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This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues - such as sustainability, the digital, and corporate social responsibility - are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in Fashion Management and Fashion Marketing. The book will also be an important supplementary resource for courses in Marketing, Retailing and Business Studies, with the fashion industry providing an effective context for students to engage with the application of theory.
Der Aussenhandel nimmt heutzutage in vielen Unternehmen einen zentralen Stellenwert ein. Dieses Buch ist ein Fach- und Grundlagenlehrbuch des Aussenhandels. Es erlautert den Ordnungsrahmen internationaler Handelsbeziehungen und gibt, darauf aufbauend, eine grundlegende Darstellung aller wesentlichen Teilgebiete und Zusammenhange des Aussenhandelsgeschafts. Die 4. Auflage wurde vollstandig uberarbeitet und erweitert. Wichtige Neuerungen betreffen u.a. Neuregelungen des Aussenwirtschafts- und Zollrechts, der internationalen Zahlungsbedingungen und der Aussenhandelsfinanzierung sowie Weiterentwicklungen im Rahmen der Risikobesicherung im Aussenhandel.
Dieses Lehrbuch fuhrt in die grundlegenden Konzepte, Methoden und Anwendungen der marktorientierten Fuhrung von Handelsbetrieben ein. Die Autoren veranschaulichen diese anhand von Erkenntnissen aus der Forschung sowie Beispielen aus der Unternehmenspraxis. Leser und Leserinnen koennen sich so ein Basiswissen verschaffen, das ihnen auch den Zugang zu speziellen Teilgebieten des Handelsmarketing ermoeglicht. Fur die 2. Auflage wurden alle Kapitel uberarbeitet und um Kontrollfragen erweitert. Die mit der Digitalisierung verbundenen Entwicklungen wurden in der zweiten Auflage systematisch integriert. Neue Kapitel zum Customer Relationship Management und Multikanalmanagement kommen hinzu. Der Inhalt-Grundlagen des Handelsmarketing-Informationsgrundlagen des Handelsmarketing-Ziele und Strategien-Die Betriebstypenpolitik-Markenpolitik im Handel-Die Standortpolitik-Die Sortimentspolitik-Die Personalpolitik-Die Preispolitik-Die Prasentationspolitik-Die Kommunikationspolitik-Customer Relationship Management im Handel-Multikanalmanagement-Handelscontrolling
Die starke Verbreitung von Bonusprogrammen hat zu einer nahezu inflationaren Verwendung solcher Massnahmen der Kundenbindung gefuhrt. Ein blosses Rabattheft reicht zur erfolgreichen Kundenbindung langst nicht mehr aus. Effektive Bonusprogramme sollten daher an den Erkenntnissen der wissenschaftlichen Konsumentenforschung ansetzen. Die Autoren dieses Buchs zeigen die Erfolgskonzeption und -umsetzung von Bonusprogrammen, wirtschaftspsychologisch fundiert und mit zahlreichen Praxisbeispielen untermauert, auf. Uber eine kurze Einfuhrung in die Grundlagen der Wirtschaftspsychologie und aktuellen Konsumentenverhaltensforschung geben sie dem Leser vielfache Beispiele und konkrete Anwendungen an die Hand, wie Einstellungen und Verhaltensweisen von Kunden mittels eines Bonusprogramms beeinflusst werden konnen. Eine Checkliste fasst die Erfolgskriterien fur die Konzeption und Umsetzung kundengerechter Bonusprogramme zusammen. Die Autoren eroffnen neue Wege fur ein professionell gestaltetes Bonusprogramm, das sich von der Konkurrenz abhebt und branchenubergreifend geeignet ist, bestehende Kunden zu binden und Neukunden zu akquirieren."
Die Power des Point of Sale als Werbemedium wird gemeinhin
unterschatzt. Dabei ringt er mit dem Fernsehen sogar um den
grossten Einfluss im Marketing-Mix. Seine Bedeutung fur den
Kaufabschluss ist unbestreitbar. Um Marken jedoch erfolgreich bis
an den POS zu fuhren und Kunden dort zum Zugreifen zu aktivieren,
bedarf es innovativer Strategien und Tools. Hier hilft eine aus den
USA stammende, hierzulande aber noch junge Marketing-Philosophie:
Namhafte Wissenschaftler und Berater sowie hochkaratige Vertreter der Unternehmenspraxis beleuchten in 46 Beitragen die wesentlichen Entwicklungstendenzen im Handel - vorrangig im Einzelhandel - aus einer internationalen Perspektive und nehmen Stellung zu Erscheinungsformen, Rahmenbedingungen, Einflussfaktoren, nationalen und regionalen Strukturen und Besonderheiten, strategischen Stossrichtungen und Konzepten, Betriebs- und Vertriebstypen, Handelsmarketing, Beschaffungs- und Supply-Chain-Management, Corporate Management sowie Handel und Innenstadt."
