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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback)
Ian Russell
R250 R170 Discovery Miles 1 700 Save R80 (32%) In stock

Are you ready to rise to the challenge of increasing the metabolic rate and success of your business? The Other End Of The Telescope is a high speed gallop through the absurdities and challenges of getting things done in large companies, and the inherent contradictions in leadership and organisational behaviours that prevent businesses from realising their potential and achieving greater success.

In this collection of thought provoking essays, Ian Russell draws on more than 25 years’ experience of leading and working in large organisations around the world to distil the key themes and challenges confronting big business today. The book tackles key topics such as organisational cholesterol, the loneliness of leadership, human capital strategy failures, performance destroying ‘head offices’ and the ‘myths’ of talent scarcity and the socalled Fourth Industrial Revolution, among others. Each essay pairs a deep understanding of the real world and lessons learned the hard way, with powerful and pragmatic insights on how big business can change the way in which it does things.

Contributions from other notable thought leaders Valter Adão, Richard Mulholland, Happy Ntshingila and Rapelang Rabana add unique voices and insights to Ian’s vibrant and straightforward views. Together they are exactly what is needed to jolt businesses and their leaders into doing things more successfully and thoughtfully. The lightness of Ian’s style makes this a highly readable book, but it does not dilute the impact of his incisive observations and insights.

Passionate, irreverent and challenging, The Other End Of The Telescope will make you think deeply about your business and your career – and your role in both.

The Art Of Hustling - Sell Or Surrender (Paperback): DJ Sbu The Art Of Hustling - Sell Or Surrender (Paperback)
DJ Sbu
R230 R188 Discovery Miles 1 880 Save R42 (18%) In stock

Persuasiveness. Influence. A certain ‘something’ that makes it impossible for people to say no. Call it what you will, some people have it. DJ Sbu certainly does - it’s the quality that has helped him evolve from an ambitious boy growing up on Tembisa’s rough streets to a DJ, an entrepreneur, an author, a philanthropist and a speaker who graces stages around the world. In this book Sbu shares the secrets to cultivating this irresistible quality. Using events that have shaped his own life, he reveals how a positive outlook, resilience, hard work and determination can help you win in every sphere.

This inspiring read also acts as a practical handbook, showing you how to apply The Art Of Hustling to become a winning salesperson. It is DJ Sbu’s firm belief that, if you know how to sell, you will never go hungry. He also believes that this simple skill holds the key to solving Africa’s considerable unemployment problem.

His passion for youth development comes through loud and clear in this easy-to-read, easy-to-use handbook. Full of practical examples, sound advice and no-nonsense insights, it’s a must-have for every person who wishes to further their lives and their careers, whether in the corporate world or starting out on an entrepreneurial journey.

DJ Sbu’s career is testimony to his strength, resilience and spirit of innovation; the very qualities needed to get ahead in today’s rapidly evolving business environment. In sharing his story, he hopes to ignite others’ success.

KasiNomic Revolution - The Rise Of African Informal Economies (Paperback): G.G. Alcock KasiNomic Revolution - The Rise Of African Informal Economies (Paperback)
G.G. Alcock
R240 R217 Discovery Miles 2 170 Save R23 (10%) Shipped within 4 - 8 working days

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.

KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.

KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.

Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition): Tersia Botha Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition)
Tersia Botha
R349 R269 Discovery Miles 2 690 Save R80 (23%) In stock

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

Small Business Management (Hardcover, 17th edition): Leslie Palich, Frank Hoy, Justin G. Longenecker, J. Petty Small Business Management (Hardcover, 17th edition)
Leslie Palich, Frank Hoy, Justin G. Longenecker, J. Petty
R1,442 Discovery Miles 14 420 Shipped within 7 - 12 working days

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career. Available with InfoTrac (R) Student Collections http://gocengage.com/infotrac.

IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition): Caroline Dubourg, Samantha Gomez, Gary... IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition)
Caroline Dubourg, Samantha Gomez, Gary Marques
R351 R306 Discovery Miles 3 060 Save R45 (13%) In stock

IFRS For Small And Medium-Sized Entities consists of over 100 questions dealing with the application of IFRS to SMEs issued by the International Accounting Standards Board, Short topic-specific questions are designed to encourage learners to work through the relevant sections of the IFRS for SMEs.

These are complemented by full-length questions dealing with multiple aspects of specific sections of the IFRS for SMEs including recognition, measurement and disclosure issues. For more advanced learners, exam-style questions, with varying degree of integration, are also available.

Students will benefit, not only from the comprehensive analysis, but also from details recommended solutions which have been carefully referenced to the relevant section of the IFRS and form recommended mark and time allocations to improve exam technique.

