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Trying to give your blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, you'll be able to do this and much more! There have never been more opportunities to promote yourself online or in print, but to succeed you need to master the art of visual communication - combining type, image, and colour into an appealing, accessible message. Graphic Design for Everyone shows you how to define your brand and your message, then takes you through the basic principles of design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to use colour theory for maximum impact. Gain inspiration from real-life examples and exercises that help you to focus on the right solutions for you. Once you've learned the basics, turn to the ten step-by-step projects to help you create your own stunning designs - from business stationery to a sales brochure and online shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals and more. Whether you're a design newcomer or keen to build on what you know, Graphic Design for Everyone is the only resource you'll ever need.
This collection of postcards provides a window into a world now lost forever: Paris in its golden age. Leonard Pitt's selection offers a stimulating view of an era in which both Paris and the `carte postale' were in vogue. Pitt's choice of medium introduces the reader to a rich and alive social world, in which, during the early years of the twentieth century, over one million postcards were produced and exchanged a day. Exchanges range from the passing romances of Parisian street-vendors through to the lovesick expat writing to his sweetheart back home: revel and be transported by this exciting mix of landmark and anecdote, the glorious and elegant commingling with the quaint and nostalgic.
You have a concept. You are happy with the design. But have you
considered the format? The new "Basics Design 01: Format "helps
designers to make the most of the opportunities presented by the
space and dimension of their work. This new edition of a
best-selling title is both an inspirational sourcebook and a
practical guide for the modern designer who wants to move away from
a purely utilitarian approach to format.
Customer review: This book will be useful for anyone who is interested in Graphic design or like me studying in uni or on foundation. It has a lot to say about graphics, some things I never considered when doing my work, particularly the chapter about the context of communication as well the bits of theory and history of design. Its written in a very approachable manner and isn't as boring and repetitive as other books on theory of design I have read .
You're browsing through some albums or CDs and all of a sudden one crops up which causes a moment of recognition and a "haven't I seen this cover before somewhere?" The answer is that you might well have done. For just as popular music of the present day seems to rifle the albums and bands of earlier generations, so the sleeve designers also often lean on the past for inspiration. Sometimes this is done by way of a deliberate reference point. In other cases the band might be wanting to pay homage to their influences, or peers. It might simply be that they have just seen an old cover which they like so much they want to borrow it. On other occasions the similarities are less well intended, designed to mimic or (dare we say it) even poke fun at classic designs and bands. Sometimes the new covers are simply a deliberate spoof of a well-known piece of artwork, done for subversive or mischievous reasons. So you get Ian Gillan of Deep Purple, just kicked out of the group and understandably angry at them, referencing one of his former band's classic covers, but highlighting himself and blurring away the rest of the group on purpose. Then there is comedian Barry Humphries commissioning a very clever pastiche of the familiar Sound Of Music album cover, only with himself in a frock dancing up the hill instead of Julie Andrews. Paul Weller's former band The Jam did an album called Sound Affects, and wanted a cover which recalled the pioneering series of BBC Radio sound effects albums of the sixties, a knowing design which only older fans would have even been aware of. Perhaps one of the most famous examples is that of the Clash single London Calling, which brought together a photograph of the arch Punks trashing their guitars and lettering lifted from an early iconic Elvis Presley sleeve. The list goes on. For this fascinating book, Belgian based collector Jan Bellekens has scoured the second hand stores and record fairs of Europe and assembled an amazing collection, of which this book contains a selection of over 650 sleeves. The original covers are shown alongside their newer cousins, with explanatory notes for music fans and designers.
Read this book and gain twenty years experience in how to think like a creative, act like a businessman, and design like a god. This book is practical and immediate, without being condescending or overly technical. "Know Your Onions" gives away the secrets of graphic design.
Richard Hollis was the graphic designer for London's Whitechapel Art Gallery in the years 1969-73 and 1978-85. In this second period, under the directorship of Nicholas Serota, the gallery came to the forefront of the London art scene, with pioneering exhibitions of work by Georg Baselitz, Anselm Kiefer, Joseph Cornell, Philip Guston, Frida Kahlo and Tina Modotti, among others. Hollis's posters, catalogues, and leaflets, conveyed this sense of discovery, as well as being models of practical graphic design.