Revenue Management bezeichnet ein vor allem in der Dienstleistungs- und Sachguterindustrie eingesetztes Konzept zur effektiven Nutzung unflexibler Kapazitaten. Ziel ist es, diese Kapazitaten in einem begrenzten Zeitraum moglichst effizient und gewinnoptimierend zu nutzen. Im operativen Bereich fuhrt dies jedoch dazu, dass Unternehmen verschiedenen Kunden dieselbe Leistung zu unterschiedlichen Preisen anbieten (z. B. Luftfahrtindustrie, Hotellerie). Vielen Kunden gibt dies Anlass zur Unzufriedenheit. Vor diesem Hintergrund betrachten Experten aus Wissenschaft und Praxis Revenue Management aus der Perspektive des Kunden. Sie zeigen Erklarungsansatze fur die kundenseitige Wahrnehmung und Reaktionen auf Revenue-Management-Praktiken auf und stellen Konfliktlosungsstrategien vor. Ein unverzichtbares Marketing-Handwerkszeug fur ein professionell betriebenes Revenue Management."
The physical distribution of products is an important element in the marketing operations of all productive enterprises, and in many cases efficient distribution is the most important single factor leading to success. With the emergence of post-industrial society the role of distribution has come to increasingly be viewed as a generator of wealth in the economy, attracting the interest of public policy makers anxious to influence investment, employment and efficiency in the sector. First published in 1982, this book isolates the major trends affecting the main institutions in distribution and contrasts the processes of change amongst the countries and regions of the European Economic Community. Structural change in the industry is related to spatial change in the regions and comparisons made of the varied public policy responses in member countries. An interesting and relevant reissue, this title will be of particular value to economics and business students with an interest in the development of the European consumer and post-industrial Europe.
In this entertaining account, the author regales the readers with accounts of his early adventures amid the horrors of the 1950s catering industry, of friendships nurtured, and of celebrated personalities within and without the wine trade.
As Internet-based commerce becomes commonplace, it is important that we examine the systems used for these financial transactions. Underlying each system is a set of assumptions, particularly about trust and risk. To evaluate systems, and thus to determine one's own risks, requires an understanding of the dimensions of trust: security, privacy, and reliability. In this book Jean Camp focuses on two major yet frequently overlooked issues in the design of Internet commerce systems--trust and risk. Trust and risk are closely linked. The level of risk can be determined by looking at who trusts whom in Internet commerce transactions. Who will pay, in terms of money and data, if trust is misplaced? When the inevitable early failures occur, who will be at risk? Who is "liable" when there is a trusted third party? Why is it necessary to trust this party? What exactly is this party trusted to do? To answer such questions requires an understanding of security, record-keeping, privacy, and reliability. The author's goal is twofold: first, to provide information on trust and risk to businesses that are developing electronic commerce systems; and second, to help consumers understand the risks in using the Internet for purchases and show them how to protect themselves. Rather than propose a single model of an Internet commerce system, the author provides the information and insights needed by merchants and consumers as they develop the Internet for commerce.
Verico discusses the ASEAN economic integration from dual perspectives of time span (trade, investment and finance) and framework (bilateral, sub-regional, regional and regional plus). The work is a comprehensive study of the integration in the wake of the ASEAN Economic Community (AEC)'s inauguration in late 2015. Examining various economic agreement levels from the ASEAN Free Trade Area (AFTA), Bilateral Free Trade Agreement (BFTA) and the AEC to financial integration in ASEAN, Verico attempts to envisage the future of ASEAN in completing its regional economic integration from trade to investment and finance. Verico argues that, in the absence of a customs union, ASEAN must utilize the open-regionalism frameworks of the ASEAN Plus One, ASEAN Plus Three, Regional Comprehensive Economic Partnership and others in order to shift its economic integration level in this way.
This book, based upon a large-scale research project, examines alternative types of exchange rate policies being pursued and the changing nature of exchange rate policy during the transition process in four countries, Slovenia, Bulgaria, Poland and the Czech Republic. The book brings together a series of original contributions by country experts and draws out some common themes and over-arching policy implications for the operation of exchange rate policy in the transition process.
This book studies the main causes, consequences and nature of the Asia-Pacific's new free trade agreement (FTA) trend, and its implications for the global economy. It explores the FTA policies of the region's trade powers and offers conceptual and theoretical perspectives on the relationship between economic bilateralism and regionalism.
