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Books > Academic & Education > UNISA > Media Studies

An Introduction To Communication Studies (Paperback): Sheila Steinberg An Introduction To Communication Studies (Paperback)
Sheila Steinberg 5
R583 R459 Discovery Miles 4 590 Save R124 (21%) In stock

Although the theory is based on material used in the USA and other overseas universities, South African students will be able to identify with the local examples, TV programmes and other mass media, and the political and social experiences referred to in this title, many of which have been localised to reflect the South African context. Beginner students majoring in communication studies as well as those who are studying towards various degrees or qualifications where communication is a prerequisite, will find this title useful. In addition to interpersonal, group and mass communication, there is an extensive chapter on public speaking, which takes into account that many professionals today have to address their colleagues and business associates in order to succeed in their profession. Public speaking in this sense is a skill required by most graduates in any job or profession, and the chapter is pitched at these requirements as well as at speaking to larger audiences. The title is divided into two parts. The first provides students with a strong foundation of communication, while the second focuses on the areas of specialisation within communication studies. In addition, each chapter starts with the learning outcomes and a short overview of the chapter. Students may monitor their learning with the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice.

Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint)): Pieter J.... Media Studies: Volume 2 - Policy, Management And Media Representation (Paperback, 2nd edition (Revised Reprint))
Pieter J. Fourie
R629 R539 Discovery Miles 5 390 Save R90 (14%) Ships in 4 - 8 working days

In the second volume of the four-part textbook series on Media Studies the emphasis is again on the relationship between media and society. While further exploring media as an institution, this volume also introduces the topics of media regulation and content.

Volume 2 is guided in part by the question: How do we control and manage the media? Communications policy is explained, with overviews of how the Southern African media is externally and internally regulated to ensure a well-organised and disciplined modern media system. Strategic ways of managing the media are discussed. The book deals with the concept of media representation: How does the media reflect and represent reality or its aspects? Is the news that is presented an accurate portrayal of reality? How does the media deal with identity, race, gender, sexual orientation, the environment, AIDS, violence and terrorism?

This section thus critically analyses questions about how the media depicts people, topics, organisations and issues.

Social Media Marketing - A Strategic Approach (Paperback, 2nd edition): Donald I Barker, Mary Roberts, Melissa Barker, Nicholas... Social Media Marketing - A Strategic Approach (Paperback, 2nd edition)
Donald I Barker, Mary Roberts, Melissa Barker, Nicholas Bormann, Debra Zahay
R790 R706 Discovery Miles 7 060 Save R84 (11%) Ships in 10 - 15 working days

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.

Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed)
G.M. du Plooy 1
R580 R499 Discovery Miles 4 990 Save R81 (14%) Ships in 4 - 8 working days

The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint)): Pieter J. Fourie Media Studies: Volume 1 - Media History, Media And Society (Paperback, 2nd Edition (Revised Reprint))
Pieter J. Fourie 2
R597 R513 Discovery Miles 5 130 Save R84 (14%) Ships in 4 - 8 working days

This up-to-date, comprehensive, user-friendly and accessible series has been written by key thinkers in Media Studies locally and from abroad.

Media Studies encompasses the systematic, critical and analytical study of the media, in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media Studies investigates who owns the media, who produces the media, media content and the users of the media. It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy.

    Contents Include:
    • A history of the South African media
    • A macro history of the media in Africa
    • Theoretical approaches to mass communication and media research
    • The functions and effects of the media in society
    • Media culture/media and culture
    • The ideological power of the media
    • The media as public sphere in contemporary society
    • The impact of globalisation and communication technology on media and media communication.
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R460 R403 Discovery Miles 4 030 Save R57 (12%) Ships in 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

Introduction to communication studies (Paperback, 2nd ed): S. Steinberg, G. Angelopulo Introduction to communication studies (Paperback, 2nd ed)
S. Steinberg, G. Angelopulo
R518 R450 Discovery Miles 4 500 Save R68 (13%) Ships in 4 - 8 working days

Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.

Media ethics in South African context - An introduction and overview (Paperback, 2nd ed): Lucas M. Oosthuizen Media ethics in South African context - An introduction and overview (Paperback, 2nd ed)
Lucas M. Oosthuizen
R463 R406 Discovery Miles 4 060 Save R57 (12%) Ships in 4 - 8 working days

The second edition of Media ethics in the South African context explores the dynamic and potentially explosive field of media ethics from a South African perspective. Grounded in ethical theory, the public philosophies of communication and media performance norms, this text provides guidelines for the individual's ethical decision making; for both media practitioners and media groups. Cutting edge analysis of the South African normative context under the previous and present political dispensations makes this book essential reading for media policy formulators and students alike. Changes in the normative context are presenting the South African news media in particular, with new challenges.

