Realizing a void in the high performance athletic shoes market, Adolf
Dassler began producing them in the backroom of his mother’s laundry
business in Herzogenaurach Germany in 1925. The quality, styling and
reputation of the Dassler shoe quickly gained momentum and saw its
first appearance in the Olympics and gold metal athlete in 1928. The
Olympics of 1936 was another milestone as Adolf and his brother Rudolf
were able to persuade American athlete, Jesse Owens, to wear their
shoes—he was to go on and win four gold metals. This improved the
reputation of the shoe as a brand worthy of champions and the company
saw athletes around the world requesting a pair of Dasslers.
Though the brothers had a falling out after World War II and Rudolf
formed rival Puma, Adolf registered Adidas in 1949 and the brand was
born. Track and field, European football, tennis, golf and boxing are
just some of the types of shoes Adidas has come to manufacture with
athletic apparel being introduced in 1960 and athletic equipment in
1963. Adidas became a corporation in 1989 and over the years expanded
through acquisitions and sell offs—most notably Reebok, Taylor Made and
Rockport. Adidas fragrances entered the market in 1985 and have
achieved particular success with its sporty themed scents—Adidas Deep
Energy and Adidas Ice Dive both colognes for men and Adidas Free
Emotion and Adidas Natural Vitality, perfumes for women. Like
everything Adidas, these fragrances appeal to the athlete in us all.
This item is a parallel import and has
been imported without the approval or licence of the registered owner
of that trade mark and that no guarantee or warranty in respect of such
goods will be honoured or fulfilled by any official or licensed
importer of such goods. However, any warranty claims will be covered by
Loot or the relevant Third Party Seller, in accordance with our Returns
||135 x 80 x 40mm (L x W x H)
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This item is a parallel import and has been imported without the approval or licence of the registered owner of that trade mark in South Africa and that no guarantee or warranty in respect of such goods will be honoured or fulfilled by any official or licensed importer of this item. However, any warranty claims will be covered by Loot.co.za (or the relevent Third Party Seller), in accordance with the Loot.co.za Returns Policy.
Eau de Toilette
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