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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry

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Sixty to Zero - An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry (Paperback) Loot Price: R469
Discovery Miles 4 690
Sixty to Zero - An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry (Paperback): Alex Taylor

Sixty to Zero - An Inside Look at the Collapse of General Motors--and the Detroit Auto Industry (Paperback)

Alex Taylor; Foreword by Mike Jackson

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Loot Price R469 Discovery Miles 4 690

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An award-winning journalist's insights into the auto industry, the decline of once-great companies, and the failures of management The collapse of General Motors captured headlines in early 2009, but as Alex Taylor III writes in this in-depth dissection of the automaker's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends; a lack of follow-through on major initiatives; and a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvelous case study of one of the United States' premier companies, of which every American quite literally now holds a share.

General

Imprint: Yale University Press
Country of origin: United States
Release date: May 2011
First published: April 2011
Authors: Alex Taylor
Foreword by: Mike Jackson
Dimensions: 235 x 156 x 18mm (L x W x T)
Format: Paperback - Trade
Pages: 272
ISBN-13: 978-0-300-17151-8
Categories: Books > Humanities > History
Books > Business & Economics > Industry & industrial studies
Books > Humanities > History > History of specific subjects
Books > Business & Economics > Industry & industrial studies > Manufacturing industries
Books > Humanities > History > History of specific subjects > Economic history
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Road vehicle manufacturing industry
Books > History > History of specific subjects
Books > History > History of specific subjects > Economic history
LSN: 0-300-17151-X
Barcode: 9780300171518

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