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Books > Business & Economics > Business & management > Sales & marketing > Market research

415 Action-Packed Neighbourhood Marketing Tips (Paperback): Basil O'Hagan 415 Action-Packed Neighbourhood Marketing Tips (Paperback)
Basil O'Hagan
R269 R219 Discovery Miles 2 190 Save R50 (19%) In stock

A must-read for all South African retailers and small businesses! Attract customers! Make sales! Boost profits! All in your own neighbourhood.

Basil O’Hagan’s popular business text, the definitive neighbourhood marketing handbook, is bursting with tips to take your retail business to the next level. It features practical tips that are simple to grasp, easily browsable and relevant to the SA market.

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur
R520 R434 Discovery Miles 4 340 Save R86 (17%) In stock

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun The Villager - How Africans Consume Brands (Paperback)
Feyi Olubodun
R250 R197 Discovery Miles 1 970 Save R53 (21%) Ships in 5 - 10 working days

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African marketplace he began to ask himself questions:
- Why did brands, both global and local, so often fail to connect with the African consumer?
- What was it about the African market that brand owners were not seeing?

He began to reflect on his own marketing experiences and out of this emerged the framework for The Villager.

In Feyi’s view, the African consumer begins his life’s journey by moving from the village, his rural dwelling, to the city, carrying with him not only his own dreams but also the dreams of his community. He is a highly aspirational consumer, motivated to succeed, and he becomes the economic portal for the rest of his community back home. But although he may be exposed to global influences and technology, his essential identity remains largely intact. This is why Feyi calls the African consumer a Villager. The Village is no longer a physical space; it is a psychological construct that defines him and the filter through which he engages with and consumes brands.

In developing his construct, Feyi posits that if you wish to engage successfully in a market you may not understand, you must have the right ‘lenses’ to view a people. He believes the secret lies in applying these lenses at the confluence of commerce, culture and consumer. Data is not enough to understand the vagaries of a particular market. Drawing on his wide experience and wealth of astute observations, he provides a highly readable and indispensable guide to the mindset of the African consumer today, yet it is true to say that his insights apply, albeit in a more nuanced way, to consumer behaviour across the globe.

The Villager is essential reading for brand owners wishing to conquer new markets.

Marketing Research (Paperback, 3rd edition): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd edition)
Jan Wiid, Colin Diggines
R499 R418 Discovery Miles 4 180 Save R81 (16%) Ships in 4 - 8 working days

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R401 R339 Discovery Miles 3 390 Save R62 (15%) In stock

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)
Ludi Koekemoer
R400 R338 Discovery Miles 3 380 Save R62 (16%) Ships in 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy 1
R580 R480 Discovery Miles 4 800 Save R100 (17%) Ships in 4 - 8 working days

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition)
Nigel Bradley
R1,100 R921 Discovery Miles 9 210 Save R179 (16%) In stock

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback): Consumer Behaviour - Understanding Consumer Psychology and Marketing (Paperback)
R512 R447 Discovery Miles 4 470 Save R65 (13%) Ships in 6 - 10 working days

Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process. The latest perspectives and theories have been incorporated to provide students with a solid foundation, as well as plenty of examples which focus on how this theory can be applied in order to understand buyer behaviour in the South African market place.

Marketing Research (Paperback): A. Berndt, D. Petzer Marketing Research (Paperback)
A. Berndt, D. Petzer
R660 R541 Discovery Miles 5 410 Save R119 (18%) In stock

A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

Business and marketing cases (Paperback): Business and marketing cases (Paperback)
2
R341 R288 Discovery Miles 2 880 Save R53 (16%) Ships in 4 - 8 working days

The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

The Trend Forecaster's Handbook - Second Edition (Paperback): Martin Raymond The Trend Forecaster's Handbook - Second Edition (Paperback)
Martin Raymond
R1,030 R772 Discovery Miles 7 720 Save R258 (25%) Ships in 5 - 10 working days

Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers.

Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover): Matt Johnson, Prince Ghuman Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover)
Matt Johnson, Prince Ghuman
R732 Discovery Miles 7 320 Ships in 7 - 11 working days
The Jobs to Be Done Playbook - Align Your Markets, Organization, and Strategy Around Customer Needs (Paperback): Jim Kalbach The Jobs to Be Done Playbook - Align Your Markets, Organization, and Strategy Around Customer Needs (Paperback)
Jim Kalbach; Foreword by Michael Schrage; Illustrated by Michael Tanamachi
R710 R561 Discovery Miles 5 610 Save R149 (21%) Ships in 7 - 11 working days
Love + Fear - Mastering the Primal Motives of Buyers (Paperback): Shantini Munthree Love + Fear - Mastering the Primal Motives of Buyers (Paperback)
Shantini Munthree
R425 R346 Discovery Miles 3 460 Save R79 (19%) Ships in 7 - 11 working days
What's Wrong with Economics? - A Primer for the Perplexed (Hardcover): Robert Skidelsky What's Wrong with Economics? - A Primer for the Perplexed (Hardcover)
Robert Skidelsky
R483 R405 Discovery Miles 4 050 Save R78 (16%) Ships in 10 - 15 working days

A passionate and informed critique of mainstream economics from one of the leading economic thinkers of our time This insightful book looks at how mainstream economics' quest for scientific certainty has led to a narrowing of vision and a convergence on an orthodoxy that is unhealthy for the field, not to mention the societies which base policy decisions on the advice of flawed economic models. Noted economic thinker Robert Skidelsky explains the circumstances that have brought about this constriction and proposes an approach to economics which includes philosophy, history, sociology, and politics. Skidelsky's clearly written and compelling critique takes aim at the way that economics is taught in today's universities, where a focus on modelling leaves students ill-equipped to grapple with what is important and true about human life. He argues for a return to the ideal set out by John Maynard Keynes that the economist must be a "mathematician, historian, statesman, [and] philosopher" in equal measure.

Contagious - Why Things Catch On (Paperback): Jonah Berger Contagious - Why Things Catch On (Paperback)
Jonah Berger
R424 R306 Discovery Miles 3 060 Save R118 (28%) Ships in 10 - 15 working days

The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world" (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Consumer Behaviour (Paperback, 3rd Edition): S.B. Parumasur, M. Roberts-Lombard Consumer Behaviour (Paperback, 3rd Edition)
S.B. Parumasur, M. Roberts-Lombard 1
R507 Discovery Miles 5 070 Ships in 4 - 8 working days

The study of consumer behaviour provides invaluable insight into consumer information processing, decision-making and buying patterns, regardless of generation or culture. It therefore should form a critical part of marketing plans, strategies, public policy and ethics, and has a considerable impact on business decisions. This fascinating subject also helps us understand our own consumer patterns: when, why and where we buy certain items, why we use them in certain ways, and how we dispose of them.

Non-Obvious 2018 Edition - How To Predict Trends And Win The Future (Paperback, 2018 ed.): Rohit Bhargava Non-Obvious 2018 Edition - How To Predict Trends And Win The Future (Paperback, 2018 ed.)
Rohit Bhargava
R445 R369 Discovery Miles 3 690 Save R76 (17%) Ships in 7 - 11 working days

Wall Street Journal Best Seller (2015 Edition) Gold Medal: Non-Fiction Book Awards (2018 Edition) Winner: IPPY Book Awards Silver Medal (2018 Edition) Winner: Axiom Business Theory Silver Medal (2017 Edition) Official Selection: Gary's Book Club at CES (2017 Edition) #1 AMAZON OVERALL BUSINESS BEST SELLER (2015 Edition) What secrets can a 400-year-old Turkish cymbal maker and an Icelandic hot tub etiquette video teach you about the power of storytelling? How do Michelin-ranked food stalls in Singapore and the decline of Swiss watches force all luxury brands to rethink their business models? What insights can the world's quietest place and a clothing dye produced by former tobacco farmers reveal about serving enlightened consumers? The answers to these questions may not be all that obvious. And that's exactly the point. For the past eight years, innovation expert Rohit Bhargava and his team have predicted 15 "Non-Obvious" trends each year. In this book, get a sneak peek at the proven methods exclusively taught to thousands of executives at leading brands, organizations and governments to develop unexpected solutions to critical problems. The power of non-obvious thinking can help you see what others miss, grow your business and make a bigger impact in the world. In this all-new eighth edition, discover what more than a million readers already have: how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. In total, the Non-Obvious 2018 Edition features 15 all-new trends across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. The book also features a detailed section with a review and rating for more than 100 previously predicted trends - with longevity ratings for each. As with the original version, this new edition of Non-Obvious also delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (Paperback, 6th edition): William G.... Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (Paperback, 6th edition)
William G. Zikmund, Barry J. Babin
R1,003 R858 Discovery Miles 8 580 Save R145 (14%) Ships in 15 - 25 working days

