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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed

KasiNomic Revolution - The Rise Of African Informal Economies (Paperback): G.G. Alcock KasiNomic Revolution - The Rise Of African Informal Economies (Paperback)
G.G. Alcock
R240 R216 Discovery Miles 2 160 Save R24 (10%) Ships in 5 - 10 working days

A revolution is taking place in the great marketplaces of the informal sector and it contains an unquantified scale and power as an economic engine and a way of life for the majority of our low income populations. The KasiNomic Revolution may still be a murmur in the streets, a grassroots economic groundswell, but it is the future of African economic activity.

Kasi is the South African term for the township – a teeming conurbation of homes and businesses, entertainment venues and social meeting places. GG Alcock uses the term KasiNomics to describe the informal sectors of Africa, whether they are in the township, a rural marketplace, at a taxi rank or on a pavement in the shadow of skyscrapers. Brought up in a rural Zulu community, GG has learnt and shares the lessons of African culture, language, stick fighting, lifestyle and tribal politics, along with shared poverty and community, which have prepared him for accessing the great informal marketplaces of Africa. He is uniquely placed to uncover the extraordinary stories of kasi businesses which not only survive but excel, revealing a revolutionary entrepreneurship which is mostly invisible to the formal sector.

KasiNomic Revolution is a story of kasi entrepreneurs on one side and, on the other, of great corporate successes and failures in the informal community. KasiNomic Revolution is at once a business book, and at the same time a deeply human book about the people and lives of rural and urban informal societies.

KasiNomic Revolution is about the lessons of marketing, distribution, culture and modernity in an informal African world.

Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback): Mushambi Mutuma Tech Adjacent - The Exponential Guide To Leveraging Technology For Business Success (Paperback)
Mushambi Mutuma
R265 R212 Discovery Miles 2 120 Save R53 (20%) Ships in 5 - 10 working days

It is almost impossible to keep up with the pace and direction in which business and technology are moving today.

ARTIFICIAL INTELLIGENCE. AUTOMATION. BLOCKCHAIN. BIG DATA. INTERNET OF THINGS. THE FOURTH INDUSTRIAL REVOLUTION.

Who actually knows what any of these concepts mean for their business, much less how to integrate them? Things are moving at a faster pace than ever before and trying to keep up has become intimidating and overwhelming. It’s tempting to bury your head in the sand than try to make head or tail of it all. But none of the buzzwords actually matter! You don’t have to jump aboard every single change and adjustment in the market, or trade in your suit for a T-shirt, jeans and sneaker combo. If you have the right context, it’s a lot simpler to understand and use technological shifts as an opportunity to transform your business.

Tech Adjacent is about understanding the principles of tech and its pace, hearing the footsteps of where it might be going, knowing how disruption and innovation work tangibly and, most importantly, leveraging it for your individual exponential success. Innovation is contextual, so while Uber, Airbnb and Facebook are grandiose Silicon Valley success stories, they have little relevance in our own market. This book shares stories and case studies of African businesses, exposing who is getting disrupted as we speak and why, as well as how new companies are leading the next wave of growth. Mushambi Mutuma’s experience and expertise in both business and as a tech entrepreneur give real-life context to rapid change, unlocking future opportunities and offering tools to predict where your audience and industry are heading. He sells no big ideas, but genuinely shares his unique perspectives and know-how to help whoever he can in the process.

Tech Adjacent isn’t just another book on growing your business in 100 days, nor is it dry academic theory. It is the guidebook for not only surviving but excelling in a world of exponential growth. Whether you are a start-up entrepreneur or a corporate executive, this guide is a must for both present and future leaders.

Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition): Tersia Botha Entrepreneurship and How to Establish Your Own Business (Paperback, 6th Edition)
Tersia Botha 1
R400 R352 Discovery Miles 3 520 Save R48 (12%) Ships in 4 - 8 working days

Did you know that, in South Africa, 70% to 80% of small businesses fail within the first five years of their establishment? Research indicates that this failure is often due to a lack of understanding of basic business concepts by the entrepreneur. In the competitive South African business environment, it is essential that aspiring entrepreneurs and new business owners have a solid foundation of knowledge on which to build sustainable businesses.

