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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
Hierdie versameling stories en besinnings uit die immergewilde skrywer se “Woorde wat wip”-rubriek wat tweeweekliks in Rapport verskyn, sal lesers met selfs die stroefste hallelujagesigte opkikker.
In hierdie boek kry jy insae in hoe stories rondom woorde gevorm word. Herman kies telkens ’n woord en bou ’n storie om dit. Die inhoud val uiteen as ’n tipe abecedarium – speelse inskripsies volgens die letters van die alfabet, dikwels met woorde wat nie meer alledaags gebruik word nie of die gevaar loop om in onbruik te raak.
Al gewonder wat ’n huilboerboom, meelwurms, kofia, ietsjoebeentjie, sandkombers of kamdebooharpuisbos is? In hierdie boek word diť woorde, en vele meer, geaktiveer as spilpunte waarom heerlike stories verweef is. Ideaal vir proe-proe lees op enige plek waar jy jou sit of lÍ die lekkerste kry.
Ever wonder how politics turned into a take-no-prisoners blood sport? The New York Times bestselling author of Stonewalled pulls back the curtain on the shady world of opposition research and reveals the dirty tricks those in power use to influence your opinions.
Behind most major political stories in the modern era, there is an agenda; an effort by opposition researchers, spin doctors, and outside interests to destroy an idea or a person. The tactic they use is the Smear. Every day, Americans are influenced by the Smear without knowing it. Paid forces cleverly shape virtually every image you cross. Maybe you read that Donald Trump is a racist misogynist, or saw someone on the news mocking the Bernie Sanders campaign. The trick of the Smear is that it is often based on some shred of truth, but these media-driven "hit pieces" are designed to obscure the truth. Success hinges on the Smear artist’s ability to remain invisible; to make it seem as if their work is neither calculated nor scripted. It must appear to be precisely what it is not.
Veteran journalist Sharyl Attkisson has witnessed this practice firsthand. After years of being pitched hit jobs and puff pieces, she’s an expert at detecting Smear campaigns. Now, the hard-hitting investigative reporter shares her inside knowledge, revealing how the Smear takes shape and who its perpetrators are—including Clinton confidant Sidney Blumenthal and, most influential of all, "right-wing assassin turned left-wing assassin" (National Review) political operative David Brock and his Media Matters for America empire.
Attkisson exposes the diabolical tactics of Smear artists, and their outrageous access to the biggest names in political media—operatives who are corrupting the political process, and discouraging widespread citizen involvement in our democracy.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Hierdie elfde, omvattend herbewerkte uitgawe bied (naas bestaande hoofstukke oor wisselvorme, getalle ens.) twee nuwe hoofstukke wat onderskeidelik leestekens en trappe van vergelyking bereel. Bestaande reels is aangepas en word eenvoudiger verduidelik. Nuwe lyste bied duidelike leiding oor plekname in die Ooste, landname met hul geldeenhede en ISO-kodes, en elemente in die periodieke tabel. Skryfhulp oor transliterasie, Omgangsafrikaans en die SI-stelsel maak die uitgawe ín volledige hulpbron.
The one and only Zadie Smith, prize-winning, bestselling author of Swing Time and White Teeth, is back with a second unmissable collection of essays.
No subject is too fringe or too mainstream for Zadie Smith's insatiable curiosity. From social media to the environment, from Jay-Z to Karl Ove Knausgaard, she has endless enthusiasmand the boundless wit, insight and wisdom to match. In Feel Free, pop culture, high culture, social change and political debate all get the Zadie Smith treatment, dissected with razor-sharp intellect, set brilliantly against the context of the utterly contemporary, and considered with a deep humanity and compassion.
This electrifying new collection showcases its author as a true literary powerhouse, demonstrating once again her credentials as an essential voice of her generation.
A stylish new dictionary with a beautiful cloth-finished cover, for everyday use, with over 295,000 words, meanings, and phrases for today’s fast-changing world and thousands of fascinating entries for people and places.
Ideal for use in the office, at home and for study, this is the dictionary for support in all areas of the language.
