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Books > Business & Economics > Business & management > Sales & marketing > Market research

Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful (Hardcover, 1st ed. 2018): Sara Dolnicar,... Market Segmentation Analysis - Understanding It, Doing It, and Making It Useful (Hardcover, 1st ed. 2018)
Sara Dolnicar, Bettina Grun, Friedrich Leisch
R1,382 R1,218 Discovery Miles 12 180 Save R164 (12%) Ships in 10 - 15 working days

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Persuasion - Dark Psychology Series 5 Manuscripts - Persuasion, NLP, How to Analyze People, Manipulation, Dark Psychology... Persuasion - Dark Psychology Series 5 Manuscripts - Persuasion, NLP, How to Analyze People, Manipulation, Dark Psychology Advanced Secrets (Hardcover)
R.J. Anderson
R1,049 R809 Discovery Miles 8 090 Save R240 (23%) Ships in 7 - 11 working days
Investment Im Iran - Investment in Iran -       ] - Ein Praxishandbuch Fur Die Zeit Nach Den Sanktionen Auf Deutsch, Englisch... Investment Im Iran - Investment in Iran - ] - Ein Praxishandbuch Fur Die Zeit Nach Den Sanktionen Auf Deutsch, Englisch Und Farsi - A Practical Guidebook for the Post-Sanction Era in German, English and Farsi - (English, German, Persian, Hardcover, 2nd 2., Uberarb. U. Aktualisierte Aufl. 2018 ed.)
Esmaeil Karimian, M. Saleh Jaberi, Saeed Soltani, Michael Lorenz
R1,025 R950 Discovery Miles 9 500 Save R75 (7%) Ships in 10 - 15 working days
Hooked - 30 Minute Expert Guide - Official Summary to NIR Eyal's Hooked (Paperback): Novato Press Hooked - 30 Minute Expert Guide - Official Summary to NIR Eyal's Hooked (Paperback)
Novato Press
R206 R166 Discovery Miles 1 660 Save R40 (19%) Ships in 7 - 11 working days
Breaking Up America - Advertisers and the New Media World (Paperback, New edition): Joseph Turow Breaking Up America - Advertisers and the New Media World (Paperback, New edition)
Joseph Turow
R698 Discovery Miles 6 980 Ships in 10 - 15 working days

This book is about the way the advertising industry has been fragmenting America and what that may mean for the media and society. The advertiser's aim has been to package individuals, or groups of people, in ways that make them useful targets. But the ad industry's vision of America is one of a fractured population of self-indulgent, suspicious individuals who reach out only to people like themselves, and the ads it creates both reflect and promote this view. Combining shrewd analysis of contemporary practices with a historical perspective, Turow traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of ever more aggressive target marketing. It is a strategy that includes all marketing vehicles, from cable TV to catalogs, direct mail to radio, newspapers to supermarket promotions. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. With increased technology, advertising can easily enter individuals' private spaces - their homes, cars, and offices - with news, entertainment, and commercial messages aimed specifically at them. As the major support system of American media, the ad industry has encouraged market segmentation and the creation of customized media. Ultimately, Turow predicts this trend will cause an erosion of tolerance and cooperation within U.S. society.

Artificial Intelligence for Fashion Industry in the Big Data Era (Hardcover, 1st Ed. 2018): Sebastien Thomassey, Xianyi Zeng Artificial Intelligence for Fashion Industry in the Big Data Era (Hardcover, 1st Ed. 2018)
Sebastien Thomassey, Xianyi Zeng
R3,109 Discovery Miles 31 090 Ships in 10 - 15 working days

This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application

Private Action for Public Purpose - Examining the Growth of Falck, the World's Largest Rescue Company (Hardcover, 1st ed.... Private Action for Public Purpose - Examining the Growth of Falck, the World's Largest Rescue Company (Hardcover, 1st ed. 2017)
Alex Murdock
R3,035 Discovery Miles 30 350 Ships in 10 - 15 working days

This book analyses the private provision of rescue and emergency services, and focuses on the emergence of the world's largest rescue company, Falck. The author's structured academic perspective is informed through close co-operation with Falck, which operates in 44 countries and across 6 continents. The chapters examine aspects of reliability, culture, innovation, trust, governance and business development within rescue and emergency services, including differentiation, internationalisation and globalisation. Drawing on detailed case studies of Falck's global work in the USA, Columbia, India and Denmark, Private Action for Public Purpose is instructive for students and researchers of business and management, and will provide value for emergency responders, managers, policy-makers and organisations involved in emergency response and crisis management.

