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Books > Business & Economics > Business & management > Sales & marketing > Public relations

Public Relations - Theory & Practice (Paperback, 2nd edition): L. Fourie, M C Cant Public Relations - Theory & Practice (Paperback, 2nd edition)
L. Fourie, M C Cant
R382 R337 Discovery Miles 3 370 Save R45 (12%) Ships in 4 - 8 working days

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

  • It covers the PR process in a practical manner.
  • Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
  • Addresses ethics and corporate social responsibility in PR.
  • Each chapter comes with a case study to illustrate the theoretical principles.
  • Discussion questions are included at the end of each chapter.
Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed): A. Clear Dynamics Of Public Relations And Journalism - A Practical Guide For Media Studies (Paperback, 4th ed)
A. Clear
R460 R403 Discovery Miles 4 030 Save R57 (12%) Ships in 4 - 8 working days

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of public relations and journalism fourth edition unravels and explores these two worlds to enhance the journalistic skills of public relations students, at the same time providing students of media studies with invaluable insights into the complex, multidisciplinary field of public relations. This book highlights the interdependency of the two professions and explains - clearly, simply and succinctly - the need for their smooth synergy. In this fourth edition, chapters have been updated to help readers stay abreast of current trends in public relations and journalism. The advent of social media and its growing role in these areas has been one of the most significant changes since the publication of the previous edition of this book. Here, the authors discuss the influences, roles, functions and appropriate application of social media. In addition, a new chapter on corporate social media introduces social media as a public relations function, describing the attributes of social media engagement and the popular social networks that may be used in the corporate arena. The authors draw on their considerable academic and practical experience to give clear, concise guidelines for enhancing media relations through effective public relations practice.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R136 Discovery Miles 1 360 Save R34 (20%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

THINK Public Relations: Pearson New International Edition (Paperback, 2nd edition): Dennis Wilcox, Glen Cameron, Bryan Reber,... THINK Public Relations: Pearson New International Edition (Paperback, 2nd edition)
Dennis Wilcox, Glen Cameron, Bryan Reber, Jae-Hwa Shin
R1,631 Discovery Miles 16 310 Ships in 10 - 15 working days

THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory and core concepts that they will need to succeed in their career. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management. A better teaching and learning experience This program will provide a better teaching and learning experience-for you and your students. Here's how: *Personalize Learning-MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. *Improve Critical Thinking-Questions and cases throughout the text encourage students to think critically about public relations topics. *Engage Students-An appealing visual design and real-world applications engage students in the material. *Apply Ethics- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today. *Support Instructors-Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback): Michael Levine Guerrilla P.R. 2.0 - Wage an Effective Publicity Campaign Without Going Broke (Paperback)
Michael Levine
R323 Discovery Miles 3 230 Ships in 7 - 11 working days

The world's most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

"Guerrilla P.R. 2.0" offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Public management in the information age (Paperback): Frans Minnaar, Koos Bekker Public management in the information age (Paperback)
Frans Minnaar, Koos Bekker
R495 R451 Discovery Miles 4 510 Save R44 (9%) Ships in 7 - 10 working days

Although much has been said and written about the need for government to adapt to the new realities that resulted from the transformed paradigms in the Information Age, the world is lacking practical, tangible solutions on how to respond to these changes. This title analyses the trends that can be regarded as manifestations of transition, as the world struggles to get to grips with adopting deeply entrenched paradigms and traditional truths to enable effective service renderings and restore the declining relationship between government and its clients, the Information Age citizenry.

Getting and keeping your accreditation - The quality assurance and assessment guide for education, training and development... Getting and keeping your accreditation - The quality assurance and assessment guide for education, training and development providers (Paperback)
Melinde Coetzee
R590 R531 Discovery Miles 5 310 Save R59 (10%) Ships in 7 - 10 working days

At a time when quality in education and training for all sectors of the South African economy has become a crucial issue, many education, training and development (ETD) providers, practitioners and organisations are earnestly seeking ways to improve their education and training practices to ensure compliance with the national legislative requirements. This title suggests practical guidelines for ensuring quality in learning provision.