Entrepreneurship and how to establish your own business (6th edition) is a foundational book covering the key areas of entrepreneurship and small business development.

The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback): Ian Russell The Other End Of The Telescope - How To Increase The Metabolic Rate And Success Of Your Business (Paperback)
Ian Russell
R250 R200 Discovery Miles 2 000 Save R50 (20%) Ships in 5 - 10 working days

Are you ready to rise to the challenge of increasing the metabolic rate and success of your business? The Other End Of The Telescope is a high speed gallop through the absurdities and challenges of getting things done in large companies, and the inherent contradictions in leadership and organisational behaviours that prevent businesses from realising their potential and achieving greater success.

In this collection of thought provoking essays, Ian Russell draws on more than 25 years’ experience of leading and working in large organisations around the world to distil the key themes and challenges confronting big business today. The book tackles key topics such as organisational cholesterol, the loneliness of leadership, human capital strategy failures, performance destroying ‘head offices’ and the ‘myths’ of talent scarcity and the socalled Fourth Industrial Revolution, among others. Each essay pairs a deep understanding of the real world and lessons learned the hard way, with powerful and pragmatic insights on how big business can change the way in which it does things.

Contributions from other notable thought leaders Valter Adão, Richard Mulholland, Happy Ntshingila and Rapelang Rabana add unique voices and insights to Ian’s vibrant and straightforward views. Together they are exactly what is needed to jolt businesses and their leaders into doing things more successfully and thoughtfully. The lightness of Ian’s style makes this a highly readable book, but it does not dilute the impact of his incisive observations and insights.

Passionate, irreverent and challenging, The Other End Of The Telescope will make you think deeply about your business and your career – and your role in both.

Entrepreneurship and Small Business Management - An Emerging Economies Perspective (Paperback): Ge Chiloane-Tsoka, E.M.... Entrepreneurship and Small Business Management - An Emerging Economies Perspective (Paperback)
Ge Chiloane-Tsoka, E.M. Rankhumise
R510 R464 Discovery Miles 4 640 Save R46 (9%) Ships in 7 - 10 working days

Entrepreneurship and small businesses are vital determinants of sustainable economic growth, particularly in emerging economies, and are acknowledged as engines driving competitiveness and job creation. Countries that have encouraged and nurtured both of these have stronger economies and are more resilient. Entrepreneurship and small business management focuses on developing the important skills necessary for entrepreneurs to succeed at doing business in emerging economies. Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding.

Small Business Management (Hardcover, 17th edition): Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy Small Business Management (Hardcover, 17th edition)
Justin Longenecker, J. Petty, Leslie Palich, Frank Hoy
R1,950 Discovery Miles 19 500 Ships in 12 - 17 working days

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you'll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you've learned to current challenges in today's small businesses. The book's thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging text as current and practical now as it was when it led the market in its first edition 50 years ago. Each edition builds upon past strengths with new innovations and breakthrough developments. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E offers the insights and practical principles that you'll reference again and again throughout your business career. Available with InfoTrac (R) Student Collections http://gocengage.com/infotrac.

IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition): Caroline Dubourg, Samantha Gomez, Gary... IFRS For Small And Medium-Sized Entities - A Tutorial Book (Paperback, 1st Edition)
Caroline Dubourg, Samantha Gomez, Gary Marques
R403 R355 Discovery Miles 3 550 Save R48 (12%) Ships in 4 - 8 working days

IFRS For Small And Medium-Sized Entities consists of over 100 questions dealing with the application of IFRS to SMEs issued by the International Accounting Standards Board, Short topic-specific questions are designed to encourage learners to work through the relevant sections of the IFRS for SMEs.

These are complemented by full-length questions dealing with multiple aspects of specific sections of the IFRS for SMEs including recognition, measurement and disclosure issues. For more advanced learners, exam-style questions, with varying degree of integration, are also available.

