Creativity is currently ranked among the most critical skills
required to address issues and exploit opportunities created by the
4th Industrial Revolution. It functions as problem solver and idea
generator, and is an essential component of innovation. In an
increasingly aggressive global business environment, the ability of
a nation to compete is of utmost importance for economic survival
and growth via innovation. Exploring creativity and innovation
discusses all the aspects of innovation, including the creative
person, process and outcome; and now also includes a section on
design thinking that facilitates modern creative behaviour in an
array of business and organisational environments. Exploring
creativity and innovation follows a process approach and provides
locally relevant examples and case studies to help readers clearly
understand the concepts of innovation and innovation management,
and to situate them within the African context.
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