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Netflix's co-founder and first CEO shares the behind-the-scenes origin story of the major international brand that has changed everything about how we consume TV and film.
Netflix has grown into a worldwide brand with more than 100 million subscribers across the globe. It has completely changed the way we make and consume TV and film but the early days of Netflix were anything but breezy. The number of obstacles and catastrophes that could have derailed the company are mind boggling. The real insider account of what it took to be one of the world's most successful start-ups has never been told. Until now.
In That Will Never Work, co-founder Marc Randolph recounts the incredible highs and lows behind creating Netflix. From the early days figuring out what the business would be and raising the seed money, to taking on Blockbuster, going public and establishing Netflix's unique business principles that underpin the success it enjoys today, That Will Never Work is one of the most thrilling and inspiring business stories that has yet to be told by a founder.
For fans of Shoe Dog, Zero to One and Creativity, Inc., the inside story of an iconic brand told by one of the most respected business minds.
THE DESIGN COLLECTION REVEALED provides comprehensive step-by-step instruction and in-depth explanation for three of today's most widely used design and layout programs: Adobe (R) InDesign (R) CS5, Adobe (R) Photoshop (R) CS5, and Adobe (R) Illustrator (R) CS5. Readers gain practical experience with the software as they work through end-of-chapter learning projects and step-by-step tutorials. An integration chapter demonstrates how to move from one application to the other. Full-color illustrations and a user-friendly design combine to create a robust learning experience that reveals how to master the latest features of Adobe's popular design suite.
Multimedia hardware still cannot accommodate the demand for large amounts of visual data. Without the generation of high-quality video bitstreams, limited hardware capabilities will continue to stifle the advancement of multimedia technologies. Thorough grounding in coding is needed so that applications such as MPEG-4 and JPEG 2000 may come to fruition. Image and Video Compression for Multimedia Engineering provides a solid, comprehensive understanding of the fundamentals and algorithms that lead to the creation of new methods for generating high quality video bit streams. The authors present a number of relevant advances along with international standards. New to the Second Edition * A chapter describing the recently developed video coding standard, MPEG-Part 10 Advances Video Coding also known as H.264 * Fundamental concepts and algorithms of JPEG2000 * Color systems of digital video * Up-to-date video coding standards and profiles Visual data, image, and video coding will continue to enable the creation of advanced hardware, suitable to the demands of new applications. Covering both image and video compression, this book yields a unique, self-contained reference for practitioners tobuild a basis for future study, research, and development.
Effective visualization is the best way to communicate information from the increasingly large and complex datasets in the natural and social sciences. But with the increasing power of visualization software today, scientists, engineers, and business analysts often have to navigate a bewildering array of visualization choices and options. This practical book takes you through many commonly encountered visualization problems, and it provides guidelines on how to turn large datasets into clear and compelling figures. What visualization type is best for the story you want to tell? How do you make informative figures that are visually pleasing? Author Claus O. Wilke teaches you the elements most critical to successful data visualization. Explore the basic concepts of color as a tool to highlight, distinguish, or represent a value Understand the importance of redundant coding to ensure you provide key information in multiple ways Use the book's visualizations directory, a graphical guide to commonly used types of data visualizations Get extensive examples of good and bad figures Learn how to use figures in a document or report, including how to employ them effectively to tell a compelling story
Discover all that Photoshop CS5 has to offer with ADVANCED ADOBE PHOTOSHOP CS5 REVEALED. This book teaches advanced design techniques using one of the most popular photo-editing programs on the market. Using step-by-step tutorials, readers work with curves, levels, blending modes, painting and drawing tools, and the latest Photoshop special effects to create professional-quality designs and images. They are challenged not only as Photoshop users but as designers, following the steps a designer would take to complete real-world projects. They also see what works in a design and what doesn't. Readers then take their craft to the next level by using the advanced end-of-chapter learning projects. The book's full-color interior and highly visual design make this the ideal book for learning advanced design techniques using the latest version of Adobe Photoshop.
The Windows April 2019 Update adds a host of new and improved features to Microsoft's flagship operating system--and this jargon-free guide helps you get the most out of every component. This in-depth Missing Manual covers the entire system and introduces you to the latest features in the Windows Professional, Enterprise, Education, and Home editions. You'll learn how to take advantage of improvements to the Game Bar, Edge browser, Windows Online, smartphone features, and a lot more. Written by David Pogue--tech critic for Yahoo Finance and former columnist for The New York Times--this updated edition illuminates its subject with technical insight, plenty of wit, and hardnosed objectivity.
The new edition of an introduction to computer programming within the context of the visual arts, using the open-source programming language Processing; thoroughly updated throughout. The visual arts are rapidly changing as media moves into the web, mobile devices, and architecture. When designers and artists learn the basics of writing software, they develop a new form of literacy that enables them to create new media for the present, and to imagine future media that are beyond the capacities of current software tools. This book introduces this new literacy by teaching computer programming within the context of the visual arts. It offers a comprehensive reference and text for Processing (www.processing.org), an open-source programming language that can be used by students, artists, designers, architects, researchers, and anyone who wants to program images, animation, and interactivity. Written by Processing's cofounders, the book offers a definitive reference for students and professionals. Tutorial chapters make up the bulk of the book; advanced professional projects from such domains as animation, performance, and installation are discussed in interviews with their creators. This second edition has been thoroughly updated. It is the first book to offer in-depth coverage of Processing 2.0 and 3.0, and all examples have been updated for the new syntax. Every chapter has been revised, and new chapters introduce new ways to work with data and geometry. New "synthesis" chapters offer discussion and worked examples of such topics as sketching with code, modularity, and algorithms. New interviews have been added that cover a wider range of projects. "Extension" chapters are now offered online so they can be updated to keep pace with technological developments in such fields as computer vision and electronics. Interviews SUE.C, Larry Cuba, Mark Hansen, Lynn Hershman Leeson, Jurg Lehni, LettError, Golan Levin and Zachary Lieberman, Benjamin Maus, Manfred Mohr, Ash Nehru, Josh On, Bob Sabiston, Jennifer Steinkamp, Jared Tarbell, Steph Thirion, Robert Winter
This edited volume focuses on the latest and most impactful advancements of multimedia data globally available for environmental and earth biodiversity. The data reflects the status, behavior, change as well as human interests and concerns which are increasingly crucial for understanding environmental issues and phenomena. This volume addresses the need for the development of advanced methods, techniques and tools for collecting, managing, analyzing, understanding and modeling environmental & biodiversity data, including the automated or collaborative species identification, the species distribution modeling and their environment, such as the air quality or the bio-acoustic monitoring. Researchers and practitioners in multimedia and environmental topics will find the chapters essential to their continued studies.
With High Sierra, Apple has taken its macOS operating system to new heights. From Apple's efficient new file system to improved video streaming and support for virtual reality, this latest macOS version provides features improve your experience. And once again, David Pogue brings his humor and expertise to the #1 bestselling Mac book. Whether you're a developer or a home-user, this guide offers a wealth of detail on Apple's macOS 10.13 operating system, this new edition covers everything High Sierra has to offer. Perfect for newcomers. Get crystal-clear, jargon-free introductions to the best and brightest macOS apps, including Siri, Safari, iCloud, FaceTime, and AirDrop. Get the whole picture. Learn more efficient ways to navigate, organize, and edit your photos with new features in the Photos app. Go in-depth. Take advantage of Apple's new graphics technology, and its support for virtual reality.Gain real insight. David Pogue doesn't just tell you how to use macOS features. You'll also learn why to use them--and how to avoid common pitfalls.i
Create and distribute PDF (Portable Document Format) files using Adobe Acrobat 7.0. This easy-to-follow guide shows you how to generate Adobe PDF files that retain the look and feel of the original documents, share PDFs, initiate and participate in PDF document reviews, and prepare PDFs for print or the Web. You'll also learn to develop interactive forms, secure your documents, and create PDFs from Microsoft Office and other authoring applications. With coverage of Adobe Acrobat Standard and Professional editions, this hands-on resource will help you take full advantage of the premier paperless publishing and collaboration solution.Read and search PDF documents Convert virtually any document to PDF Capture documents from a scanner, digital camera, or Web page Create bookmarks, links, navigation menus, and use thumbnails Add digital signatures and document security Optimize documents for print, the Web, or other purposes Review, edit, and annotate PDFs in multi-author environments Create a searchable index Create PDF forms using Adobe Designer Add multimedia elements to PDFs
About the author: Doug Sahlin is a best-selling author, Web site designer, and Acrobat trainer. He teaches corporations and government organizations how to save time and money by converting paper documents to PDF. Sahlin's other books include "How to Do Everything with Adobe Acrobat 6.0, How to Do Everything with Adobe Encore DVD," and "Digital Photography QuickSteps."
Each Student Book and ActiveBook have has clearly laid out pages with a range of supportive features to aid learning and teaching: Getting to know your unit sections ensure learners understand the grading criteria and unit requirements. Getting ready for Assessment sections focus on preparation for external assessment with guidance for learners on what to expect. Hints and tips will help them prepare for assessment and sample answers are provided for a range of question types including, short and long answer questions, all with a supporting commentary. Learners can also prepare for internal assessment using this feature. A case study of a learner completing the internal assessment for that unit covering 'How I got started', 'How I brought it all together' and 'What I got from the experience'. Pause Point feature provide opportunities for learners to self-evaluate their learning at regular intervals. Each Pause Point point feature gives learners a Hint or Extend option to either revisit and reinforce the topic or to encourage independent research or study skills. Case Study and Theory into Practice features enable development of problem-solving skills and place the theory into real life situations learners could encounter. Assessment Activity/Practice provide scaffolded assessment practice activities that help prepare learners for assessment. Within each assessment practice activity, a Plan, Do and Review section supports learners' formative assessment by making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how they could improve. Dedicated Think Future pages provide case studies from the industry, with a focus on aspects of skills development that can be put into practice in a real work environment and further study.
ADOBE(R) CREATIVE SUITE 5 PROJECTS BINDER BASICS offers students a way to apply their skills with the Photoshop, Dreamweaver, Flash, Illustrator, InDesign and Fireworks CS5 software applications in a project-based environment. The projects, including Integration projects, provide hands-on practice for students to develop their skills within real-world scenarios. The variety of project scenarios will help students retain what they're learned and will prepare students for how they will use the Adobe applications in a professional setting. This projects binder can be used in conjunction with any Adobe application book to provide additional hands-on reinforcement of the skills learned in the course.
Answers found here! Apple's latest Mac software, macOS Mojave, is a glorious boxcar full of new features and refinements. What's still not included, though, is a single page of printed instructions. Fortunately, David Pogue is back, delivering the expertise and humor that have made this the #1 bestselling Mac book for 18 years straight. The important stuff you need to know Big-ticket changes. The stunning new Dark Mode. Self-tidying desktop stacks. FaceTime video calls with up to 32 people. New screen-recording tools. If Apple has it, this book covers it. Apps. This book also demystifies the 50 programs that come with the Mac, including the four new ones in Mojave: News, Stocks, Home, and Voice Memos. Shortcuts. This must be the tippiest, trickiest Mac book ever written. Undocumented surprises await on every page. Power users. Security, networking, remote access, file sharing with Windows-this one witty, expert guide makes it all crystal clear. MacOS Mojave gives the Mac more polish, power, and pep- and in your hands, you hold the ultimate guide to unlocking its potential.