Students will benefit, not only from the comprehensive analysis, but also from details recommended solutions which have been carefully referenced to the relevant section of the IFRS and form recommended mark and time allocations to improve exam technique.

Your Inner Game - 12 Principles For High-Impact Entrepreneurs (Paperback): Matt Brown Your Inner Game - 12 Principles For High-Impact Entrepreneurs (Paperback)
Matt Brown
R250 R200 Discovery Miles 2 000 Save R50 (20%) Ships in 5 - 10 working days

Over the course of four years Matt Brown has interviewed hundreds of local and international entrepreneurs and business experts for his podcast, The Matt Brown Show, and in the process has created a lexicon of business, growth, start-up and funding hacks that anyone can learn from and implement. He has also come to the conclusion that the single defining factor between entrepreneurs who make it and those who don’t is internal. It’s all about the inner game. Entrepreneurs with a strong inner game live, breathe and work according to a set of principles that define everything they do.

In Your Inner Game – 12 Principles for High-Impact Entrepreneurs, Matt draws on the lessons he’s learned, both as an entrepreneur who has launched nine businesses, and as a podcast host with hundreds of interviews under his belt. He delves into what separates great businesses from their mediocre peers; the mindset that entrepreneurs should embrace if they want to grow their businesses; and, ultimately, the secret to building a business of purpose that fulfils a greater need for their founders. Full of real-life anecdotes, tips, success hacks and actionable insights that you can implement in your own start-up or business, Your Inner Game unpacks twelve principles that you can put into practise today to take your life and business from good to great.

Thoughtful, honest and willing to reveal both the highs and lows of entrepreneurship, Matt takes his readers on a journey that will give them the blueprint to relook at everything they thought they knew about business.

And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover): Gil Oved, Lebo Gunguluza, Polo... And For All These Reasons... I'm In - Essential Advice For Entrepreneurs (Hardcover)
Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham, Vusi Thembekwayo 1
R305 R244 Discovery Miles 2 440 Save R61 (20%) Ships in 5 - 10 working days

This isn’t a how-to-build-your-business book, but rather one that offers insights into the thinking and experiences of people who have built businesses, have seen them fail, and have seen them shoot the lights out.

Gil Oved, Lebo Gunguluza, Polo Leteka, Vinny Lingham and Vusi Thembekwayo were once in the same position in which all entrepreneurs find themselves before they take that deep breath and dive in. They know how it feels – the excitement, the passion, the sense of making a difference through offering something original, complex or simple. They know the disappointments when things don’t go according to plan, when funding is not forthcoming, and when a business fails dismally despite every best effort. They have walked the road and fallen into the potholes. They took the knocks and learnt from the lessons.

Key is that they learnt from their mistakes and were undeterred. They tried again. And again. And, sometimes, yet again. They persevered until they did it. And they’re still doing it.

Winning The Unfair Fight - How Your Small Business Can Take on, and Beat, the Giants (Paperback): Sam Hazledine Winning The Unfair Fight - How Your Small Business Can Take on, and Beat, the Giants (Paperback)
Sam Hazledine
R250 R200 Discovery Miles 2 000 Save R50 (20%) Ships in 5 - 10 working days

It’s tough starting and running a small business – you can feel like the underdog competing with large businesses that have more money, more experience and better established reputations.

But small businesses have the advantage – they are flexible and can adapt and innovate more quickly. Sam Hazledine knows this from direct experience, because he has grown his own start-up company, MedRecruit, into a very successful business, with a turnover in excess of $20 million a year.

In Winning the Unfair Fight, Sam shares his techniques for success and shows how small businesses can punch above their weight, and win. He presents simple, powerful concepts plus action steps to make them a reality.

Winning the Unfair Fight will become your blueprint for running and growing your business, with Sam’s hard-won tips and advice guiding you to success.

Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A. Edition): Nkoana Radipere, Justin... Small Business Management - Launching and Growing Entrepreneurial Values (Paperback, S.A. Edition)
Nkoana Radipere, Justin Longenecker
R776 R701 Discovery Miles 7 010 Save R75 (10%) Ships in 10 - 15 working days

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

Strategy Is E.A.S.I. (Paperback): Pierre Fabe Strategy Is E.A.S.I. (Paperback)
Pierre Fabe
R297 Discovery Miles 2 970 In stock

Does the word "strategy" leave you feeling trapped in a maze of webs with no way out? Then this is the book for YOU!

The main aim of this book is to remove the clutter and make planning your strategy so "EASI".

Whether you are thinking of starting a business, already own one or simply wish to achieve that lifelong goal, let Strategy Is E.A.S.I. be your guide to success.

Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback): Gavin Moffat Swimming With Sharks - Simple Business Guidelines For A Complex World (Paperback)
Gavin Moffat
R230 R184 Discovery Miles 1 840 Save R46 (20%) Ships in 5 - 10 working days

Swimming With Sharks will inspire ‘a-ha’ moments that will make it more fun to be at work – or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building a business in the 21st century.

Entrepreneur, marketing and communications expert Gavin Moffat found remarkable parallels between his two passions: consulting to businesses as they navigate through change, and SCUBA and technical diving. While one seems to be all work and the other all play, achieving success in either requires very similar approaches.

Gavin’s style is to-the-point, irreverent, and frequently funny. This book is a conversation with a friend who asks questions that may make you squirm a little or maybe even wriggle in discomfort. But they’re questions that will make you think – and change the way you think too. Including contributions from other smart disruptive thinkers, Swimming With Sharks offers exceptional food for thought on these topics and provides guidelines on how to take action.

In business, as in life and sport, you never know it all. Lifelong learning is the name of the game. You can always improve, do things differently and add more value to your customers. You can never tick ‘learning’ off your to-do list.

Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Hardcover): Carsten Lund Pedersen, Adam... Big Data in Small Business - Data-Driven Growth in Small and Medium-Sized Enterprises (Hardcover)
Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter, Torsten Ringberg
R2,920 Discovery Miles 29 200 Ships in 12 - 17 working days

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for "ordinary" data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Peace Entrepreneurs and Social Entrepreneurship - Life Stories from Israelis and Palestinians (Hardcover): Amalya... Peace Entrepreneurs and Social Entrepreneurship - Life Stories from Israelis and Palestinians (Hardcover)
Amalya Oliver-Lumerman, Tammar B. Zilber, Haneen S. Magadlah, Tammy Rubel-Lifschitz, Yosepha Tabib-Calif
R2,916 Discovery Miles 29 160 Ships in 12 - 17 working days

This timely book comprises detailed personal narratives of entrepreneurs who have worked towards peace in the Israeli-Palestinian conflict. It begins by offering an innovative framework of analysis based on scientific knowledge about social entrepreneurs, defining 'peace entrepreneurship' and mapping its unique characteristics. It also explains the narrative methodology used, and provides a short history of the conflict in the region. The book focuses on 11 life stories of Israeli and Palestinian entrepreneurs who have strived for peace through social ventures. Chapters discuss the various forms of social activism that peace entrepreneurs have pursued, the challenges that they have faced and the motivations behind their ventures. The editors conclude by considering the similarities and differences across the stories, offering insights into what drives people to act as peace entrepreneurs and what sustains their activities in the face of ongoing conflict. Documenting rousing and inspirational life narratives, this book is crucial for scholars and researchers of social entrepreneurship who are searching for new avenues of inquiry into ventures in a conflict context. It will also provide motivational reading for other practitioners of peace entrepreneurship, as well as policymakers working with social entrepreneurs in conflict zones.

