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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
What would you do if you discovered that the food you have been told is good for you is actually the cause of your ill health …?
In December 2010, Professor Tim Noakes was introduced to a way of eating that was contrary to everything he had been taught and was accepted as conventional nutrition ‘wisdom’. Having observed the benefits of the low-carb, high-fat (LCHF) lifestyle first-hand, and after thorough and intensive research, Noakes enthusiastically revealed his findings to the South African public in 2012. The backlash from his colleagues in the medical establishment was as swift as it was brutal, and culminated in a misconduct inquiry launched by the Health Professions Council of South Africa (HPCSA). The subsequent hearing lasted well over a year, but Noakes ultimately triumphed, being found not guilty of unprofessional conduct in April 2017.
In Lore of Nutrition, he explains the science behind the LCHF/Banting diet, and why he champions this lifestyle despite the constant persecution and efforts to silence him. He also discusses at length what he has come to see as a medical and scientific code of silence that discourages anyone in the profession from speaking out against the current dietary guidelines. Experienced journalist Marika Sboros provides the full backstory to the HPCSA hearing, which reads like something out of a spy novel.
Written in an accessible style, Lore of Nutrition is informative, highly controversial and an eye-opener for anyone who cares about their health.
In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.
For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).
Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.
In this book, Adrian Koopman describes the complex relationship between birds, the Zulu language and Zulu culture. A number of chapters look at the underlying meaning of bird names, and here we will find that the Zulu name of the Goliath Heron means ‘what gives birth to baby crocodiles’, the dikkop (umbangaqhwa) means ‘what causes frost’, and the African Hoopoe is a party-goer who wears a colourful blanket.
The book goes further than just Zulu names, exploring the underlying meanings of bird names from other South African languages and languages from Central and East Africa. Here we find birds with names that translate as ‘cool-porridge’, ‘kiss-banana-flower’ and ‘waiter-at-the-end-of-the furrow’.
A focus on Zulu traditional oral literature details the roles birds have played in Zulu praise poetry (including the praise poems of certain birds themselves) and in proverbs, riddles and children’s games. Also considered is traditional bird lore, examining the role played by various species as omens and portents, as indicators of bad luck and evil, as forecasters of rain and storm, and as harbingers of the seasons. Here we see that the Bateleur Eagle (ingqungqulu) is linked to war, the Southern Ground Hornbill (insingizi) to thunder and heavy rain, the Red-chested Cuckoo (uphezukokhono) to the start of the ploughing season, and the Jacobin Cuckoo (inkanku) to the start of summer.
Zulu Bird Names and Bird Lore discusses the Zulu Bird Name Project, a series of Zulu bird name workshops held between 2013 and 2017 with Zulu-speaking bird guides designed to confirm (or otherwise) all previously recorded Zulu names for birds, while at the same time devising new names for those without previously recorded names. The result has been a list of species-specific names for all birds in the Zulu-speaking region. Finally, the book turns to the role such new bird names can play in conservation education and in avi-tourism.
In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.
Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?
This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.
This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.
Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.
There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.
Basetsana Kumalo shot to fame as a fresh-faced Miss South Africa in 1994 and soon became the face of South Africa’s new democracy. As the first black presenter of the glamorous lifestyle TV show Top Billing, she travelled the world and interviewed superstars like Oprah Winfrey, Michael Jackson, Jon Bon Jovi, Will Smith, the Bee Gees, Gloria Estefan and Luther Vandross. After a successful career in television, Bassie’s drive and ambition took her into the world of business. The street savvy that her entrepreneurial mother gave her stood her in good stead as she built a media empire. When she married the handsome businessman Romeo Kumalo in a fairytale wedding, they became South Africa’s sweethearts and ‘it’ couple.
Bassie: My Journey Of Hope recounts the stories of Bassie’s life as a celebrity, including her relationships with mentors like Nelson Mandela, Winnie Madikizela- Mandela and Graça Machel. She also shares the secrets of her success and all the lessons she’s learnt along the way, and opens up about the pressures of her high-profile marriage to Romeo, their heartbreaking struggle to have a family, and how they made sure that their loving and respectful union has lasted two decades.
Bassie also talks frankly about the domestic abuse she suffered at the hands of boxer Dingaan Thobela and the legal battles she had to fight to protect her name and her brand over the years. She gives her account of the stalker who harassed her for decades, and the nonexistent ‘sex-tape’ allegation that rocked her family and career, leading to painful experiences of cyber-bullying. It is an intimate, inspiring and entertaining account of a remarkable life.
Great White sharks, attracted by an offshore seal colony, have brought success to the adjacent fishing village of Gansbaai along the southern African coast. A flourishing shark cage diving industry has sprung up, bringing jobs and money, and so benefiting almost the entire community. Tourists come from far and near to experience the thrill of a real-life brush with the legendary ‘Jaws’. Shark Town, as it has become known, is booming. Then one day, the sharks disappear. Slowly at first, but with gathering momentum, the word spreads: cage diving off Gansbaai can no longer promise the thrill of an encounter. The crowds thin, the boats remain at their moorings, and the once bustling community waits as their livelihoods tail off. Entrepreneurs and scientists alike are baffled.
But it’s not long before shark carcasses start washing up on the beaches. These, together with some coincidental sightings of another apex predator in the vicinity, are the first leads to the possible causes and culprits. Against the clamour and thrill of the cage-diving season in full swing, Richard Peirce visits the unfolding drama and explores what’s behind these strange events.
Ons praat Afrikaans – diverse mense – een taal is meer as net nog ’n fotoboek: dit is die eindproduk van ’n projek wat sy ontstaan gevind het in een individu se liefde vir die Afrikaanse kultuur en taal, Douw Greeff. Die projek is geloods in 2016 toe fotograwe (amateur en ook professioneel) genader is om werke in te skryf wat hulle voel die Afrikaanse kultuur en taal raakvat. Verskeie inskrywings is ontvang en die top foto’s het deurgegaan na ’n beoordelings-rondte, waar ’n paneel die beste foto’s gekies het om in hierdie pragpublikasie te pronk.
Mahatma Gandhi redefined nutrition as a holistic approach to building a more just world. What he chose to eat was intimately tied to his beliefs. His key values of nonviolence, religious tolerance, and rural sustainability developed in coordination with his dietary experiments. His repudiation of sugar, chocolate, and salt expressed his opposition to economies based on slavery, indentured labor, and imperialism. Gandhi's Search for the Perfect Diet sheds new light on important periods in Gandhi's life as they relate to his developing food ethic: his student years in London, his politicization as a young lawyer in South Africa, the 1930 Salt March challenging British colonialism, and his fasting as a means of self-purifi cation and social protest during India's struggle for independence. What became the pillars of Gandhi's diet - vegetarianism, limiting salt and sweets, avoiding processed food, and fasting - anticipated many of the debates in twenty-fi rst-century food studies, and presaged the necessity of building healthier and more equitable food systems.
Khaya Dlanga has established himself as one of the most influential individuals in South African media, particularly social media, a platform he uses to promote discussion on topics that range from the frivolous to the profound. In to quote myself, Khaya recounts entertaining and moving stories about his roots and upbringing in rural Transkei, how he made his mark at school as well as his time spent studying advertising and as a stand-up comedian. He also shares his political views, how he overcame homelessness to become one of the most influential marketers in South Africa and he gives the reader a dose of the truly weird and wonderful that is routinely a part of his life.
Zambezi Valley – The Lost Stronghold testifies to the dedication of
those who fought against all odds to protect Zimbabwe’s Zambezi
Valley, considered in the 1980s the last stronghold for the
greatest concentration of wild black rhinos in Africa. The war
against poachers by heroic Game Scouts and Rangers, who risked
their lives for very little in exchange, was led in Zimbabwe by the
initiator of Operation Stronghold, Glenn Tatham.
The end of apartheid brought South Africa into the global media environment. Outside companies invested in the nation's newspapers while South African conglomerates pursued lucrative tech ventures and communication markets around the world. Many observers viewed the rapid development of South African media as a roadmap from authoritarianism to global modernity.
Herman Wasserman analyses the debates surrounding South Africa's new media presence against the backdrop of rapidly changing geopolitics. His exploration reveals how South African disputes regarding access to, and representation in, the media reflect the domination and inequality in the global communication sphere. Optimists see post-apartheid media as providing a vital space that encourages exchanges of opinion in a young democracy. Critics argue that the public sphere mirrors South Africa's past divisions and privileges the viewpoints of the elite.
