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Books > Business & Economics > Business & management > Sales & marketing > Market research

Corruption, Entrepreneurship, and Social Welfare - A Global Perspective (Paperback, 1st ed. 2018): Farzana Chowdhury, Sameeksha... Corruption, Entrepreneurship, and Social Welfare - A Global Perspective (Paperback, 1st ed. 2018)
Farzana Chowdhury, Sameeksha Desai, David B. Audretsch
R1,449 R1,332 Discovery Miles 13 320 Save R117 (8%) Ships in 10 - 15 working days

This book examines the complex relationship between corruption and entrepreneurship in countries of varying levels of economic development. The authors explore the ways in which social welfare policies have changed in current economic and political environments as well as key challenges faced by the welfare policies. In addition, this book addresses three key questions with regard to the impact of corruption on institutions and social welfare: * Is corruption an additional burden in extensive regulatory environment on different types of entrepreneurship---necessity entrepreneurship, opportunity entrepreneurship, total entrepreneurial activity, self-employment, and newly registered firms? * Is corruption helpful for entrepreneurs who have aspiration to operate outside their home country border in highly regulated environment? * How does corruption affect income distribution generated through entrepreneurial activity? Entrepreneurship is an important factor for local and national economies as it generates employment and income that are crucial for economic development. Corruption can significantly influence the nature of decisions made by entrepreneurs, with profound effects on business creation, institutional development, and economic performance. For example, an entrepreneur with resources and networks might be able to influence the regulatory agencies to overlook violations, expedite permits, or bribe corrupt program administrators to violate the rules of distribution, exacerbating income inequality and obstructing economic growth and development. While corruption is not a new phenomenon, the current globalized economy has introduced trade into the corruption question as globalization puts pressure on countries to open borders to attract investments and gain a competitive advantage. However, many country level institutions do not always change as fast as the economic activity across borders, which can encourage corruption in order to bypass inefficient regulations and to successfully engage in entrepreneurship. The authors of the book examine this phenomenon. Featuring policy implications and case studies, this book will appeal to graduate students, academics, professionals, practitioners, and researchers in entrepreneurship, international business and public policy.

Millennials Are Not Aliens - ...But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just... Millennials Are Not Aliens - ...But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just about Everything Else (Hardcover)
Gui Costin
R592 R474 Discovery Miles 4 740 Save R118 (20%) Ships in 7 - 11 working days
Manipulation Tactics - 10 Techniques to Influence Human Psychology & Behavior, Understand How People Manipulate, and... Manipulation Tactics - 10 Techniques to Influence Human Psychology & Behavior, Understand How People Manipulate, and Effectively Use Persuasion to Your Advantage! (Paperback)
Nick Anderson
R360 Discovery Miles 3 600 Ships in 7 - 11 working days
Customer Experience Management - A Revolutionary Approach to Connecting with Your Customers (Hardcover): Bernd H. Schmitt Customer Experience Management - A Revolutionary Approach to Connecting with Your Customers (Hardcover)
Bernd H. Schmitt
R932 R866 Discovery Miles 8 660 Save R66 (7%) Ships in 10 - 15 working days

In this follow-up to his bestselling book Experiential Marketing, Bernd Schmitt introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. A must-read for senior executives, marketing managers, and anyone charged to drive growth and spur change.

PRAISE FOR Customer Experience Management

"In all his work Bernd Schmitt sets about scraping away the conventional marketing wisdom. Schmitt’s prescription makes it more satisfying to be a customer, more satisfying to be a brand manager. I hope desperately that every company with which I do business reads this book."
Martyn Straw, Chief Strategy Officer, BBDO Worldwide

"Schmitt finally identifies the bush that a lot of marketing departments have been beating around. He anchors the activities that cost us millions and billions of dollars to ‘end game’ objectives that have never before been so beautifully focused."
Victor J. Pacor, Chief Marketing Officer, Sony Electronics, Inc.

"With his groundbreaking new book, Schmitt answers a much-needed call for a practical way to enact experiential marketing. His dynamic and engaging voice makes this as entertaining as it is informative."
John Quelch, Senior Associate Dean for International Development
Harvard Business School

Business Dynamics in North America - Analysis of Spatial and Temporal Trade Patterns (Hardcover, 1st ed. 2018): Rajagopal,... Business Dynamics in North America - Analysis of Spatial and Temporal Trade Patterns (Hardcover, 1st ed. 2018)
Rajagopal, Vladimir Zlatev
R3,362 Discovery Miles 33 620 Ships in 10 - 15 working days

This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers, and business managers operating in a global landscape.

