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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
This book provides biomedical engineers with the premiere reference on medical instrumentation as well as a comprehensive overview of the basic concepts. The revised edition features new material on infant apnea monitors, impedance pneumography, the design of cardiac pacemakers, and disposable defibrillator electrodes and their standards. Each chapter includes new problems and updated reference material that cover the latest medical technologies. The chapters have also been revised with new material in medical imaging, providing biomedical engineers with the most current techniques in the field.
Significantly revised and updated, this second edition of "Management for Engineers, Scientists and Technologists" is vital reading for all students of any of these subjects hoping to make it in the real world.
Increasingly, students of engineering, science and technology subjects are finding that their success depends as much on general management skills and understanding operational systems as on their technical expertise. This book offers students that all- important firm foundation in management training.
"Management for Engineers, Scientists and Technologists" offers a practical and accessible introduction to management and provides a comprehensive guide to the management tools used in managing people and other resources. Part 1 includes a series of chapters on management applications and concepts, starting with basic issues such as 'What is a business?' and 'What is management?', continuing through management of quality, materials and new product development and concluding with examples of successful companies who provide good models of management. Part 2 considers human resource management and communications, introduces tools and techniques for managing machines and materials, examines financial management, describes the procedures and tools of project management, analyses the supply system and the processes of inventory control, studies business planning and marketing, and concludes with a new chapter on the management of SMEs.
The authors' significant experience in both teaching and industry provides valuable lessons in business management, and allows them to provide case studies with real insight.
Understanding consumers and the way they behave is crucial to the success of any business. In these times of economic uncertainty and reduced customer expenditure, ensuring that the consumer's wants and needs are met, forms part of the strategic planning of all organisations - big or small. Consumers, by means of their buying behaviour, exert influence on businesses and compel them to act in certain ways. Understanding consumer behaviour is therefore imperative, as it provides information to businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities.
Questions on SA Tax 19th edition is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax
This work is written for an introductory course in Financial Accounting and is aimed at students enrolled for a degree in accounting or a degree in business studies, of which accounting is a substantial element.
A major revision of a highly respected text that has sold over 250,000 copies, this book teaches that the major role of IT is to provide enterprises with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, enhancing communication and collaboration, and enabling business process restructuring.
By taking a practical, managerial-oriented approach, the book demonstrates how IT is a critical success factor in enterprise operations and critical to their survival. Designed for all business majors, this book covers the basic tools and technologies, as well as emphasizing innovative uses of technology.
Integrated throughout is how IT, including the use of social computing, mobile computing, the Web, intranets, etc, changes how business is done in almost all enterprises.
This newly updated text equips nurses and other health-care professionals to deal with the legal issues they encounter in daily practice.
Informative and relevant, The A-Z of Nursing Law covers all recent changes to the law and legislation that affect the nursing profession. As the only local book of this nature, it has become an invaluable resource for nurse practitioners and other health-care professionals.
Undergraduate and postgraduate nursing students will also find it useful.
The purpose of this book is to set out the basic principles and conceptual issues of the International Financial Reporting Standards (IFRS).
Created by the continuous feedback of a "student-tested, faculty-approved" process, MIS5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
While aimed at students, Criminal Procedure Handbook is increasingly being relied on by legal practitioners as a first port of call.
Available in English and Afrikaans, the revised and updated eleventh edition of this book introduces readers to the fundamental principles and values underlying this field of law and guides them systematically through the rules of procedure that apply in criminal cases.
A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions. The book is written in an accessible style and is presented in an easy-to-understand format which makes teaching and learning about the principles of marketing much simpler. Marketing: An introduction is written by authors with many years of experience in the field of marketing, who have published a number of books and articles on this subject.
This publication addresses the legal aspects specifically relevant to police officials.
It states, interprets and applies the most general legal principles in the fields of criminal law and criminal procedure (mainly the pre-trial process), and some basic principles of the law of evidence. There is a constant emphasis on the influence of human rights on these fields of law, and especially on policing powers.
Academics, practitioners, justice and police officials collaborated in producing a book that is not only theoretically sound, but also of great practical value.
Understanding Social Security Law deals with key elements of social security in its various facets, both private and public measures. Social security is defined and different elements such as social insurance, social assistance, pensions and unemployment insurance are set out. Relevant case law is explained for the reader. Selected comparative social security trends elsewhere, including developments in the Southern African Development Community (SADC) are also mentioned.
The book aims to present some relevant aspects of this growing area of the law and labour market policy in an accessible way. Key point summaries of law and frequently asked questions (FAQs) are covered to aid understanding.