Case Studies in Entrepreneurship (Paperback): Marlene M. Reed, Rochelle R. Brunson Case Studies in Entrepreneurship (Paperback)
Marlene M. Reed, Rochelle R. Brunson
R611 Discovery Miles 6 110 Ships in 12 - 17 working days

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

Side Hustle in Progress - A Practical Guide to Kickstarting Your Business (Paperback): Elizabeth Ogabi Side Hustle in Progress - A Practical Guide to Kickstarting Your Business (Paperback)
Elizabeth Ogabi
R280 R224 Discovery Miles 2 240 Save R56 (20%) Ships in 5 - 10 working days

It's time to make your ideas a reality. Because if not now, when? * Are you feeling overwhelmed by all the information out there about starting a side hustle? * Do you have a great business idea but no clue where to start? * Are you looking for advice to help you build the portfolio career you desire? Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived, including Emma Gannon, Fisayo Longe, Jamie Schmidt, Tania Boler and Victoria Prew. As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including: * Cultivating an entrepreneurial mindset * Getting clarity on your why, your vision and your mission * Defining your customer * Connecting with your audience * Building your founding team * Financing options * PR tactics and strategies This book will set you up for success in your side hustle so you can avoid wasting your time, money and effort.

Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback):... Personal Branding For Entrepreneurs - Actions And Insights To Build Brand YOU, The Foundation Of Your Business (Paperback)
Donna Rachelson
R170 R136 Discovery Miles 1 360 Save R34 (20%) Ships in 5 - 10 working days

Personal Branding For Entrepreneurs provides quick-fire, practical advice and real-life examples and success stories to help entrepreneurs build and market their own personal brands.

In today’s fast-paced, interconnected world, you need to have a personal brand, apart from that of your company. If you haven’t already got one, you need to start cultivating it into something of your choosing before it becomes defined by those around you. Learn what your personal brand is, why it’s critical to your success as an entrepreneur and what you need to do to grow, maintain and nurture it.

Donna Rachelson, a specialist in branding and marketing, and the author of three books, distils and shares her insights from years of experience in helping entrepreneurs grow and scale their businesses through the building of their authentic personal brands. Jam-packed with easily digestible nuggets of information and easy-to-apply actions, and with contributions from seven other entrepreneurs from different industries and at different stages of their personal branding journeys, Personal Branding For Entrepreneurs is a must-have in any entrepreneur’s personal development toolkit.

Business Law for Entrepreneurs (Paperback): Margo E. K. Reder, Kabrina K Chang, Sean P Melvin, Jonathan J Darrow Business Law for Entrepreneurs (Paperback)
Margo E. K. Reder, Kabrina K Chang, Sean P Melvin, Jonathan J Darrow
R1,088 Discovery Miles 10 880 Ships in 12 - 17 working days

Business Law for Entrepreneurs covers the unique business and legal issues of startups and small businesses. Outlining critical knowledge on the complete range of topics for entrepreneurs, the textbook covers invention ownership, the use and protection of trademarks, copyrights, patents and trade secrets, as well as entity formation, funding and management, employment, regulatory compliance and liquidity events. This cutting-edge textbook provides students with the competence and practical insights required to identify and respond to emerging challenges in our rapidly evolving business and legal environment. The textbook includes: Key terms and managers' checklists, as well as chapter summaries and key questions to reinforce student learning An instructors' manual, featuring detailed responses to case studies, case questions and ethical considerations >Carefully selected cases that highlight the practical implications of legal issues for entrepreneurs. Expertly combining business and legal strategies for entrepreneurs, this textbook perfectly complements undergraduate and graduate programs that feature entrepreneurship, as well as practitioners preparing to solve real-world business and legal challenges.

Understanding IFRS for SMEs (Paperback): Rashid Small, Mohamed Karodia Understanding IFRS for SMEs (Paperback)
Rashid Small, Mohamed Karodia; Edited by Jade Jansen
R371 R327 Discovery Miles 3 270 Save R44 (12%) Ships in 4 - 8 working days

Understanding IFRS for SMEs is a comprehensive and in-depth approach to unpacking the International Financial Reporting Standards (IFRS) for small, medium and micro enterprises (SMEs). In an easy to understand manner, the book explains the conceptual as well as the detailed technical knowledge underpinning the requirements of IFRS for SMEs (supplemented by the same for IFRS where applicable). The text is designed to gradually take a student through the necessary thought processes needed to compile financial statements in compliance with IFRS for SMEs, by focussing on the information and skills needed to apply professional judgment in a compilation engagement and ultimately decision-making. While the number of entities that can apply IFRS for SMEs form the majority of business entities in the market place, there is very little conceptual guidance on the application of IFRS for SMEs. This publication is therefore one of the few texts focussing on the application of IFRS for SMEs, while at the same time allowing the reader to see the contrasting requirements of IFRS. The text is designed to assist a student learn the knowledge required to comply with IFRS for SMEs but also understand the conceptual underpinnings of the standards so as to fully master IFRS for SMEs.

