Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Textile industries
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Whether we are out on the streets or between the sheets, cotton is
our constant companion. But behind this ubiquitous fibre prized for
its softness lies a darker story of exploitation and hardship. In
this penetrating analysis, Adam Sneyd explores the power politics
that envelop cotton as major corporate players and countries across
Africa, Asia and the Americas compete to control it. In the
aftermath of sweatshop scandal exposes and factory collapse
disasters, merchants and retailers have called for `better' cotton
farming practices. But in seeking to prevent the next transnational
media circus, will companies simply end up cementing
business-as-usual? Corporate public relations strategy now competes
directly with the voices of an alternative global community that
seeks to fundamentally transform the way that cotton is farmed. Yet
these demands for cotton to work better for people and the planet
have flown under the radar as media attention has focused instead
on farmer subsidies and prices. From the local to the global, this
book takes the reader on an illuminating journey through the
multifaceted and often grubby politics of the fluffy white stuff in
the world economy. The pile of political laundry it uncovers is
voluminous but, as Sneyd argues, must be aired in the interests of
sustainability and development.
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