Wasserman delves into the ways these simplistic narratives obscure the country's internal tensions, conflicts and paradoxes even as he charts the diverse nature of South African entry into the global arena.
This study work guide has been compiled to help learners understand and grasp all aspects of the novel and use of language in Finders Keepers, the prescribed novel for Grade 10 English First Additional Language. This study work guide has been compiled to the requirements of CAPS and all important aspects relating to the novel have been covered – in accessible language. The story is about Lufuno leaving Jozi to start a new life in Cape Town. She is bullied at school because of her Venda heritage. She develops a friendship with a Xhosa chief's son.
This study work guide forms part of a series. It is not only a guide in which the novel is discussed, but also a workbook in which learners can make notes. This provides revision for exams and tests. This study work guide supplements the prescribed text Finders Keepers.
The answers to all questions are available on www.bestbooks.co.za.
From its earliest days, the United States has provided fertile ground for reform movements to flourish. In this volume, twelve eminent historians assess religious and secular reform in America from the eighteenth century to the present day.
The essays offer a mix of general overviews and specific case studies, addressing such topics as radical religion in New England, leisure in antebellum America, Sabbatarianism, the Women's Christian Temperance Union, and Evangelicalism, social reform, and the U.S. welfare state.
Suitable for students, the essays, each based on original research, will also be of interest to researchers and academics working in this area, as well as to all those with an interest in the history of religious and secular reform in America.
First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
The authors investigate the evolution of thought on community development from a methodology and technique to a set of (often normative) principles. Based on an extensive literature study the book argues that the more recently evolved fashionable concepts such as participatory development, people-centred development and empowerment can all be traced to a 'community development' origin. They conclude that community development was not evil but that, in the hands of powerful people, it became a tool of marginalisation and disempowerment. Key issues on community development are introduced and explained by way of annotated case studies.
Cas van Rensburg se oeuvre kom op ’n klimaks tot afsluiting met Mans en hulle wonde. As Jungiaan kyk hy vroeër na drome (Jou drome – die onbewuste het al die antwoorde) en na die vroulike psige (Die prinses in elke vrou). Hier kom hy as bejaarde tot ’n uiteindelike evaluering van sy eie groei tot manwees. Petrovna Metelerkamp het ’n besondere diens verrig deur hierdie finale werk van Cas toeganklik te verwerk en só mooi postuum uit te gee. (Daar’s ’n aangrypende en gepaste skildery deur Van Rensburg op die voorblad.) Die boek is beslis nie net vir bejaardes of vir mans bedoel nie, “maar ook vir vrouens wat hulle mans wil verstaan, vir ma’s en pa’s wat hulle seuns wil verstaan en vir jong mans wat probeer om hulself te verstaan” (agterplat).
Die man is om verskillende redes in die 21ste eeu in die moeilikheid, of dit is as gevolg van “die opkoms van die feminisme en gays wat hulle regte opeis” of omdat “die Kerk sy houvas op die Westerse samelewing begin verloor (het) en daarmee saam die patriargale ingesteldheid wat so lank die botoon gevoer het”. Metelerkamp noem dat Van Rensburg navorsing vir sy boek begin doen het tydens die verhoor van Oscar Pistorius. Pistorius se verhaal van woede en geweld word ’n argetipiese Suid-Afrikaanse (Afrikaner-) storie wat deurlopend weerklank vind in die lig van ander stories, mites en sprokies.
Bybelse gelykenisse en verhale en hulle karakters word ook vanuit die perspektief van die analitiese sielkunde gelees. Dit sorg vir verfrissende interpretasies waarin Van Rensburg byvoorbeeld deur die lens van pa-en-seun-verhoudings na Bybelverhale kyk. Dis opvallend hoe dikwels Bybelkarakters die teenhangers van ander vorm (Kain en Abel, Abraham en Lot, Moses en Aäron, Eli en Samuel, Dawid en Saul, Dawid en Jonathan, Jesus en Johannes, Jesus en Petrus, Paulus en Timoteus). Dit sluit aan by droomontleding wat die besef bring dat verskillende karakters in dieselfde droom verskillende aspekte van dieselfde persoonlikheid kan verteenwoordig. Só is dit ook met sprokies die geval.
