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A true revolution has rocked the space industry, as Silicon Valley and new startup companies around the world have shaken up the status quo. This has in turn triggered a hefty response among traditional aerospace companies, launching the sector into the new Space 2.0. This book explains how and why this remarkable change has happened, starting from the industry's origins during the Space Age and working its way to the present day. No other industry in the world has experienced the dramatic shift in technology and services as rapidly as the field of satellite services and rocket launch systems has. This book analyzes the dynamic shift over the past decade in how satellites are designed, manufactured, launched, and operated. It also turns an eye to the future, discussing the amazing feats and potential issues we can expect from this shifting arena by 2030. With its beginner-friendly writing style and plethora of illustrations, this book serves as a perfect introductory text to students and professionals alike wishing to learn more about the key trends in the field of space applications and launch systems.
"Sehr kenntnisreich beschreiben die Autoren] die bei qualitativen
Erhebungen angewendeten wissenschaftlichen Methoden, den
Forschungsprozess, die Anwendungsfelder, branchenspezifische
Anforderungen sowie die internationale qualitative Marktforschung.
Dieses Buch ist ein kompetenter Ratgeber, der nicht nur Studenten,
sondern auch junge Profis zuverlassig begleitet." STUDIUM -
Buchmagazin fur Studierende
Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In Market Research in the Sports Industry, Jasenko Ljubica and Neven Seric provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment - to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.
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