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Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.
A Michael Moore for the Dot.com generation, `21 Dog Years' is Mike Daisey's wickedly funny story of life in the New Economy trenches. In 1998, when Amazon.com went to temp agencies to recruit people, they gave them a simple directive: send us your freaks. Thus began Mike Daisey's love affair with the world's biggest bookstore. Mike Daisey worked at Amazon.com for nearly three years during the dot-com frenzy of the late nineties. Now that his nondisclosure agreement has expired, he can tell the real story of tech culture, hero worship, cat litter, Albanian economics, venture capitalism that feed into the delusional cocktail exulted as the New Economy. His ascent from lowly temp to customer service representative to business development hustler is the stuff of dreams - and nightmares. No wonder Newsweek has dubbed Daisey the `oracle of the bust.' With a hugely popular website mikedaisey.com and a hit one-man show that has received phenomenal coverage (with stories in Wired, Daily Mail, Salon, Guardian and elsewhere), Michael Daisey has been called the first dot.comic and the Michael Moore of the net generation.
This textbook is about shops and shopping, and the retailing industry which supports them. Its purpose is threefold.;To describe the contemporary retailing system and to show why it exists and how it seeks to meet consumer needs; to describe the relationships between these needs and the built environment, concentrating on those factors which lead to spatial patterns in shopping provision; and to describe the dynamic nature of retailing, emphasizing the relationships between retailers, consumers, developers and land-use managers, whose combined influences affect the visible character, style and ambiance of townscapes.
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.
Praise for the first edition: 'Accomplishes its task to provide readers with a broad multi-disciplinary view on globalization's many impacts on Latin America ... the organization of the collection is logical and thoughtful, and the structural perspectives offered are convincing and powerful. I recommend it to other Latin American social scientists.' Growth and Change 'An impressive, timely and lively volume, which is especially valuable for teaching purposes.' Journal of Latin American Studies 'Authoritatively written by leading scholars in their respective fields.' Area Latin America Transformed, 2nd Edition explains the region's economic, political, social and cultural transformations, its association with globalization and the search for modernity, and contributes to a greater understanding of how these transformations are affecting the people of Latin America. Using a political economy approach to unravel the concepts of globalization and modernity within Latin America, emphasis is placed on interpreting the macro-level structures that frame the transformations taking place. The book also investigates the dynamics of people's livelihoods as they make sense of, rework and live out these structural transformations. The international team of authors involved with the successful first edition have updated their focus and substantially rewritten their material to examine the challenges facing Latin America in the twenty-first century. Three completely new chapters have also been added. Latin America Transformed, 2nd Edition is now even more useful for undergraduate and postgraduate courses that examine economic, political, social and cultural change in Latin America.
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book.
The Retailer's Guide to Loss Prevention and Security is an introduction to retail security. It covers the basic principles, the various techniques and technologies available, and the retailer's interaction with the police, courts, and the law.
This work combines two volumes of memoir "Breakfast the Night Before" and "Saturday's Child". It offers a personal view of Irish rural life from the "Economic War" of the 1930s to the farming boom and recession of the 1970s, and describes the upbringing of a Protestant only child on a farm near Nenagh in north Tipperary - an idyll interrupted by school in Dublin during the 1940s. Taking over on her father's death, working the land and recounting with humour her dealings from the age of 17, at fairs throughout the country - Limerick, Kilrush, Cahirmee and Clonmel.
Having toppled the bookselling giants on-line, Jeff Bezos is now
Winner of the 1997 Spiro Kostof Award given by the Society of Architectural Historians., Winner of the 1997 Lewis Mumford Prize given by Society for American City and Regional Planning History (SACRPH). and Winner of the Abbott Lowell Cummings Prize from the Vernacular Architecture Forum, 1998. "Winner of the Society of Architectural Historians' 1999 Spiro Kostof Award" From the 1920s to the 1950s, Los Angeles did for the shopping center what New York and Chicago had done for the skyscraper. In a single generation, the American retail center shifted from the downtown core to the regional shopping center. Ten years in the making, "City Center to Regional Mall" is a sweeping yet detailed account of the development of the regional shopping center. Richard Longstreth takes a historical perspective, relating retail development to broader architectural, urban, and cultural issues. His story is far from linear; the topics he covers include the emergence of Hollywood as a downtown in miniature, experiments with the shopping center as an amenity of planned residential developments, the branch department store as a landmark of decentralization, the evolution of off-street parking facilities, and the obscure origins of the pedestrian mall as a spine for retail complexes. Longstreth takes seriously the task of looking at retail buildings--one of the most neglected yet common building types--and the economics of real estate in the American city. He shows that Los Angeles in the period covered was a harbinger of American metropolitan trends during the second half of this century. Over 250 illustrations, culled from a wide variety of sources, constitute one of the best collections of old LAphotographs published anywhere.
