2011 Carling Black Label Cup (Paperback)

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The 2011 Carling Black Label Cup was the 1st to be held. On 24 May 2011 South Africa's most popular beer brand Carling Black Label launched an innovative campaign called "Be The Coach" where the fans will get to choose the team players for a match between two of South Africa's largest football teams, The Orlando Pirates, and The Kaizer Chiefs. To pick the squad all users had to do was to buy a Black Label and follow the instructions using USSD on their phones to vote for the team members and positions.