Handbook of Research on the Impact of Fandom in Society and Consumerism (Hardcover): Chenglu Wang Handbook of Research on the Impact of Fandom in Society and Consumerism (Hardcover)
Chenglu Wang
R7,599 Discovery Miles 75 990 Ships in 7 - 11 working days

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Handbook of Research on Contemporary Consumerism (Hardcover): Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni Handbook of Research on Contemporary Consumerism (Hardcover)
Hans-Ruediger Kaufmann, Mohammad Fateh Ali Khan Panni
R7,594 Discovery Miles 75 940 Ships in 7 - 11 working days

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

The Social Organisation of Marketing - A Figurational Approach to People, Organisations, and Markets (Hardcover, 1st ed. 2017):... The Social Organisation of Marketing - A Figurational Approach to People, Organisations, and Markets (Hardcover, 1st ed. 2017)
John Connolly, Paddy Dolan
R3,097 Discovery Miles 30 970 Ships in 10 - 15 working days

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets and related marketing practices and activities are organised, enabled and constrained by the actions of people at different levels of social integration. Collectively, The Social Organisation of Marketing provides insights into topics such as the consumption and of wine in China, the advertising of Guinness, the management of on-line communities in Germany, the corporate social responsibility strategies of multinational energy corporations in Africa, the concept of talent management in contemporary organisations, the child consumer in Ireland, and the constraining and enabling influences of the American corporate organisational structure.

Management Challenges in Different Types of African Firms - Processes, Practices and Performance (Hardcover, 1st ed. 2017):... Management Challenges in Different Types of African Firms - Processes, Practices and Performance (Hardcover, 1st ed. 2017)
Leona Achtenhagen, Ethel Brundin
R3,269 R2,959 Discovery Miles 29 590 Save R310 (9%) Ships in 10 - 15 working days

This book focuses on management challenges in different types of companies, ranging from small to large, from private to public and from service to manufacturing in the African context. With empirical data from countries as diverse as Rwanda, Kenya and Ethiopia, it discusses the increasing economic importance of the African continent, covering relevant topics on sustainability and environmental issues, exports, logistics, HR issues, innovation and financial reporting. Through different conceptual insights and empirical case studies, the research presented serves as a useful resource for academics, students, and policy-makers interested in in-depth studies on management challenges in Africa.

Development, Growth and Finance of Organizations from an Eastern European Context - The 2015 Griffiths School of Management... Development, Growth and Finance of Organizations from an Eastern European Context - The 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC) (Hardcover, 1st ed. 2017)
Sebastian Vaduva, Andrew R Thomas
R3,206 R2,896 Discovery Miles 28 960 Save R310 (10%) Ships in 10 - 15 working days

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), organized by Emanuel University of Oradea, the authors provide a variety of strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business. Collectively, these contributions provide a problem-solving framework that tackles such questions as: How are the growth and financial models of organizations changing? How should leadership in organizations adapt in order to ensure sustainable growth? How should educational concepts and methods be improved to help the next generation in the new global business environment? The rapid evolution of technology and innovation has changed the face of the business environment. With new actors in the global marketplace and new means of production, marketing and finance, businesses-particularly those in emerging regions, such as Eastern Europe-are faced with the pressure to rethink their structures and models from within. In this new economic climate, common issues such as corruption, risk, and customer satisfaction need to be examined from a globalized perspective. The goal of the 2015 GSMAC conference and the resulting papers is to help organizations and institutions in Eastern Europe and other developing regions formulate strategies and policies to thrive in this environment and promote sustainable management practices.

Strategic Marketing and Innovation for Indian MSMEs (Hardcover, 1st ed. 2017): R. Srinivasan, C.P. Lohith Strategic Marketing and Innovation for Indian MSMEs (Hardcover, 1st ed. 2017)
R. Srinivasan, C.P. Lohith
R2,366 R2,153 Discovery Miles 21 530 Save R213 (9%) Ships in 10 - 15 working days

This book investigates how strategic marketing is influencing organizations' innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to 'Strategy with Innovation'. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

Relocation of Economic Activity - Contemporary Theory and Practice in Local, Regional and Global Perspectives (Hardcover, 1st... Relocation of Economic Activity - Contemporary Theory and Practice in Local, Regional and Global Perspectives (Hardcover, 1st ed. 2019)
Pawel Capik, Magdalena Dej
R2,684 R2,175 Discovery Miles 21 750 Save R509 (19%) Ships in 10 - 15 working days

This timely volume provides a thorough analysis of current trends in location and relocation of economic activity globally, regionally and locally. Using robust empirical material this book offers a multidisciplinary, comprehensive overview, critique and extension of long-established theories underpinning patterns of firm (re)location. It explores dominant trends in the mobility and relocation of industries and firms, examines the factors guiding such trends and evaluates their consequences in both developed and emerging economies in Europe, Asia and Latin America. This book will be appreciated by diverse audiences. Geography and regional science researchers of 'economic activity location' can engage with the critical appraisal of key theoretical concepts and an analysis of recent empirical data. Students of human and economic geography, planning, regional development, and global supply chain management in senior years of undergraduate programmes and completing postgraduate degrees will appreciate the accessible language, multiple examples and graphical illustrations of theoretical frameworks underpinning location and relocation of firms and industries, and its consequences. Practitioners, including local and regional policy makers and location consultants will enjoy the comparative discussion of solutions and practices adopted in localities, regions and countries as diverse as China, Brazil, The Netherlands and Poland.

