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Since the publication of the second edition in 1986, there have been important advances in the field of management accounting. A great deal of progress has been made by hospitality and tourism operators in the area of control techniques, with revenue control in particular receiving a considerable amount of attention. The aim of this new edition is to present all such material and ensure that the book is the most up-to-date. Though retaining the basic structure of the original work, the third edition has been thoroughly revised, up-dated and expanded to cover all the key aspects of tourism.
Practical, prescriptive advice on successfully marketing your event planning business
Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad.
"Marketing Your Event Planning Business" shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more.Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industriesIncludes actionable advice on successfully marketing an event planning businessFeatures illustrative examples, practical tips, and useful checklists and other resources
"Marketing Your Event Planning Business" is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
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