Since color is such a important part of graphic design, designers
need the most up to date as well as the most fundamental,
information on the subject to have the tools needed to use color
effectively. From the meanings behind colors to working with color
in presentations, this book provides readers with the vital
information needed to apply color creatively and effectively to
their design work. Readers also receive guidance on talking with
clients about color and selling color ideas. The science behind
color theory is also explained in easily understood language, and
case studies are included to show the effects some color choices
had on both their clients and consumers.
Rockport Publishers Inc.
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