And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover): Gil Oved, Lebo Gunguluza, Polo... And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover)
Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham, Vusi Thembekwayo 1
R305 R250 Discovery Miles 2 500 Save R55 (18%) Shipped within 4 - 8 working days

This isn’t a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out.

Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham and Vusi Thembekwayo were once in the same position in which all entrepreneurs find themselves before they take that deep breath and dive in. They know how it feels – the excitement, the passion, the sense of making a difference through offering something original, complex or simple. They know the disappointments when things don’t go according to plan, when funding is not forthcoming, and when a business fails dismally despite every best effort. They have walked the road and fallen into the potholes. They took the knocks and learnt from the lessons.

Key is that they learnt from their mistakes and were undeterred. They tried again. And again. And, sometimes, yet again. They persevered until they did it. And they’re still doing it.

Winning The Unfair Fight - How Your Small Business Can Take on, and Beat, the Giants (Paperback): Sam Hazledine Winning The Unfair Fight - How Your Small Business Can Take on, and Beat, the Giants (Paperback)
Sam Hazledine
R230 R181 Discovery Miles 1 810 Save R49 (21%) Shipped within 4 - 8 working days

It’s tough starting and running a small business – you can feel like the underdog competing with large businesses that have more money, more experience and better established reputations.

But small businesses have the advantage – they are flexible and can adapt and innovate more quickly. Sam Hazledine knows this from direct experience, because he has grown his own start-up company, MedRecruit, into a very successful business, with a turnover in excess of $20 million a year.

In Winning the Unfair Fight, Sam shares his techniques for success and shows how small businesses can punch above their weight, and win. He presents simple, powerful concepts plus action steps to make them a reality.

Winning the Unfair Fight will become your blueprint for running and growing your business, with Sam’s hard-won tips and advice guiding you to success.

Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A> Edition): Justin Longenecker, Nkoana... Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A> Edition)
Justin Longenecker, Nkoana Radipere
R648 R562 Discovery Miles 5 620 Save R86 (13%) In stock

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

How to Get a SARS Refund for Small Businesses (Paperback): Daniel Baines How to Get a SARS Refund for Small Businesses (Paperback)
Daniel Baines
R120 R95 Discovery Miles 950 Save R25 (21%) Shipped within 4 - 8 working days

This book is the follow-up to How to Get a SARS Refund, which explained individual taxes. How to Get a SARS Refund for Small Businesses explains small-business tax and is written in easy-to-understand language. The practical examples in the book will allow those who have never studied the subject to understand the tax rules quickly and easily, and will provide aspiring entrepreneurs with extra confidence to take that first step on their business adventure. Current business owners will gain a better understanding of how their business operates.

The book covers different types of tax that a small-business owner may encounter, including income tax, VAT, pay-as-you-earn (PAYE) and dividends tax. The book details how different types of entities are taxed, such as a private company compared with a sole proprietor.

How to Get a SARS Refund for Small Businesses aims to bridge the current education gap that exists for entrepreneurs and small-business owners who were never taught about tax in school or at university.

Marketing for Entrepreneurs (Paperback, 2nd Revised edition): Ricardo Machado, S. Cassim Marketing for Entrepreneurs (Paperback, 2nd Revised edition)
Ricardo Machado, S. Cassim
R461 R394 Discovery Miles 3 940 Save R67 (15%) In stock

Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.

Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback): Gavin Moffat Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback)
Gavin Moffat
R230 R188 Discovery Miles 1 880 Save R42 (18%) Shipped within 4 - 8 working days

Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.

Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.

Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.

In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.

Backroads Boss Lady - Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve (Hardcover): Jessi... Backroads Boss Lady - Happiness Ain't a Side Hustle--Straight Talk on Creating the Life You Deserve (Hardcover)
Jessi Roberts; As told to Bret Witter 1
R486 R358 Discovery Miles 3 580 Save R128 (26%) Shipped within 7 - 11 working days
The Freelance Mum - A Flexible Career Guide for Better Work-Life Balance (Paperback, Edition): Annie Ridout The Freelance Mum - A Flexible Career Guide for Better Work-Life Balance (Paperback, Edition)
Annie Ridout 1
R186 R151 Discovery Miles 1 510 Save R35 (19%) Shipped within 7 - 12 working days

More time with your kids, making the money you know you're worth and a better work/life balance. No wonder more women than ever are choosing to be become freelance mums. In the last decade, 70% more mums have chosen to go freelance. Annie Ridout was one of them. And in her enlightening new book, she shares the tips and tricks that helped her build a better working life around her family. From choosing a career and launching a website, to getting your name out there and perfecting your brand, to the nitty gritty of childcare options and daily routines, The Freelance Mum is a comprehensive guide to setting out on your own path. Using her own experience, alongside advice from other mums that make it work, including Arianna Huffington, Scummy Mummies, Carrie-Anne Roberts, Robyn Wilder, Zoe de Pass, Cherry Healey, Sali Hughes and Anna Jones, Annie will show that with hard work and determination, any mother can thrive as a freelancer.

