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Books > Academic & Education > Varsity Textbooks > Marketing

Consumer Behaviour (Paperback, 4th ed): M. Roberts-Lombard, S. Brijball Parumasur Consumer Behaviour (Paperback, 4th ed)
M. Roberts-Lombard, S. Brijball Parumasur
R545 R471 Discovery Miles 4 710 Save R74 (14%) In stock

Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.

A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.

The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.

Introduction to consumer behaviour (Paperback, 2nd ed): Pierre Joubert Introduction to consumer behaviour (Paperback, 2nd ed)
Pierre Joubert 1
R492 R429 Discovery Miles 4 290 Save R63 (13%) Ships in 4 - 8 working days

Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.

Business To Business Marketing (Paperback): Mercy Makhitha, Michael Cant, Danie Theron Business To Business Marketing (Paperback)
Mercy Makhitha, Michael Cant, Danie Theron
R462 R405 Discovery Miles 4 050 Save R57 (12%) In stock

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.

Marketing Research (Paperback, 3rd edition): Jan Wiid, Colin Diggines Marketing Research (Paperback, 3rd edition)
Jan Wiid, Colin Diggines
R499 R435 Discovery Miles 4 350 Save R64 (13%) Ships in 4 - 8 working days

A quick glance at the book might not reveal many changes, but a number of significant changes have in fact been made. Many chapters have been restructured to address topics that were missing from the first and second edition, whilst some small topics have been excluded to more finely focus on the key issues. The main change from the second edition is the addition of a full chapter on research ethics and attention is given to establishing its principles. Chapters relating to data analysis have been slightly revamped to make it easier for the reader to understand the key concepts. Finally, changes and updates have been made to examples, questions and case studies at the end of each chapter, to make them more relevant to current research practices.

Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed): Kotler Principles Of Marketing - Global And South African Perspectives (Paperback, 2nd ed)
Kotler 1
R724 R590 Discovery Miles 5 900 Save R134 (19%) Ships in 5 - 10 working days

Retaining the solid theoretical foundation of the 14th US edition of Principles of Marketing by Kotler and Armstrong, this text helps students understand the complex marketing environment in which Southern African organisations operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studies. This edition retains the practical, approachable and accessible style of the original text, which makes for an engaging and informative book. Its content coverage, while broad, is also in-depth, and skilfully integrates local and global examples.

Marketing Management - A South African perspective (Paperback, 3rd ed): Mike Cant, C. H. van Heerden Marketing Management - A South African perspective (Paperback, 3rd ed)
Mike Cant, C. H. van Heerden 3
R570 R491 Discovery Miles 4 910 Save R79 (14%) Ships in 4 - 8 working days

With businesses competing globally more than ever before, and with the increased use of social media for marketing, companies are realising that they need to do more to add value to their products and services, and to enhance and manage the customer experience. In order to meet the expectations of today’s demanding and changing consumer, marketers and students of marketing alike need to be aware of the latest trends in marketing methods and technologies and how to use them to attract and keep customers.

With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.

Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.

Relationship Marketing and CRM (Paperback, 4th ed): M. Tait, M. Robert-Lombard Relationship Marketing and CRM (Paperback, 4th ed)
M. Tait, M. Robert-Lombard
R488 R426 Discovery Miles 4 260 Save R62 (13%) Ships in 4 - 8 working days

Organisations that want to continue being successful in today's global competitive market, where customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM) with a strong focus on Customer Relationship Management (CRM). CRM enables organisations to provide excellent real-time customer service through the effective use of individual account information. This requires a more complex approach, since organisations need to investigate and satisfy customer needs, and have to build relationships with existing and potential customers. CRM of the future will have to secure state-of-the-art customer management services delivered to customers through the Cloud to establish a convenient, but professional, customer management service. Relationship Marketing and Customer Relationship Management (fourth edition) includes new South African case studies illustrating RM and CRM within South African organisations. The book also focuses on current RM and CRM themes, such as the changing face of the customer, how to deal with positive and negative relationships, poor service experiences and the recovery of customer relationships.