UK & US Marketing Strategies Cases Research (Paperback): Johnny,C.H. LOK UK & US Marketing Strategies Cases Research (Paperback)
Johnny,C.H. LOK
R1,459 R1,352 Discovery Miles 13 520 Save R107 (7%) Ships in 7 - 11 working days
Sustainability Reporting in Central and Eastern European Companies - International Empirical Insights (Hardcover, 1st ed.... Sustainability Reporting in Central and Eastern European Companies - International Empirical Insights (Hardcover, 1st ed. 2017)
Peter Horvath, Judith Maja Putter
R3,484 R2,646 Discovery Miles 26 460 Save R838 (24%) Ships in 10 - 15 working days

This collection of expert articles highlights the standards and practices concerning sustainability reporting among companies in Central and Eastern Europe (CEE). Due to the growing interest in corporate social responsibility issues, sustainability reporting has become increasingly common among businesses that claim to adhere to certain social, environmental and economic standards. While it can be observed that sustainability reporting is widely practiced in Western and Northern European countries, only few studies have been conducted on this topic in the CEE region. Drawing on a major empirical study involving researchers from 10 different CEE countries, this book addresses the status quo of sustainability reporting, outlines future prospects and provides essential recommendations for practitioners.

Managing the Psychological Contract - Employee Relations in South Asia (Hardcover, 1st ed. 2017): ABM Abdullah Managing the Psychological Contract - Employee Relations in South Asia (Hardcover, 1st ed. 2017)
ABM Abdullah
R2,758 Discovery Miles 27 580 Ships in 10 - 15 working days

This book explores the differences between Western and non-Western cultures to provide a more comprehensive understanding of psychological contract and its consequences on employees' behavioral, attitudinal, and cognitive outcomes. Further, it discusses the culturally-relevant elements of HR practices that affect employee expectations, job satisfaction, commitment, and motivation based on their perceptions of the level of fulfilment of their psychological contract. Integrating both qualitative and quantitative methods, it is the first book to examine the current state of the South Asian workforce and will advance research on industrial relations, employee relationship management, and corporate management of South Asian employees around the world.

Awesome Product Manager Notebook - Awesome & cool gift for your Product Manager friends out there! (Paperback): Vivedx Notebooks Awesome Product Manager Notebook - Awesome & cool gift for your Product Manager friends out there! (Paperback)
Vivedx Notebooks
R197 Discovery Miles 1 970 Ships in 7 - 11 working days
UK & US Marketing Strategies Cases Research (Paperback): Johnny,C.H. LOK UK & US Marketing Strategies Cases Research (Paperback)
Johnny,C.H. LOK
R1,575 R1,457 Discovery Miles 14 570 Save R118 (7%) Ships in 7 - 11 working days
The Mind Hacker's Guide to Detecting Lies - How to Instantly, Accurately Recognize When Someone is Lying (Paperback):... The Mind Hacker's Guide to Detecting Lies - How to Instantly, Accurately Recognize When Someone is Lying (Paperback)
James G Springer
R342 Discovery Miles 3 420 Ships in 7 - 11 working days
Credit Card And Credit Repair Secrets - Discover How To Repair Your Credit, Get A 700+ Credit Score, Access Business Startup... Credit Card And Credit Repair Secrets - Discover How To Repair Your Credit, Get A 700+ Credit Score, Access Business Startup Funding, And Travel Around The World Using Reward Cards (Paperback)
Michael Ezeanaka
R330 Discovery Miles 3 300 Ships in 7 - 11 working days
Artificial Intelligence Predicts Householder Consumption Behavior (Paperback): Johnny,C.H. LOK Artificial Intelligence Predicts Householder Consumption Behavior (Paperback)
Johnny,C.H. LOK
R2,485 R2,280 Discovery Miles 22 800 Save R205 (8%) Ships in 7 - 11 working days
More Than Just Weather And Music - 200 Ways To Use Alexa (Paperback): Bradley Metrock More Than Just Weather And Music - 200 Ways To Use Alexa (Paperback)
Bradley Metrock; Edited by Lauren Helmer; Illustrated by George Otvos
R833 Discovery Miles 8 330 Ships in 7 - 11 working days
How Best to Retain Your Business Customers - Best Guide For Business Customers Retention (Paperback): David a Osei How Best to Retain Your Business Customers - Best Guide For Business Customers Retention (Paperback)
David a Osei
R130 Discovery Miles 1 300 Ships in 7 - 11 working days
Market Research in Practice - An Introduction to Gaining Greater Market Insight (Paperback, 3rd Revised edition): Matthew... Market Research in Practice - An Introduction to Gaining Greater Market Insight (Paperback, 3rd Revised edition)
Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague
R947 R775 Discovery Miles 7 750 Save R172 (18%) Ships in 10 - 15 working days