Publicity & Media Relations Checklists (Paperback, Ed): David Yale Publicity & Media Relations Checklists (Paperback, Ed)
David Yale
R690 R555 Discovery Miles 5 550 Save R135 (20%) Ships in 7 - 11 working days

This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professionals, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank, and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. ""Publicity & Media Relations Checklists" leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed checklists to help the reader implement and track . . . an effective publicity program. This book represents an innovative way to methodically garner local or national publicity. It is an excellent resource." -- Marcia Layton Layton & Co. Business Plan Writing ""Publicity & Media Relations Checklists"' interactive approach takes the misery out of learning the essentials of PR. What a valuable tool " -- Brenda Christensen PR Director Elan Software

Public Relations: Strategies and Tactics, Global Edition (Paperback, 11th edition): Dennis Wilcox, Glen Cameron, Bryan Reber Public Relations: Strategies and Tactics, Global Edition (Paperback, 11th edition)
Dennis Wilcox, Glen Cameron, Bryan Reber
R1,285 R1,063 Discovery Miles 10 630 Save R222 (17%) Ships in 5 - 10 working days

Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

Opportunities In Event Planning Careers (Paperback, Revised ed): Blythe Camenson Opportunities In Event Planning Careers (Paperback, Revised ed)
Blythe Camenson
R366 R303 Discovery Miles 3 030 Save R63 (17%) Ships in 7 - 11 working days

More than 100 opportunities for students and job seekers!



The most comprehensive career book series available, Opportunities in...covers a range of professions from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.


How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised): Michael... How to Manage Your Global Reputation - A Guide to the Dynamics of International Public Relations (Paperback, Revised)
Michael Morley
R648 Discovery Miles 6 480 Ships in 7 - 11 working days

Now revised and updated, this contains new chapters on how the Internet is destroying hierarchies and empowering individuals, the phenomenon of the celebrity CEO, and the effect of globalization on PR. Morley includes fresh case studies (including the Firestone Tire/Ford Explorer controversy) to illustrate best and worst practices of management of global reputation. With forty years of international experience, Morley draws important lessons for the conduct of effective public relations.

The Practice of Public Relations, Global Edition (Paperback, 13th edition): Fraser Seitel The Practice of Public Relations, Global Edition (Paperback, 13th edition)
Fraser Seitel
R1,673 Discovery Miles 16 730 Ships in 10 - 15 working days

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

Great Clients - Why Their Advertising Is Better Than Yours (Paperback): Ullman Great Clients - Why Their Advertising Is Better Than Yours (Paperback)
Ullman
R303 R251 Discovery Miles 2 510 Save R52 (17%) Ships in 7 - 11 working days

It's no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn't work. If your company's advertising doesn't rise above the fray, you probably blame your agency-they're not giving you their best work, or they "just don't get it." But consider this: you might be the problem. After nearly five decades in the advertising business, David Ullman has learned a few things about how to make effective ads. Forget the Mad Men image of a lone creative generating brilliant insights. David was on Madison Avenue in the '60s and '70s-that's not how it worked then, and it doesn't work that way now. Great advertising comes from great relationships. It comes from clear communication, shared goals, and trust. And all of those start with great clients. The tips and insights in this book show exactly how to work with your agency to ensure the work they produce is the best it can be. It's simple-learn how to be a great client, and you'll get great advertising.

Cutlip and Center's Effective Public Relations: International Edition (Paperback, 11th edition): Glen Broom, Bey-Ling Sha Cutlip and Center's Effective Public Relations: International Edition (Paperback, 11th edition)
Glen Broom, Bey-Ling Sha
R1,778 Discovery Miles 17 780 Ships in 10 - 15 working days

This text offers an authoritative and comprehensive summary of concepts, theory, principles, history and management of the field.

