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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
Hierdie versameling stories en besinnings uit die immergewilde skrywer se “Woorde wat wip”-rubriek wat tweeweekliks in Rapport verskyn, sal lesers met selfs die stroefste hallelujagesigte opkikker.
In hierdie boek kry jy insae in hoe stories rondom woorde gevorm word. Herman kies telkens ’n woord en bou ’n storie om dit. Die inhoud val uiteen as ’n tipe abecedarium – speelse inskripsies volgens die letters van die alfabet, dikwels met woorde wat nie meer alledaags gebruik word nie of die gevaar loop om in onbruik te raak.
Al gewonder wat ’n huilboerboom, meelwurms, kofia, ietsjoebeentjie, sandkombers of kamdebooharpuisbos is? In hierdie boek word diť woorde, en vele meer, geaktiveer as spilpunte waarom heerlike stories verweef is. Ideaal vir proe-proe lees op enige plek waar jy jou sit of lÍ die lekkerste kry.
Ever wonder how politics turned into a take-no-prisoners blood sport? The New York Times bestselling author of Stonewalled pulls back the curtain on the shady world of opposition research and reveals the dirty tricks those in power use to influence your opinions.
Behind most major political stories in the modern era, there is an agenda; an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist, or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth, but these media-driven "hit pieces" are designed to obscure the truth. Success hinges on the Smear artist’s ability to remain invisible; to make it seem as if their work is neither calculated nor scripted. It must appear to be precisely what it is not.
Veteran journalist Sharyl Attkisson has witnessed this practice firsthand. After years of being pitched hit jobs and puff pieces, she’s an expert at detecting Smear campaigns. Now, the hard-hitting investigative reporter shares her inside knowledge, revealing how the Smear takes shape and who its perpetrators are—including Clinton confidant Sidney Blumenthal and, most influential of all, "right-wing assassin turned left-wing assassin" (National Review) political operative David Brock and his Media Matters for America empire.
Attkisson exposes the diabolical tactics of Smear artists, and their outrageous access to the biggest names in political media—operatives who are corrupting the political process, and discouraging widespread citizen involvement in our democracy.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Hierdie elfde, omvattend herbewerkte uitgawe bied (naas bestaande hoofstukke oor wisselvorme, getalle ens.) twee nuwe hoofstukke wat onderskeidelik leestekens en trappe van vergelyking bereel. Bestaande reels is aangepas en word eenvoudiger verduidelik. Nuwe lyste bied duidelike leiding oor plekname in die Ooste, landname met hul geldeenhede en ISO-kodes, en elemente in die periodieke tabel. Skryfhulp oor transliterasie, Omgangsafrikaans en die SI-stelsel maak die uitgawe ín volledige hulpbron.
Say Again? aims to regale you with many examples of South African English. An understanding of these items can be useful and enlightening to South Africans as well as to strangers in our midst.
Written in an accessible style, each chapter features words and phrases from different aspects of life Ė some serious and some not so serious Ė with actual examples of usage from written and spoken sources. These examples are interspersed with pictures and illustrations that liven up the text.
A stylish new dictionary with a beautiful cloth-finished cover, for everyday use, with over 295,000 words, meanings, and phrases for today’s fast-changing world and thousands of fascinating entries for people and places.
Ideal for use in the office, at home and for study, this is the dictionary for support in all areas of the language.
A new edition of South Africa's best-selling school dictionary based on fresh research now even more helpful and easier to use! Features: double the number of example sentences more support for learners; synonyms and opposites help learners expand their vocabulary; illustrations boost learners understanding instantly, e.g. cross section, graph, prism; more usage notes help learners avoid common mistakes, e.g. thinking a desert is a pudding; more word histories covering a range of source languages as required by the curriculum; pronunciation guidance for every headword, in an easy-to-understand respelling format; classroom-ready study pages great as the basis for lessons; more words from the South African curriculum not slang, but ammeter, ARV, biomass; and completely up-to-date design find what you're looking for quickly!
With over 90 000 entries in alphabetical order, this dictionary is a comprehensive yet easy to use reference with material from a wide range of sources. South African as well as foreign words are included in a format that will inform, interest and entertain not only the serious crossword enthusiast, but the general reader as well.
