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Relationship Marketing in Professional Services (Electronic book text)
Aino HalinenRelationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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Product Description
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
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Product Details
General
Imprint | Routledge |
Country of origin | United States |
Release date | 2012 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Aino Halinen |
Format | Electronic book text |
Pages | 373 |
ISBN-13 | 978-1-280-33206-7 |
Barcode | 9781280332067 |
Categories | |
LSN | 1-280-33206-9 |
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