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The Cowboy Hero and Its Audience - Popular Culture as Market Derived Art (Paperback) Loot Price: R271
Discovery Miles 2 710
You Save: R61 (18%)
The Cowboy Hero and Its Audience - Popular Culture as Market Derived Art (Paperback): Alf H. Walle

The Cowboy Hero and Its Audience - Popular Culture as Market Derived Art (Paperback)

Alf H. Walle

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List price R332 Loot Price R271 Discovery Miles 2 710 You Save R61 (18%)

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Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis.

General

Imprint: Bowling Green University Popular Press,US
Country of origin: United States
Release date: June 2006
First published: 2000
Authors: Alf H. Walle
Dimensions: 229 x 152 x 15mm (L x W x T)
Format: Paperback
Pages: 216
ISBN-13: 978-0-87972-812-0
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies
Books > Business & Economics > Business & management
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
Books > Business & Economics > Business & management > Sales & marketing
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 0-87972-812-4
Barcode: 9780879728120

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