Mission statements have become a high fashion corporate accessory -
a verbal logo to match the one on the letterhead. This book claims
however that the statement is an irrelevant by-product of a much
larger process - that of developing a sense of mission. The authors
describe how a sense of mission can be used as a powerful tool to
motivate managers and boost company loyalty. Five detailed case
studies show how to manage mission and when and how to develop a
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!