Planning and Managing Public Relations Campaigns - A Strategic Approach (Paperback, 4th Revised edition): Anne Gregory Planning and Managing Public Relations Campaigns - A Strategic Approach (Paperback, 4th Revised edition)
Anne Gregory
R495 R460 Discovery Miles 4 600 Save R35 (7%) Ships in 5 - 10 working days

Getting a public relations campaign or programme off the ground can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. Practical and easy to read, the book presents a 12-point plan for ensuring success of campaigns of all sizes, covering many vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. Supported by online resources, including best practice case studies, Planning and Managing Public Relations Campaigns is widely regarded as one of the best 'how-to' guides for students and practitioners. This fully updated fourth edition features new developments in public relations, including social media, along with new case studies including WRAP's Love Food, Hate Waste campaign; The Sleep Pod Hotel Media Tour; McArthur River Mining; AkzoNobel's Corporate Revolution; the UK Department of Culture, Media & Sport's First World War Centenary Commemorations; and Lanson's campaign for unbiased.co.uk. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series consists of accessible, practical introductions to day-to-day public relations practice and management issues. The series' action-oriented approach keeps practitioners' knowledge and skills up to date.

Fundamentals of Public Relations (Pamphlet): L. Ron Hubbard Fundamentals of Public Relations (Pamphlet)
L. Ron Hubbard
R81 R70 Discovery Miles 700 Save R11 (14%) Ships in 10 - 15 working days

Public relations provides the means to communicate your ideas and get them accepted-a skill vitally necessary when dealing with new ideas. It is a way to gain support for your projects and endeavors. Generally considered a method to gain publicity, public relations has previously been subjected to severe limitations. This was a practice that lacked certain key elements. Now, because of some important discoveries in Scientology, advances have made the entire activity significantly more useful and effective. L. Ron Hubbard's refinement of public relations not only makes it essential for any group and any individual, but removes the previously inherent limitations. Although the full technology is extensive, the basic principles covered here will be of immense value to anyone with a worthwhile purpose.

Public Relations (Paperback): D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, D. Porthen, D. Veerasamy, B. Wright Public Relations (Paperback)
D. Botha, M. Chaka, N. du Plessis, B. Krause, V.P. Rawjee, … 1
R590 R507 Discovery Miles 5 070 Save R83 (14%) Ships in 5 - 10 working days

More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies. A series that responds to the real needs of students without compromising the highest academic standards.

Performance Hubs - Engaging Teams in Focused Continuous Improvement (Hardcover): Marc Roberts Performance Hubs - Engaging Teams in Focused Continuous Improvement (Hardcover)
Marc Roberts
R4,034 Discovery Miles 40 340 Ships in 10 - 15 working days

A must-read for all managers, leaders, and change agents, Performance Hubs: Engaging Teams in Focused Continuous Improvement supplies a proven system for engagement that allows teams to use their own data, understand the need for performance improvement, and drive improvements at their own level. Highlighting common pitfalls in improvement initiatives, it provides the tools to help you avoid the disinterested cultural response to improvement efforts that is all too common in organizations suffering from initiative overload.The book details a comprehensive solution to help all employees visualize operational performance. It explains how to cascade the right metrics across all levels of your business to trigger the appropriate use of Lean/Six Sigma tools and techniques into strategic process areas. Demonstrating how to link all continuous improvement activities to address the key issues affecting performance, the book: Explains what a performance hub is and provides the clarity needed for full organizational deployment Describes the four key headings under which a performance hub is configured Follows the natural implementation sequence of events for successful deployment of Performance Hubs Includes Top Tips in each chapter to aid in smooth implementation and to enable sustained results This book and electronic tool kit available on the book's page at https://www.crcpress.com/9781439861349 provide all the working documents including project management aids, templates, and slides you and your teams will need to get started. Clarifying how to make continuous improvement a daily habit across all segments of your organization, the authoritative advice provided in these pages will help you align all improvement activities with the current and future needs of your business.

Get Content Get Customers (Hardcover): Pulizzi Get Content Get Customers (Hardcover)
Pulizzi
R835 R663 Discovery Miles 6 630 Save R172 (21%) Ships in 7 - 11 working days
The Authority Guide to PR for Small Businesses - Use the power of public relations and the media to reach your target customer... The Authority Guide to PR for Small Businesses - Use the power of public relations and the media to reach your target customer and grow your business (Paperback)
Steve Bustin 1
R317 Discovery Miles 3 170 Ships in 7 - 11 working days

Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.

