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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
Hierdie versameling stories en besinnings uit die immergewilde skrywer se “Woorde wat wip”-rubriek wat tweeweekliks in Rapport verskyn, sal lesers met selfs die stroefste hallelujagesigte opkikker.
In hierdie boek kry jy insae in hoe stories rondom woorde gevorm word. Herman kies telkens ’n woord en bou ’n storie om dit. Die inhoud val uiteen as ’n tipe abecedarium – speelse inskripsies volgens die letters van die alfabet, dikwels met woorde wat nie meer alledaags gebruik word nie of die gevaar loop om in onbruik te raak.
Al gewonder wat ’n huilboerboom, meelwurms, kofia, ietsjoebeentjie, sandkombers of kamdebooharpuisbos is? In hierdie boek word diť woorde, en vele meer, geaktiveer as spilpunte waarom heerlike stories verweef is. Ideaal vir proe-proe lees op enige plek waar jy jou sit of lÍ die lekkerste kry.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Hierdie elfde, omvattend herbewerkte uitgawe bied (naas bestaande hoofstukke oor wisselvorme, getalle ens.) twee nuwe hoofstukke wat onderskeidelik leestekens en trappe van vergelyking bereel. Bestaande reels is aangepas en word eenvoudiger verduidelik. Nuwe lyste bied duidelike leiding oor plekname in die Ooste, landname met hul geldeenhede en ISO-kodes, en elemente in die periodieke tabel. Skryfhulp oor transliterasie, Omgangsafrikaans en die SI-stelsel maak die uitgawe ín volledige hulpbron.
The one and only Zadie Smith, prize-winning, bestselling author of Swing Time and White Teeth, is back with a second unmissable collection of essays.
No subject is too fringe or too mainstream for Zadie Smith's insatiable curiosity. From social media to the environment, from Jay-Z to Karl Ove Knausgaard, she has endless enthusiasmand the boundless wit, insight and wisdom to match. In Feel Free, pop culture, high culture, social change and political debate all get the Zadie Smith treatment, dissected with razor-sharp intellect, set brilliantly against the context of the utterly contemporary, and considered with a deep humanity and compassion.
This electrifying new collection showcases its author as a true literary powerhouse, demonstrating once again her credentials as an essential voice of her generation.
Most international students need to write essays and reports for exams and coursework. Yet writing good academic English is a demanding task. This new edition of Academic Writing has been fully revised to help students reach this goal. Clearly organised, the course explains the writing process from start to finish. Each stage is demonstrated and practised, from selecting suitable sources, reading, note-making and planning through to re-writing and proofreading.
The book is divided into short sections which contain examples, explanations and exercises for use in the classroom or self-study. Cross-references allow easy access to relevant sections, and a full answer key is included.
The latest edition of bestselling South African school dictionary builds on providing solutions to every learner’s language needs.
With over 90 000 entries in alphabetical order, this dictionary is a comprehensive yet easy to use reference with material from a wide range of sources. South African as well as foreign words are included in a format that will inform, interest and entertain not only the serious crossword enthusiast, but the general reader as well.
Included in this dictionary are:
- Abbreviations in alphabetical order
- Car registration letters
- Roman numerals
- Greek and Hebrew alphabets
Explains understanding the intended audience, the purpose of the paper, and academic genres; includes the use of task-based methodology, analytic group discussion, and genre consciousness-raising; shows how to write summaries and critiques; features "language focus" sections that address linguistic elements as they affect the wider rhetorical objectives; and helps students position themselves as junior scholars in their academic communities. Among the many changes in the third edition: newer, longer, and more authentic texts and examples greater discipline variety in texts (added texts from hard sciences and engineering) more in-depth treatment of research articles greater emphasis on vocabulary issues revised flow-of-ideas section additional tasks that require students to do their own research more corpus-informed content The Commentary has also been revised and expanded. This edition of Academic Writing for Graduate Students, like its predecessors, has many special features: It is based on the large body of research literature dealing with the features of academic (or research) English and extensive classroom experience. It is as much concerned with developing academic writers as it is improving academic texts. It provides assistance with writing part-genres (problem-solutions and Methods and Discussion sections) and genres (book reviews,research papers). Its approach is analytical and rhetorical-users apply analytical skills to the discourses of their chosen disciplines to explore how effective academic writing is achieved. It includes a rich variety of tasks and activities, ranging from small-scale language points to issues of how students can best position themselves as junior researchers.
