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International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition) Loot Price: R584
Discovery Miles 5 840
You Save: R99 (14%)
International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition): Alexandra Kenyon, Robin...

International Marketing Strategy - Analysis, Development and Implementation (Paperback, 7th edition)

Alexandra Kenyon, Robin Lowe, Isobel Doole

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List price R683 Loot Price R584 Discovery Miles 5 840 You Save R99 (14%)

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Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.

General

Imprint: Cengage Learning (Emea) Ltd
Country of origin: United Kingdom
Release date: 2016
First published: 2016
Authors: Alexandra Kenyon • Robin Lowe • Isobel Doole
Dimensions: 260 x 195 x 15mm (L x W x T)
Format: Paperback
Pages: 465
Edition: 7th edition
ISBN-13: 978-1-4737-2370-2
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 1-4737-2370-1
Barcode: 9781473723702

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