As an experienced consultant, you'll find this unique book an
invaluable aid in establishing the leverage needed to bring
highly-qualified prospects and new business to your doorstep.
Written by Alan Weiss--an internationally recognized expert in
consulting and marketing--this essential resource, the second book
in The Ultimate Consultant Series, will help you develop the skills
you need to achieve valuable brand recognition quickly and
"How to Establish a Unique Brand in the Consulting Profession"
will help you create a brand that will make you "Number One" in
your particular areas of excellence, no matter how broad or narrow.
And, perhaps worth the price alone, the book offers a glimpse into
the important trends that are shaping the future of branding.
"Alan Weiss should be branded as The Consultant's Consultant His
new book, "How to Establish a Unique Brand in the Consulting
Profession," is another proof of the value of his insights into the
marketing and strategy of the consulting profession. He's right on
the mark in terms of what consultants typically don't do and
certainly need to do to succeed."--William C. Byham, chairman and
CEO, Development Dimensions International, Inc. (DDI)
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