Changes in the philosophy of planning and the political influences behind it have led to an increasingly ambivalent approach to retail and commercial matters and a lack of clear goals and objectives as to what both central government and the local authorities should be concerned with. At the same time, changes within the distribution industry have brought new pressures to bear upon the environment which the conventional planning process seems ill-equipped to accommodate. This book, by an established leading authority, takes stock of the new problems to be confronted and provides the rudiments of an alternative planning approach to dealing with them. It begins by examining the growth of office blocks and shopping centres, and goes on to analyse and criticise the existing planning processes, suggesting alternative procedures. It looks at the dual needs of development on the one hand and renovation and redevelopment on the other and discusses how these should be dealt with in the future. More specific problems are also examined: the impact created by new shopping schemes, the decline of small shops and related activities, the conflict over transport demands and provisions and the special physical needs of particular urban and rural environments. Throughout, the argument is supported by detailed examples of particular developments. Originally published 1984.
First published in 1971, The Economics of the Distributive Trades is a comprehensive analysis of all sectors of the British retailing sector, written by the then-head of the Research Department of the John Lewis Partnership. Using economic statistics and modelling, Patrick McAnally examines the the full range of the retailing business, from output to competition, pricing, assortment and transport to location, staff and finance, and in doing so provides an invaluable snapshot of the state of the distributive trades at the end of the Sixties. First published 1971.
This work combines two volumes of memoir "Breakfast the Night Before" and "Saturday's Child". It offers a personal view of Irish rural life from the "Economic War" of the 1930s to the farming boom and recession of the 1970s, and describes the upbringing of a Protestant only child on a farm near Nenagh in north Tipperary - an idyll interrupted by school in Dublin during the 1940s. Taking over on her father's death, working the land and recounting with humour her dealings from the age of 17, at fairs throughout the country - Limerick, Kilrush, Cahirmee and Clonmel.
This book is concerned with the spatial aspects of the distributive trades. It provides a comprehensive insight into the relationship between consumer demand and retail supply in the context of both recent business trends and increasing planning controls. It unites a wide variety of theories and techniques to the practical problems confronting businessmen and planners and draws together the findings of a vast research literature on the geography of retailing. Extensive comparisons are drawn between conditions in North America and Western Europe. Originally published 1976. `A valuable and welcome undergraduate textbook.' Environment and Planning `Recommended unreservedly to managers and planners in the distributive trades and to all those who are concerned with the implications of current trends in the provision of shopping facilities.' Retail Distribution and Management
Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been given to the study of wholesalers and wholesaling. The field occupies an important place in the economy, and in this study of the development of the wholesaler in the United States, Bill Reid Moeckel provides the historical basis for understanding the present nature of the wholesaling business, with pointers for the future of the wholesaler and the wider retail economy in which it resides. First published 1986.
Having toppled the bookselling giants on-line, Jeff Bezos is now
Information Systems: The e-Business Challenge Indisputable, e-Business is shaping the future inspiring a growing range of innovative business models. To bring it to the point: the Internet has redefined the way electronic business is performed. In an electronic supported business all relationships are transformed -may it be a seller-to buyer relationship or a an agency-to-citizen relationship. So for instance in commerce new business models incorporate various activities: promoting and communicating company and product information to a global user base; accepting orders and payments for goods and services; providing ongoing customer support; getting feedback and spurring collaboration for a new product development. There are several ways of further differentiating e-Business such as sketching some diversions on various levels: e-Commerce, e-Government; B2C, B2B, B2G, G2C; Customer Relationship Management, Business Intelligence and so on. Further distinctions may follow divergent criteria such as separating in business stages. Thus particular problem domains emerge. They all state of its own guiding the development of adequate information systems.
In one of the first books to treat retailing as a subject of serious analysis, Retailing and the Public examines the state of one of the most important industries in the country. Retailing gives direct employment to more people than any other trade; it accounts for over half of national income. No other industry affects the public as much as retailing does. These facts stand as true today as they did in the 1930s, and this classic text, groundbreaking in its time, shines as much light on the present as it does the past. First published 1932.
Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training and advertising have earned him a place beside the men who founded not merely businesses but entire new industries. But even more interesting than Ray Kroc the business legend is Ray Kroc the man. Not your typical self-made tycoon, Kroc was 52 when he met the McDonald brothers and opened his first franchise.
Offering comprehensive advice on all aspects of managing a warehouse, the third edition of Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight into warehouse operations. It examines everything from the latest technological advances, operations and people management to current environmental issues. This third edition of Warehouse Management includes definitive updates across the industry, such as the vast expansion of warehouse technology and robotics, warehouse design and the increasing challenges posed by e-commerce. Gwynne Richards tackles the core challenges for today's managers, offering experienced advice on how to reduce lead times, increase productivity and improve customer service. Revamped with more practical case studies and an array of downloadable warehouse tools, this new edition of Warehouse Management includes useful warehouse audit checklists and is firmly supported with insightful photographs, video links and projections.
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