In his best-selling Strictly English Simon Heffer explained how to write and speak our language well. In Simply English he offers an entertaining and supremely useful A-Z guide to frequent errors, common misunderstandings and stylistic howlers. What is the difference between amend and emend, between imply and infer, and between uninterested and disinterested? When should one put owing to rather than due to? Why should the temptation to write actually, basically or at this moment in time always be strenuously resisted? How does one use an apostrophe correctly, ensure that one understands what alibi really means, and avoid the perils of the double negative? With articles on everything from punctuation to tabloid English to adverbs and adjectives, Simply English is the essential companion for anyone who cares about the language and wants to use it correctly.
Plain Language is an indispensable language guide and workbook. It
covers typical problems when writing English, with the focus on the
fields of business, marketing, economics, insurance and finance. It
also looks at the simplification of the language of South African
The home of trusted Caribbean dictionaries and thesauruses for school use. Collins Student's Dictionary for the Caribbean is designed especially for Caribbean Students, offering up-to-date coverage of today's language. It also features a full-length Unique Survival Guide paying particular attention to the CXC syllabus, helping students write clearly and effectively. This unique dictionary has been compiled with constant reference to the Bank of English, ensuring the dictionary accurately reflects English as it is used today in a way that is most helpful to the dictionary user. The dictionary includes a Unique Survival Guide developed exclusively for Caribbean students, addressing key aspects in the CXC syllabus including errors commonly made in exams. It features tips on essay-writing, exams, grammar, letter & CV-writing and more, helping students write effectively with confidence. Additional features include entry words in colour for ease of use, detailed word histories and 'Word Tip' usage notes.
South African School Dictionary Find all the answers you need Over 40,000 words, phrases, and examples, including school vocabulary and South African words Easy-to-understand difinitions written using just 2,000 common words Origins of thousands of words, as required by the National Curriculum Expand your active vocabulary Unique Thesaurus boxes help you learn when to use words such as glad, pleased or delighted instead of happy Thousands of synonyms and antonyms 300 illustrations and photos help understand the meaning of words Improve your chances of passing your exams Avoid spelling and grammar mistakes with the Usage and Grammar notes Lessons and Activities provide practice for using your dictionary effectively
The home of trusted Caribbean dictionaries for everyday language learning. The world's best-selling mini dictionary specially adapted for the Caribbean. This new edition is fully up-to-date, including the most popular new words to enter the English language. This unique dictionary has been compiled with constant reference to the Bank of English, ensuring the dictionary accurately reflects English as it is used today in a way that is most helpful to the dictionary user. The dictionary includes a Unique Survival Guide developed exclusively for Caribbean students, addressing key aspects in the CXC syllabus including errors commonly made in exams. It features tips on essay-writing, exams, grammar, letter & CV-writing and more, helping students write effectively with confidence. Additional features include entry words in colour for ease of use, detailed word histories and 'Word Tip' usage notes.
Collins South African School Dictionary is the perfect companion for all students aged 11+. With a very clear design throughout, it is easy to use and full of useful features to help build language confidence and help with work and study.
This new Collins South African School Dictionary has been developed with teachers to be the perfect tool for school work and homework. The clear layout makes finding entries exceptionally easy, and full definitions are given in simple language, often in complete sentences. With over 20,000 entries, many new or updated, it includes relevant curriculum vocabulary for students aged 11+.
A special supplement on spelling follows the main dictionary. It outlines key spelling rules and lists words that are commonly confused or misspelled, so it helps students to identify and master the trickiest spelling problems.
This student-friendly dictionary is an invaluable reference for all school students.
Oromo is spoken as a first language by more than 25 million Oromo and neighboring peoples in Ethiopia and Kenya. Oromo is the fourth most widely spoken language in Africa. Also known as Afaan Oromo, Oromiffa(a), and sometimes in other languages by variant spellings of these names (Oromic, Afan Oromo), Oromo is an Afro-Asiatic language. This unique, two-part resource provides travelers to Ethiopia with the tools they need for daily interaction. The bilingual dictionary has a concise vocabulary for everyday use, and the phrasebook allows instant communication on a variety of topics. Ideal for businesspeople, travelers, students, and aid workers, this guide includes: 4,000 dictionary entries, with phonetics that are intuitive for English speakers Essential phrases on topics such as transportation, dining out, and business Concise grammar and pronunciation sections.
This is a portable reference for anyone who needs Chinese legal terms at their fingertips. The book is designed to help communicate in real-life situations where it is vital to quickly find a legal term or phrase in Chinese.
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