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips readers with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for readers who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.

A Theory of Shopping (Paperback, New edition): Daniel Miller A Theory of Shopping (Paperback, New edition)
Daniel Miller
R726 Discovery Miles 7 260 Ships in 7 - 11 working days

The butt of endless jokes and the focus of considerable anguish, shopping offers significant insights into contemporary social relations and their nuances. This book is about shopping for ordinary things. It is also about love and devotion manifest within families and about the nature of sacrificial ritual. A significant contributor to material culture studies, Daniel Miller is an acute observer and an exceptional storyteller. He approaches shopping not as an end in itself but as a means to discover what people's practices, closely observed, reveal about their relationships.

The ethnographic sections of the book are based on a year's study of shopping on a street in North London. This provides the basis for a sensitive description of how shoppers develop and imagine the social relationships most important to them through the medium of selecting goods. Among the characteristics of these shopping expeditions are the concept of "the treat", and the centrality of thrift. Miller juxtaposes on his account of shopping various theories that anthropologists have brought to bear on the ritual of sacrifice, including that of the French philosopher George Bataille. He then integrates these elements to postulate his theory of shopping as sacrifice in terms as original and as utterly engaging as the stories he tells of individual shoppers.

CB6 (with CourseMate Printed Access Card) (Paperback, 6th edition): Barry J. Babin, Eric Harris CB6 (with CourseMate Printed Access Card) (Paperback, 6th edition)
Barry J. Babin, Eric Harris
R1,337 R1,125 Discovery Miles 11 250 Save R212 (16%) Ships in 15 - 25 working days

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB6 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential topics of consumer behavior through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest statistics on consumer behavior and contemporary examples reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards help users easily transition to this new edition. The CB6 Enhanced CourseMate interactive online resources bring concepts to life with learning and study tools that ensure user engagement. In an unforgettable presentation focused on users' needs, CB6 brings consumer behavior to life.

The Velvet Rope Economy - How Inequality Became Big Business (Hardcover): Nelson D Schwartz The Velvet Rope Economy - How Inequality Became Big Business (Hardcover)
Nelson D Schwartz
R687 R545 Discovery Miles 5 450 Save R142 (21%) Ships in 7 - 11 working days
Consumer Psychology 2e (Paperback, 2nd edition): Cathrine Jansson-Boyd Consumer Psychology 2e (Paperback, 2nd edition)
Cathrine Jansson-Boyd
R837 R784 Discovery Miles 7 840 Save R53 (6%) Ships in 10 - 15 working days

* Why do people behave and think the way they do? * What makes people choose certain products and services? * How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology, business studies, cyber psychology or sustainability. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. This book explores key theories from a broad range of psychology disciplines to show how psychology can help explain consumption behaviours. These include: * Memory and learning * Perception and attention * Emotions * Decision making * Motivation * Happiness This 2nd second edition has been updated with new research throughout and has more in-depth sections on topics such as: * Motives for and consequences of sharing in a social media environment * Online gaming and online customized advertising * Sustainable consumption and how to increase it Each chapter features an introduction, key terms, summary and study questions or class exercises that encourage you to think critically about the topics covered. Real-life examples including adverts and case studies are included throughout to ensure clear application to everyday life.

Adobe Analytics For Dummies (Paperback): David Karlins, Eric Matisoff Adobe Analytics For Dummies (Paperback)
David Karlins, Eric Matisoff
R707 R437 Discovery Miles 4 370 Save R270 (38%) Ships in 10 - 15 working days

Use Adobe Analytics as a marketer --not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

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