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Books > Business & Economics > Business & management > Sales & marketing > Market research

Mom 3.0 - Marketing with Today's Mothers by Leveraging New Media & Technology (Hardcover, New): Maria Bailey Mom 3.0 - Marketing with Today's Mothers by Leveraging New Media & Technology (Hardcover, New)
Maria Bailey
R730 Discovery Miles 7 300 In stock

Internationally recognized marketing trend specialist Maria Bailey's cutting edge information on marketing to today's mothers with tomorrow's technology.

New Directions in Consumer Research (Hardcover, Four-Volume Set ed.): Paul Hewer, Kathy Hamilton, Aliakbar Jafari New Directions in Consumer Research (Hardcover, Four-Volume Set ed.)
Paul Hewer, Kathy Hamilton, Aliakbar Jafari
R19,370 R17,085 Discovery Miles 170 850 Save R2,285 (12%) Ships in 10 - 15 working days

This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. The volumes bring together key conceptual and research papers related to practices, sharing, politics and spaces. The editors provide a set of comprehensive introductions that scopes out current understanding in the field, and identifies directions for future research in relation to the key themes. This Major Work will be of interest to scholars in a broad range of disciplines, including Marketing and Consumer Research, Cultural Studies, Media Studies, Human Geography and Sociology. Volume One: Practices Volume Two: Sharing Volume Three: Politics Volume Four: Space

Artificial Intelligence Predicts Householder Consumption Behavior (Paperback): Johnny,C.H. LOK Artificial Intelligence Predicts Householder Consumption Behavior (Paperback)
Johnny,C.H. LOK
R3,359 R3,066 Discovery Miles 30 660 Save R293 (9%) Ships in 7 - 11 working days
Artificial Intelligence Predicts Householder Consumption Behavior (Paperback): Johnny,C.H. LOK Artificial Intelligence Predicts Householder Consumption Behavior (Paperback)
Johnny,C.H. LOK
R2,900 R2,653 Discovery Miles 26 530 Save R247 (9%) Ships in 7 - 11 working days
How China Sees the World - Insights From China's International Relations Scholars (Paperback, 1st ed. 2019): Huiyun Feng,... How China Sees the World - Insights From China's International Relations Scholars (Paperback, 1st ed. 2019)
Huiyun Feng, Kai He, Xiaojun Li
R630 R494 Discovery Miles 4 940 Save R136 (22%) Ships in 7 - 11 working days

This book intends to make sense of how Chinese leaders perceive China's rise in the world through the eyes of China's international relations (IR) scholars. Drawing on a unique, four-year opinion survey of these scholars at the annual conference of the Chinese Community of Political Science and International Studies (CCPSIS) in Beijing from 2014-2017, the authors examine Chinese IR scholars' perceptions of and views on key issues related to China's power, its relationship with the United States and other major countries, and China's position in the international system and track their changes over time. Furthermore, the authors complement the surveys with a textual analysis of the academic publications in China's top five IR journals. By comparing and contrasting the opinion surveys and textual analyses, this book sheds new light on how Chinese IR scholars view the world as well as how they might influence China's foreign policy.

Qualitative Marketing Research - Understanding Consumer Behaviour (Hardcover): Dominika Maison Qualitative Marketing Research - Understanding Consumer Behaviour (Hardcover)
Dominika Maison
R3,083 Discovery Miles 30 830 Ships in 10 - 15 working days

This is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research methods are examined, from the classic focus group interview (FGI) and individual in-depth interview (IDI), to more cutting-edge methods such as ethnography or bulletin boards, which enable marketing researchers to discover and understand real consumer motivations, needs, values, and attitudes. With numerous international case studies, including PepsiCo, Unilever, Danone, Nestle, Aviva and Citibank, the book is uniquely practical in its approach. It is vital reading for advanced undergraduate and postgraduate students of marketing research, consumer behaviour and consumer psychology.