Case Studies in Entrepreneurship (Hardcover): Marlene M. Reed, Rochelle R. Brunson Case Studies in Entrepreneurship (Hardcover)
Marlene M. Reed, Rochelle R. Brunson
R2,053 Discovery Miles 20 530 Ships in 12 - 17 working days

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

How to Thrive in the Virtual Workplace - Simple and Effective Tips for Successful, Productive, and Empowered Remote Work... How to Thrive in the Virtual Workplace - Simple and Effective Tips for Successful, Productive, and Empowered Remote Work (Paperback)
Robert Glazer
R313 R269 Discovery Miles 2 690 Save R44 (14%) Ships in 7 - 11 working days
Legal Guide for Starting & Running a Small Business (Paperback, 17th ed.): Fred S Steingold, David Steingold Legal Guide for Starting & Running a Small Business (Paperback, 17th ed.)
Fred S Steingold, David Steingold
R859 R711 Discovery Miles 7 110 Save R148 (17%) Ships in 7 - 11 working days
Entrepreneurial Marketing - A Practical Managerial Approach (Hardcover): Robert D Hisrich, Veland Ramadani Entrepreneurial Marketing - A Practical Managerial Approach (Hardcover)
Robert D Hisrich, Veland Ramadani
R2,207 Discovery Miles 22 070 In stock

One key for success of an entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing focuses on the essential elements of success in order to achieve these needed sales and revenues and to grow the company. The authors build a comprehensive, state-of-the-art picture of entrepreneurial marketing issues, providing major theoretical and empirical evidence that offers a clear, concise view of entrepreneurial marketing. Through an international approach that combines both theoretical and empirical knowledge of entrepreneurship and marketing, this book informs and enhances the entrepreneurs' creativity, their ability to bring innovations to the market, and their willingness to face risk that changes the world. Key components addressed include: identifying and selecting the market; determining the consumer needs cost-effectively; executing the basic elements of the marketing mix (product, price, distribution, and promotion); and competing successfully in the domestic and global markets through implementing a sound marketing plan. Numerous illustrative examples throughout the book bring the content to life. The mix of theoretical content, examples, empirical analyses, and case studies make this book an excellent resource for students, professors, researchers, practitioners, and policymakers all over the world.

Business Law for Entrepreneurs (Hardcover): Margo E. K. Reder, Kabrina K Chang, Sean P Melvin, Jonathan J Darrow Business Law for Entrepreneurs (Hardcover)
Margo E. K. Reder, Kabrina K Chang, Sean P Melvin, Jonathan J Darrow
R4,357 Discovery Miles 43 570 Ships in 12 - 17 working days

Business Law for Entrepreneurs covers the unique business and legal issues of startups and small businesses. Outlining critical knowledge on the complete range of topics for entrepreneurs, the textbook covers invention ownership, the use and protection of trademarks, copyrights, patents and trade secrets, as well as entity formation, funding and management, employment, regulatory compliance and liquidity events. This cutting-edge textbook provides students with the competence and practical insights required to identify and respond to emerging challenges in our rapidly evolving business and legal environment. The textbook includes: Key terms and managers' checklists, as well as chapter summaries and key questions to reinforce student learning An instructors' manual, featuring detailed responses to case studies, case questions and ethical considerations >Carefully selected cases that highlight the practical implications of legal issues for entrepreneurs. Expertly combining business and legal strategies for entrepreneurs, this textbook perfectly complements undergraduate and graduate programs that feature entrepreneurship, as well as practitioners preparing to solve real-world business and legal challenges.

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