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and presenting the findings - it explains how to use tools and methods effectively to obtain reliable results. This fully updated third edition of Market Research in Practice has been revised to reflect the most recent trends in the industry. Ten new chapters cover topical issues such as ethics in market research and qualitative and quantitative research, plus key concepts such as international research, how to design and scope a survey, how to create a questionnaire, how to choose a sample and how to carry out interviews are covered in detail. Tips, and advice from the authors' own extensive experiences are included throughout to ground the concepts in business reality. Accompanied by a range of online tools, templates, surveys and guides, this is an invaluable guide for students of research methods, researchers, marketers and users of market research. Online resources include a range of tools, templates, surveys and guides.

Mom 3.0 - Marketing with Today's Mothers by Leveraging New Media & Technology (Hardcover, New): Maria Bailey Mom 3.0 - Marketing with Today's Mothers by Leveraging New Media & Technology (Hardcover, New)
Maria Bailey
R730 Discovery Miles 7 300 In stock

Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.

New Directions in Consumer Research (Hardcover, Four-Volume Set ed.): Paul Hewer, Kathy Hamilton, Aliakbar Jafari New Directions in Consumer Research (Hardcover, Four-Volume Set ed.)
Paul Hewer, Kathy Hamilton, Aliakbar Jafari
R19,370 R17,085 Discovery Miles 170 850 Save R2,285 (12%) Ships in 10 - 15 working days

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology. Volume One: Practices Volume Two: Sharing Volume Three: Politics Volume Four: Space

Artificial Intelligence Predicts Householder Consumption Behavior (Paperback): Johnny,C.H. LOK Artificial Intelligence Predicts Householder Consumption Behavior (Paperback)
Johnny,C.H. LOK
R3,359 R3,066 Discovery Miles 30 660 Save R293 (9%) Ships in 7 - 11 working days
Artificial Intelligence Predicts Householder Consumption Behavior (Paperback): Johnny,C.H. LOK Artificial Intelligence Predicts Householder Consumption Behavior (Paperback)
Johnny,C.H. LOK
R2,900 R2,653 Discovery Miles 26 530 Save R247 (9%) Ships in 7 - 11 working days
Qualitative Marketing Research - Understanding Consumer Behaviour (Hardcover): Dominika Maison Qualitative Marketing Research - Understanding Consumer Behaviour (Hardcover)
Dominika Maison
R3,083 Discovery Miles 30 830 Ships in 10 - 15 working days

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Black Friday Masters - Become The Master of Shopping (Paperback): Washington Luiz de Figueiredo Junior Black Friday Masters - Become The Master of Shopping (Paperback)
Washington Luiz de Figueiredo Junior; Edited by Blesstec Company; Washington Luiz de Figueiredo Jr
R335 Discovery Miles 3 350 Ships in 7 - 11 working days
Technical Analysis for Forex Dummies - Showing Two Powerful Strategies, Major Support & Resistance Zones for Trend Reversal and... Technical Analysis for Forex Dummies - Showing Two Powerful Strategies, Major Support & Resistance Zones for Trend Reversal and Accurate Take Profit Line (Paperback)
Benjamin Zenero
R335 Discovery Miles 3 350 Ships in 7 - 11 working days
Make me not me - Product stories as sales driver and identity builder (Paperback): Deane Golterman Make me not me - Product stories as sales driver and identity builder (Paperback)
Deane Golterman; Ingemar Fredriksson
R461 Discovery Miles 4 610 Ships in 7 - 11 working days
Superconsumers - A Simple, Speedy, and Sustainable Path to Superior Growth (Hardcover): Eddie Yoon Superconsumers - A Simple, Speedy, and Sustainable Path to Superior Growth (Hardcover)
Eddie Yoon
R732 R571 Discovery Miles 5 710 Save R161 (22%) Ships in 7 - 11 working days

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

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