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Books > Reference & Interdisciplinary > Communication studies > Media studies

Melusi's Everyday Zulu - There Is Umzulu In All Of Us (Paperback): Melusi Tshabalala Melusi's Everyday Zulu - There Is Umzulu In All Of Us (Paperback)
Melusi Tshabalala
R220 R174 Discovery Miles 1 740 Save R46 (21%) Ships in 5 - 10 working days

Duduza. Bopha. Imbiza. Phapha. Asixoliseni. Amapopeye . . . What is the power of a single word?

Six days a week, advertising creative Melusi Tshabalala posts a Zulu word on his Everyday Zulu Facebook page and tells a story about it. His off-beat sense of humour, razor-sharp social observations and frank political commentary not only teaches his followers isiZulu but also offer insight into the world Melusi inhabits as a 21st century Zulu man.

Over the past few months he has built up a big and a loyal following that include radio host Jenny Crwys-Williams and Afrikaans author Marita van der Vyfer. He pokes fun at our differences and makes us laugh at ourselves and each other.

Melusi asks critical questions of everyone, from Aunty Helen, Dudu-Zille to Silili (Cyril Ramaphosa) and even Woolworths (why are their aircons always set on ‘jou moer’?). His fans love him for his honesty and commitment to pointing out subtle and overt forms of prejudice and racism.

Melusi’s Everyday Zulu holds up a mirror that shows South African society in all its flaws and its sheer humanity. Most importantly, he shows the power of words and that there’s umzulu in all of us!

Connect: Writing For Online Audiences (Paperback, 1st Edition): Maritha Pritchard, Karabo Sitto Connect: Writing For Online Audiences (Paperback, 1st Edition)
Maritha Pritchard, Karabo Sitto 1
R367 R310 Discovery Miles 3 100 Save R57 (16%) Ships in 4 - 8 working days

Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.

Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.

The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.

Across Boundaries - A Life In The Media At A Time Of Change (Paperback): Ton Vosloo Across Boundaries - A Life In The Media At A Time Of Change (Paperback)
Ton Vosloo
R275 R217 Discovery Miles 2 170 Save R58 (21%) Ships in 5 - 10 working days

Ton Vosloo’s remarkable career in the media spanned nearly 60 years in South Africa’s history. During this turbulent time, South Africa went through the transition from Afrikaner Nationalist rule to an ANC government. At the helm of the leading press group founded in 1913 to support nascent Afrikaner nationalism, Vosloo’s story is not just one of newspapers and politics but also one of singular business and commercial success as the Naspers Group evolved from a print group to an electronic company with significant investments across the world.

In 1983 Vosloo was appointed managing director of Naspers and set about vigorously transforming the group. On the ideological front, it was a fight to the death with the old Transvaal’s predominantly right-wing Perskor Group for the soul of the Afrikaner. On the commercial front, Vosloo established the pay television network M-Net. In 1992, Vosloo became chairman of Naspers with Koos Bekker succeeding him as CEO. The story of Naspers’ successes in investing in Chinese internet company Tencent and in establishing a footprint in 130 countries is a continuing one, but one begun under Vosloo’s stewardship.

In Across Boundaries, Vosloo gives his account of these momentous times with wry humour and a journalist’s deft pen.

ALSO AVAILABLE IN AFRIKAANS AS OOR GRENSE

Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint))
Pieter J. Fourie 1
R698 R571 Discovery Miles 5 710 Save R127 (18%) Ships in 4 - 8 working days

In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint)): Pieter J.... Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint))
Pieter J. Fourie
R629 R518 Discovery Miles 5 180 Save R111 (18%) Ships in 4 - 8 working days

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

Alone - The Search For Brett Archibald (Paperback): Brett Archibald, Clare O' Donoghue Alone - The Search For Brett Archibald (Paperback)
Brett Archibald, Clare O' Donoghue
R280 R222 Discovery Miles 2 220 Save R58 (21%) Ships in 5 - 10 working days

In April 2013 a global breaking-news story surfaced on social media and in the world press, and rapidly gathered momentum. A South African man had fallen overboard in the night during a storm in remote Indonesian waters, without anyone else on board realising. Eight hours later a frantic search was underway. The incident caught the world’s attention as readers were instantly transported into the terror of the moment – imagine being left alone, 100 kilometres out to sea in the middle of a storm, watching your friends sail into the distance… Had he been dealt a fraction more bad luck, Brett would have died immediately.

