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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
Critical Reading and Writing in the Digital Age is a fully introductory, interactive textbook that explores the power relations at work in and behind the texts we encounter in our everyday lives. Using examples from numerous genres - such as fiction, poetry, advertisements and newspapers - this textbook examines the language choices a writer must make in structuring texts, representing the world and positioning the reader. Assuming no prior knowledge of linguistics, Critical Reading and Writing in the Digital Age offers guidance on how to read texts critically and how to develop effective writing skills. Extensively updated, key features of the second edition include: a radically revised and repackaged section that highlights the theme of discourses of power and authority and the new possibilities for resisting them; a revamped analysis of the art of communication which has changed due to the advent of new media including Facebook and Wikipedia; fresh examples, exercises and case studies including fan fiction, articles from the BBC, Daily Mail and South China Morning Post, and a selection of international ads for a variety of products; a brand new companion website at www.routledge.com/cw/goatly featuring projects, quizzes and activities for each chapter, a glossary and further reading. Written by two experienced teachers, Critical Reading and Writing in the Digital Age is an ideal coursebook for students of English language.
Most international students need to write essays and reports for exams and coursework. Yet writing good academic English is a demanding task. This new edition of Academic Writing has been fully revised to help students reach this goal. Clearly organised, the course explains the writing process from start to finish. Each stage is demonstrated and practised, from selecting suitable sources, reading, note-making and planning through to re-writing and proofreading.
The book is divided into short sections which contain examples, explanations and exercises for use in the classroom or self-study. Cross-references allow easy access to relevant sections, and a full answer key is included.
"A story is a living thing." So begins "Way of the Screenwriter, " a book with a novel, refreshing approach to the long-practiced art of screenwriting. Amnon Buchbinder brilliantly reinterprets screenwriting as a way for writers to capture a story's essence, thus giving it greater meaning and fascination for the audience. Full of practical examples and exercises to enhance the skills of both beginning and experienced screenwriters, the guide is far more than a how-to book. It is a comprehensive work that covers screenwriting from virtually every conceivable angle, while also offering a different, compelling approach. It is a book that illuminates the why behind the how and points the way toward a deeper understanding of how stories work on the screen. Perhaps most importantly, "Way of the Screenwriter" treats screenwriting not as some disreputable task, but rather as the fine art it is: the convergence of storytelling, writing, and filmmaking.
Teaching and learning MLA style is about to get easier. For nearly seventy years, the Modern Language Association has helped student writers choose trustworthy sources and use them to support their own ideas. Now, the authority on writing and research presents the clearest approach to MLA style yet with the ninth edition of the MLA Handbook. The ninth edition works as both a textbook and a reference guide. Focusing on source evaluation, it features a wealth of visual examples and updated advice on punctuation and grammar, footnotes and endnotes, annotated bibliographies, and paper formatting. An all-in-one resource that makes MLA style easier to learn and use, the MLA Handbook includes * Expanded, in-depth guidance on creating works-cited-list entries using the MLA template of core elements that explains what each core element is, where to find it in various sources, and how to style it * A new, easy-to-follow explanation of in-text citations * A new chapter containing recommendations for using inclusive language * A new appendix with hundreds of sample works-cited-list entries by publication format, including books, databases, websites, YouTube videos, interviews, and more * Updated guidelines on avoiding plagiarism Although there are numerous websites, apps, reference works, and cheat sheets that claim to help with MLA style, there's only one truly authoritative resource to help your students on their paths to becoming better writers. The ninth edition of the MLA Handbook is the most comprehensive guide the MLA has ever produced, with an all-inclusive approach to writing, research, documentation, and formatting.
For over 30 years, READINGS FOR WRITERS has been the preeminent rhetorical reader for the freshman composition course. This bestseller continues its tradition of providing comprehensive coverage of the writing and research process, while also offering a wide variety of appealing readings. With more than 100 selections from a broad range of topics and genres, this text offers something to spark excitement in any developing writer.
The bad reputation many businesses have in our time is intimately connected to the lack of clarity in the language they use. TO BE CLEAR is a call to arms, urging businesses to stop using the language of nonsense and start using language that has clarity and meaning. It's a lucid, entertaining and practical guide for anyone who cares about language to help them improve their communications and thus also their business practices.
Since its first publication, The Artist's Way has inspired the genius of Elizabeth Gilbert, Tim Ferriss and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron guides readers in uncovering problems and pressure points that may be restricting their creative flow and offers techniques to open up opportunities for self-growth and self-discovery. The program begins with Cameron's most vital tools for creative recovery: The Morning Pages and The Artist Date. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. A revolutionary programme for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.
This is an updated edition of the first book to help the beginning writer enter the burgeoning world of short films from travelogues to animated shorts.
William H. Phillips has extensively revised and updated to include three new and recent original short screenplays and detailed descriptions and photographs of two award-winning short films. Focusing on visualization, dialogue, settings, characters, structure, and themes, Phillips provides a guide to writing scripts for films of less than thirty minutes, from gathering and organizing materials to writing, rewriting, and formatting. Each new chapter includes new and revised ideas and examples.