Brave New Work - Are You Ready to Reinvent Your Organization? (Paperback): Aaron Dignan Brave New Work - Are You Ready to Reinvent Your Organization? (Paperback)
Aaron Dignan 1
R351 R239 Discovery Miles 2 390 Save R112 (32%) Shipped within 7 - 12 working days

What's stopping you from doing the best work of your life? The way we work is broken. It takes forever to get anything done. Meetings and emails are incessant. Bureaucracy stifles talent and creativity. Is this really the best we can do? Aaron Dignan teaches companies how to eliminate red tape, tap into collective intelligence, and rethink long-held traditions that no longer make sense. In Brave New Work, he shows you how to revolutionize the way you, your team and your company works forever. * Have fewer but better meetings * Create a culture of honesty, transparency and trust * Cut down on rules to be more efficient * Be more agile and adaptive * Reignite passion and energy throughout your organisation "This is the management book of the year. Clear, powerful and urgent, it's a must read for anyone who cares about where they work and how they work" - Seth Godin, author of This is Marketing and Purple Cow

Starting Or Buying Your Own Business Or A Franchise (Paperback): N. Swart Starting Or Buying Your Own Business Or A Franchise (Paperback)
N. Swart
R271 R239 Discovery Miles 2 390 Save R32 (12%) Shipped within 4 - 8 working days

Key personal financial planning areas and their far-reaching positive or negative implications are described in this guide for launching or acquiring a business. Entrepreneurs learn about starting their own business with discussions on various forms of business ownership, business plans, financing, family businesses, business documentation and records, and legal matters. More advanced topics include buying an existing business, assessing financial performance, breakeven analysis, investment criteria, and problems an investor faces when purchasing a small business enterprise. Franchises are also covered as a way to expand an existing business.

Company of One - Why Staying Small is the Next Big Thing for Business (Paperback): Paul Jarvis Company of One - Why Staying Small is the Next Big Thing for Business (Paperback)
Paul Jarvis 1
R320 R252 Discovery Miles 2 520 Save R68 (21%) Shipped within 4 - 8 working days

A refreshing approach to entrepreneurship centered on staying small and avoiding growth - maximizing happiness, sustainability and profitability. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high-profile world was not his idea of success. Instead, he now works for himself out of his home, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output and more growth. In Company of One, Jarvis explains how you can do the same, including: * Planning to set up * Determining desired revenues * Keeping clients happy * And, of course, doing all this on your own. "Jarvis makes a compelling case for making your business better instead of bigger. A must-read for any entrepreneur who prioritizes a rich life over riches." -CAL NEWPORT, bestselling author of DEEP WORK and DIGITAL MINIMALISM "You're not a machine, so why would you run your business like one? Company of One shows you another way. If you've ever wondered how to have a business that works for you-instead of the other way around-you need this book." -CHRIS GUILLEBEAU, bestselling author of SIDE HUSTLE and THE $100 STARTUP

Unsafe Thinking: How to be Creative and Bold When You Need It Most (Paperback): Jonah Sachs Unsafe Thinking: How to be Creative and Bold When You Need It Most (Paperback)
Jonah Sachs 1
R215 R169 Discovery Miles 1 690 Save R46 (21%) Shipped within 4 - 8 working days

_____________ `An array of fresh insights on creativity, motivation and staying in "flow" Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals - from the Google programmer who disobeyed his managers in order to revolutionise the world's email systems, to the mayor who employed mime artists to transform his city's traffic problem - are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. By revealing the secrets of those who reject our society's outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us. _____________ `An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.' Adam Grant, author of Originals `Fascinating . . . Sachs has practical tools for success.' Forbes `A must-read for anyone facing a changing world.' Jonah Berger, author of Contagious

Strategy Is E.A.S.I. (Paperback): Pierre Fabe Strategy Is E.A.S.I. (Paperback)
Pierre Fabe
R295 Discovery Miles 2 950 In stock

Does the word "strategy" leave you feeling trapped in a maze of webs with no way out? Then this is the book for YOU!

The main aim of this book is to remove the clutter and make planning your strategy so "EASI".

Whether you are thinking of starting a business, already own one or simply wish to achieve that lifelong goal, let Strategy Is E.A.S.I. be your guide to success.