Die starke Verbreitung von Bonusprogrammen hat zu einer nahezu inflationaren Verwendung solcher Massnahmen der Kundenbindung gefuhrt. Ein blosses Rabattheft reicht zur erfolgreichen Kundenbindung langst nicht mehr aus. Effektive Bonusprogramme sollten daher an den Erkenntnissen der wissenschaftlichen Konsumentenforschung ansetzen. Die Autoren dieses Buchs zeigen die Erfolgskonzeption und -umsetzung von Bonusprogrammen, wirtschaftspsychologisch fundiert und mit zahlreichen Praxisbeispielen untermauert, auf. Uber eine kurze Einfuhrung in die Grundlagen der Wirtschaftspsychologie und aktuellen Konsumentenverhaltensforschung geben sie dem Leser vielfache Beispiele und konkrete Anwendungen an die Hand, wie Einstellungen und Verhaltensweisen von Kunden mittels eines Bonusprogramms beeinflusst werden konnen. Eine Checkliste fasst die Erfolgskriterien fur die Konzeption und Umsetzung kundengerechter Bonusprogramme zusammen. Die Autoren eroffnen neue Wege fur ein professionell gestaltetes Bonusprogramm, das sich von der Konkurrenz abhebt und branchenubergreifend geeignet ist, bestehende Kunden zu binden und Neukunden zu akquirieren."
Der Aussenhandel nimmt heutzutage in vielen Unternehmen einen zentralen Stellenwert ein. Dieses Buch ist ein Fach- und Grundlagenlehrbuch des Aussenhandels. Es erlautert den Ordnungsrahmen internationaler Handelsbeziehungen und gibt, darauf aufbauend, eine grundlegende Darstellung aller wesentlichen Teilgebiete und Zusammenhange des Aussenhandelsgeschafts. Die 4. Auflage wurde vollstandig uberarbeitet und erweitert. Wichtige Neuerungen betreffen u.a. Neuregelungen des Aussenwirtschafts- und Zollrechts, der internationalen Zahlungsbedingungen und der Aussenhandelsfinanzierung sowie Weiterentwicklungen im Rahmen der Risikobesicherung im Aussenhandel.
Dieses Lehrbuch fuhrt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Fuhrung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis. Leser und Leserinnen koennen sich so ein Basiswissen verschaffen, das ihnen auch den Zugang zu speziellen Teilgebieten des Handelsmarketing ermoeglicht. Fur die 2. Auflage wurden alle Kapitel uberarbeitet und um Kontrollfragen erweitert. Die mit der Digitalisierung verbundenen Entwicklungen wurden in der zweiten Auflage systematisch integriert. Neue Kapitel zum Customer Relationship Management und Multikanalmanagement kommen hinzu. Der Inhalt-Grundlagen des Handelsmarketing-Informationsgrundlagen des Handelsmarketing-Ziele und Strategien-Die Betriebstypenpolitik-Markenpolitik im Handel-Die Standortpolitik-Die Sortimentspolitik-Die Personalpolitik-Die Preispolitik-Die Prasentationspolitik-Die Kommunikationspolitik-Customer Relationship Management im Handel-Multikanalmanagement-Handelscontrolling
Namhafte Wissenschaftler und Berater sowie hochkaratige Vertreter der Unternehmenspraxis beleuchten in 46 Beitragen die wesentlichen Entwicklungstendenzen im Handel - vorrangig im Einzelhandel - aus einer internationalen Perspektive und nehmen Stellung zu Erscheinungsformen, Rahmenbedingungen, Einflussfaktoren, nationalen und regionalen Strukturen und Besonderheiten, strategischen Stossrichtungen und Konzepten, Betriebs- und Vertriebstypen, Handelsmarketing, Beschaffungs- und Supply-Chain-Management, Corporate Management sowie Handel und Innenstadt."
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in Fashion Management and Fashion Marketing. The book will also be an important supplementary resource for courses in Marketing, Retailing and Business Studies, with the fashion industry providing an effective context for students to engage with the application of theory.
How big business promotes cosmetics to generate profits and perpetuate the inferior status of women. In her introduction, Mary-Alice Waters explains how the entry of millions of women into the workforce during and after World War II irreversibly changed U.S. society and laid the basis for the advances women have won through struggle over the last three decades.