A Concise Guide to Market Research - The Process, Data, and Methods Using IBM SPSS Statistics (Hardcover, 3rd ed. 2019): Marko... A Concise Guide to Market Research - The Process, Data, and Methods Using IBM SPSS Statistics (Hardcover, 3rd ed. 2019)
Marko Sarstedt, Erik Mooi
R1,643 R1,380 Discovery Miles 13 800 Save R263 (16%) Ships in 10 - 15 working days

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features: A single case and dataset used throughout the book to facilitate learning New material on survey design and all data analysis methods to reflect the latest advances concerning each topic Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more A glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App

Marketing Research - Planning, Process, Practice (Paperback): Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen Marketing Research - Planning, Process, Practice (Paperback)
Riccardo Benzo, Chahid Fourali, Marwa Gad Mohsen
R1,439 R1,106 Discovery Miles 11 060 Save R333 (23%) Ships in 10 - 15 working days

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes - Highlighting ethical implications in research projects Advanced boxes - Signaling more challenging topics students can return to after they have mastered the basics Activity boxes - Encouraging students to understand how what they have learned applies to their own experiences The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Business Ethics and Leadership from an Eastern European, Transdisciplinary Context - The 2014 Griffiths School of Management... Business Ethics and Leadership from an Eastern European, Transdisciplinary Context - The 2014 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (Hardcover, 1st ed. 2017)
Sebastian Vaduva, Andrew R Thomas
R3,193 R2,884 Discovery Miles 28 840 Save R309 (10%) Ships in 10 - 15 working days

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in these areas. The papers in this book derive from the 2014 Annual Griffiths School of Management International Conference, organized by Emanuel University of Oradea, Romania, where academics and practitioners interacted and discussed current insights and research in the different dimensions of business ethics and leadership. This resulting book offers empirical and theological research on ethics, business and leadership from a transdisciplinary and knowledge- based context. Since the financial crisis in 2008, the debate on business ethics and leadership has dominated the public sphere at all levels of interest, from grassroots to the elites in educational institutions, governments, businesses and NGOs. Naturally, constructive and transdisciplinary discussions need to take place, with due consideration for the specific context of each situation, so that propositions upon which to build the future can be formulated. These discussions unfold in an ever more intricate world of business, powered by ever more pervasive and intelligent technology and scientific development, all brought together by globalization. In this world, organizations are faced with new and more complex ethical issues in their pursuit to serve clients, gain profits, motivate employees, collaborate with partners and act responsibly towards society and the environment. A wise approach to changing the future is to understand the mistakes of the past, because one must always learn how to overcome past mistakes in order to develop a better future. But a necessary approach to building a better future is looking at the world through a transdisciplinary mindset. This allows us to see the world as a complex whole; it fosters creative interaction between fields of knowledge; it opens doors for knowledge and innovation flows across disciplines; and it allows the tackling of complex problems and situations. Given the current context of our world, this is an approach that we ought to pursue. Featuring contributions from academics, researchers, scholars and practitioners from across the globe, this book will be of great interest for students and practitioners in the fields of business, leadership and ethics.

Market Research Handbook (Hardcover, 5th Edition): Esomar Market Research Handbook (Hardcover, 5th Edition)
Esomar
R3,054 R2,738 Discovery Miles 27 380 Save R316 (10%) Ships in 10 - 15 working days

The fifth edition of what was formerly know as "The ESOMAR Handbook of Market and Opinion Research" has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher.

Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia.

""The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike."" Prof. Sean Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD - International Institute for Management Development

Small Data - The Tiny Clues That Uncover Huge Trends (Paperback): Martin Lindstrom Small Data - The Tiny Clues That Uncover Huge Trends (Paperback)
Martin Lindstrom 1
R437 R293 Discovery Miles 2 930 Save R144 (33%) Ships in 10 - 15 working days
Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019): Ashok Sethi Chinese Consumers - Exploring the World's Largest Demographic (Hardcover, 1st ed. 2019)
Ashok Sethi
R2,413 R2,248 Discovery Miles 22 480 Save R165 (7%) Ships in 10 - 15 working days