Included in this dictionary are:
- Abbreviations in alphabetical order
- Car registration letters
- Roman numerals
- Greek and Hebrew alphabets
Explains understanding the intended audience, the purpose of the paper, and academic genres; includes the use of task-based methodology, analytic group discussion, and genre consciousness-raising; shows how to write summaries and critiques; features "language focus" sections that address linguistic elements as they affect the wider rhetorical objectives; and helps students position themselves as junior scholars in their academic communities. Among the many changes in the third edition: newer, longer, and more authentic texts and examples greater discipline variety in texts (added texts from hard sciences and engineering) more in-depth treatment of research articles greater emphasis on vocabulary issues revised flow-of-ideas section additional tasks that require students to do their own research more corpus-informed content The Commentary has also been revised and expanded. This edition of Academic Writing for Graduate Students, like its predecessors, has many special features: It is based on the large body of research literature dealing with the features of academic (or research) English and extensive classroom experience. It is as much concerned with developing academic writers as it is improving academic texts. It provides assistance with writing part-genres (problem-solutions and Methods and Discussion sections) and genres (book reviews,research papers). Its approach is analytical and rhetorical-users apply analytical skills to the discourses of their chosen disciplines to explore how effective academic writing is achieved. It includes a rich variety of tasks and activities, ranging from small-scale language points to issues of how students can best position themselves as junior researchers.
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
In his best-selling Strictly English Simon Heffer explained how to write and speak our language well. In Simply English he offers an entertaining and supremely useful A-Z guide to frequent errors, common misunderstandings and stylistic howlers. What is the difference between amend and emend, between imply and infer, and between uninterested and disinterested? When should one put owing to rather than due to? Why should the temptation to write actually, basically or at this moment in time always be strenuously resisted? How does one use an apostrophe correctly, ensure that one understands what alibi really means, and avoid the perils of the double negative? With articles on everything from punctuation to tabloid English to adverbs and adjectives, Simply English is the essential companion for anyone who cares about the language and wants to use it correctly.
A chronological survey of the world's most influential books. Many books have become classics, must-reads or overnight publishing sensations, but how many can genuinely claim to have changed the way we see and think? In 100 Books that Changed the World, prize-winning author Scott Christianson brings together an exceptional collection of truly groundbreaking books - from scriptures that founded religions, to scientific treatises that challenged beliefs, to novels that kick-started literary genres. This elegantly designed book offers a sweeping, chronological survey of the most important books from around the globe, from the earliest illuminated manuscripts to the age of the ebook publication. Entries include: Iliad and Odyssey, Homer (750 BC), Gutenberg Bible (1450s), The Qur'an (AD 609-632), On the Revolutions of the Heavenly Spheres, Nicolaus Copernicus (1543), Shakespeare's First Folio (1623), Philosophae Naturalis Principia Mathematica, Isaac Newton (1687), Samuel Johnson's Dictionary (1755), The Wealth of Nations, Adam Smith (1776), The Vindication of the Rights of Women, Mary Wollstonecraft (1792), The Communist Manifesto, Karl Marx and Friedrich Engels (1848), Roget's Thesaurus (1852), On the Origin of Species, Charles Darwin (1859), The Interpretation of Dreams, Sigmund Freud (1899), Lady Chatterley's Lover, D.H. Lawrence (1928), The Diary of a Young Girl, Anne Frank (1947), Quotations from Chairman Mao Tse-tung (1964), A Brief History of Time, Stephen Hawking (1988)
The Longman-HAT Afrikaans Dictionary and Grammar is a basic English-Afrikaans/Afrikaans-English dictionary and a user friendly grammar guide in one handy volume, designed for beginner or near-beginner learners of Afrikaans whether at school, university, at home, or for business.
This fully updated edition offers over 120,000 words, phrases, and
definitions. It covers all the words you need for everyday use,
carefully selected from the evidence of the Oxford English Corpus,
a databank of 21st century English, containing over 2 billion
words.The Factfinder centre section gives quick-reference entries
on topics including famous people, countries, and science.
When an essay is due and dreaded exams loom, here's the lit-crit help students need to succeed! SparkNotes Literature Guides make studying smarter, better, and faster. They provide chapter-by-chapter analysis, explanations of key themes, motifs and symbols, a review quiz, and essay topics. Lively and accessible, SparkNotes is perfect for late-night studying and paper writing.
Collins South African School Dictionary is the perfect companion for all students aged 11+. With a very clear design throughout, it is easy to use and full of useful features to help build language confidence and help with work and study.
This new Collins South African School Dictionary has been developed with teachers to be the perfect tool for school work and homework. The clear layout makes finding entries exceptionally easy, and full definitions are given in simple language, often in complete sentences. With over 20,000 entries, many new or updated, it includes relevant curriculum vocabulary for students aged 11+.
A special supplement on spelling follows the main dictionary. It outlines key spelling rules and lists words that are commonly confused or misspelled, so it helps students to identify and master the trickiest spelling problems.
