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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

KasiNomic Revolution - The Rise Of African Informal Economies (Paperback): G.G. Alcock KasiNomic Revolution - The Rise Of African Informal Economies (Paperback)
G.G. Alcock
R240 R213 Discovery Miles 2 130 Save R27 (11%) Ships in 5 - 10 working days

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.

KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.

KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.

The Art Of Hustling - Sell Or Surrender (Paperback): DJ Sbu The Art Of Hustling - Sell Or Surrender (Paperback)
DJ Sbu
R230 R181 Discovery Miles 1 810 Save R49 (21%) Ships in 5 - 10 working days

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback): Mushambi Mutuma Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback)
Mushambi Mutuma
R265 R209 Discovery Miles 2 090 Save R56 (21%) Ships in 5 - 10 working days

It is almost impossible to keep up with the pace and direction in which business and technology are moving today.

ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.

Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.

Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition): Tersia Botha Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition)
Tersia Botha 1
R377 R319 Discovery Miles 3 190 Save R58 (15%) Ships in 4 - 8 working days

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback)
Ian Russell
R250 R197 Discovery Miles 1 970 Save R53 (21%) Ships in 5 - 10 working days

Are you ready to rise to the challenge of increasing the metabolic rate and success of your business? The Other End Of The Telescope is a high speed gallop through the absurdities and challenges of getting things done in large companies, and the inherent contradictions in leadership and organisational behaviours that prevent businesses from realising their potential and achieving greater success.

In this collection of thought provoking essays, Ian Russell draws on more than 25 years’ experience of leading and working in large organisations around the world to distil the key themes and challenges confronting big business today. The book tackles key topics such as organisational cholesterol, the loneliness of leadership, human capital strategy failures, performance destroying ‘head offices’ and the ‘myths’ of talent scarcity and the socalled Fourth Industrial Revolution, among others. Each essay pairs a deep understanding of the real world and lessons learned the hard way, with powerful and pragmatic insights on how big business can change the way in which it does things.

Contributions from other notable thought leaders Valter Adão, Richard Mulholland, Happy Ntshingila and Rapelang Rabana add unique voices and insights to Ian’s vibrant and straightforward views. Together they are exactly what is needed to jolt businesses and their leaders into doing things more successfully and thoughtfully. The lightness of Ian’s style makes this a highly readable book, but it does not dilute the impact of his incisive observations and insights.

Passionate, irreverent and challenging, The Other End Of The Telescope will make you think deeply about your business and your career – and your role in both.

Small Business Management (Hardcover, 17th edition): Leslie Palich, Frank Hoy, Justin G. Longenecker, J. Petty Small Business Management (Hardcover, 17th edition)
Leslie Palich, Frank Hoy, Justin G. Longenecker, J. Petty
R1,920 Discovery Miles 19 200 Ships in 10 - 15 working days

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career. Available with InfoTrac (R) Student Collections http://gocengage.com/infotrac.

IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition): Caroline Dubourg, Samantha Gomez, Gary... IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition)
Caroline Dubourg, Samantha Gomez, Gary Marques
R380 R321 Discovery Miles 3 210 Save R59 (16%) Ships in 4 - 8 working days

IFRS For Small And Medium-Sized Entities consists of over 100 questions dealing with the application of IFRS to SMEs issued by the International Accounting Standards Board, Short topic-specific questions are designed to encourage learners to work through the relevant sections of the IFRS for SMEs.

These are complemented by full-length questions dealing with multiple aspects of specific sections of the IFRS for SMEs including recognition, measurement and disclosure issues. For more advanced learners, exam-style questions, with varying degree of integration, are also available.

Students will benefit, not only from the comprehensive analysis, but also from details recommended solutions which have been carefully referenced to the relevant section of the IFRS and form recommended mark and time allocations to improve exam technique.

Your Inner Game - 12 Principles For High-Impact Entrepreneurs (Paperback): Matt Brown Your Inner Game - 12 Principles For High-Impact Entrepreneurs (Paperback)
Matt Brown
R250 R197 Discovery Miles 1 970 Save R53 (21%) Ships in 5 - 10 working days

Over the course of four years Matt Brown has interviewed hundreds of local and international entrepreneurs and business experts for his podcast, The Matt Brown Show, and in the process has created a lexicon of business, growth, start-up and funding hacks that anyone can learn from and implement. He has also come to the conclusion that the single defining factor between entrepreneurs who make it and those who don’t is internal. It’s all about the inner game. Entrepreneurs with a strong inner game live, breathe and work according to a set of principles that define everything they do.