Welcome to the latest volume of ShaderX! This all-new collection is packed with insightful new techniques, innovative approaches to common problems, and practical tools and tricks that will help you in all areas of shader programming. All of the articles evolved from the work and experiences of industry pros, and all of the sections were edited by shader programming experts. With the rapid advances in DirectX, OpenGL, and graphics cards, vertex and pixel shaders are becoming more widely used in high-end graphics and game development. The challenges of mastering these techniques can be daunting for new programmers, but with this comprehensive collection of ready-to-use techniques, they'll get up to speed quickly. And for the more experienced programmers, they'll find insights and tricks that will improve their efficiency and prevent redundancy. If you are involved in shader programming, this is a must-have reference for your collection.
A new examination of mass digitization as an emerging sociopolitical and sociotechnical phenomenon that alters the politics of cultural memory. Today, all of us with internet connections can access millions of digitized cultural artifacts from the comfort of our desks. Institutions and individuals add thousands of new cultural works to the digital sphere every day, creating new central nexuses of knowledge. How does this affect us politically and culturally? In this book, Nanna Bonde Thylstrup approaches mass digitization as an emerging sociopolitical and sociotechnical phenomenon, offering a new understanding of a defining concept of our time. Arguing that digitization has become a global cultural political project, Thylstrup draws on case studies of different forms of mass digitization-including Google Books, Europeana, and the shadow libraries Monoskop, lib.ru, and Ubuweb-to suggest a different approach to the study of digital cultural memory archives. She constructs a new theoretical framework for understanding mass digitization that focuses on notions of assemblage, infrastructure, and infrapolitics. Mass digitization does not consist merely of neutral technical processes, Thylstrup argues, but of distinct subpolitical processes that give rise to new kinds of archives and new ways of interacting with the artifacts they contain. With this book, she offers important and timely guidance on how mass digitization alters the politics of cultural memory to impact our relationship with the past and with one another.
This new title offers comprehensive step-by-step instructions and in-depth explanations of the "how" and "why" behind the skills of Adobe Illustrator, CS2. Students will easily master each feature as they work through a wealth of information, including end-of-chapter learning projects and reviews and step-by-step tutorials. The full-color interior and user-friendly design create the ideal book for learning the latest features of this popular design application.
Get ready to harness the amazing capabilities of Anime Studio 6, an easy-to-use but powerful 2D animation software package. ANIME STUDIO 6: THE OFFICIAL GUIDE shows budding and professional animators alike how to use all the unique and powerful features of the newest version including complete coverage of the vector-based graphics; layers; bone-based systems; animating keyframes; particles, motion blur, and other effects; and how to export animations to YouTube or Facebook. The accompanying DVD features professional animation samples, all project files and final examples from the tutorials in the book, and a 30-day trial version of Anime Studio 6 Pro.
Exam Board: Cambridge Level: KS4 Subject: Digital Media First Teaching: September 2016 First Exam: June 2018 Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 Digital Media, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough. Cambridge Technical Level 3 Digital Media is matched exactly to the new specification and follows specialist pathways in digital content for interactive media, and moving image and audio production. - Ensures effective teaching of each specialist pathway offered within the qualification. - Focuses learning on the skills, knowledge and understanding demanded from employers and universities. - Provides ideas and exercises for the application of practical skills and knowledge. - Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectly
Brace yourself for a fun challenge: build a photorealistic 3D renderer from scratch! It's easier than you think. In just a couple of weeks, build a ray-tracer that renders beautiful scenes with shadows, reflections, brilliant refraction effects, and subjects composed of various graphics primitives: spheres, cubes, cylinders, triangles, and more. With each chapter, implement another piece of the puzzle and move the renderer that much further forward. Do all of this in whichever language and environment you prefer, and do it entirely test-first, so you know it's correct. Recharge yourself with this project's immense potential for personal exploration, experimentation, and discovery. The renderer is a ray tracer, which means it simulates the physics of light by tracing the path of light rays around your scene. Each exciting chapter presents a bite-sized piece of the puzzle, building on earlier chapters and setting the stage for later ones. Requirements are given in plain English, which you translate into tests and code. When the project is complete, look back and realize you've built an entire system test-first! There's no research necessary -- all the necessary formulas and algorithms are presented and illustrated right here. Dive into intriguing topics from fundamental concepts such as vectors and matrices; to the algorithms that simulate the intersection of light rays with spheres, planes, cubes, cylinders, and triangles; to geometric patterns such as checkers and rings. Lighting and shading effects, such as shadows and reflections, make your scenes come to life, and constructive solid geometry (CSG) enables you to combine your graphics primitives in simple ways to produce complex shapes. Play and experiment as you discover the fun of writing a ray tracer. Accept the challenge today! What You Need: Aside from a computer, operating system, and programming environment, you'll need a way to display PPM image files. On Windows, programs like Photoshop will work, or free programs like IrfanView. On Mac, no special software is needed, as Preview can open PPM files.