According to the experts, he should have died within 10 to 14 hours. But he chose not to die. Instead for 28-and-a-half hours Brett Archibald endured – the ocean, the elements, the creatures of the deep, and his own inner demons. Alone: The Search For Brett Archibald is the incredible but true story of what it takes to defy needle-in-a-haystack odds and survive what should have been certain death. Outdoor savvy, astonishing imagination, mental toughness, a refusal to give up hope and a canny rescuer with an unbelievable background ultimately saw him through.

Most of all this is a story of the power of the human spirit that defies rational explanation.

Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint))
Pieter J. Fourie 1
R597 R493 Discovery Miles 4 930 Save R104 (17%) Ships in 4 - 8 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
An Introduction to Political Communication (Paperback, 6th New edition): Brian McNair An Introduction to Political Communication (Paperback, 6th New edition)
Brian McNair
R340 R317 Discovery Miles 3 170 Save R23 (7%) Ships in 5 - 10 working days

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK's withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin's Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages. This sixth edition of McNair's classic text has been comprehensively revised and updated to include: the 2016 US presidential election and Donald Trump's rise to power; the UK's EU referendum of 2016, the Scottish independence referendum of 2014 and the 'snap' UK general election of June 2017; the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine; Islamic State's global jihad, and the use of social media as an instrument of terror; the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R460 R388 Discovery Miles 3 880 Save R72 (16%) Ships in 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback): Pieter J. Fourie Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback)
Pieter J. Fourie
R637 R524 Discovery Miles 5 240 Save R113 (18%) Ships in 4 - 8 working days

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Media ethics in South African context - An introduction and overview (Paperback, 2nd ed): Lucas M. Oosthuizen Media ethics in South African context - An introduction and overview (Paperback, 2nd ed)
Lucas M. Oosthuizen
R463 R390 Discovery Miles 3 900 Save R73 (16%) Ships in 4 - 8 working days

The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.

Media and Society (Paperback, 6th edition): Jane Stadler, Michael O'Shaughnessy, Sarah Casey Media and Society (Paperback, 6th edition)
Jane Stadler, Michael O'Shaughnessy, Sarah Casey
R775 R629 Discovery Miles 6 290 Save R146 (19%) Ships in 6 - 10 working days

Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other.

The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.

An Introduction to Theories of Popular Culture (Paperback, 2nd New edition): Dominic Strinati An Introduction to Theories of Popular Culture (Paperback, 2nd New edition)
Dominic Strinati
R851 Discovery Miles 8 510 Ships in 10 - 15 working days

This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel. Each chapter includes a guide to key texts for further reading and there is also a comprehensive bibliography. This new edition has been fully revised and updated.

Human Centric - Technology Fails Unless It Means Something To Someone (Paperback): Mike Saunders Human Centric - Technology Fails Unless It Means Something To Someone (Paperback)
Mike Saunders
R230 R181 Discovery Miles 1 810 Save R49 (21%) In stock

The heart of Mike Saunders’ exciting new book is how to build a successful business in the Fourth Industrial Revolution while focusing on human stakeholders.

Never before have we had so much information so readily available at our fingertips and there is no doubt that acceleration of innovation and the velocity of disruption underpinning the Fourth Industrial Revolution are having a major impact on businesses. Is it realistic to be at the forefront of these disruptive forces? Is it even necessary? It most certainly is. Knowledge of these disruptive forces – notably mobile, social, the Internet of Things, data and blockchain – equips us to build our businesses in the change that is enveloping us, but we need a framework to help us understand how to operate in a new revolution, how to organise the chaos into success.

