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Marketing research (Paperback)
A. Berndt, D. PetzerA comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.
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Product Description
A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.
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Product Details
General
Imprint | Pearson Education South Africa |
Country of origin | South Africa |
Release date | February 2011 |
Availability | Expected to ship within 3 - 5 working days |
Authors | A. Berndt, D. Petzer |
Dimensions | 242 x 167 x 19mm (L x W x T) |
Format | Paperback |
Pages | 356 |
ISBN-13 | 978-1-77025-981-2 |
Barcode | 9781770259812 |
Categories | |
LSN | 1-77025-981-3 |
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