Public Relations N5: Student Book (Paperback): M. Graham, S. Lyer Public Relations N5: Student Book (Paperback)
M. Graham, S. Lyer
R260 R241 Discovery Miles 2 410 Save R19 (7%) Ships in 6 - 10 working days
Ongoing Crisis Communication - Planning, Managing, and Responding (Paperback, 5th Revised edition): Timothy Coombs Ongoing Crisis Communication - Planning, Managing, and Responding (Paperback, 5th Revised edition)
Timothy Coombs
R1,892 R1,591 Discovery Miles 15 910 Save R301 (16%) Ships in 10 - 15 working days

Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management - pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

What Did Jesus Drive? - Crisis PR in Cars, Computers and Christianity (Paperback): Jason Vines What Did Jesus Drive? - Crisis PR in Cars, Computers and Christianity (Paperback)
Jason Vines
R571 R420 Discovery Miles 4 200 Save R151 (26%) Ships in 10 - 15 working days

snt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. We will be booking media appearances for this Author as well as book signing events in the Author hometown as well as additional cities and states. We booked this Author over 100 media appearances in 2014. Isnt it time that we are told the insider TRUTH regarding the intentional and unintentional cover-ups made by the big boys in Detroit. An industry, the Auto Industry, driven by profits-over-principle according to many of its critics. Be prepared to buckle-up and enjoy this ride! This book is the first tell it like it is, of its kind! Why is it so difficult to tell the truth? Jason Vines starts this book with a simple question: why is it so difficult to tell the truth? Sadly, spoiler alert, he ends it with the same question. From Richard Nixon to Bill Clinton to Lance Armstrong to the IRS to Brian Williams to Bill Cosby to Tiger Woods and the NFL; why is it so painfully difficult? Vines cautions the reader up-front: Relax, this is not a book about Jesus. However, he does appear in two chapters: first as a Hispanic grandfather from Waterford, Michigan, and later as the real Prince of Peace. No, this is a book about my life in the public relations blast furnace in the automotive industry; a quickly-derailed attempt to help a friend rebuild Detroits tattered image, thwarted by the sex, lies and corruption of former Mayor Kwame Kilpatrick; and, finally, trying to avoid another crisis with the number one selling book of all time. No, not Harry Potter; the Bible.

Professionalizing Public Relations - History, Gender and Education (Hardcover, 1st ed. 2016): Kate Fitch Professionalizing Public Relations - History, Gender and Education (Hardcover, 1st ed. 2016)
Kate Fitch
R1,961 Discovery Miles 19 610 Ships in 7 - 11 working days

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry's professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women's early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry.

Global Perspectives of Occupational Social Work (Hardcover): Paul Maiden Global Perspectives of Occupational Social Work (Hardcover)
Paul Maiden
R3,048 Discovery Miles 30 480 Ships in 10 - 15 working days

Explore the history and practice of social work around the world This fascinating book presents a broad international survey of the development and current practices of occupational social work. Covering seven countries around the world, Global Perspectives of Occupational Social Work offers a unique cross-cultural perspective on issues of interest to social workers everywhere. From India to Ireland, issues of training, sexual harassment, and workplace health and safety are remarkably similar and intriguingly varied. Global Perspectives of Occupational Social Work describes the evolution of social work in factories and, later, in offices. When industrialization brought women into factories, owners hired nurses or governesses to guard, chaperone, and advise the young women in their employ. Since then occupational social work has sought to keep a balance between the interests of management and workers. In addition to discussing history and professional development, Global Perspectives of Occupational Social Work reveals the way professionals like you handle the same situations you face every day, including: the shift toward privatization corporate restructuring and downsizing developing alcohol and substance abuse interventions creating employee assistance programs racism and sexism in the workplace HIV/AIDS and other health problems workplace violenceCovering Australia, India, Germany, Ireland, South Africa, Israel, and the US, Global Perspectives of Occupational Social Work is a major contribution to the professional literature. Not only will this book increase international awareness, it may supply you with unique perspectives and fresh strategies for solving the problems your colleagues in Jerusalem and Pretoria also face.

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