The authors are highly regarded labour law practitioners and academics who have published extensively in this field.
In its fifth edition, Community development - Breaking the cycle of poverty continues to be the definitive guide for community development workers, students and practitioners alike. The book contextualises poverty against the backdrop of the Millennium Development Goals and explains the process of community development with specific reference to the community development worker's role. In this latest edition more attention is paid to the development environment, concepts such as asset-based community development and the social enterprise sector are explained, and the principles of sustainability and compassion are underscored. Apart from context and process, the title details the skills required by a community development worker, with a focus on the importance of communication.
Accounting literature refers to the procedural and conceptual approaches in the teaching of an introductory accounting course. This book integrates these two approaches by teaching students to understand the why of accounting before considering the how of accounting. The pedagogical philosophy used is referred to as the `concepts model', hence the title. This impacts on both the order of teaching of the topics, as well as how various topics are taught. A strong emphasis is placed on comprehending the conceptual framework, and especially on understanding and applying definitions and recognition criteria of the elements of the financial statements. Students are able to acquire a conceptual understanding of each topic before considering the procedural aspects. The fifth edition of A Concepts-based Introduction to Financial Accounting is up to date with the latest requirements of International Financial Reporting Standards. It incorporates expanded pedagogical features such as learning path tools at the beginning of each chapter and extracts from published financial statements within each chapter that relate to the chapter content. These complement the existing features including the highlighting of key definitions in the text and the integration of pause and reflect scenarios in each chapter. This textbook has an accompanying question book by DL Kolitz and M Kolitz, Questions, Exercises and Problems in Financial Accounting: A Concepts-Based Introduction. Lecturers' support material for the fifth edition include PowerPoint slides and teaching notes for each chapter on how to present the concepts-based approach. These are only made available to prescribing institutions. Support material for students includes lecture-readiness tests that assess students' understanding of each chapter in preparation for lectures. These are made available via the prescribing institutions.
This work is an introductory guide for students of labour relations and managerial studies. This edition retains explanations of the procedures and processes encountered in this field, including parties to an employment-relations system, individual and
Fundamentals of Human Resource Management provides a succinct yet comprehensive overview of the key issues shaping HRM today. The book explores the complex relationships between HRM and a range of organizational functions and encompasses the business, public and voluntary sectors. Using a wealth of real world examples, the text analyses HRM from a number of illuminating practical and theoretical perspectives. The book is arranged around four essential perspectives: environmental, organizational, strategic and operational. The text offers extensive coverage of contemporary HRM topics including ethics and diversity, knowledge management, and talent management. Highly topical coverage of how HRM has been affected by the global financial crisis and of how HRM is practiced in the world's developing economies is incorporated throughout. This book emphasises the operational realities of HRM within the wider business context, demonstrating the practical application of key HRM concepts.
Media Studies Volume 4, developed by its expert authors will deal with media theory and research in the context of how social (new) media and the convergence and digitisation of the media have changed and affected mediated communication today. Practical examples, case studies, applications, learning outcomes and exercises will be part of the book. This is the final volume in the Juta Media Studies series.
This is the first volume in the four-part textbook series in media studies. This series has been written by key thinkers in media studies locally and from abroad. Media studies encompasses the systematic, critical and analytical study of the media in all its forms, and sees the media as one of the most important generators and disseminators of meaning in contemporary society. Media studies investigates who owns the media, who produces the media, media content and the users of the media.
It investigates the power relationships between the media and politics, culture, economy, society, and above all, the relationship between the media and democracy. In this volume of the edition of the textbook, Media studies, the following is covered - A history of the South African media; a macro history of the media in Africa; theoretical approaches to mass communication and media research; the functions and effects of the media in society; media culture/media and culture; the ideological power of the media; the media as public sphere in contemporary society; the impact of globalisation and communication technology on media and media communication.
Prescribed for Unisa course code COMC2059 in 2008
Introduction to communication studies for southern African students is an introductory textbook on the theories of and approaches to communication studies for first-year students. Building on the framework of the first edition it reflects the dynamic evolution of communication studies in the recent past, introducing new insights and approaches to communication media and digital communication. Acknowledging the unique requirements of the African communication environment, the text is illuminated with a range of uniquely South and southern African examples to contextualise the theory, with chapters written by leading academic authors from east and southern Africa.
Compensation management intends to develop students’ capability and decision making skills in handling compensation management functions. Students credited with this module are able to understand, apply and evaluate the criteria used to compensate employees, compensation system design issues, employee benefits, challenges of compensating key strategic employee groups, and the “total reward” approach towards compensation.
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