Mastering the Rockefeller Habits (Paperback): Verne Harnish Mastering the Rockefeller Habits (Paperback)
Verne Harnish
R273 R222 Discovery Miles 2 220 Save R51 (19%) Shipped within 7 - 11 working days
Starting a Home Business For Dummies (Paperback): Rachel Bridge Starting a Home Business For Dummies (Paperback)
Rachel Bridge 1
R407 R285 Discovery Miles 2 850 Save R122 (30%) Shipped within 7 - 12 working days

How would you like to work for yourself in your own home? Sounds good right? The commute would be a breeze. Starting a small business from home can mean minimum fuss and minimum start-up costs - so it's no wonder that around 60% of new businesses are started from home. Whether you're looking to go freelance, start a home-business full-time or a new venture on the side of your existing job, you need Starting a Home Business For Dummies . It includes tons of ideas for home businesses and gives you all the straight-talking advice you need to get up and running. Inside you'll find: * Ideas for businesses that you can start easily from home * Step-by-step guidance for getting your business off the ground * The low-down on managing your money and taxes * Tips for making technology and the web work for you * Advice on how to attract and keep customers/clients

An Autecological Theory of the Firm and its Environment (Hardcover): Colin Jones, Gimme H. Walter An Autecological Theory of the Firm and its Environment (Hardcover)
Colin Jones, Gimme H. Walter
R1,928 Discovery Miles 19 280 Shipped within 7 - 12 working days

The ecological study of firms has often been restricted by the approaches commonly used in organizational ecology. Uniquely, Colin Jones and Gimme Walter use autecology to explain the selective survival of all manner of firms that researchers, customers and resource providers encounter daily. It is the first work to unite views on the topic previously considered `alternative', while remaining compatible with most theories of the firm. Autecology encourages researchers to contextualize ecological processes of firms, namely, their adaptive behaviors, the structure and dynamics of the environment, and their environmental interactions. This book emancipates the firm and its actors from a host of environmental assumptions that they are thought to share with others. In doing so, the authors explain how and why firms can and should be investigated on an ecological level. Drawing upon the historical and contemporary renaissance of autecological thought, this book elevates the ecological independence of the firm and its actors' agency to solve problems in its environment. This study provides the means to consolidate the ecological study of firms and, more broadly, other forms of ecological study beyond the domain of social studies. This book will appeal to organizational and managerial researchers, sociologists, and anthropologists, given the manner in which human agency is promoted in an ecological context. Researchers interested in critical realism will also find this an engaging work.

Six Week Start Up - A Step-by-step Programme for Starting Your Business, Making Money, and Achieving Your Goals! (Paperback):... Six Week Start Up - A Step-by-step Programme for Starting Your Business, Making Money, and Achieving Your Goals! (Paperback)
Rhonda Abrams 3
R366 R269 Discovery Miles 2 690 Save R97 (27%) Shipped within 7 - 12 working days

This book is for you if: - You're currently in the process of starting your own business and want to get things done as efficiently as possible, yet still do them right. - You want to make certain you take care of all the details of getting a business underway, organize the process, and get some good advice. - You're going to start a business soon and need a plan on how to go about it. - You have an idea for a business but don't know where to start. - You already run a business but would like to improve operations, marketing, and/or take care of essential aspects of growing a company. - You're a student in an entrepreneurship or small business class and need to launch a complete business in a limited time period. Six-Week Start Up follows the following topics: Week 1: Lay the Foundation (includes identifying personal goals, identifying your strategic position, what are your business values, choosing your company name) Week 2: Get the Information You Need (includes contacting industry associations, defining your target market, identifying your competitors and finding suppliers) Week 3: Cut Through Red Tape (includes company structure, tax issues, intellectual property, use of sub-contractors and employment law) Week 4: Take Care of Operations (includes rent space, home office working, production processes, IT, getting online) Week 5: Deal With Money Issues (includes dealing with accountants, credit, bank accounts, financial forecasting) Week 6: Open Your Doors (includes developing your marketing plan, the elevator pitch, making sales)

The 5 Secrets of a Phenomenal Business (Paperback): Howard Partridge The 5 Secrets of a Phenomenal Business (Paperback)
Howard Partridge; Foreword by Tom Ziglar
R302 R243 Discovery Miles 2 430 Save R59 (20%) Shipped within 7 - 11 working days
Side Hustle: Build a Side Business and Make Extra Money - Without Quitting Your Day Job (Paperback): Chris Guillebeau Side Hustle: Build a Side Business and Make Extra Money - Without Quitting Your Day Job (Paperback)
Chris Guillebeau 1
R247 R153 Discovery Miles 1 530 Save R94 (38%) Shipped within 7 - 12 working days

From the New York Times bestselling author of $100 Startup comes this accessible guide to building a side business from scratch - without having to give up your day job.

Side Hustle is about much more than just making some extra cash; it’s about freedom and job security in today’s unstable business environment. That’s because when you receive income from multiple different sources, you are no longer dependent on the whims of a single employer. It affords you choices and options.

In the style of $100 Startup, full of practical exercises and peppered with inspiring stories, Side Hustle shows readers how to brainstorm, choose, implement, launch and refine their side business in just 27 days – with little to no budget and without having to quit their current job.

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