Creating Shared Value - Concepts, Experience, Criticism (Hardcover, 1st ed. 2017): Josef Wieland Creating Shared Value - Concepts, Experience, Criticism (Hardcover, 1st ed. 2017)
Josef Wieland
R2,929 R2,386 Discovery Miles 23 860 Save R543 (19%) Ships in 10 - 15 working days

Over the last years, "Creating Shared Value" has become a much discussed concept in business practice as well as in management theory and especially in the context of corporate social responsibility. This book offers a contribution to the current academic discussions on the well-received article of Michael Porter and Marc Kramer in Harvard Business Review in 2011. In the light of the increasing references to the shared value concept, it develops a critical discussion on its fundamentals and its implications for the relationship between economy and society. By that, the book seeks to shed light on the understanding of the role and the nature of the firm in a globalized economy. The result is a collection of interdisciplinary academic reviews which offer interdisciplinary reflections on "Creating Shared Value" to illuminate theoretical, conceptual and practical challenges of the topic. Within the fields of Business Ethics, Theory of the Firm, Management and Philosophy, researcher, students and practitioners will be given a deeper insight on how to approach to the concept in a conceptional and philosophical way.

Black Friday Masters - Become The Master of Shopping (Paperback): Washington Luiz de Figueiredo Junior Black Friday Masters - Become The Master of Shopping (Paperback)
Washington Luiz de Figueiredo Junior; Edited by Blesstec Company; Washington Luiz de Figueiredo Jr
R335 Discovery Miles 3 350 Ships in 7 - 11 working days
Technical Analysis for Forex Dummies - Showing Two Powerful Strategies, Major Support & Resistance Zones for Trend Reversal and... Technical Analysis for Forex Dummies - Showing Two Powerful Strategies, Major Support & Resistance Zones for Trend Reversal and Accurate Take Profit Line (Paperback)
Benjamin Zenero
R335 Discovery Miles 3 350 Ships in 7 - 11 working days
Make me not me - Product stories as sales driver and identity builder (Paperback): Deane Golterman Make me not me - Product stories as sales driver and identity builder (Paperback)
Deane Golterman; Ingemar Fredriksson
R461 Discovery Miles 4 610 Ships in 7 - 11 working days
Superconsumers - A Simple, Speedy, and Sustainable Path to Superior Growth (Hardcover): Eddie Yoon Superconsumers - A Simple, Speedy, and Sustainable Path to Superior Growth (Hardcover)
Eddie Yoon
R732 R571 Discovery Miles 5 710 Save R161 (22%) Ships in 7 - 11 working days

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They aren't average consumers--they're superconsumers. Although small in number, superconsumers can have an outsized impact on a company's bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they're usually willing to spend considerably more than the average consumer. And because they're so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he'll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he'll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they're willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

Formative Research in Social Marketing - Innovative Methods to Gain Consumer Insights (Hardcover, 1st ed. 2017): Krzysztof... Formative Research in Social Marketing - Innovative Methods to Gain Consumer Insights (Hardcover, 1st ed. 2017)
Krzysztof Kubacki, Sharyn Rundle-Thiele
R3,849 R3,010 Discovery Miles 30 100 Save R839 (22%) Ships in 10 - 15 working days

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys and focus groups. The book addresses the needs of social marketing academics and practitioners alike by providing a robust and critical academic discussion of cutting-edge research methods, while demonstrating at the same time how each respective method can help us arrive at a deeper understanding of the issues that social marketing interventions are seeking to remedy. Each chapter includes a scholarly discussion of key formative research methods, a list of relevant internet resources, and three key readings for those interested in extending their understanding of the method. Most chapters also feature a short case study demonstrating how the methods are used.

Marketing Social Change - Changing Behavior to Promote Health, Social Development, and the Environment (Hardcover): Alan R.... Marketing Social Change - Changing Behavior to Promote Health, Social Development, and the Environment (Hardcover)
Alan R. Andreasen
R1,306 R1,197 Discovery Miles 11 970 Save R109 (8%) Ships in 10 - 15 working days

Thsi important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world.

Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Success Profiles - Conversations with High Achievers Volume 2 Including Kevin Harrington, Chris Powell, Dan Lok and More... Success Profiles - Conversations with High Achievers Volume 2 Including Kevin Harrington, Chris Powell, Dan Lok and More (Paperback)
Brian K Wright
R470 R383 Discovery Miles 3 830 Save R87 (19%) Ships in 7 - 11 working days
Appointment book daily and hourly - undated 2 columns per 1 page for Massage Spas, Hairdressers, Stylists, and Beauty Salons or... Appointment book daily and hourly - undated 2 columns per 1 page for Massage Spas, Hairdressers, Stylists, and Beauty Salons or Other Business 52 Weeks 7AM - 8PM Times Hourly Schedule 15 Minute Interval (Paperback)
Kingkp Publishing
R160 Discovery Miles 1 600 Ships in 7 - 11 working days
Social Media Marketing 2020 - How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions... Social Media Marketing 2020 - How to Crush it with Instagram Marketing - Proven Strategies to Build Your Brand, Reach Millions of Customers, and Grow Your Business Without Wasting Time and Money (Paperback)
Chandler Wright
R375 Discovery Miles 3 750 Ships in 7 - 11 working days
Moral Leadership in Business - Towards a Business Culture of Integrity (Paperback, 1st ed. 2016): Sebastian Vaduva, Victor T.... Moral Leadership in Business - Towards a Business Culture of Integrity (Paperback, 1st ed. 2016)
Sebastian Vaduva, Victor T. Alistar, Andrew R Thomas, Calin D. Lupitu, Daniel S. Neagoie
R1,445 R1,328 Discovery Miles 13 280 Save R117 (8%) Ships in 10 - 15 working days

This brief explores the concept of moral leadership in organizations. Specifically, it examines ways in which companies can strengthen their reputation in the market and increase performance by taking leading positions in the realm of business ethics. It presents research from top scholars of Eastern Europe contemplating the future of our global information and knowledge society. How will the economic power nexuses of the world shift in the foreseeable future? Are we becoming so interconnected and at the same time divided that social capital (together with business integrity and customer feedback) may matter more than money and resources? How will education and creativity bridge the shrinking gap between producers and consumers? Such questions and many more are tackled by this brief. In the current global economy, we have never before been more tightly-knit and never before has it been easier to distribute goods as well as ideologies. However, in the global marketplace we are only as good as our word, or our reputation, proves to be. Integrity studies by Transparency International show a correlation between corruption and national threat and lists corruption among the most harmful factors to impact local and regional economies. Therefore, successful businesses cannot afford to simply remain materially successful; they have to consider their community impact and become moral leaders before they can be world leaders in their respective field. Featuring innovative tools, recommendations, case studies and checklists, this brief will be of interest to students, academics, scholars, practitioners and policymakers alike in the fields of leadership, corporate governance, business ethics and corporate social responsibility.

Loyalty and Sacrifice - Ushering New Horizons for Business Leaders in the Digital Age (Paperback): Kale Raghu Loyalty and Sacrifice - Ushering New Horizons for Business Leaders in the Digital Age (Paperback)
Kale Raghu
R570 R453 Discovery Miles 4 530 Save R117 (21%) Ships in 7 - 11 working days
Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Hardcover, 1st... Foreign Direct Investment Inflows Into the South East European Media Market - Towards a Hybrid Business Model (Hardcover, 1st ed. 2016)
Zvezdan Vukanovic
R3,235 R2,926 Discovery Miles 29 260 Save R309 (10%) Ships in 10 - 15 working days

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

China's Neighbors - Who is Influencing China and Who China is Influencing in the New Emerging Asia (Paperback, 3rd ed.... China's Neighbors - Who is Influencing China and Who China is Influencing in the New Emerging Asia (Paperback, 3rd ed. 2012)
Dezan Shira & Associates, Chris Devonshire-Ellis, Samantha L. Jones, Eunice Ku
R1,248 R991 Discovery Miles 9 910 Save R257 (21%) Ships in 10 - 15 working days