An Introduction to Theories of Popular Culture (Paperback, 2nd New edition): Dominic Strinati An Introduction to Theories of Popular Culture (Paperback, 2nd New edition)
Dominic Strinati
R860 Discovery Miles 8 600 Ships in 12 - 17 working days

This is a clear and comprehensive guide to the major theories of popular culture. Dominic Strinati provides a critical assessment of the ways in which these theories have tried to understand and evaluate popular culture in modern societies. Among the theories and ideas the book introduces are mass culture, the Frankfurt School and the culture industry, semiology and structuralism, Marxism, feminism, postmodernism and cultural populism. Strinati explains how theorists such as Adorno, Barthes, Althusser and Hebdige have grappled with the many forms of popular culture, from jazz to the Americanization of British popular culture, from Hollywood cinema to popular television series, and from teen magazines to the spy novel. Each chapter includes a guide to key texts for further reading and there is also a comprehensive bibliography. This new edition has been fully revised and updated.

Communications Law (Paperback, 3rd Edition): Communications Law (Paperback, 3rd Edition)
R1,322 R1,146 Discovery Miles 11 460 Save R176 (13%) Ships in 10 - 15 working days

The book consists of three parts.

Part 1, which comprises 5 chapters, deals with the legal-philosophical aspects of communications law. In Part II , we deal with certain statutory and common law limitations to the right to freedom of expression. Part III deals with specific methods of communication, ie the press, electronic communications, broadcasting, computers, and entertainment.

First steps in research (Paperback): K. Maree First steps in research (Paperback)
K. Maree
R450 R413 Discovery Miles 4 130 Save R37 (8%) Ships in 7 - 10 working days

This much-needed title is an introductory text for novice researchers - undergraduate students or junior postgraduate students who are encountering research methodology for the first time. A number of additional features make this title resource for scholars, academics, researchers, psychologists, social workers, teachers and clients: It gives an overview of international perspectives on research methodology. It critically analyses germane questions such as, "What is the language of research" and "How does one pose the right research question?" It facilitates an understanding and application of theories, goals, methods and strategies in research. It examines the historical and philosophical underpinnings of qualitative, quantitative and mixed methods research and suggests how these three approaches may be used to conduct research.

Fashion: Pearson New International Edition - From Concept to Consumer (Paperback, 9th edition): Gini Frings Fashion: Pearson New International Edition - From Concept to Consumer (Paperback, 9th edition)
Gini Frings
R1,408 R1,162 Discovery Miles 11 620 Save R246 (17%) Ships in 5 - 10 working days

For courses in Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more! Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson

Public Relations (Paperback): D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, D. Porthen, D. Veerasamy, B. Wright Public Relations (Paperback)
D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, … 1
R590 R507 Discovery Miles 5 070 Save R83 (14%) Ships in 5 - 10 working days

More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies. A series that responds to the real needs of students without compromising the highest academic standards.

Experiencing Intercultural Communication: An Introduction (Paperback): Judith N. Martin, Thomas K. Nakayama, Paul Schutte, G.... Experiencing Intercultural Communication: An Introduction (Paperback)
Judith N. Martin, Thomas K. Nakayama, Paul Schutte, G. P. Van Rheede Van Oudtshoorn 2
R927 Discovery Miles 9 270 Ships in 12 - 17 working days

The new Southern African edition of this popular introductory textbook offers students a practical and accessible framework for developing their intercultural communication skills. It provides a global perspective on intercultural communication while allowing students to contextualize their knowledge with relevant examples, applications and perspectives. Recognizing that students in Southern Africa come from diverse cultural, ethnic and linguistic backgrounds, Experiencing Intercultural Communication provides discussion of issues and perspectives they can apply to everyday life and to broader contexts. For instance, the book looks at the challenges posed by numerous native languages in schools and healthcare settings; it explores the opportunities for and barriers to building intercultural relationships in post-Apartheid South Africa; and it considers the impact of globalization and the communication of Western paradigms of modernization and development.