It is this framework to which Mike has been applying his mind for the last ten years and in this book he presents just such a model to help us to navigate the digital world and build value in a humancentric way. The four concepts of his model are explore, ideate, intersect and create and he unpacks each of them in detail and with crystal-clear clarity, while never losing sight of the human element so essential to ensuring success in an ever-evolving world.

With his wide experience both locally and internationally, and his success in running the highly respected DigitLab, as well as his passion for sharing knowledge, Mike is uniquely positioned to share a complete framework for human-centred digital transformation.

Rigged - America, Russia, and One Hundred Years of Covert Electoral Interference (Hardcover): David Shimer Rigged - America, Russia, and One Hundred Years of Covert Electoral Interference (Hardcover)
David Shimer
R719 R571 Discovery Miles 5 710 Save R148 (21%) Ships in 7 - 11 working days
Facebook - The Inside Story (Paperback): Steven Levy Facebook - The Inside Story (Paperback)
Steven Levy 1
R340 R267 Discovery Miles 2 670 Save R73 (21%) Ships in 5 - 10 working days

In his sophomore year of college, Mark Zuckerberg created a simple website to serve as a campus social network. The site caught on like wildfire, and soon students nationwide were on Facebook. Today, Facebook is nearly unrecognizable from Zuckerberg's first, modest iteration. It has grown into a tech giant, the largest social media platform and one of the most gargantuan companies in the world, with a valuation of more than $576 billion and almost 3 billion users. There is no denying the power and omnipresence of Facebook in American daily life. And in light of recent controversies surrounding election-influencing "fake news" accounts, the handling of its users' personal data, and growing discontent with the actions of its founder and CEO, never has the company been more central to the national conversation. Based on years of exclusive reporting and interviews with Facebook's key executives and employees, including Mark Zuckerberg and Sheryl Sandberg, Steven Levy's sweeping narrative digs deep into the whole story of the company that has changed the world and reaped the consequences.

Vintage Advertising - An A to Z (Paperback): Julie Anne Lambert Vintage Advertising - An A to Z (Paperback)
Julie Anne Lambert
R592 R473 Discovery Miles 4 730 Save R119 (20%) Ships in 7 - 11 working days

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? 'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Communication and media ethics in South Africa (Paperback): Natalie Hyde-Clarke Communication and media ethics in South Africa (Paperback)
Natalie Hyde-Clarke
R565 R469 Discovery Miles 4 690 Save R96 (17%) Ships in 4 - 8 working days

Ethics in the media is a topic of some heated discussion right now in South Africa and is clearly a challenge to practitioners as well as students of communication and media studies. Communication and media ethics in South Africa introduces and grapples with notions of ethical principles and practices, and how these may be applied in a diverse and challenging local context that is still undergoing political and policy transformation. This timely book has been written by reputable South African academics in the field.

Zucked - Waking Up to the Facebook Catastrophe (Hardcover): Roger McNamee Zucked - Waking Up to the Facebook Catastrophe (Hardcover)
Roger McNamee 1
R490 R355 Discovery Miles 3 550 Save R135 (28%) Ships in 10 - 15 working days

This is the dramatic story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it. If you had told Roger McNamee three years ago that he would soon be devoting himself to stopping Facebook from destroying democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. And then comes Brexit and the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, Facebook's leaders still duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travellers who share his concerns, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly - to our public health and to our political order. Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. This is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

Media in Postapartheid South Africa - Postcolonial Politics in the Age of Globalization (Paperback): Sean Jacobs Media in Postapartheid South Africa - Postcolonial Politics in the Age of Globalization (Paperback)
Sean Jacobs
R320 R254 Discovery Miles 2 540 Save R66 (21%) Ships in 5 - 10 working days