ED-L2L, Learning to Live in the Knowledge Society, is one of the co-located conferences of the 20th World Computer Congress (WCC2008). The event is organized under the auspices of IFIP (International Federation for Information Processing) and is to be held in Milan from 7th to 10th September 2008. ED-L2L is devoted to themes related to ICT for education in the knowledge society. It provides an international forum for professionals from all continents to discuss research and practice in ICT and education. The event brings together educators, researchers, policy makers, curriculum designers, teacher educators, members of academia, teachers and content producers. ED-L2L is organised by the IFIP Technical Committee 3, Education, with the support of the Institute for Educational Technology, part of the National Research Council of Italy. The Institute is devoted to the study of educational innovation brought about through the use of ICT. Submissions to ED-L2L are published in this conference book. The published papers are devoted to the published conference themes: Developing digital literacy for the knowledge society: information problem solving, creating, capturing and transferring knowledge, commitment to lifelong learning Teaching and learning in the knowledge society, playful and fun learning at home and in the school New models, processes and systems for formal and informal learning environments and organisations Developing a collective intelligence, learning together and sharing knowledge ICT issues in education - ethics, equality, inclusion and parental role Educating ICT professionals for the global knowledge society Managing the transition to the knowledge society
This series aims to provide comprehensive and authoritative surveys of UK economic and social statistics. They are aimed at anyone who needs to gain a thorough understanding of the sources for the study of the area under consideration. This title reviews the distribution sector of the economy, covering both retailing and wholesaling but the scope does not extend to the statistics of the hotel, catering and motor trades. As with all volumes in this series, the data is analyzed carefully by acknowledged experts and particular weight is laid on the proper interpretation of the sources. There is also an historical review extending back over 50 years. The series is published on behalf of the Economic and Social Research Council and the Royal Statistical Society.
During the late eighteenth and early nineteenth centuries, the North West and Hudson's Bay companies extended their operations beyond the Rocky Mountains to the Pacific Ocean. There they encountered a mild and forgiving climate and abundant natural resources and, with the aid of Native traders, branched out into farming, fishing, logging, and mining. Following its merger with the North West Company in 1821, the Hudson's Bay Company set up its headquarters at Fort Vancouver on the lower Columbia River. From there, the company dominated much of the non-Native economy, sending out goods to markets in Hawaii, Sitka, and San Francisco. Trading Beyond the Mountains looks at the years of exploration between 1793 and 1843 leading to the commercial development of the Pacific coast and the Cordilleran interior of western North America. Mackie examines the first stages of economic diversification in this fur trade region and its transformation into a dynamic and distinctive regional economy. He also documents the Hudson's Bay Company's employment of Native slaves and labourers in the North West coast region.
This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:
This text provides a clear guide to the world of commerce - the processes involved, the organizations concerned and the documents used. This is the revised and updated fourth edition.;The book is intended for the use of those on GCSE Commerce courses, for those taking Pitman Examinations at Elementary Commerce stage, for those on London Chamber of Commerce courses (Elements of Commerce, first level) and for those on RSA Background to Business courses.;This edition incorporates recent developments in retailing, credit regulations and consumer protection; explains the implications of EC policy for trade and transport; and presents the effects of the recent large-scale privatizations and major changes in the world of financial services.
In this innovative synthesis and reconstruction of the role of trade in Latin American development, the author asks what have been the political terms of trade in Latin America, and why have they differed so much from the multilateral and national trade politics of the advanced capitalist countries, especially the United States? He shows, in great detail, how a new conceptual approach to this question can help us to understand why, and with what limits, Latin America now seems ready to accept the mantle of free trade. This book is a unique attempt to link some of the most provocative hypotheses from the literatures of international trade, development, regional economic history, and resource management to national politics in Latin America.
This book challenges the notion that economic crises are modern phenomena through its exploration of the tumultuous `credit-crunch' of the later Middle Ages. It illustrates clearly how influences such as the Black Death, inter-European warfare, climate change and a bullion famine occasioned severe and prolonged economic decline across fifteenth century England. Early chapters discuss trends in lending and borrowing, and the use of credit to fund domestic trade through detailed analysis of the Statute Staple and rich primary sources. The author then adopts a broad-based geographic lens to examine provincial credit before focusing on London's development as the commercial powerhouse in late medieval business. Academics and students of modern economic change and historic financial revolutions alike will see that the years from 1353 to 1532 encompassed immense upheaval and change, reminiscent of modern recessions. The author carefully guides the reader to see that these shifts are the precursors of economic change in the early modern period, laying the foundations for the financial world as we know it today.
This book revisits the economic relationship that ties the UK and Ireland to the United States in the aftermath of the greatest economic crisis of the past fifty years. When considering recent developments to these economic links, it appears that oppositional forces are at work. On one hand, globalization and the rise of new economic powers may undermine the ties. Besides, Ireland's and the UK's European Union membership could also loosen their economic ties with the US. Conversely, the future Transatlantic Trade and Investment Partnership agreement may well strengthen trade and investment links between the US and Europe. Are the economic bonds between the US, the UK and Ireland waning, as some pundits purport? Or are those claims overstated? Could their economic relationship simply be going through a process of change? Although there may not be a single and straightforward answer to these questions, the authors seek to address these issues and provide insight into the changing dynamics of this historic economic relationship.
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