Are you ready to do more with your digital photographs than store them away on a disc? Get ready to unleash your creativity as you explore what can happen when you combine digital photography with the amazing features of Photoshop Elements 5.0! Go in depth with the specific features of Photoshop Elements that work best with photographs. Begin by examining the tools that are available for editing your images-color management, filters, layers, and more. Have fun with your photographs as you use them to create greeting cards, scrapbook pages, and other unique works of art. The accompanying CD-ROM is packed with backgrounds, fonts, patterns, graphics, photographs, brushes, and more to help you quickly conquer the many features of Photoshop Elements 5.0.
A new edition of the bestselling book that covers the basic principles of digital multimedia
Digital multimedia combines text, graphics, video, animation, sound, and other components and presents endless options and potential for computer users. This new edition of a perennial bestseller serves as an ideal foundation to the basic principles of each media type and describes their digitization and the possibilities that exist when different media elements are combined. Offering completely revised and rewritten material, the book features an emphasis on Web/Flash and provides in-depth coverage of MPEG4 and DVD in accordance with current trends. Offers a clear, easy-to-understand introduction to digital multimedia and examines the elements that comprise it, including text, graphics, video, animation, sound, and moreWalks you through the fundamentals and basic principles of digital multimediaLooks at vector graphics, bitmapped images, hypermedia, interactivity, accessbility, and scriptingExplores the possibilities that exist when various media are combined
With this new edition by your side, you?ll quickly discover how to make the most of every aspect of digital multimedia
ADOBE (R) DREAMWEAVER (R) CS6: INTRODUCTORY, International Edition follows the Shelly Cashman Series (R) proven step-by-step, screen-by-screen approach to teaching the Adobe Dreamweaver CS6 software.
Electronic Iran introduces the concept of the Iranian Internet, a framework that captures interlinked, transnational networks of virtual and offline spaces. Taking her cues from early Internet ethnographies that stress the importance of treating the Internet as both a site and product of cultural production, accounts in media studies that highlight the continuities between old and new media, and a range of works that have made critical interventions in the field of Iranian studies, Niki Akhavan traces key developments and confronts conventional wisdom about digital media in general, and contemporary Iranian culture and politics in particular. Akhavan focuses largely on the years between 1998 and 2012 to reveal a diverse and combative virtual landscape where both geographically and ideologically dispersed individuals and groups deployed Internet technologies to variously construct, defend, and challenge narratives of Iranian national identity, society, and politics. While it tempers celebratory claims that have dominated assessments of the Iranian Internet, Electronic Iran is ultimately optimistic in its outlook. As it exposes and assesses overlooked aspects of the Iranian Internet, the book sketches a more complete map of its dynamic landscape, and suggests that the transformative powers of digital media can only be developed and understood if attention is paid to both the specificities of new technologies as well as the local and transnational contexts in which they appear.
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