Vernaam in Van Rensburg se ontleding is dat die “moederkompleks” in die manwordproses aangespreek word sodat die “stryd met die moeder” op ’n manier besleg word. Wat my interesseer het, is dat die Kerk (generies gesien) dikwels as plaasvervanger vir die moeder dien. Seuns moet analoog aan sprokies op ’n “heldereis” gaan waarvoor hulle manlike mentors nodig het. Maar dan moet jy ook “begin by jou pa” en jou pa “agterlaat” deur hom te leer ken of verstaan.
Woede, eensaamheid en pyn kom volgens Van Rensburg algemeen onder mans voor te midde van hulle hunkering na geborgenheid en sekuriteit. Dis dikwels vir hulle moeilik om los te breek uit die gevangenskap waarin patriargie en gemeenskapsverwagtings hulle dompel. Dis juis die onvermoë van mans om met hulle gevoelens in aanraking te kom en dit te verwoord wat deurbreek moet word. Sprokies leer ons dat die skadukante van die persoonlikheid integrasie nodig het en dat mans die vrou in hulleself moet ontdek en omhels.
Van Rensburg sê dat Mans en hulle wonde nie ’n selfhelpboek met kitsresepte of -oplossings is nie. Hy is selfs nie baie krities oor Angus Buchan se Mighty Men-beweging nie en beskou dit as simptomaties van die krisis waarin mans verkeer en hulle behoefte aan geleenthede om uiting aan hulle emosies te gee. Hy vertrou dat dit wat in die boek ’n indruk maak, “in die onbewuste (sal) bly spook” met antwoorde wat mettertyd oprys.
WINNER OF THE SUNDAY TIMES ALAN PATON AWARD
On 9 June 2003, a 43-year-old coloured man named Magadien Wentzel walked out of Pollsmoor Prison in Cape Town. Behind him lay a lifelong career in the 28s, South Africa's oldest and most reviled prison gang, for decades rumoured to have specialised in rape and robbery. In front of him lay the prospect of a law-abiding future, and life in a household of eight adults and six children, none of whom earned a living. Jonny Steinberg met Wentzel in prison in the dying months of 2002. By the time Wentzel was released, he and Steinberg had spent more than 50 hours discussing his life experiences.
The Number is an account of their conversations and of Steinberg's journeys to the places and people of Wentzel's past. Wentzel had lived a bewilderingly schizophrenic life, wandering to and fro between three worlds: the arcane universe of prison gangs, steeped in a mythology of banditry and retribution, where he was known as JR; the fringes of South Africa's criminal economy, where he lived by a string of stolen names and learned the arts of commercial fraud; and his scattered family which eked out a living int the coloured ghettos of the Cape flats. The Number visits each of those worlds in turn. It is a tale of modern South Africa's historic events seen through the eyes of the country's underclass.
Surprisingly, perhaps, it is neither a story of passivity nor despair, but of beguiling ingenuity and cool cynicism. Most of all, the book is an account of memory and identity, of Wentzel's project to make some sense of his bewildering past and something worthy of his future. When Steinberg met him, Wentzel was embarking on a quest to retrieve the name he had been given at birth. He was also beginning the daunting task of gathering together the estranged children he had sired into a nuclear family. It was an eccentric and painful venture for a man with his past, but it has led him to construct an account of himself that begs to be told.
KwaZulu-Natal is culturally rich, offering a wide range of writers - writing mainly in English and Zulu - who are linked through their lives and their writing to this province of South Africa. The writers include, to name just a few, Alan Paton, Roy Campbell, Lewis Nkosi, Ronnie Govender, Wilbur Smith, Daphne Rooke, Credo Mutwa and Gcina Mhlophe. And how better to understand a writer than to know about the places they are linked to? For example, who, after reading the lyrical opening sentences of Paton's famous book Cry, the Beloved Country (1948) has not wanted to see this scene in reality? There is a lovely road that runs from Ixopo into the hills. These hills are grass-covered and rolling, and they are lovely beyond any singing of it. A Literary Guide to KwaZulu-Natal introduces you to the regions and writers through word and image, leading you imaginatively through this beautiful province. This could include following the route a fictional character charts in a novel, visiting particular settings from a story or tracking down the places linked to a writer, whether a birthplace, home, burial site or significant setting. Literary tourists are interested in how places have influenced writing and at the same time how writing has created place. This is also a way of reflecting upon and understanding historic and contemporary identities in a changing cultural and political South African landscape.
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