Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing
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Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing
Imprint | Sage Publications Ltd |
Country of origin | United Kingdom |
Series | Published in Association with Theory, Culture & Society |
Release date | November 1991 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | December 1991 |
Editors | A. Wemick |
Dimensions | 220 x 154 x 12mm (L x W x T) |
Format | Paperback |
Pages | 224 |
ISBN-13 | 978-0-8039-8391-5 |
Barcode | 9780803983915 |
Categories | |
LSN | 0-8039-8391-3 |