In Media in Postapartheid South Africa, author Sean Jacobs turns to media politics and the consumption of media as a way to understand recent political developments in South Africa and their relations with the African continent and the world. Jacobs looks at how mass media defi nes the physical and human geography of the society and what it means for comprehending changing notions of citizenship in postapartheid South Africa. Jacobs claims that the media have unprecedented control over the distribution of public goods, rights claims, and South Africa's integration into the global political economy in ways that were impossible under the state-controlled media that dominated the apartheid years. Jacobs takes a probing look at television commercials and the representation of South Africans, reality television shows and South African continental expansion, soap operas and postapartheid identity politics, and the internet as a space for reassertions and reconfi gurations of identity. As South Africa becomes more integrated into the global economy, Jacobs argues that local media have more weight in shaping how consumers view these products in unexpected and consequential ways.

Watching TV - Eight Decades of American Television (Paperback, 3rd Revised edition): Harry Castleman, Walter J Podrazik Watching TV - Eight Decades of American Television (Paperback, 3rd Revised edition)
Harry Castleman, Walter J Podrazik
R1,358 Discovery Miles 13 580 Ships in 7 - 11 working days

Castleman and Podrazik present a sweeping season-by-season story, capturing the essence of television from its inception to the contemporary era of anytime access and online streaming, including every prime time fall schedule since 1944. The authors have dug through the mounds of obscure facts, offbeat anecdotes, and corporate strategies that have made television a multibillion-dollar industry. Watching TV provides a fascinating history of how the personalities, popular shows, and coverage of key events have evolved across eight decades. Full of facts, firsts, insights, and exploits, as well as rare and memorable photographs, Watching TV is the standard history of American television. This third edition includes coverage up through the mid-2010s and looks ahead to the next waves of change.

To quote myself - A memoir (Paperback): Khaya Dlanga To quote myself - A memoir (Paperback)
Khaya Dlanga
R190 R164 Discovery Miles 1 640 Save R26 (14%) Ships in 5 - 10 working days

Khaya Dlanga has established himself as one of the most influential individuals in South African media, particularly social media, a platform he uses to promote discussion on topics that range from the frivolous to the profound. In to quote myself, Khaya recounts entertaining and moving stories about his roots and upbringing in rural Transkei, how he made his mark at school as well as his time spent studying advertising and as a stand-up comedian. He also shares his political views, how he overcame homelessness to become one of the most influential marketers in South Africa and he gives the reader a dose of the truly weird and wonderful that is routinely a part of his life.

Persuasion - Social Influence and Compliance Gaining; International Student Edition (Paperback, 6th New edition): Robert H.... Persuasion - Social Influence and Compliance Gaining; International Student Edition (Paperback, 6th New edition)
Robert H. Gass, John S. Seiter
R1,485 Discovery Miles 14 850 Ships in 10 - 15 working days

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics. Forthcoming: Instructors can also use the book's downloadable test bank, instructor's manual, and PowerPoint slides in preparing course material.

The Contagious Commandments - Ten Steps To Brand Bravery (Paperback): Paul Kemp Robertson, Chris Barth The Contagious Commandments - Ten Steps To Brand Bravery (Paperback)
Paul Kemp Robertson, Chris Barth
R340 R267 Discovery Miles 2 670 Save R73 (21%) In stock

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?

Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.

Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

The Social Struggle - How we took over the Internet (Hardcover): Woody And Kleiny The Social Struggle - How we took over the Internet (Hardcover)
Woody And Kleiny
R508 R463 Discovery Miles 4 630 Save R45 (9%) Ships in 10 - 15 working days

With more than 10 million followers across their social media channels, @WoodyandKleiny have established themselves as two of the world's foremost internet content creators. But how did they do it? The Social Struggle: How We Took Over The Internet shares their story of initial failure that through determination became success. From overcoming broken homes and broken dreams, filming blurry videos for no more than 100 views, working every hour of the day for four years to make a handful of loose change, @WoodyandKleiny's tale is sure to inspire readers around the world.

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