Designing Brand Identity - An Essential Guide for the Whole Branding Team (Electronic book text, 3rd Revised ed.)

Praise for previous editions of "Designing Brand Identity" (Wall Street Journal, Best-Seller, Spotlight 1/23/2011)

"An inspiring and powerful toolkit."
"--The Marketer"

"Alina Wheeler provides a practical structure for the brand building process."
--Al Ries, coauthor, "Positioning"

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
--Marty Neumeier, author, "The Brand Gap"

"A valued reference book for all members of the branding team."
"--Communication Arts"