From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
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From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.Features more than 30 all-new case studies showing best practices and world-classUpdated to include more than 35 percent new materialOffers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | December 2012 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | November 2012 |
Authors | Alina Wheeler |
Dimensions | 284 x 223 x 22mm (L x W x T) |
Format | Hardcover |
Pages | 326 |
Edition | 4th Edition |
ISBN-13 | 978-1-118-09920-9 |
Barcode | 9781118099209 |
Categories | |
LSN | 1-118-09920-6 |