Since 1991, young German design group 3deluxe has been working on a fluid interface between graphic design, industrial design, architecture and popular culture. In the process, projects from the worlds of music, fashion and virtual reality provide each other with mutual inspiration. 3deluxe was the first to explore what they call Genetic Architecture. These are multipurpose in- and outdoor environments which have not only been created by using the most advanced technologies in fabrication, but multimedia technology and material. As architects or interior designers, 3deluxe creates the global sometime gigantic presentations of companies like MTV, EXPO 2000 or Volkswagen as well as being invited to art festivals. As graphic designers, they design the snow-, skate- and whateverboards of the famous company Fanatic as well as shaping the company's visual appearance throughout catalogs and ads.
Projects presents their finest works and explains their conceptual background. The accompanying DVD features drawings, 3D structures, blueprints and applications, as well as films in order to document the environments, scapes, and spaces 3deluxe has created lately. Check out: www.3deluxe.de.
In Digital Hand Lettering and Modern Calligraphy, Shelly Kim--popular Instagram lettering artist and workshop instructor @lettersbyshells--offers lettering enthusiasts at all levels of experience a step-by-step course that shows how to develop and adapt traditional lettering skills and techniques to a variety of digital platforms. Lettering Essentials. The basics of lettering and modern calligraphy, along with guidance for embellishing and designing quotes. Digitizing Your Lettering. Options for scanning, photographing, and creating a digital lettering file. Lettering on a Tablet. A hands-on guide to working on the iPad with the Apple Pencil and the Procreate app, from an overview of common functions and how to create a simple lettering brush to making shapes and patterns, choosing colors, creating gradients, glitter, and foil effects, and combining Procreate and Adobe Sketch. Projects & Inspiration DIY projects that show you how to achieve with digital lettering what you can't with traditional techniques, plus stunning gallery pieces from Karin Newport of @ipadlettering and Myriam of @halfapx. Digital Hand Lettering and Modern Calligraphy will guide you to the future of lettering!
Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions, but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. The 50 logos in this book are examples of good ideas in the service of representation, reputation and identification.
Following the success of Fantasy Workshop, Fantasy Creatures and Manga, the ImagineFX team have turned their expertise to Sci-Fi art for digital artists who want to progress to the next level. With reference to creative painting programs (including Photoshop, Illustrator and Corel Painter), the book explains, with the help of step-by-step instructions, Q&A's, screen grabs, how to progress from basic 'pencil' roughs to first stage line art and, ultimately, finished colour art. Creating all sorts of amazing Sci-Fi characters, futurescapes and stunning scenarios using the very latest expert techniques, you'll soon be able to design your own digital paintings and first-class Sci-Fi art. Other titles in the Imagine FX series: Fantasy Workshop (9781843404729), Fantasy Creatures (9781843406020) and Manga (9781843405788), available August 2011. Word count: 25,000
Combining thought-provoking graphic imagery with truly alarming information culled from some of the most authoritative sources around the world, "The Little Book of Shocking Food Facts" is literally jam-packed with essential truths you need to know about global food politics, fast food culture and healthy nutrition. This startling yet visually stunning book is guaranteed to alter the way you think about food production, while also changing your personal eating habits for the better. How is it that malnutrition is so widespread in the developing world, while obesity is rife in the developed world? What exactly is the nutritional value of junk food versus the health benefits of fresh fruit and vegetables? Do you know what really goes into the production of the food on your plate? "The Little Book of Shocking Food Facts" will help answer these and many other questions surrounding food production and consumption today. The crucial information presented in this book through specially commissioned, state-of-the-art graphic design has been meticulously and painstakingly gleaned from some of the world's most authoritative and up-to-date scientific studies and government reports. Extended footnotes at the back provide full citations for all information sources, as well as easy-to-understand texts that explain the facts in concise detail.