A new edition of South Africa's best-selling school dictionary based on fresh research now even more helpful and easier to use! Features: double the number of example sentences more support for learners; synonyms and opposites help learners expand their vocabulary; illustrations boost learners understanding instantly, e.g. cross section, graph, prism; more usage notes help learners avoid common mistakes, e.g. thinking a desert is a pudding; more word histories covering a range of source languages as required by the curriculum; pronunciation guidance for every headword, in an easy-to-understand respelling format; classroom-ready study pages great as the basis for lessons; more words from the South African curriculum not slang, but ammeter, ARV, biomass; and completely up-to-date design find what you're looking for quickly!
The latest edition of bestselling South African school dictionary builds on providing solutions to every learner’s language needs.
Explains understanding the intended audience, the purpose of the paper, and academic genres; includes the use of task-based methodology, analytic group discussion, and genre consciousness-raising; shows how to write summaries and critiques; features "language focus" sections that address linguistic elements as they affect the wider rhetorical objectives; and helps students position themselves as junior scholars in their academic communities. Among the many changes in the third edition: newer, longer, and more authentic texts and examples greater discipline variety in texts (added texts from hard sciences and engineering) more in-depth treatment of research articles greater emphasis on vocabulary issues revised flow-of-ideas section additional tasks that require students to do their own research more corpus-informed content The Commentary has also been revised and expanded. This edition of Academic Writing for Graduate Students, like its predecessors, has many special features: It is based on the large body of research literature dealing with the features of academic (or research) English and extensive classroom experience. It is as much concerned with developing academic writers as it is improving academic texts. It provides assistance with writing part-genres (problem-solutions and Methods and Discussion sections) and genres (book reviews,research papers). Its approach is analytical and rhetorical-users apply analytical skills to the discourses of their chosen disciplines to explore how effective academic writing is achieved. It includes a rich variety of tasks and activities, ranging from small-scale language points to issues of how students can best position themselves as junior researchers.
With over 90 000 entries in alphabetical order, this dictionary is a comprehensive yet easy to use reference with material from a wide range of sources. South African as well as foreign words are included in a format that will inform, interest and entertain not only the serious crossword enthusiast, but the general reader as well.
Included in this dictionary are:
- Abbreviations in alphabetical order
- Car registration letters
- Roman numerals
- Greek and Hebrew alphabets
On Writing Well has been praised for its sound advice, its clarity and the warmth of its style. It is a book for everybody who wants to learn how to write or who needs to do some writing to get through the day, as almost everybody does in the age of e-mail and the Internet. Whether you want to write about people or places, science and technology, business, sports, the arts or about yourself in the increasingly popular memoir genre, On Writing Well offers you fundamental priciples as well as the insights of a distinguished writer and teacher. With more than a million copies sole, this volume has stood the test of time and remains a valuable resource for writers and would-be writers.
In his best-selling Strictly English Simon Heffer explained how to write and speak our language well. In Simply English he offers an entertaining and supremely useful A-Z guide to frequent errors, common misunderstandings and stylistic howlers. What is the difference between amend and emend, between imply and infer, and between uninterested and disinterested? When should one put owing to rather than due to? Why should the temptation to write actually, basically or at this moment in time always be strenuously resisted? How does one use an apostrophe correctly, ensure that one understands what alibi really means, and avoid the perils of the double negative? With articles on everything from punctuation to tabloid English to adverbs and adjectives, Simply English is the essential companion for anyone who cares about the language and wants to use it correctly.
A chronological survey of the world's most influential books. Many books have become classics, must-reads or overnight publishing sensations, but how many can genuinely claim to have changed the way we see and think? In 100 Books that Changed the World, prize-winning author Scott Christianson brings together an exceptional collection of truly groundbreaking books - from scriptures that founded religions, to scientific treatises that challenged beliefs, to novels that kick-started literary genres. This elegantly designed book offers a sweeping, chronological survey of the most important books from around the globe, from the earliest illuminated manuscripts to the age of the ebook publication. Entries include: Iliad and Odyssey, Homer (750 BC), Gutenberg Bible (1450s), The Qur'an (AD 609-632), On the Revolutions of the Heavenly Spheres, Nicolaus Copernicus (1543), Shakespeare's First Folio (1623), Philosophae Naturalis Principia Mathematica, Isaac Newton (1687), Samuel Johnson's Dictionary (1755), The Wealth of Nations, Adam Smith (1776), The Vindication of the Rights of Women, Mary Wollstonecraft (1792), The Communist Manifesto, Karl Marx and Friedrich Engels (1848), Roget's Thesaurus (1852), On the Origin of Species, Charles Darwin (1859), The Interpretation of Dreams, Sigmund Freud (1899), Lady Chatterley's Lover, D.H. Lawrence (1928), The Diary of a Young Girl, Anne Frank (1947), Quotations from Chairman Mao Tse-tung (1964), A Brief History of Time, Stephen Hawking (1988)
The definitive companion to the biggest TV series in the world - Game of Thrones _______ Delve deeper into Westeros than ever before. Explore the captivating world of HBO's Emmy-award-winning series, Game of Thrones. This ultimate companion will guide you through the story of Ice and Fire from season one to eight, bringing together the intricate storylines, complex characters, and breath-taking geography. Ice: In the North, an army of the dead gathers Fire: In the South, kings and queens battle for the Iron Throne When you play the Game of Thrones, you win or you die.
