Principles of Services Marketing (Paperback, 6th Revised edition)


Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

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Product Description

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

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Product Details

General

Imprint

McGraw-Hill Higher Education

Country of origin

United States

Release date

2011

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2011

Authors

Dimensions

266 x 200 x 31mm (L x W x T)

Format

Paperback

Pages

368

Edition

6th Revised edition

ISBN-13

978-0-07-712951-4

Barcode

9780077129514

Categories

LSN

0-07-712951-2



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