This student-friendly dictionary is an invaluable reference for all school students.
`The word "mesmerising" is frequently applied to memoirs, but seldom as deservedly as in the case of Girl With Dove' Financial Times `Reading is a form of escape and an avid reader is an escape artist...' Brilliantly original, funny and clever Honor Clark, Spectator, Book of the Year Growing up in a dilapidated house by the sea where men were forbidden, Sally's childhood world was filled with mystery and intrigue. Hippies trailed through the kitchen looking for God - their leader was Aunt Di, who ruled the house with charismatic force. When Sally's baby brother vanishes from his pram, she becomes suspicious of the activities going on around her. What happened to Baby David and the woman called Poor Sue? And where did all the people singing and wailing prayers in the front room suddenly go? Disappearing into a world of books and reading, Sally adopts the tried and tested methods of Miss Marple. Taking books for hints and clues, she turns herself into a reading detective. Her discovery of Jane Eyre marks the beginning of a vivid journey through Victorian literature where she also finds the kind, eccentric figure of Charles Dickens' Betsey Trotwood. These characters soon become her heroines, acting as a part of an alternative family, offering humour and guidance during many difficult moments in Sally's life. Combining the voices of literary characters with those of her real-life counterparts, Girl With Dove reads as a magical series of strange encounters, climaxing with a comic performance of Shakespeare in the children's home where Sally is eventually sent. Weaving literary classics with a young girl's coming of age story, this is a book that testifies to the transformative power of reading and the literary imagination. Mixing fairy tale, literary classics, nursery rhymes and folklore, it is the story of a child's adventure in wonderland and search for truth in an adult world often cast in deep shadow.
In her The New York Times best-selling Between You & Me (ISBN 978 0 393 352146), Mary Norris delighted readers with her irreverent tales of pencils, punctuation and punctiliousness over three decades in The New Yorker's celebrated copy department. In Greek to Me, she delivers another wise and witty paean to the art of expressing oneself clearly and convincingly, this time filtered through her greatest passion: all things Greek. From convincing her The New Yorker bosses to pay for Ancient Greek studies to travelling the sacred way in search of Persephone, Greek to Me is an unforgettable account of both her lifelong love affair with words and her solo adventures in the land of olive trees and ouzo. Along the way, Norris explains how the alphabet originated in Greece, makes the case for Athena as a feminist icon and reveals the surprising ways Greek helped form English. Filled with Norris's memorable encounters with Greek words, Greek gods, Greek wine-and more than a few Greek waiters-Greek to Me is the Comma Queen's fresh take on Greece and the exotic yet strangely familiar language that so deeply influences our own.
"A story is a living thing." So begins "Way of the Screenwriter, " a book with a novel, refreshing approach to the long-practiced art of screenwriting. Amnon Buchbinder brilliantly reinterprets screenwriting as a way for writers to capture a story's essence, thus giving it greater meaning and fascination for the audience. Full of practical examples and exercises to enhance the skills of both beginning and experienced screenwriters, the guide is far more than a how-to book. It is a comprehensive work that covers screenwriting from virtually every conceivable angle, while also offering a different, compelling approach. It is a book that illuminates the why behind the how and points the way toward a deeper understanding of how stories work on the screen. Perhaps most importantly, "Way of the Screenwriter" treats screenwriting not as some disreputable task, but rather as the fine art it is: the convergence of storytelling, writing, and filmmaking.
The one and only Zadie Smith, prize-winning, bestselling author of Swing Time and White Teeth, is back with a second unmissable collection of essays WINNER OF THE NATIONAL BOOK CRITICS CIRCLE AWARD FOR CRITICISM 2019 'Should you read this brilliant book? Absolutely' Independent 'Generous, curious, insistent on the possibility of imaginative connection' Evening Standard No subject is too fringe or too mainstream for Zadie Smith's insatiable curiosity. From social media to the environment, from Jay-Z to Karl Ove Knausgaard, she has endless enthusiasmand the boundless wit, insight and wisdom to match. In Feel Free, pop culture, high culture, social change and political debate all get the Zadie Smith treatment, dissected with razor-sharp intellect, set brilliantly against the context of the utterly contemporary, and considered with a deep humanity and compassion. This electrifying new collection showcases its author as a true literary powerhouse, demonstrating once again her credentials as an essential voice of her generation. 'Lively, intelligent and frequently hilarious, [it] proves that she's one of the brightest minds in English literature today' NPR 'Smart, spirited and distinctive' Wall Street Journal 'She is the book nerd, the culture geek, reading, hearing and seeing, and dying to talk to somebody about it' Guardian
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