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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing Research - Delivering Customer Insight (Paperback, 4th ed. 2019) Loot Price: R1,325
Discovery Miles 13 250
You Save: R70 (5%)
Marketing Research - Delivering Customer Insight (Paperback, 4th ed. 2019): Alan Wilson

Marketing Research - Delivering Customer Insight (Paperback, 4th ed. 2019)

Alan Wilson

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List price R1,395 Loot Price R1,325 Discovery Miles 13 250 | Repayment Terms: R121 pm x 12* You Save R70 (5%)

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This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples. Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society's Diploma Module: The Principles of Market & Social Research.

General

Imprint: Red Globe Press
Country of origin: United Kingdom
Release date: March 2018
First published: 2018
Authors: Alan Wilson
Dimensions: 260 x 193 x 17mm (L x W x T)
Format: Paperback
Pages: 385
Edition: 4th ed. 2019
ISBN-13: 978-1-352-00111-2
Languages: English
Subtitles: English
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-352-00111-X
Barcode: 9781352001112

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