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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
Ever wonder how politics turned into a take-no-prisoners blood sport? The New York Times bestselling author of Stonewalled pulls back the curtain on the shady world of opposition research and reveals the dirty tricks those in power use to influence your opinions.
Behind most major political stories in the modern era, there is an agenda; an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist, or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth, but these media-driven "hit pieces" are designed to obscure the truth. Success hinges on the Smear artist’s ability to remain invisible; to make it seem as if their work is neither calculated nor scripted. It must appear to be precisely what it is not.
Veteran journalist Sharyl Attkisson has witnessed this practice firsthand. After years of being pitched hit jobs and puff pieces, she’s an expert at detecting Smear campaigns. Now, the hard-hitting investigative reporter shares her inside knowledge, revealing how the Smear takes shape and who its perpetrators are—including Clinton confidant Sidney Blumenthal and, most influential of all, "right-wing assassin turned left-wing assassin" (National Review) political operative David Brock and his Media Matters for America empire.
Attkisson exposes the diabolical tactics of Smear artists, and their outrageous access to the biggest names in political media—operatives who are corrupting the political process, and discouraging widespread citizen involvement in our democracy.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Hierdie elfde, omvattend herbewerkte uitgawe bied (naas bestaande hoofstukke oor wisselvorme, getalle ens.) twee nuwe hoofstukke wat onderskeidelik leestekens en trappe van vergelyking bereel. Bestaande reels is aangepas en word eenvoudiger verduidelik. Nuwe lyste bied duidelike leiding oor plekname in die Ooste, landname met hul geldeenhede en ISO-kodes, en elemente in die periodieke tabel. Skryfhulp oor transliterasie, Omgangsafrikaans en die SI-stelsel maak die uitgawe ín volledige hulpbron.
Say Again? aims to regale you with many examples of South African English. An understanding of these items can be useful and enlightening to South Africans as well as to strangers in our midst.
Written in an accessible style, each chapter features words and phrases from different aspects of life Ė some serious and some not so serious Ė with actual examples of usage from written and spoken sources. These examples are interspersed with pictures and illustrations that liven up the text.
A stylish new dictionary with a beautiful cloth-finished cover, for everyday use, with over 295,000 words, meanings, and phrases for today’s fast-changing world and thousands of fascinating entries for people and places.
Ideal for use in the office, at home and for study, this is the dictionary for support in all areas of the language.
A new edition of South Africa's best-selling school dictionary based on fresh research now even more helpful and easier to use! Features: double the number of example sentences more support for learners; synonyms and opposites help learners expand their vocabulary; illustrations boost learners understanding instantly, e.g. cross section, graph, prism; more usage notes help learners avoid common mistakes, e.g. thinking a desert is a pudding; more word histories covering a range of source languages as required by the curriculum; pronunciation guidance for every headword, in an easy-to-understand respelling format; classroom-ready study pages great as the basis for lessons; more words from the South African curriculum not slang, but ammeter, ARV, biomass; and completely up-to-date design find what you're looking for quickly!
Like its predecessor, the third edition of A"cademic Writing for
Graduate Students "explains understanding the intended audience,
the purpose of the paper, and academic genres; includes the use of
task-based methodology, analytic group discussion, and genre
consciousness-raising; shows how to write summaries and critiques;
features Language Focus sections that address linguistic elements
as they affect the wider rhetorical objectives; and helps students
position themselves as junior scholars in their academic
With over 90 000 entries in alphabetical order, this dictionary is a comprehensive yet easy to use reference with material from a wide range of sources. South African as well as foreign words are included in a format that will inform, interest and entertain not only the serious crossword enthusiast, but the general reader as well.
Included in this dictionary are:
- Abbreviations in alphabetical order
- Car registration letters
- Roman numerals
- Greek and Hebrew alphabets
In his best-selling Strictly English Simon Heffer explained how to write and speak our language well. In Simply English he offers an entertaining and supremely useful A-Z guide to frequent errors, common misunderstandings and stylistic howlers. What is the difference between amend and emend, between imply and infer, and between uninterested and disinterested? When should one put owing to rather than due to? Why should the temptation to write actually, basically or at this moment in time always be strenuously resisted? How does one use an apostrophe correctly, ensure that one understands what alibi really means, and avoid the perils of the double negative? With articles on everything from punctuation to tabloid English to adverbs and adjectives, Simply English is the essential companion for anyone who cares about the language and wants to use it correctly.
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
The Longman-HAT Afrikaans Dictionary and Grammar is a basic English-Afrikaans/Afrikaans-English dictionary and a user friendly grammar guide in one handy volume, designed for beginner or near-beginner learners of Afrikaans whether at school, university, at home, or for business.