A stylish box of 16 notecards and envelopes with four stunning designs, depicting famous Brutalist buildings in London These outstanding graphic illustrations of London buildings with their clean lines and bold blocks of color have been used by influential ceramics company People Will Always Need Plates on a successful range of plates, mugs, and other objects. Now they are available in chic greeting cards.
Book of Ideas is just that: an outpouring of what one creative director and designer has discovered from many years working in the strange and endlessly fascinating world of the creative industry. Sharing advice on everything from inspiration to inbox control, facing your fears, finding happiness in your work, the art of self-promotion and beating creative block. It is also illustrated with some of the most important and resonant portfolio projects. Book of Ideas is an invaluable tool to any creative at any stage in their career.
"Counterweight" is a collection of images, observations, and concepts by artist/creator Rick O'Brien. For the last eight years, Rick has been a one-man art department in Hollywood, designing, constructing, and painting sets and props for such clients as Victoria's Secret, Luxor Las Vegas, Nikon, London IMAX, Konica, Tevo, Motorola, Honda, United States Postal Service, Proctor & Gamble, The Contender, and The Apprentice. Compiling stunning images from experiences, environments, and the emotions perceived on these diverse projects, as well as from his everyday life, Rick captures the human condition like no one else. Through traditional mediums ranging from egg tempera and oil to gouache, wood, ink, resin, and plaster, "Counterweight" beautifully scrutinizes Man and his journey, showcasing captivating images that unequivocally resound O'Brien's motto, "Fortitude."
With record numbers of design and advertising students graduating into the job market each year, it makes more sense now than ever before to be fully armed to succeed. This book helps new designers make the transition from design school to work, giving them the ammunition they need for a successful start. Here the reader will learn how to get that all-important first job, and how to impress their new employer. They will also have at their fingertips plenty of useful, practical information essential to know in the design studio and when working for clients. Enriched with quotes and advice from some of the best and brightest in the industry, this book is where you will find out what they didn't teach you in design school.
A stunning survey of modern illustration that uses older styles of artistic expression to evoke a sense of another time and place. These vintage-style illustrations play with the past, subvert it, on occasion, but always feel fresh. Organized into 12 chapters by historical or cultural period, the book features hundreds of the best examples of modern retro illustration including styles as varied as Constructivist, Dada and Art Noveau. From work showing the ornamentation of Victorian fonts, the stylized angles of Art Deco, the lines of soviet poster art, the influence of Saul Bass and Blue Note record sleeves to the new slant on photorealism, and the renaissance of punk and comic art. Hundreds of artists from all over the world have contributed to a beautiful, witty and inspiring collection of vintage illustration that will inspire designers, illustrators and artists working today.
Materials have the power to affect human experiences and emotions by helping us build intimate connections with inanimate objects through touch and feel. Whether they are used as a point of reference or the medium of creation itself, they are integral to artists and designers who seek to explore fresh outcomes, experiment with new techniques, and elicit distinct responses from their audiences. Material Matters 02: Metal showcases stunning creative interpretations of the common material across a variety of mediums. From oxidising and rusting metal sheets to create intriguing effects on artwork to applying and embossing pieces of foil on printed matter for visual impact, this edition explores the compelling ways with which the unique characteristics of metal can be cleverly drawn upon or manipulated to shape the outcome of a particular project, with insights into the key techniques featured.
Lella and Massimo Vignelli: Two Lives, One Vision is a portrait of two important twentieth-century designers whose careers have intertwined since the 1950s. The Vignellis promote a modernist philosophy of designing for a better society: resourceful use of space and materials, clear communication, lasting quality, and logical functionality. Through a mix of archival research and personal interviews with Lella, Massimo, and their many colleagues and clients, Jan Conradi documents the Vignellis' nuanced approach to "cleaning up" an often chaotic and messy society by adhering to a minimalist and structured design method. The Vignellis' lifetime commitment to a world of design is marked by vibrant client relationships and unwavering attention to detail. With wit, grace, focus, and finesse, the Vignellis' sustained pattern of working and living has influenced, and continues to inspire, generations of designers worldwide. JAN CONRADI is a Professor of Graphic Design at Rowan University in New Jersey, where she teaches typography and design history.
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