In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
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In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Imprint | Georgetown University Press |
Country of origin | United States |
Release date | February 2001 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | March 2001 |
Editors | Alan R. Andreasen |
Dimensions | 229 x 152 x 20mm (L x W x T) |
Format | Hardcover |
Pages | 256 |
ISBN-13 | 978-0-87840-819-1 |
Barcode | 9780878408191 |
Categories | |
LSN | 0-87840-819-3 |