Die Pharos Junior tweetalige skoolwoordeboek fokus op leerders van graad 4–7 en het 'n paar nuwe, unieke kenmerke. Die woordeboek bevat sowat 5000 trefwoorde en is geskik vir Afrikaans en Engels huistaal of addisionele taal. Van die kenmerke wat die gebruiker kan verwag, is:
- Voorbeeldsinne; sinonieme en antonieme; homonieme en homofone; frases; idiome en spreekwoorde
- Woordverdeling en klem; woordsoorte volledig uitgeskryf
- Attributiewe vorm, trappe van vergelyking, meervoud, verkleiningsvorm, deeltjiewerkwoorde, verlede tyd
- Inligtingskassies met verdere inligting oor grammatika, spelling en taalgebruik
- Afleidings van basiswoorde met hul vertalings
Unieke kenmerke van die woordeboek is die byvoeging van woordsoorte se onderafdelings; intensiewe vorme; homofone en woorde wat dikwels verwar word by die betrokke inskrywing, plus die vertalings; en by diername, die versamelnaam, manlik en vroulik, woord vir die kleintjies en die dier se geluid.
When an essay is due and dreaded exams loom, here's the lit-crit help students need to succeed! SparkNotes Literature Guides make studying smarter, better, and faster. They provide chapter-by-chapter analysis, explanations of key themes, motifs and symbols, a review quiz, and essay topics. Lively and accessible, SparkNotes is perfect for late-night studying and paper writing.
Get lost in a thousand great books. Fourteen years in the making and fifth in the series that has over 4.4 million copies in print, 1,000 Books to Read Before You Die is an eclectic and extraordinary book about books, as compulsively readable, entertaining, surprising, and enlightening as the 1,000-plus volumes it recommends. The author, James Mustich, has been a bookseller for decades, including two running the acclaimed independent book catalog A Common Reader, and 1,000 Books is like his personal store, where every book is excellent. Mustich's incomparable writing - lively, informed, erudite yet with an undisguised enthusiasm - not only reveals why the particular title you're reading about is vital but also gives you the urgent feeling that you need to drop everything, right now, and read that book. The expected pillars are here - Dante, Proust, Shakespeare, Faulkner, Woolf, Joyce, Kafka - but made completely fresh in these animated essays. And in between, the unexpected titles - from Harold and the Purple Crayon to Fun Home, Do Androids Dream of Electric Sheep? to Tell Me a Riddle - are made completely essential. Aeschylus is here, and so is Nancy Drew, Herman Melville, and Edwidge Danticat. The alphabetical listing by last name results in the joy of juxtaposition - Grimm next to Grisham, Clarice Lispector followed by Hugh Lofting - prompting a rich appreciation for the gorgeous mosaic that is our literary heritage, whether poetry, science fiction, memoir, travel writing, biography, children's literature, the novel. Because ultimately what this book is not is a canon. It is, rather, an uncommon celebration of the best that our authors have put into words - and, as one of the entrants, the critic David Denby, put it, that "special character of solitude and rapture" that is the act of reading.
Die Pharos Afrikaansgids bied eenvoudige riglyne vir spelling en skryfwyses volgens die 2017-uitgawe van die Afrikaanse woordelys en spelreŽls en is KABV- geskik. Dit dek die belangrike taalsake wat oor leerders se pad kom en is 'n praktiese, alledaagse gids vir voorgraadse studente en ander taalgebruikers.
- Deel A bevat naslaanlyste van woorde wat dikwels spellingprobleme oplewer, meervoude en verkleining, intensiewe vorme, vergelykings en idiome.
- Deel B is ’n naslaangedeelte wat belangrike en algemene taalreŽls aan die hand van eenvoudige definisies en enkele voorbeelde verduidelik.
- Deel C bevat nuttige inligting oor byvoorbeeld sinsoorte, woordorde in sinne en die konstruksie van paragrawe. Daar is ook ’n kort oorsig oor tekstipes.
Designed for South African secondary school learners, especially Gr 10 to 12. Accurate, easy to understand definitions, and almost 1,000 South African English words, e.g. defiance campaign, tik, and vuvuzela. All the support for exam success across the curriculum. Key concepts of the new curriculum, e.g. assessment standard and life skill. Study pages, e.g. writing better exams, essays, CVs, and understanding line and bar graphs, extras like a reference section, diagrams, and illustrations. Reference section including illustrations, e.g. human body, periodic table.
This up-to-date, general purpose thesaurus offers over 300,000
synonyms and antonyms.
Collins South African School Dictionary is the perfect companion for all students aged 11+. With a very clear design throughout, it is easy to use and full of useful features to help build language confidence and help with work and study.