The glossary, bibliography, descriptions of short films, and the list of distributors of short films and videotapes have also been extensively rewritten and updated. Included are citations for short films and web site addresses useful to the short script writer.
Complete your thesis or dissertation successfully: Practical guidelines provides fundamentally important information to students of the social sciences completing their master's or doctoral studies, as well as to their supervisors and study leaders. Eminent scholars have contributed to the book and have created a text that is easy to read and use, yet does not water down the conceptual and terminological complexities of the process. For the very first time the most recent and current perspectives on how to complete master's or doctoral studies have been brought together in one publication that will equip relatively inexperienced researchers to write a thesis or dissertation.
When do you use hanged and hung, or you and me and me, myself and I? And what about the use of the numerals thousand, million, billion and trillion?
Find answers to these and many other language questions in the fourth, updated edition of The Write Stuff, which focuses on typical problems that non-English speakers encounter when writing English.
This handy reference and useful teaching guide contains valuable tips on English language issues and guidance on recent writing trends.
The reason one writes isn't the fact he wants to say something. He writes because he has something to say. F. Scott Fitzgerald Entering university can be challenging and confusing for new students as they encounter large first-year classes and demanding independent study responsibilities for the first time. Writing English with style provides essential skills for university success by honing writing, reading, researching and studying competencies. Writing English with style is has been upgraded and expanded, addressing new areas such as listening and note taking skills and the Chicago Manual of Style referencing system. Recognising that understanding sentence construction, paragraph development and essay writing are only as sound as the grammar that is used, an entire chapter is devoted to reviewing and revising those necessary building blocks of communication. Each chapter has been revamped to provide more helpful examples and workable assignments to aid the reader in applying the skills acquired. Writing English with style is aimed at first-year college students, but will be equally valuable to the final year or postgraduate second language speaker.
Don and Jenny Killgallon's sentence-composing approach has transformed how writing is taught in thousands of language arts classes, helping students all across America become more proficient, sophisticated writers. Now the Killgallons use their highly effective method for a unique, powerful textbook that links good writing to that perennially difficult-to-teach subject-grammar.
Grammar for Middle School: A Sentence-Composing Approach gives your students the chance to absorb and replicate the grammatical structures used by some of the best writers of our times. Included among the over 150 authors, 200 titles, and 400 model sentences in Grammar for Middle School are award-winning young-adult literature such as Cynthia Voigt's Homecoming, popular favorites like J. K. Rowling's Harry Potter, and curricular staples such as John Steinbeck's The Red Pony and The Pearl.
Fourteen grammatical structures are developed in the same predictable, understandable manner, using the sentence-composing approach. When students first encounter a tool, it is clearly defined and characterized. Then it's practiced through five activities: matching, unscrambling, combining, imitating, and expanding. Finally, a creative writing activity immerses students in the composition or revision of a paragraph through independent use of the sentence-composing tools they have already learned. Best of all, after each section, review activities-which can be easily graded as unit or final tests-offer opportunities for students to bring it all together and build better sentences.
An online teacher's guide accompanies Grammar for Middle School and includes advice, tips, resources, answer keys, and even curricular plans for teachers who are either new to the Killgallon approach or sentence-composing veterans.
No one can forge the link between grammar and writing like Don and Jenny Killgallon. Discover for yourself or rediscover how powerful the sentence-composing approach can be, and watch as your students get grammar like never before-and write better sentences too.
Download the Teacher's Guide.
All students are required to write assignments. Despite this, there seem to be few books available that provide concise guidelines as to how to compile them. Those that are available are often outdated and complicated, and do not illustrate well how the information, once gathered, should be integrated and implemented. Assignment writing uses practical examples to show clearly how to approach and write an assignment. Contents include the following: The process of assessing, planning, writing, editing and handing in an assignment; Technical requirements, such as the use of scientific language, abbreviations, tables and figures, as well as neatness and binding; Referencing techniques and the compilation of a list of sources; Formatting the document, from cover to cover. Assignment writing is aimed at all students needing to produce assignments to the standard required by tertiary institutions.
"Writing at Work" is for people who do or will write while on the job whether the writing be an interoffice memo, e-mail, a status report, a lab report, marketing materials, or a letter to a customer. The philosophy behind "Writing at Work" is that such writing needn't be stale and unoriginal but can instead be a sophisticated piece of work that positively reflects the competence of its composer to all who read it. Rather than dwell on picky, little "rules" that you must adhere to when writing, "Writing at Work" focuses on the real rules of grammar and aspects of style that you really need to know in order to write with confidence. Using examples realistically drawn from work settings, "Writing at Work" presents each topic in a manner that is at once accessible and inviting. Spread throughout the text are exercises that provide you with ample opportunity to write, revise, and correct the kinds of written tasks typically encountered at work. You can immediately gauge your progress by checking your work against the answers listed at the end of each chapter.
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