0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Marketing research (Paperback) Loot Price: R566
Discovery Miles 5 660
You Save: R127 (18%)
Marketing research (Paperback): A. Berndt, D. Petzer

Marketing research (Paperback)

A. Berndt, D. Petzer

 (sign in to rate)
List price R693 Loot Price R566 Discovery Miles 5 660 You Save R127 (18%)

Bookmark and Share

In stock. We should be able to ship within 24 hours. More are available from supplier.

A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

General

Imprint: Pearson Education South Africa
Country of origin: South Africa
Release date: February 2011
Authors: A. Berndt • D. Petzer
Dimensions: 242 x 167 x 19mm (L x W x T)
Format: Paperback
Pages: 356
ISBN-13: 978-1-77025-981-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 1-77025-981-3
Barcode: 9781770259812

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners