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Books > Academic & Education > Varsity Textbooks > Media Studies

Next-Level Radio (Paperback): Justine Cullinan, Grant Nash Next-Level Radio (Paperback)
Justine Cullinan, Grant Nash
R789 Discovery Miles 7 890 In stock

Next-Level Radio is an essential guide to the radio industry in South Africa. This textbook explores each aspect of radio station management in detail – from the broad principles of allocating airtime, to the more intricate elements of content creation.

Students will learn how to schedule content and music, as well as how to utilise the available technologies to produce live shows. All of this serves to create a well-balanced broadcast. After exploring the practical aspects of radio broadcasting, the textbook considers important statistical research, as well as legal requirements that inform decision-making by station managers. Case studies are also included, to provide insight into the industry and its workings.

Finally, Next-level Radio covers the management of talent, such as guest DJs, celebrities and live performers.

About the authors:

Grant Nash
Having spent almost two decades in the South African radio industry, Grant Nash has developed a flair for radio that has turned out to be as prolific (if not more prolific) behind the scenes as it was behind the mic. Nash's career started at Tuks FM, where he co-hosted with Anele Mdoda. Together, they went on to co- host shows at 947 and 5FM. Nash’s on-air experience is vast, and has become the cornerstone of his radio programming accomplishments. Nash’s intricate understanding of the radio medium has ultimately empowered his current roles as Programme Manager at 947 and Knowledge Manager for radio at Boston Media House. Having also worked as Programming Manager at 5FM, and now co-authoring South Africa's first radio textbook titled Next-level Radio, it is clear that Nash has played a vital role in shaping new radio paradigms, and guiding the local industry into our brave new world of media and communications.

Justine Cullinan
Justine Cullinan spent over seven years as Marketing Manager and then Station Manager at the iconic national radio station, 5FM. During this time, she collected numerous awards, and launched the station’s first dedicated social media and digital content strategy, which gave rise to 5FM TV as well as the station’s first online documentary series. Cullinan also established the 5FM Mentorship Programme, and developed and launched the first digital rate card within the South African radio industry. In 2017, she published a case study in the Emerald Emerging Markets Case Studies journal, titled 5FM: Youth radio in the digital age. In addition to these achievements, Cullinan taught Channel and Media Planning at Vega School for numerous years. She remains actively involved in the academic development of curriculums and examinations – which she attributes to her passion for education and readying young South Africans for the world of work.

Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 3 - Media Content And Media Audiences (Paperback, 1st Edition (Revised Reprint))
Pieter J. Fourie 1
R698 R594 Discovery Miles 5 940 Save R104 (15%) Ships in 4 - 8 working days

In the third volume of this series, Media Studies, the emphasis is on media content and media audiences. Media content and media audiences (or users) are covered from methodological and theoretical perspectives.

For the revised reprint of this volume, a new introduction has been included to highlight the relevance of the current content and to contextualise within it the content of Volume 4 Social (New) Media and Mediated Communication Today (2017).

Part 1 of the book deals with: quantitative content analysis; communication and media semiotics; media, language and discourse; media and visual literacy; visual text analysis; textual analysis: narrative and argument; narrative analysis; film theory and criticism Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); questionnaire surveys in media research; field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research.

An Introduction To Communication Studies (Paperback): Sheila Steinberg An Introduction To Communication Studies (Paperback)
Sheila Steinberg 5
R583 R459 Discovery Miles 4 590 Save R124 (21%) In stock

Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.

Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint)): Pieter J.... Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint))
Pieter J. Fourie
R629 R539 Discovery Miles 5 390 Save R90 (14%) Ships in 4 - 8 working days

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Donald I Barker, Mary Roberts, Melissa Barker, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Donald I Barker, Mary Roberts, Melissa Barker, Nicholas Bormann, Debra Zahay
R767 R687 Discovery Miles 6 870 Save R80 (10%) Ships in 10 - 15 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy 1
R580 R499 Discovery Miles 4 990 Save R81 (14%) Ships in 4 - 8 working days

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint))
Pieter J. Fourie 2
R597 R513 Discovery Miles 5 130 Save R84 (14%) Ships in 4 - 8 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
An Introduction to Political Communication (Paperback, 6th New edition): Brian McNair An Introduction to Political Communication (Paperback, 6th New edition)
Brian McNair
R340 R321 Discovery Miles 3 210 Save R19 (6%) In stock

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK's withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin's Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages. This sixth edition of McNair's classic text has been comprehensively revised and updated to include: the 2016 US presidential election and Donald Trump's rise to power; the UK's EU referendum of 2016, the Scottish independence referendum of 2014 and the 'snap' UK general election of June 2017; the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine; Islamic State's global jihad, and the use of social media as an instrument of terror; the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R460 R403 Discovery Miles 4 030 Save R57 (12%) Ships in 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

Introduction to communication studies (Paperback, 2nd ed): S. Steinberg, G. Angelopulo Introduction to communication studies (Paperback, 2nd ed)
S. Steinberg, G. Angelopulo
R518 R450 Discovery Miles 4 500 Save R68 (13%) Ships in 4 - 8 working days

Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.

Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback): Pieter J. Fourie Media Studies: Volume 4 - Social (New) Media and Mediated Communication Today (Paperback)
Pieter J. Fourie
R637 R545 Discovery Miles 5 450 Save R92 (14%) Ships in 4 - 8 working days

Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.

Media ethics in South African context - An introduction and overview (Paperback, 2nd ed): Lucas M. Oosthuizen Media ethics in South African context - An introduction and overview (Paperback, 2nd ed)
Lucas M. Oosthuizen
R463 R406 Discovery Miles 4 060 Save R57 (12%) Ships in 4 - 8 working days

The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.

Media and Society (Paperback, 6th edition): Michael O'Shaughnessy, Jane Stadler, Sarah Casey Media and Society (Paperback, 6th edition)
Michael O'Shaughnessy, Jane Stadler, Sarah Casey
R775 R628 Discovery Miles 6 280 Save R147 (19%) Ships in 6 - 10 working days

Media and Society explores the relationship between the media, their institutions and the world we live in, examining how they are connected and how society and the media affect each other.

The book analyses representations of the world found in films, television, advertisements, news and online to understand the impact of the media in the contemporary world. The sixth edition explores several themes throughout the text, including the contradictory nature of the media and the psychological concerns of the media, to provide clear explanations of complex theories and ideas.

An Introduction to Theories of Popular Culture (Paperback, 2nd New edition): Dominic Strinati An Introduction to Theories of Popular Culture (Paperback, 2nd New edition)
Dominic Strinati
R822 Discovery Miles 8 220 Ships in 10 - 15 working days

This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel. Each chapter includes a guide to key texts for further reading and there is also a comprehensive bibliography. This new edition has been fully revised and updated.

Communications Law (Paperback, 3rd Edition): Communications Law (Paperback, 3rd Edition)
R1,322 R1,099 Discovery Miles 10 990 Save R223 (17%) Ships in 10 - 15 working days

The book consists of three parts.

Part 1, which comprises 5 chapters, deals with the legal-philosophical aspects of communications law. In Part II , we deal with certain statutory and common law limitations to the right to freedom of expression. Part III deals with specific methods of communication, ie the press, electronic communications, broadcasting, computers, and entertainment.

Professional communication - Deliver effective written, spoken and visual messages (Paperback, 3rd ed): Jane English Professional communication - Deliver effective written, spoken and visual messages (Paperback, 3rd ed)
Jane English
R615 R527 Discovery Miles 5 270 Save R88 (14%) Ships in 4 - 8 working days

Developed by the University of Cape Town, Professional Communication: Deliver effective written, spoken and visual messages third edition is aimed at all professionals and students in business, industry and higher education institutions. The book offers sound advice, clear guidelines and numerous practical examples. This edition reflects how communication techniques have responded to the electronic age. It contains formats for all forms of academic and professional communication.

Integrated marketing communication (Paperback, 3rd ed): Flip du Plessis, Neels van Heerden, Gordon Cook Integrated marketing communication (Paperback, 3rd ed)
Flip du Plessis, Neels van Heerden, Gordon Cook
R545 R493 Discovery Miles 4 930 Save R52 (10%) In stock

With the launch of the first edition of Integrated marketing communication (IMC) in 2001, it was the first title with this title; currently it still is. In recent international publications on this topic, authors have questioned the use of the concept IMC, preferring integrated brand promotion (IBP). These authors argue that IMC emphasises the communication effort, but that IBP goes beyond this, and they postulate that coordinated promotional messages need to have brand-building effects and not just communication effects. By implication it can be deduced from that statement that integrated marketing communication does not contain brand-building effects - which, of course, is not true. The use of the term promotion is also too limiting and refers to a specific communication device, therefore the authors of this book contend that IMC is still valid. The authors' view is that the brand is crucial and must be the focus when the situation and strategy require it. The central role of brand has been addressed in this title, and the importance is frequently mentioned in the various applications of the IMC elements. Since the publication of the second edition in 2005, valuable comments have been received from users. The validity of information was re-assessed, and new updates were made in terms of theory and South African market statistics. In addition, new cases have been included in various chapters, measurement techniques have been added in each chapter and more examples have been included.