Designed with the foreign investor in mind, this guide presents region and city-specific intelligence available through few other English sources. Its pages overview the region from a business standpoint, examine the economy of the region's provinces and prominent cities in depth, and introduce the basics of establishing a business in the region.With detailed economic indicators and primary research largely from Chinese government and news sources, this guide is an accessible and engaging compilation of the practical information you need for doing business in the region. This is part of a five book business guide series: the Yangtze River Delta, Beijing and Northeast China, South China and the Greater Pearl River Delta, Central China and West China.

Success Rate Marketing - How Small Businesses Can Leverage KPIs and Stop Losing Money (Paperback): Brandon Doyle Success Rate Marketing - How Small Businesses Can Leverage KPIs and Stop Losing Money (Paperback)
Brandon Doyle
R455 R366 Discovery Miles 3 660 Save R89 (20%) Ships in 7 - 11 working days
2019 Nimdzi Compendium - A curated selection of research and writings on the language services industry by Nimdzi Insights... 2019 Nimdzi Compendium - A curated selection of research and writings on the language services industry by Nimdzi Insights (Paperback)
Nimdzi Insights
R1,351 Discovery Miles 13 510 Ships in 7 - 11 working days
Persuasion - Dark Psychology - Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception... Persuasion - Dark Psychology - Secret Techniques To Influence Anyone Using Mind Control, Manipulation And Deception (Persuasion, Influence, NLP) (Dark Psychology Series) (Volume 1) (Hardcover)
R.J. Anderson
R588 R464 Discovery Miles 4 640 Save R124 (21%) Ships in 7 - 11 working days
The Routledge Companion to Consumer Behavior (Hardcover): Michael R Solomon, Tina M. Lowrey The Routledge Companion to Consumer Behavior (Hardcover)
Michael R Solomon, Tina M. Lowrey
R4,382 Discovery Miles 43 820 Ships in 10 - 15 working days

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Qualitative Marktforschung in Theorie Und Praxis - Grundlagen, Methoden Und Anwendungen (German, Paperback, 2nd 2., Uberarb. U.... Qualitative Marktforschung in Theorie Und Praxis - Grundlagen, Methoden Und Anwendungen (German, Paperback, 2nd 2., Uberarb. U. Erw. Aufl. 2011 ed.)
Bernad Batinic; Edited by Gabriele Naderer, Eva Balzer; Contributions by Florian Bauer, Renate Blank, …
R1,607 R1,322 Discovery Miles 13 220 Save R285 (18%) Ships in 10 - 15 working days

"Sehr kenntnisreich beschreiben die Autoren] die bei qualitativen Erhebungen angewendeten wissenschaftlichen Methoden, den Forschungsprozess, die Anwendungsfelder, branchenspezifische Anforderungen sowie die internationale qualitative Marktforschung. Dieses Buch ist ein kompetenter Ratgeber, der nicht nur Studenten, sondern auch junge Profis zuverlassig begleitet." STUDIUM - Buchmagazin fur Studierende
"Dieses Buch ist unverzichtbar ...] Das Lesen dieses gar nicht trockenen Lehrbuches macht Freude, die einzelnen Kapitel sind systematisch strukturiert, die praxisorientierten Beitrage mit jeweils etwa 20 Seiten lassen sich unabhangig und auch peu a peu lesen. Wenn es nicht ein Lehrbuch ware, wurde man sagen: Das ist der richtige Schmoker fur Marktforscher. Lesen " planung & analyse
In der 2. Auflage wurden alle Beitrage uberarbeitet und aktualisiert. Neue Beitrage zu Impliziten Methoden, der Standortbestimmung einer Branche im Umbruch und dem Image der qualitativen Marktforschung wurden aufgenommen."

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