This new Collins South African School Dictionary has been developed with teachers to be the perfect tool for school work and homework. The clear layout makes finding entries exceptionally easy, and full definitions are given in simple language, often in complete sentences. With over 20,000 entries, many new or updated, it includes relevant curriculum vocabulary for students aged 11+.
A special supplement on spelling follows the main dictionary. It outlines key spelling rules and lists words that are commonly confused or misspelled, so it helps students to identify and master the trickiest spelling problems.
This student-friendly dictionary is an invaluable reference for all school students.
From Shakespeare and Jane Austen to Gabriel Garcia Marquez and Toni Morrison, delve into more than 100 biographies of the world's greatest writers. Introduced with a stunning portrait of each featured novelist, playwright, or poet, biographical entries trace the friendships, loves, and rivalries that inspired each individual and influenced their work, revealing insights into the larger-than-life characters, plots, and evocative settings that they created. Lavishly illustrated with photographs and paintings of writers' homes, studies, and personal artefacts - along with pages from original manuscripts, first editions, and their correspondence - this book introduces the key ideas, themes, and literary techniques of each writer, revealing the imaginations and personalities behind some of the world's greatest novels, short stories, poems, and plays. With a foreword introduction by James Naughtie, and covering an eclectic range of authors from the Middle Ages to the present day, Writers provides a compelling glimpse of the lives and loves of each great writer.
This compact, presentable and best-selling dictionary is a fully up-to-date, comprehensive and clear compact dictionary that is the ideal reference aid for learners and speakers of Welsh. It contains over 20,000 headwords, and irregular forms of adjectives, verbs and plural nouns are included. In addition, there is an appendix of irregular Welsh verbs. Mae'r geiriadur gwerthiant uchel hwn yn glir, yn gryno, yn gyfoes ac yn gynhwysfawr. Mae'n ddelfrydol ar gyfer dysgwyr a Chymry Cymraeg. Ceir dros 20,000 o benawdau, yn cynnwys ffurfiau afreolaidd ansoddeiriau, berfau ac enwau lluosog ynghyd ag atodiad yn rhedeg y prif ferfau afreolaidd. D. Geraint Lewis is an award-winning author of numerous Welsh dictionaries and books of grammar. He has recently completed a Welsh Children's Thesaurus and is currently working on a collegiate dictionary for the Welsh Joint Education Committee. Other works include collections of Christmas Carols for children and a major volume of Folk songs. Prior to his retirement he was an Assistant Director of Education with responsibility for Cultural Services in the County of Ceredigion. Enillodd D. Geraint Lewis wobr Tir NaN'Og am Geiriadur Gomer i'r Ifanc. Ers hynny y mae wedi cyhoeddi nifer o eiriaduron a llyfrau gramadeg. Mae wedi cyhoeddi Thesawrws Plant yn ddiweddar ac yn gweithio ar eiriadur 6ed dosbarth i Gyd-bwyllgor Addysg Cymru. Ymhlith ei weithiau eraill ceir cyfrolau o garolau Nadolig i blant a chyfrol gynhwysfawr o ganeuon traddodiadol, Can Di Bennill. Cyn ymddeol, bu'n Gyfarwyddwr Addysg Cynorthwyol yn gyfrifol am Wasanaethau Diwylliannol yng Ngheredigion.
Die Handwoordeboek van die Afrikaanse Taal (alom bekend as “die HAT”) is Afrikaans se bekendste woordeboek.
Die eerste uitgawe van die HAT het in 1965 verskyn en in 2015 vier die HAT sy goue jubileum. Diť omvattend herbewerkte, stewig uitgebreide sesde uitgawe is die resultaat van die grondigste hersiening van die woordeboek sedert die verskyning van die derde uitgawe in 1993. Geen Afrikaanse woordeboek bied ’n akkurater beeld van eietydse Afrikaans nie.
Die onmisbare Afrikaanse woordeboek vir huis en skool, vir werk en studeer, vir woordliefhebbers, woordspeletjie-entoesiaste en woordvrate. Pragtig ontwerp en gedruk.
HAT 6 bou voort op die gesaghebbende tradisie van sy voorgangers. Die nuwe uitgawe is grondig hersien en uitgebrei deur ’n span van Afrikaans se beste woordeboekmakers wat onder andere vier lede insluit van die SA Akademie vir Wetenskap en Kuns se Taalkommissie.
Die handige klein tweetalige woordeboek is reeds dekades lank 'n wenner. Die herverpakte uitgawe van Klein woordeboek bevat talle hedendaagse woorde en uitdrukkings, afkortings en akronieme wat in omloop gekom het vanwee die veranderende situasie in Suid-Afrika, asook tegnologiese ontwikkelings. 'n Nuttige bylae bevat die name van Suid-Afrika se nege provinsies en elf ampstale.
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