Marketing Research - Online Research Applications (Hardcover, 4r.e.)

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Suitable for undergraduate courses in marketing research, this textbook centres on online marketing research methods. Examples and applications are included throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry.

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Product Description

Suitable for undergraduate courses in marketing research, this textbook centres on online marketing research methods. Examples and applications are included throughout the text to help students understand how the Internet and new technologies have revolutionized the marketing research industry.

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Product Details

General

Imprint

Prentice Hall

Country of origin

United States

Release date

December 2002

Availability

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Authors

,

Dimensions

254 x 203mm (L x W)

Format

Hardcover

Pages

688

Edition

4r.e.

ISBN-13

978-0-13-035135-7

Barcode

9780130351357

Categories

LSN

0-13-035135-0



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