This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

Alternative Market Research Methods - Market Sensing (Paperback): David Longbottom, Alison Lawson Alternative Market Research Methods - Market Sensing (Paperback)
David Longbottom, Alison Lawson
R1,180 Discovery Miles 11 800 Ships in 10 - 15 working days

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods: Market sensing is a new approach that enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions. This book, the first text dedicated to the topic, explains market sensing simply and practically and demonstrates how it can benefit researchers. It teaches non-mainstream and alternative research methods which facilitate innovative research design, and achieves deep insights into the mindsets of consumers. The methods explored in this book include: emotional scaling ; discourse analysis; consumer ethnography; social media networks; narrative and story telling; gamification. With a wealth of case studies and pedagogy to aid student learning, as well as online teaching aids including PowerPoint presentations and video content, this ground-breaking textbook is an essential resource for anyone that wants to expand their repertoire of marketing research methods to create a research project that will be original and insightful.

Strategies for Media Reform - International Perspectives (Paperback): Des Freedman, Jonathan Obar, Cheryl Martens, Robert W.... Strategies for Media Reform - International Perspectives (Paperback)
Des Freedman, Jonathan Obar, Cheryl Martens, Robert W. McChesney
R812 R633 Discovery Miles 6 330 Save R179 (22%) Ships in 7 - 11 working days

Media reform plays an increasingly important role in the struggle for social justice. As battles are fought over the future of investigative journalism, media ownership, spectrum management, speech rights, broadband access, network neutrality, the surveillance apparatus, and digital literacy, what effective strategies can be used in the pursuit of effective media reform? Prepared by thirty-three scholars and activists from more than twenty-five countries, Strategies for Media Reform focuses on theorizing media democratization and evaluating specific projects for media reform. This edited collection of articles offers readers the opportunity to reflect on the prospects for and challenges facing campaigns for media reform and gathers significant examples of theory, advocacy, and activism from multinational perspectives.

Business Strategies and Competitiveness in Times of Crisis - A Survey on Italian SMEs (Hardcover, 1st ed. 2016): Laura Gavinelli Business Strategies and Competitiveness in Times of Crisis - A Survey on Italian SMEs (Hardcover, 1st ed. 2016)
Laura Gavinelli
R3,097 Discovery Miles 30 970 Ships in 10 - 15 working days

This book focuses on the relationship between business strategy and competition among Italian SMEs in the aftermath of the economic crisis. First examining business strategy and competitive advantage in a broader sense, Business Strategies and Competitiveness in Times of Crisis goes on to analyse the strategic behaviour of SMEs and the key factors that allow them to overcome the challenges they face. The book covers wide-ranging topics such as marketing and communication strategies, internationalization process and entry modes, access to credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and 2014, it reflects on managerial implications for Italian SMEs and identifies their three main competitive challenges.

Unit Pricing - Empirical Investigations of its Influences at the Product and Retailer Levels (Paperback, 1st ed. 2016): Lena... Unit Pricing - Empirical Investigations of its Influences at the Product and Retailer Levels (Paperback, 1st ed. 2016)
Lena Himbert
R2,148 R1,967 Discovery Miles 19 670 Save R181 (8%) Ships in 10 - 15 working days

With a series of experiments, Lena Himbert highlights the influence of the unit price's unit of measure on the consumer's price-level perception and quality perception. Furthermore, this thesis shows that the unit price availability and prominence influences the consumer's store price image. When shopping for pre-packaged products, consumers are offered a variety of product and price information at the point of purchase. The unit price represents price information given to the consumer for which the factor package size is removed and thereby lowers the information load for consumers in the shopping situation. However, retailers have considerable leeway concerning the unit price format. Aspects that can be varied are for example the unit of measure (e.g., price per kg vs price per 100 g) or font size. There is little to no previous research that gives advice to retailers how they should indicate the unit price on the price label.

Practical Manual of Quality Function Deployment (Hardcover, 2015 ed.): Davide Maritan Practical Manual of Quality Function Deployment (Hardcover, 2015 ed.)
Davide Maritan
R1,896 R1,635 Discovery Miles 16 350 Save R261 (14%) Ships in 10 - 15 working days

This book introduces into the practical application of Quality Function Deployment (QFD) beyond the famous House of Quality Matrix by presenting a fully developed example of a clear and comprehensive QFD framework. The QFD workflow is described step by step, encompassing strategic planning, customer surveys, product and service characteristics, mechanisms, parts and cost deployment, technologies, process phases and faults analysis. The model, as presented with practical suggestions, can be used in firms with low resources and/or need for speed. In addition, a chapter is dedicated to the most common "fuzzy" algorithms, explained for professionals and the book closes by describing in detail some QFD case studies. This book will be of interest to all who wish to use QFD to respond to and satisfy customer requirements effectively.

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