In Your Inner Game – 12 Principles for High-Impact Entrepreneurs, Matt draws on the lessons he’s learned, both as an entrepreneur who has launched nine businesses, and as a podcast host with hundreds of interviews under his belt. He delves into what separates great businesses from their mediocre peers; the mindset that entrepreneurs should embrace if they want to grow their businesses; and, ultimately, the secret to building a business of purpose that fulfils a greater need for their founders. Full of real-life anecdotes, tips, success hacks and actionable insights that you can implement in your own start-up or business, Your Inner Game unpacks twelve principles that you can put into practise today to take your life and business from good to great.

Thoughtful, honest and willing to reveal both the highs and lows of entrepreneurship, Matt takes his readers on a journey that will give them the blueprint to relook at everything they thought they knew about business.

And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover): Gil Oved, Lebo Gunguluza, Polo... And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover)
Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham, Vusi Thembekwayo 1
R305 R240 Discovery Miles 2 400 Save R65 (21%) Ships in 5 - 10 working days

This isn’t a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out.

Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham and Vusi Thembekwayo were once in the same position in which all entrepreneurs find themselves before they take that deep breath and dive in. They know how it feels – the excitement, the passion, the sense of making a difference through offering something original, complex or simple. They know the disappointments when things don’t go according to plan, when funding is not forthcoming, and when a business fails dismally despite every best effort. They have walked the road and fallen into the potholes. They took the knocks and learnt from the lessons.

Key is that they learnt from their mistakes and were undeterred. They tried again. And again. And, sometimes, yet again. They persevered until they did it. And they’re still doing it.

Winning The Unfair Fight - How Your Small Business Can Take on, and Beat, the Giants (Paperback): Sam Hazledine Winning The Unfair Fight - How Your Small Business Can Take on, and Beat, the Giants (Paperback)
Sam Hazledine
R240 R189 Discovery Miles 1 890 Save R51 (21%) Ships in 5 - 10 working days

It’s tough starting and running a small business – you can feel like the underdog competing with large businesses that have more money, more experience and better established reputations.

But small businesses have the advantage – they are flexible and can adapt and innovate more quickly. Sam Hazledine knows this from direct experience, because he has grown his own start-up company, MedRecruit, into a very successful business, with a turnover in excess of $20 million a year.

In Winning the Unfair Fight, Sam shares his techniques for success and shows how small businesses can punch above their weight, and win. He presents simple, powerful concepts plus action steps to make them a reality.

Winning the Unfair Fight will become your blueprint for running and growing your business, with Sam’s hard-won tips and advice guiding you to success.

Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A. Edition): Justin Longenecker, Nkoana... Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A. Edition)
Justin Longenecker, Nkoana Radipere
R811 R707 Discovery Miles 7 070 Save R104 (13%) Ships in 15 - 25 working days

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback): Gavin Moffat Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback)
Gavin Moffat
R230 R181 Discovery Miles 1 810 Save R49 (21%) Ships in 5 - 10 working days

Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.

Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.

Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.

In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R134 Discovery Miles 1 340 Save R36 (21%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

How to Get a SARS Refund for Small Businesses (Paperback): Daniel Baines How to Get a SARS Refund for Small Businesses (Paperback)
Daniel Baines
R120 R95 Discovery Miles 950 Save R25 (21%) Ships in 5 - 10 working days

This book is the follow-up to How to Get a SARS Refund, which explained individual taxes. How to Get a SARS Refund for Small Businesses explains small-business tax and is written in easy-to-understand language. The practical examples in the book will allow those who have never studied the subject to understand the tax rules quickly and easily, and will provide aspiring entrepreneurs with extra confidence to take that first step on their business adventure. Current business owners will gain a better understanding of how their business operates.

The book covers different types of tax that a small-business owner may encounter, including income tax, VAT, pay-as-you-earn (PAYE) and dividends tax. The book details how different types of entities are taxed, such as a private company compared with a sole proprietor.

How to Get a SARS Refund for Small Businesses aims to bridge the current education gap that exists for entrepreneurs and small-business owners who were never taught about tax in school or at university.

Unscaled - How A.I. and a New Generation of Upstarts are Creating the Economy of the Future (Paperback): Hemant Taneja Unscaled - How A.I. and a New Generation of Upstarts are Creating the Economy of the Future (Paperback)
Hemant Taneja 1
R481 R360 Discovery Miles 3 600 Save R121 (25%) Ships in 10 - 15 working days

'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' - Kenneth I. Chenault, former chief executive officer, American Express Company Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale. But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations. In Unscaled, Hemant Taneja convincingly shows how the unscaled economy is remaking massive, deeply-rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies and resourceful individuals. Beyond that, it can be the model for solving some of the world's greatest problems, including climate change and soaring healthcare costs, potentially reversing many of the ills brought on by mass industrialization. The unscale wave has only just started. To succeed in business today, companies, CEOs and leaders everywhere must unlearn what they have been taught - they must embrace an unscaled mindset.

