Clearly the marketing methods of old will not fulfill all the needs
of today's organization. Today, the fast moving opportunities
afforded by the internet, websites, social networking and data
communication give those in the know a huge advantage over
traditional marketers. The goal of this book is to teach you
how.Author Michelle Accardi-Petersen has been on both the planning
and implementation side of the problem. Utilizing methods that may
be familiar to those with a software background but without the
technical baggage, she presents the techniques that will put you
way ahead of traditional marketers and move your organization to
the forefront in their overall marketing operations.
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