Even students capable of writing excellent essays still find their first major political science research paper an intimidating experience. Crafting the right research question, finding good sources, properly summarizing them, operationalizing concepts and designing good tests for their hypotheses, presenting and analyzing quantitative as well as qualitative data are all tough-going without a great deal of guidance and encouragement. Writing a Research Paper in Political Science breaks down the research paper into its constituent parts and shows students what they need to do at each stage to successfully complete each component until the paper is finished. Practical summaries, recipes for success, worksheets, exercises, and a series of handy checklists make this a must-have supplement for any writing-intensive political science course.
Collins South African School Dictionary is the perfect companion for all students aged 11+. With a very clear design throughout, it is easy to use and full of useful features to help build language confidence and help with work and study.
This new Collins South African School Dictionary has been developed with teachers to be the perfect tool for school work and homework. The clear layout makes finding entries exceptionally easy, and full definitions are given in simple language, often in complete sentences. With over 20,000 entries, many new or updated, it includes relevant curriculum vocabulary for students aged 11+.
A special supplement on spelling follows the main dictionary. It outlines key spelling rules and lists words that are commonly confused or misspelled, so it helps students to identify and master the trickiest spelling problems.
This student-friendly dictionary is an invaluable reference for all school students.
The perfect English reference for all students aged 11 and above. A combined dictionary and thesaurus, in the best-selling Gem format, it has been developed with teachers to be the perfect tool for both school work and homework. An invaluable two-in-one reference book in a handy, portable and durable format. Clear, straightforward definitions with matching thesaurus entries providing a generous choice of synonyms and antonyms. The "Get It Right" supplement addresses the main points in the 3 key curriculum areas of Grammar, Punctuation and Spelling.
If you read only one book on business writing, make it this one. Chapters on different aspects of writing by the twelve partners of the Dark Angels collective set out a comprehensive approach to writing more effectively for business. For nearly twenty years the Dark Angels programme has been championing the cause of more human, more emotive writing in the business world - because it's this kind of writing that works, in branding, in copywriting, in writing for design, in annual reports, in all genres and all sectors. The Dark Angels approach is to draw on techniques from fiction, poetry and memoir to tell better stories - stories that connect with readers across all commercial media. The results, endorsed here by many of the most respected writers in the field, are gathered in this book as an indispensable source of inspiration and practical advice. It's the book that sets the new benchmark for professional writers.
When an essay is due and dreaded exams loom, here's the lit-crit help students need to succeed! SparkNotes Literature Guides make studying smarter, better, and faster. They provide chapter-by-chapter analysis, explanations of key themes, motifs and symbols, a review quiz, and essay topics. Lively and accessible, SparkNotes is perfect for late-night studying and paper writing.
"A story is a living thing." So begins "Way of the Screenwriter, " a book with a novel, refreshing approach to the long-practiced art of screenwriting. Amnon Buchbinder brilliantly reinterprets screenwriting as a way for writers to capture a story's essence, thus giving it greater meaning and fascination for the audience. Full of practical examples and exercises to enhance the skills of both beginning and experienced screenwriters, the guide is far more than a how-to book. It is a comprehensive work that covers screenwriting from virtually every conceivable angle, while also offering a different, compelling approach. It is a book that illuminates the why behind the how and points the way toward a deeper understanding of how stories work on the screen. Perhaps most importantly, "Way of the Screenwriter" treats screenwriting not as some disreputable task, but rather as the fine art it is: the convergence of storytelling, writing, and filmmaking.
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