The Freelance Mum - A Flexible Career Guide for Better Work-Life Balance (Paperback, Edition): Annie Ridout The Freelance Mum - A Flexible Career Guide for Better Work-Life Balance (Paperback, Edition)
Annie Ridout 1
R225 R167 Discovery Miles 1 670 Save R58 (26%) Ships in 10 - 15 working days

More time with your kids, making the money you know you're worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums. In the last decade, 70% more mums have chosen to go freelance. Annie Ridout was one of them. And in her enlightening new book, she shares the tips and tricks that helped her build a better working life around her family. From choosing a career and launching a website, to getting your name out there and perfecting your brand, to the nitty gritty of childcare options and daily routines, The Freelance Mum is a comprehensive guide to setting out on your own path. Using her own experience, alongside advice from other mums that make it work, including Arianna Huffington, Scummy Mummies, Carrie-Anne Roberts, Robyn Wilder, Zoe de Pass, Cherry Healey, Sali Hughes and Anna Jones, Annie will show that with hard work and determination, any mother can thrive as a freelancer.

Law for Small Business For Dummies - UK (Paperback, UK Edition): Clive Rich Law for Small Business For Dummies - UK (Paperback, UK Edition)
Clive Rich 1
R586 R423 Discovery Miles 4 230 Save R163 (28%) Ships in 10 - 15 working days

Your own in-house legal advisor at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you're starting and running your own business. Cutting through the jargon that can make even the pros scratch their heads, this book quickly gets you up-to-speed on the key areas of business law, including contracts, websites, intellectual property, data protection and partnership agreements. Plus, you'll find out how small business law applies to advertising and marketing, confidentiality agreements, the sale and supply of goods (including e-commerce), negligence and product liability. There were 526,000 new businesses registered in the UK in 2013 and, at some point, all of them will be faced with legal risks that could make the difference between success and failure. One claim could wipe out a fledgling business' profits, and hit even big businesses harder than they could ever imagine. If you're the owner of a new business and need to get a handle on the ins and outs of small business law and don't have the budget to employ an in-house legal advisor this trusted, approachable guide is your answer. * Covers the laws surrounding the most common risks small businesses face * Addresses how to deal with legal issues before a potentially costly dispute arises * Provides access to handy sample contract templates on Dummies.com * Serves as your own in-house legal advisor at a fraction of the cost If you're an existing business owner or an aspiring entrepreneur thinking about starting your own business, Law For Small Business For Dummies gives you answers to questions you didn't even know to ask!

Strategy Is E.A.S.I. (Paperback): Pierre Fabe Strategy Is E.A.S.I. (Paperback)
Pierre Fabe
R297 Discovery Miles 2 970 In stock

Does the word "strategy" leave you feeling trapped in a maze of webs with no way out? Then this is the book for YOU!

The main aim of this book is to remove the clutter and make planning your strategy so "EASI".

Whether you are thinking of starting a business, already own one or simply wish to achieve that lifelong goal, let Strategy Is E.A.S.I. be your guide to success.

Understanding IFRS for SMEs (Paperback): Rashid Small, Mohamed Karodia Understanding IFRS for SMEs (Paperback)
Rashid Small, Mohamed Karodia; Edited by Jade Jansen
R350 R296 Discovery Miles 2 960 Save R54 (15%) Ships in 4 - 8 working days

Understanding IFRS for SMEs is a comprehensive and in-depth approach to unpacking the International Financial Reporting Standards (IFRS) for small, medium and micro enterprises (SMEs). In an easy to understand manner, the book explains the conceptual as well as the detailed technical knowledge underpinning the requirements of IFRS for SMEs (supplemented by the same for IFRS where applicable). The text is designed to gradually take a student through the necessary thought processes needed to compile financial statements in compliance with IFRS for SMEs, by focussing on the information and skills needed to apply professional judgment in a compilation engagement and ultimately decision-making. While the number of entities that can apply IFRS for SMEs form the majority of business entities in the market place, there is very little conceptual guidance on the application of IFRS for SMEs. This publication is therefore one of the few texts focussing on the application of IFRS for SMEs, while at the same time allowing the reader to see the contrasting requirements of IFRS. The text is designed to assist a student learn the knowledge required to comply with IFRS for SMEs but also understand the conceptual underpinnings of the standards so as to fully master IFRS for SMEs.