Applied Marketing Cases (Paperback): A Drotsky, C. H. van Heerden Applied Marketing Cases (Paperback)
A Drotsky, C. H. van Heerden
R366 R323 Discovery Miles 3 230 Save R43 (12%) Ships in 4 - 8 working days

The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.

Contents Include:

  • 1st for Women Insurance
  • 8ta2StrokeAfrica Media Online
  • Bella Donna Finishing Classes
  • Bio-Strath
  • Blue Apple
  • BulkSMS.com
  • Clover Danao
  • Clover Tropika
  • Engen
  • Europcar
  • Gary Rom Hairdressing
  • Hippo.co.za
  • Jenna Clifford Designs (Pty) Ltd
  • John Deere
  • Ocean Baskey
  • Studentnotes.co.za
  • Suzuki Auto South Africa
  • Vega
  • Vital Health Foods

Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Mary Roberts, Melissa Barker, Debra L. Zahay, Nicholas Bormann, Donald I Barker
R821 R706 Discovery Miles 7 060 Save R115 (14%) Ships in 15 - 25 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Applied Strategic Marketing (Paperback, 4th edition): C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis Applied Strategic Marketing (Paperback, 4th edition)
C.J. Jooste, A. Berndt, J.W. Strydom, P.J. du Plessis
R557 R462 Discovery Miles 4 620 Save R95 (17%) Ships in 5 - 10 working days

Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets they serve, how they handle competition and what strategies they devise in order to build brand value and customer relationships. This book guides the reader through the different phases of the strategic planning process and provides a framework for designing and implementing a marketing plan. Building on the success of the third edition's chapters customer analysis, brand and relationship building strategies and measurements of marketing strategies, the revised fourth edition also deals with contemporary issues such as globalisation, sustainability and innovation. Applied strategic marketing in anchored in the South African environment and discusses the impact of global trends. This book offers great value to students and practitioners of strategic marketing.

International Marketing (Paperback, 2nd Revised edition): S. Burgess, C. Bothma International Marketing (Paperback, 2nd Revised edition)
S. Burgess, C. Bothma 1
R606 R544 Discovery Miles 5 440 Save R62 (10%) Ships in 6 - 10 working days

International marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International marketing is the only South African-based textbook written by a team of South African academics and practitioners.

Brand Management (Paperback): H.B. Klopper, E. North Brand Management (Paperback)
H.B. Klopper, E. North
R650 R558 Discovery Miles 5 580 Save R92 (14%) Ships in 5 - 10 working days

The first of its kind in South Africa, Brand Management constitutes an invaluable tool for the growing number of academic institutions that offer this exciting subject. Making use of both local and international examples and cases, the subject is approached from a holistic, yet applied perspective. Written in an accessible style, this book assists both students and practitioners to develop the ability to manage brands from the outset to the ultimate outcome. This text is an invaluable reference work for practising professionals, written by authors who have extensive academic and professional expertise and international exposure.

Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer Marketing Communication - An Integrated Approach (Paperback, 2nd Edition)
Ludi Koekemoer
R424 R374 Discovery Miles 3 740 Save R50 (12%) Ships in 4 - 8 working days

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition): C. Nieuwenhuizen, C. H. van Heerden Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
C. Nieuwenhuizen, C. H. van Heerden 4
R426 R375 Discovery Miles 3 750 Save R51 (12%) Ships in 4 - 8 working days

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.

Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.

The value of this collection is that:

  • It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
  • It offers a South African perspective on how to overcome these issues
  • It is written from the viewpoint of the entrepreneur or business executive
  • It provides practical insights which support work-integrated learning.

This book is a must-read for scholars, students and people concerned with the retail and marketing industry.

Essentials Of Marketing (Paperback, 5th Edition): Mike Cant Essentials Of Marketing (Paperback, 5th Edition)
Mike Cant 1
R416 R367 Discovery Miles 3 670 Save R49 (12%) In stock

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy 1
R580 R499 Discovery Miles 4 990 Save R81 (14%) Ships in 4 - 8 working days

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Marketing Concepts & Strategies (Paperback, 8th edition): Lyndon Simkin, William Pride, Ferrell, Sally Dibb Marketing Concepts & Strategies (Paperback, 8th edition)
Lyndon Simkin, William Pride, Ferrell, Sally Dibb
R972 R837 Discovery Miles 8 370 Save R135 (14%) Ships in 15 - 25 working days

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition)
Nigel Bradley
R1,100 R959 Discovery Miles 9 590 Save R141 (13%) In stock

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Business Marketing Management : B2B, EMEA Edition (Paperback, New edition): Thomas W. Speh, Michael D. Hutt Business Marketing Management : B2B, EMEA Edition (Paperback, New edition)
Thomas W. Speh, Michael D. Hutt
R699 Discovery Miles 6 990 In stock

Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.

Sales Management (Paperback, 2nd Edition): A Drotsky Sales Management (Paperback, 2nd Edition)
A Drotsky
R467 R409 Discovery Miles 4 090 Save R58 (12%) Ships in 4 - 8 working days

Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department.

Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

This textbook will be a valuable resource for sales managers who want to improve their knowledge, sales people who want to advance their careers and students studying marketing and sales.

Events Management - A Developmental And Managerial Approach (Paperback, 3rd Edition): Dimitri Tassiopoulos Events Management - A Developmental And Managerial Approach (Paperback, 3rd Edition)
Dimitri Tassiopoulos
R741 R628 Discovery Miles 6 280 Save R113 (15%) In stock

Managing events is both an art and a science. Events managers need to understand and fully embrace the multi-dimensional nature of events management, and cultivate the leadership skills and attitudes in themselves and those they manage. The importance of successfully staging events has increased around the world, as more government agencies begin to realise the potential benefit of using events as strategic development tools.

This third edition of Events Management: A developmental and managerial approach provides a definitive grounding in the development and management of small to large scale events.

The book provides an introduction to events management, then goes on to examine the design, administration and marketing of events, as well as the operational and risk management aspects. It also deals with applied events management through a number of event genre types.

Consumer Behaviour - Global and Southern African Perspectives (Paperback): L Schiffman, L Kanuk, S Brewer Consumer Behaviour - Global and Southern African Perspectives (Paperback)
L Schiffman, L Kanuk, S Brewer
R680 R557 Discovery Miles 5 570 Save R123 (18%) Ships in 5 - 10 working days

This is the first South African adaptation of the tenth edition of Schiffman and Kanuk's seminal Consumer Behavior.

Marketing Value Chain (Paperback): K.M. Makhitha Marketing Value Chain (Paperback)
K.M. Makhitha
R359 R316 Discovery Miles 3 160 Save R43 (12%) Ships in 4 - 8 working days

Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Marketing (Paperback, 5th Revised edition): C. Lamb, Joseph F. Hair, Carl McDaniel, Chris Boshoff, Nic Terblanche, R. Elliott Marketing (Paperback, 5th Revised edition)
C. Lamb, Joseph F. Hair, Carl McDaniel, Chris Boshoff, Nic Terblanche, …
R674 R602 Discovery Miles 6 020 Save R72 (11%) Ships in 6 - 10 working days

Marketing (5th Edition) covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication.

This new edition is written in a more accessible way to assist students to grasp new concepts.

Features:

  • Case studies with questions from a real-world context that bring the theory to life.
  • Examples and insights on current issues
  • End-of-chapter questions to test the content covered in each chapter
  • Website links where students can gather more information on a specific topic or example discussed
  • Strategy features to indicate to students how certain company's make certain marketing decisions and what the consequences of those decisions are Broad coverage of topics.
Personal Selling (Paperback, 4th ed): C. H. van Heerden, A Drotsky Personal Selling (Paperback, 4th ed)
C. H. van Heerden, A Drotsky 1
R561 R484 Discovery Miles 4 840 Save R77 (14%) Ships in 4 - 8 working days

The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world.

Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.

In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

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