - Konzepte Und Nutzung in Der Unternehmenspraxis (German, Hardcover, 1998 ed.)
Dieter Ahlert, Joerg Becker, Rainer Olbrich, Reinhard Schutte
R2,742 Discovery Miles 27 420 Ships in 7 - 11 working days

Dieses Buch beschreibt zukunftsweisende Perspektiven f r den effizienten Einsatz von Informationssystemen f r das Handelsmanagement und f r das Distributionsmanagement der Industrie. Diese Informationssysteme sind umfangreicher als klassische Warenwirtschaftssysteme: Sie decken zus tzlich betriebswirtschaftlich-administrative Aufgaben, das Controlling sowie die Unternehmensplanung funktionell ab. Die Autoren beschreiben neben den theoretischen Grundlagen die neuen Trends wie Efficient Consumer Response, Category und Supply Chain Management oder Electric Commerce anhand praktischer Beispiele. Dadurch wird das Buch unentbehrlich f r Theorie und Praxis.

The Brandy Trade under the Ancien Regime - Regional Specialisation in the Charente (Hardcover, New): L. M Cullen The Brandy Trade under the Ancien Regime - Regional Specialisation in the Charente (Hardcover, New)
L. M Cullen
R1,920 Discovery Miles 19 200 Ships in 7 - 11 working days

This study of the brandy trade explores the origins, production and marketing of brandy from the Cognac region in the seventeenth and eighteenth centuries. Professor Cullen shows that the brandy trade was based on a sophisticated regional economy, which, by 1720, had become a key component of French involvement in the modern international trading system. Notwithstanding competition from a surplus in other cereals and from foreign markets, regional specialization in the Charente was an indispensable element in ensuring the quality of stable output, and was recognized in the region's success in attracting foreign houses, such as Martell and Hennessy.

The Shopping Experience (Hardcover): Pasi Falk, Colin B. Campbell The Shopping Experience (Hardcover)
Pasi Falk, Colin B. Campbell
R3,010 Discovery Miles 30 100 Ships in 7 - 11 working days

The last decade has witnessed a clear and steady rise of interest in consumer culture. Many commentators now argue that consumption rather than production is the axis of personal identity and meaningful social action - a standpoint that reverses the traditional view that consumption is an incidental, trivial feature in contemporary culture.

This shrewd and probing book seeks to theorize shopping as an autonomous realm. It avoids the reductionist characteristics of economics and marketing. At the same time it avoids the moralizing tone of many contemporary discussions of shopping and consumption. The book uses an interdisciplinary resource base and comparative data to build-up a convincing analysis of the meaning of shopping

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