International Communication - Continuity and Change (Paperback, 2nd Revised edition): Daya Kishan Thussu International Communication - Continuity and Change (Paperback, 2nd Revised edition)
Daya Kishan Thussu
R395 R373 Discovery Miles 3 730 Save R22 (6%) Ships in 5 - 10 working days

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the beginning of the new millennium.
Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatization. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chapter contains engaging case studies on topics that exemplify the main concepts and arguments, including Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television." International Communication, Second Edition, is essential reading for all communication and media studies
Features
* The only single-authored volume that deals coherently with the complex global, political, economic, and technological contexts in which media and culture operate.
* Fully updated to include developments since the beginning of the new millennium.
* New case studies throughout, including the "Murdochization" of media, the Al-Jazeera phenomenon, mobile communication, and China and global media.
* New pedagogical features, including discussion questions, suggestions for further reading, and notes on key terms.

Writing For The Media In Southern Africa (Paperback, 3rd Revised edition): Francois Nel, Martin Maloney, Paul Max Rubestein Writing For The Media In Southern Africa (Paperback, 3rd Revised edition)
Francois Nel, Martin Maloney, Paul Max Rubestein
R577 R520 Discovery Miles 5 200 Save R57 (10%) Ships in 6 - 10 working days

"Writing for the media" takes students through the journalistic process step-by-step: what news is; how publications are organized; the role of the journalist; and ways to get the most from interviews. It includes a style and grammar guide, as well as advice on how to put together basic news stories and complex features. In addition, this edition draws on journalism practice globally; emphasizes the new developments in information technology; considers the challenges journalists face in dealing with global demographic and ideological shifts; equips journalists to engage in the debate about the role and responsibilities of the profession; and includes a list of Internet resources relevant to each chapter.

The Meanings of Dress (Paperback, 3rd edition): Kimberly A. Miller-Spillman, Andrew Reilly, Patricia Hunt-Hurst The Meanings of Dress (Paperback, 3rd edition)
Kimberly A. Miller-Spillman, Andrew Reilly, Patricia Hunt-Hurst
R625 R572 Discovery Miles 5 720 Save R53 (8%) Ships in 5 - 10 working days

This collection of articles and essays from magazines, newspapers, books, and academic journals is designed to expand the reader's awareness and understanding of the role dress plays in cultures and subcultures across the globe. The text, which represents the very best thinking and writing on the subject today, explores essential topics such as dress and sociology, cultural studies, gender, religion, modesty, and technological changes. The Meanings of Dress, 3rd Edition is newly revised to reflect the current cultural landscape and includes more theory than previous editions, as well as an increased emphasis on the male perspective. The book provides design and merchandising students with insight into how - and why - consumers buy clothing and other products related to dress, and helps them to hone their trend forecasting skills. Instructors, contact your Sales Representative for access to Instructor's Materials.

Management of Electronic and Digital Media (Paperback, 6th edition): Alan Albarran Management of Electronic and Digital Media (Paperback, 6th edition)
Alan Albarran
R850 R754 Discovery Miles 7 540 Save R96 (11%) Ships in 10 - 15 working days

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

An Introduction to Political Communication (Paperback, 6th New edition): Brian McNair An Introduction to Political Communication (Paperback, 6th New edition)
Brian McNair
R340 R321 Discovery Miles 3 210 Save R19 (6%) Out of stock

At a time of radical shifts in power across the globe, the sixth edition of An Introduction to Political Communication examines the role of the media in the political process. Brian McNair reflects on the role of communication in key events such as the referendum vote for the UK's withdrawal from the European Union, the rise of nationalist populism in Europe, and the victory of Donald Trump in the 2016 US presidential election. He explores the use of communication as a weapon by Islamic State and other insurgent organisations, and by Putin's Russia in its dealings with the West, including the hacking of Democratic Party emails in 2016. McNair argues that an expanding globalised public sphere and digital media network have transformed political communication, allowing political actors, from politicians and pressure groups to trade unions and terrorist organisations, to bypass traditional, established media in communicating their messages. This sixth edition of McNair's classic text has been comprehensively revised and updated to include: the 2016 US presidential election and Donald Trump's rise to power; the UK's EU referendum of 2016, the Scottish independence referendum of 2014 and the 'snap' UK general election of June 2017; the growing role in political communication of the internet and social media platforms such as Twitter, Facebook and YouTube, and their destabilising impact on the management of political crises all over the world including the shooting down of Malaysian Airlines MH17 and the disappearance of MH370, the Tianjin disaster in China and the Russian intervention in Ukraine; Islamic State's global jihad, and the use of social media as an instrument of terror; the growing capacity of WikiLeaks and other online sources, such as the International Consortium of Investigative Journalists, to challenge elite control of information.

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