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Quicksilver Companies - The Battle for the Online Consumer (Hardcover) Loot Price: R1,561
Discovery Miles 15 610
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Quicksilver Companies - The Battle for the Online Consumer (Hardcover): A. Griffiths

Quicksilver Companies - The Battle for the Online Consumer (Hardcover)

A. Griffiths

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Loot Price R1,561 Discovery Miles 15 610 | Repayment Terms: R143 pm x 12*

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The most difficult but most exciting aspect of online business is that there are no rules. Everyone has a business plan, but the real secret is being able to re-write it and change shape, again and again, as you interact with your customers. The victors in the online battle are those that can provide instant gratification, by anticipating their customers' needs and by being flexible enough to remain one step ahead. These are the QuicksilverCompanies and this book is about them. As the creator of the BBC online site and advisor to businesses such as The Financial Times, SkyDigital, BP, Amoco, and others, Alan Griffiths has been at the frontline of online business for several years. In this book he provides the reader with practical advice on how to make the great ideas in the e-business books work in practice and real-life stories to show how to avoid the pitfalls.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: May 2001
First published: 2001
Authors: A. Griffiths
Dimensions: 234 x 156 x 16mm (L x W x T)
Format: Hardcover
Pages: 192
ISBN-13: 978-0-333-96028-8
Categories: Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > E-commerce
Books > Computing & IT > Internet > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > General
LSN: 0-333-96028-9
Barcode: 9780333960288

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