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Connect: Writing For Online Audiences is a timeous guide for South Africans working in the digital space. It encapsulates the current digital landscape in South Africa, with its constraints and opportunities for reaching audiences via social media platforms, websites, blogs, apps and email. And it is designed to help students as well as industry decision-makers connect with audiences, whether as social media managers, search engine writers, digital analysts, copywriters, content marketing strategists or digital public relations executives.
Primarily, these are all online storytellers and this book aims to assist them in achieving their goals.
The book draws on reputable brands for best-practice examples. It uses South African examples of online campaigns alongside international names to provide a relevant yet globally situated experience for the South African reader. The contributing authors are all well-respected experts in their fields who share their invaluable experience in this book. Connect: Writing for Online Audiences is a must-have on the bookshelf (digital or physical) of every individual reaching out to an online readership.
An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.
How should you write and present a business proposal? What is the best way to take minutes? When should a work email be formal and when chatty?
Communicating in a clear, concise manner with colleagues and clients is a key aspect of professionalism and good business practice. Yet many South African companies do not train their staff to do this, leading to confusion and lost hours - and it affects how people view your ability to do your job.
Now, help is at hand with plain-language experts Bittie Viljoen-Smook, Johan Geldenhuys and Wena Coetzee in this user-friendly guide to all aspects of written English in the workplace. Your journey to presenting yourself in an excellent, effective way starts here.
Most international students need to write essays and reports for exams and coursework. Yet writing good academic English is a demanding task. This new edition of Academic Writing has been fully revised to help students reach this goal. Clearly organised, the course explains the writing process from start to finish. Each stage is demonstrated and practised, from selecting suitable sources, reading, note-making and planning through to re-writing and proofreading.
The book is divided into short sections which contain examples, explanations and exercises for use in the classroom or self-study. Cross-references allow easy access to relevant sections, and a full answer key is included.
Practical summaries, recipes for success, worksheets, exercises, and a series of handy checklists make Writing a Research Paper in Political Science a must-have supplement for any writing-intensive political science course.
"A story is a living thing." So begins "Way of the Screenwriter, " a book with a novel, refreshing approach to the long-practiced art of screenwriting. Amnon Buchbinder brilliantly reinterprets screenwriting as a way for writers to capture a story's essence, thus giving it greater meaning and fascination for the audience. Full of practical examples and exercises to enhance the skills of both beginning and experienced screenwriters, the guide is far more than a how-to book. It is a comprehensive work that covers screenwriting from virtually every conceivable angle, while also offering a different, compelling approach. It is a book that illuminates the why behind the how and points the way toward a deeper understanding of how stories work on the screen. Perhaps most importantly, "Way of the Screenwriter" treats screenwriting not as some disreputable task, but rather as the fine art it is: the convergence of storytelling, writing, and filmmaking.
8 books condensed into one, this compendium writing guide is for everyone looking to improve their writing skills, grammar, spelling and punctuation in one easy step. Whether you want to write a novel, draft a report for the School Board, create a compelling CV, write a letter of protest to the Council, or choose an emoticon to sign off your e-mail, this book is for you and all the family. This latest edition of the Writing Guide is the essential desk companion for anyone requiring a friendly guide to modern communication.
The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference and citation system, the Publication Manual also offers guidance on choosing the headings, tables, figures, language, and tone that will result in powerful, concise, and elegant scholarly communication. It guides users through the scholarly writing process-from the ethics of authorship to reporting research through publication. The seventh edition is an indispensable resource for students and professionals to achieve excellence in writing and make an impact with their work. The seventh edition has been thoroughly revised and updated to reflect best practices in scholarly writing and publishing. All formats are in full color, with a new tabbed spiral version Improved ease of navigation, with many additional numbered sections to help users quickly locate answers to their questions Resources for students on writing and formatting annotated bibliographies, response papers, and other paper types as well as guidelines on citing course materials Dedicated chapter for new users of APA Style covering paper elements and format, including sample papers for both professional authors and student writers New chapter on journal article reporting standards that includes updates to reporting standards for quantitative research and the first-ever qualitative and mixed methods reporting standards in APA Style New chapter on bias-free language guidelines for writing about people with respect and inclusivity in areas including age, disability, gender, participation in research, race and ethnicity, sexual orientation, socioeconomic status, and intersectionality More than 100 new reference examples covering periodicals, books, audiovisual media, social media, webpages and websites, and legal resources More than 40 new sample tables and figures Expanded guidance on ethical writing and publishing practices, including how to ensure the appropriate level of citation, avoid plagiarism and self-plagiarism, and navigate the publication process Guidelines that support accessibility for all users, including simplified reference, in-text citation, and heading formats as well as additional font options
The style of The Associated Press is the gold standard for news writing. With the AP Stylebook in hand, you can learn how to write and edit with the clarity and professionalism for which their writers and editors are famous.The AP Stylebook will help you master the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, word and numeral usage, and when to use 'more than' instead of 'over.' To make navigating these specialty chapters even easier, the Stylebook includes a comprehensive index.Fully revised and updated to keep pace with world events, common usage, and AP procedures, The AP Stylebook is the one reference that all writers, editors and students cannot afford to be without.
"Whatever his subject--favorites include porn, punctuation and the poetry of Frank O'Hara--the goal is always to jigger logic and language free of its moorings . . . His great and singular appeal is this fealty to his own desire and imagination . . . Figuring it out, after all, is a life sentence." --Parul Sehgal, The New York Times "Toward what goal do I aspire, ever, but collision? Always accident, concussion, bodies butting together . . . By collision I also mean metaphor and metonymy: operations of slide and slip and transfuse." Through a collection of intimate reflections (on art, punctuation, eyeglasses, color, dreams, celebrity, corpses, porn, and translation) and "assignments" that encourage pleasure, attentiveness, and acts of playful making, poet, artist, critic, novelist, and performer Wayne Koestenbaum enacts twenty-six ecstatic collisions between his mind and the world. A subway passenger's leather bracelet prompts musings on the German word for "stranger"; Montaigne leads to the memory of a fourth-grade friend's stinky feet. Wayne dreams about a handjob from John Ashbery, swims next to Nicole Kidman, reclaims Robert Rauschenberg's squeegee, and apotheosizes Marguerite Duras as a destroyer of sentences. He directly proposes assignments to readers: "Buy a one-dollar cactus, and start anthropomorphizing it. Call it Sabrina." "Describe an ungenerous or unkind act you have committed." "Find in every orgasm an encyclopedic richness . . . Reimagine doing the laundry as having an orgasm, and reinterpret orgasm as not a tiny experience, temporally limited, occurring in a single human body, but as an experience that somehow touches on all of human history." Figure It Out is both a guidebook for, and the embodiment of, the practices of pleasure, attentiveness, art, and play from "one of the most original and relentlessly obsessed cultural spies writing today" (John Waters).
When do you use hanged and hung, or you and me and me, myself and I? And what about the use of the numerals thousand, million, billion and trillion?
Find answers to these and many other language questions in the fourth, updated edition of The Write Stuff, which focuses on typical problems that non-English speakers encounter when writing English.
This handy reference and useful teaching guide contains valuable tips on English language issues and guidance on recent writing trends.
Complete your thesis or dissertation successfully: Practical guidelines provides fundamentally important information to students of the social sciences completing their master's or doctoral studies, as well as to their supervisors and study leaders. Eminent scholars have contributed to the book and have created a text that is easy to read and use, yet does not water down the conceptual and terminological complexities of the process. For the very first time the most recent and current perspectives on how to complete master's or doctoral studies have been brought together in one publication that will equip relatively inexperienced researchers to write a thesis or dissertation.
Deborah Pearlman and Abby Finer of the Warner Bros. Television Writers Workshop reveal in this essential guide insider tips and tricks aimed at paving the way to better scripts by new writers. The book focuses on all aspects of writing for television, from the definition and importance of sample material to what it takes to be a successful TV writer. The authors offer invaluable insider information on the keys to writing a good script and how to choose the right show for sample material. In particular, they provide instruction on troubleshooting scripts - with a do and don't list. For the novice scriptwriter, they include advice on how to research, brainstorm ideas, and write a beat sheet and outline through to a polished draft. Filled with practical advice and up-to-date industry information, each chapter provides strategies and insights that will jumpstart a fledgling writing career toward success.
Writing well is just a step away! Join the thousands of students who have learned to write well with Jean Wyrick's clear, thoughtful advice. STEPS TO WRITING WELL WITH ADDITIONAL READINGS, 10th Edition, is the ultimate step-by-step guide to writing effective academic essays. Wyrick offers friendly, practical guidelines for composing different types of essays, with discussion of everything from choosing a topic to developing an essay to polishing your prose. This 10th edition includes new "Visualizing the Process" flowcharts that provide at-a-glance summaries of the steps for completing each of the major assignments in the text; many new professional readings and sample essays that offer useful models for academic writing and also touch on engaging topics intended to spark ideas for your own writing; and a wealth of exercises, group activities, and longer assignments that provide additional essay topic ideas and opportunities to apply and review what you are learning.
The reason one writes isn't the fact he wants to say something. He writes because he has something to say. F. Scott Fitzgerald Entering university can be challenging and confusing for new students as they encounter large first-year classes and demanding independent study responsibilities for the first time. Writing English with style provides essential skills for university success by honing writing, reading, researching and studying competencies. Writing English with style is has been upgraded and expanded, addressing new areas such as listening and note taking skills and the Chicago Manual of Style referencing system. Recognising that understanding sentence construction, paragraph development and essay writing are only as sound as the grammar that is used, an entire chapter is devoted to reviewing and revising those necessary building blocks of communication. Each chapter has been revamped to provide more helpful examples and workable assignments to aid the reader in applying the skills acquired. Writing English with style is aimed at first-year college students, but will be equally valuable to the final year or postgraduate second language speaker.
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