New media in the information society (Paperback): Z. Lesame, B. Mbatha, S. Sindane New media in the information society (Paperback)
Z. Lesame, B. Mbatha, S. Sindane 1
R555 R502 Discovery Miles 5 020 Save R53 (10%) Ships in 7 - 10 working days

Since their emergence around 1985, the new media have significantly changed the way in which we, the consumers, view and interact with our everyday world. Developed countries already have access to advanced new media applications, while developing countries are continually making innovations and increasing their presence in the new media sector. New media in the information society discusses social, economic, educational, political and regulatory aspects of the new media, as well as their impact on society and users in general. New media in the information society guides the student through the world of new media - from earliest history to modern-day theories and applications. Large-scale issues such as e-government, cyber crime and Internet policy are explored, although the focus remains on the impact of new media on the individual. Revision questions are provided for each chapter. Contents include the following: Social networking; virtual worlds; new media and journalism: offline and online newspapers and magazines; mobile telecommunications, promotion and distribution; globalisation and the public broadcaster; information and communication technology infrastructure in South Africa and the rest of Africa; internet addiction disorder. New media in the information society is aimed at senior undergraduate students who are studying new media courses or information and communication technology modules, as well as at students of telecommunications policy and regulation. Telecommunications policy researchers and ICT sector analysts will also find this book useful.

First steps in research (Paperback): K. Maree First steps in research (Paperback)
K. Maree
R450 R413 Discovery Miles 4 130 Save R37 (8%) Ships in 7 - 10 working days

This much-needed title is an introductory text for novice researchers - undergraduate students or junior postgraduate students who are encountering research methodology for the first time. A number of additional features make this title resource for scholars, academics, researchers, psychologists, social workers, teachers and clients: It gives an overview of international perspectives on research methodology. It critically analyses germane questions such as, "What is the language of research" and "How does one pose the right research question?" It facilitates an understanding and application of theories, goals, methods and strategies in research. It examines the historical and philosophical underpinnings of qualitative, quantitative and mixed methods research and suggests how these three approaches may be used to conduct research.

New media - Technology and policy in developing countries (Paperback, illustrated edition): N.C. Lesame New media - Technology and policy in developing countries (Paperback, illustrated edition)
N.C. Lesame
R585 R527 Discovery Miles 5 270 Save R58 (10%) Ships in 7 - 10 working days

New media technology influences our lives in various ways at home and at work. In this publication the contributors share their knowledge of and expertise in the Information and Communication Technology (ICT) sector to provide the reader with information on the latest developments in this field, especially in selected African countries.

Introducing Journalism And Media Studies (Paperback): Graham Greer Introducing Journalism And Media Studies (Paperback)
Graham Greer
R455 R399 Discovery Miles 3 990 Save R56 (12%) Ships in 4 - 8 working days

Written for beginning journalism students, this primer explains how to craft news for presentation in the best possible manner by reading, interviewing, writing, and rewriting. With information on journalism across all media platforms, this text will prepare students to do exceptional reporting for print, television, and online outlets.

Public Relations (Paperback): D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, D. Porthen, D. Veerasamy, B. Wright Public Relations (Paperback)
D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, … 1
R590 R507 Discovery Miles 5 070 Save R83 (14%) Ships in 5 - 10 working days

More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies. A series that responds to the real needs of students without compromising the highest academic standards.

Experiencing Intercultural Communication: An Introduction (Paperback): Judith N. Martin, Thomas K. Nakayama, Paul Schutte, G.... Experiencing Intercultural Communication: An Introduction (Paperback)
Judith N. Martin, Thomas K. Nakayama, Paul Schutte, G. P. Van Rheede Van Oudtshoorn 2
R957 Discovery Miles 9 570 Ships in 10 - 15 working days

The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.

A Bigger Picture - A Manual Of Photo-Journalism In Southern Africa (Paperback): B. Waller A Bigger Picture - A Manual Of Photo-Journalism In Southern Africa (Paperback)
B. Waller
R538 R466 Discovery Miles 4 660 Save R72 (13%) Ships in 4 - 8 working days

This manual has been developed for the majority of practsing photographers and photojournalists in Southern Africa.

Mass Media Research, International Edition (Paperback, 9th edition): Roger Wimmer, Joseph Dominick Mass Media Research, International Edition (Paperback, 9th edition)
Roger Wimmer, Joseph Dominick
R864 R768 Discovery Miles 7 680 Save R96 (11%) Ships in 10 - 15 working days

This title begins with an overview of mass communication research and the ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on applying research methods to the primary areas of interest including print, electronic media, advertising, and public relations. Coverage of mass media research and the Internet, which was presented in a concluding chapter in the previous edition, has now been integrated as appropriate throughout the text.

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