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Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship

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Entrepreneurship (Paperback, 5th ed.) Loot Price: R2,052
Discovery Miles 20 520
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Entrepreneurship (Paperback, 5th ed.): Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett

Entrepreneurship (Paperback, 5th ed.)

Andrew Zacharakis, William D. Bygrave, Andrew C. Corbett

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Loot Price R2,052 Discovery Miles 20 520 | Repayment Terms: R188 pm x 12*

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Entrepreneurship, 5th Edition helps aspiring entrepreneurs understand the process of starting a new venture and appreciate the vital role of entrepreneurship in the economy. This accessible textbook explains the steps involved in starting a new company, and offers insights on engaging with startups as investors, bankers, accountants, lawyers, vendors, customers, and employees. Delving into the real-world trials and tribulations of entrepreneurship, the text covers every stage of the entrepreneurial process, from searching for an opportunity and molding it into an attractive product or service, to launching, growing, and eventually harvesting the new venture. The fully revised and updated fifth edition integrates core concepts of entrepreneurship and practical case studies--enabling students to develop an inclusive perspective on how businesses are born, grow, and succeed or fail. The authors explore the entrepreneurial competitiveness of nations throughout the world, describe the critical factors for starting a new enterprise and building it into a successful business, and demonstrate how to build a workable business model. Clear, straightforward chapters cover each essential area of entrepreneurship, including marketing, strategy, team building, financial projections, business planning, and more.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: October 2019
Authors: Andrew Zacharakis • William D. Bygrave • Andrew C. Corbett
Dimensions: 255 x 205 x 20mm (L x W x T)
Format: Paperback
Pages: 512
Edition: 5th ed.
ISBN-13: 978-1-119-56322-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Ownership & organization of enterprises
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
LSN: 1-119-56322-4
Barcode: 9781119563228

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