Small Business Marketing For Dummies (Paperback): Paul Lancaster Small Business Marketing For Dummies (Paperback)
Paul Lancaster 1
R502 R368 Discovery Miles 3 680 Save R134 (27%) Ships in 10 - 15 working days

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business

Starting a Home Business For Dummies (Paperback): Rachel Bridge Starting a Home Business For Dummies (Paperback)
Rachel Bridge 1
R493 R359 Discovery Miles 3 590 Save R134 (27%) Ships in 10 - 15 working days

How would you like to work for yourself in your own home? Sounds good right? The commute would be a breeze. Starting a small business from home can mean minimum fuss and minimum start-up costs - so it's no wonder that around 60% of new businesses are started from home. Whether you're looking to go freelance, start a home-business full-time or a new venture on the side of your existing job, you need Starting a Home Business For Dummies . It includes tons of ideas for home businesses and gives you all the straight-talking advice you need to get up and running. Inside you'll find: * Ideas for businesses that you can start easily from home * Step-by-step guidance for getting your business off the ground * The low-down on managing your money and taxes * Tips for making technology and the web work for you * Advice on how to attract and keep customers/clients

The Ultimate Sales Letter, 4th Edition - Attract New Customers. Boost your Sales. (Paperback, 4 Rev Ed): Dan S Kennedy The Ultimate Sales Letter, 4th Edition - Attract New Customers. Boost your Sales. (Paperback, 4 Rev Ed)
Dan S Kennedy
R287 R192 Discovery Miles 1 920 Save R95 (33%) Ships in 10 - 15 working days

Write Well to Sell Big

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

The Benevolent Edge - A Strategic Performance Advantage Guide for Not-For-Profit Organizations (Paperback): Jim Krupka The Benevolent Edge - A Strategic Performance Advantage Guide for Not-For-Profit Organizations (Paperback)
Jim Krupka
R276 R223 Discovery Miles 2 230 Save R53 (19%) Ships in 7 - 11 working days
Fintech, Small Business & the American Dream - How Technology Is Transforming Lending and Shaping a New Era of Small Business... Fintech, Small Business & the American Dream - How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity (Hardcover, 1st ed. 2018)
Karen G. Mills
R914 R636 Discovery Miles 6 360 Save R278 (30%) Ships in 10 - 15 working days

Small businesses are the backbone of the U.S. economy. They are the biggest job creators and offer a path to the American Dream. But for many, it is difficult to get the capital they need to operate and succeed. In the Great Recession, access to capital for small businesses froze, and in the aftermath, many community banks shuttered their doors and other lenders that had weathered the storm turned to more profitable avenues. For years after the financial crisis, the outlook for many small businesses was bleak. But then a new dawn of financial technology, or "fintech," emerged. Beginning in 2010, new fintech entrepreneurs recognized the gaps in the small business lending market and revolutionized the customer experience for small business owners. Instead of Xeroxing a pile of paperwork and waiting weeks for an answer, small businesses filled out applications online and heard back within hours, sometimes even minutes. Banks scrambled to catch up. Technology companies like Amazon, PayPal, and Square entered the market, and new possibilities for even more transformative products and services began to appear. In Fintech, Small Business & the American Dream, former U.S. Small Business Administrator and Senior Fellow at Harvard Business School, Karen G. Mills, focuses on the needs of small businesses for capital and how technology will transform the small business lending market. This is a market that has been plagued by frictions: it is hard for a lender to figure out which small businesses are creditworthy, and borrowers often don't know how much money or what kind of loan they need. New streams of data have the power to illuminate the opaque nature of a small business's finances, making it easier for them to weather bumpy cash flows and providing more transparency to potential lenders. Mills charts how fintech has changed and will continue to change small business lending, and how financial innovation and wise regulation can restore a path to the American Dream. An ambitious book grappling with the broad significance of small business to the economy, the historical role of credit markets, the dynamics of innovation cycles, and the policy implications for regulation, Fintech, Small Business & the American Dream is relevant to bankers, fintech investors, and regulators; in fact, to anyone who is interested in the future of small business in America.

The Art of Conversation - Change Your Life with Confident Communication (Hardcover, New): Judy Apps The Art of Conversation - Change Your Life with Confident Communication (Hardcover, New)
Judy Apps 1
R313 R237 Discovery Miles 2 370 Save R76 (24%) Ships in 10 - 15 working days

Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interviews, motivate and inspire. But conversation is something most of us were never taught! We learn to speak as babies, but how conversation actually works is something most of us pick up only haphazardly, and many have yet to learn. Why is it some of us are stuck for words, but others blabber or can t stop? What is it that some people have naturally which enables them to converse comfortably and easily, to engage people and build better relationships? The Art of Conversation will show you step by step how to converse skillfully and enjoyably with other people, at home, at work, on the phone and in the street- even if you re daunted now, discover the difference good conversation can make in every aspect of your life. Learn to: -Overcome the most common block to good conversation- fear; find out how to break the silence and keep the conversation going - Understand the different types of conversation and how they work- which topics and language are suitable for the occasion - Learn simple methods for being heard and understood, including speaking clearly and audibly, listening well and using non-verbal communication - Find out how to hold a conversation in tricky situations, including how to disagree, how to speak to those in authority and people you find difficult -Use conversation to form relationships, improve friendships, make the sale, chat people up, to learn, influence and persuade.

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